Imprints of Honor (formerly Veterans Heritage Project)

What Imprints of Honor (formerly Veterans Heritage Project) does

Imprints of Honor (formerly Veterans Heritage Project) is a Phoenix, Arizona-based 501(c)(3) nonprofit founded in 2004 that operates a character and civic education program connecting middle school, high school, and college students with U.S. military veterans through structured one-on-one oral history interviews. Students interview veterans, write and edit service narratives, learn Adobe InDesign and Photoshop to lay out the stories, and become published authors in the annual hardbound Since You Asked® book series; all 3,444+ veteran interviews are archived at the Library of Congress Veterans History Project, making Imprints of Honor its largest single contributor. The program is delivered through 30+ school chapters (after-school clubs led by volunteer teacher advisors) across Arizona, Florida, and Tennessee, with a parallel Independent Contributor Program on the Pathwright LMS enabling home-school and out-of-state participation, and the organization is approved by the Arizona Department of Education as the first program in the state to meet all four categories for the Seal of Civic Literacy.

The business model is donation- and sponsorship-driven: schools pay $200 per published interview as a participation fee, corporate sponsorships are structured in tiers from $1,000 (Achievement) to $25,000+ (Distinguished Service), 300 individual donors and 50 community partners contribute, veteran speaker fees are $1,000 per workplace presentation, and scholarships (named and endowed, $1,500-$17,500/year renewable) are funded by family and corporate donors. The technology stack is intentionally lightweight: Pathwright LMS for curriculum delivery, FERPA/COPPA-compliant student data handling, Adobe creative tools for publishing, and the Badger system for digital credentials connectable to LinkedIn and college applications. The organization rebranded from Veterans Heritage Project to Imprints of Honor on October 1, 2024, and currently operates with 14 employees led by Executive Director Michelle DiMuro, CFRE, and a board including representatives from Snell & Wilmer, Wells Fargo, TriWest Healthcare Alliance, Salt River Project, and ASU.

Major disclosed sponsors include TriWest Healthcare Alliance (Distinguished Service, $25,000+), Thunderbirds Charities, Sanderson Lincoln, Snell & Wilmer LLP, Wells Fargo, Arizona Humanities, Bank of America, and Blue Cross Blue Shield of Arizona, alongside named family scholarship funds (Lambert Family, Erika and Roger Greaves, Boeggeman/Jones, Campbell Family). Recognition includes the 2018 Congressional Medal of Honor Foundation Citizens Honors Award, the 2018 American Council of the Vietnam Veterans Achievement Medal, and the 2025 AZ BIG Media NonProfit Leader of the Year award for DiMuro.

Name

Imprints of Honor (formerly Veterans Heritage Project)

Legal name

Imprints of Honor

Website

https://imprintsofhonor.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Civic Education Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Libraries and Archives (519210), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (8134)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)

akta.pro secondary industry

Libraries, Archives & Special Collections (BPAGAHAF)

Keywords

• Veteran oral history
• Civic education programs
• Student publishing services
• Scholarship administration
• Character education

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time gifts or scheduled regular contributions from individual donors. The organization reports 300 individual donors and values volunteer contributions.
2. Corporate Sponsorships: Corporate sponsorships at various levels (Distinguished Service $25,000+, Silver Star $15,000+, Legion of Merit $10,000+, Bronze Star $5,000+, Commendation $2,500+, Achievement $1,000+) make statements about organizational values and support program operations.
3. Book Sales - Since You Asked: Sale of published volumes featuring veteran service stories. Current and previous volumes available for purchase. Past editions sold for $6.02 during special events.
4. Scholarship Sponsorships: Donors can fund existing scholarships ($1,500-$3,000), create named scholarships in honor/memory of someone, or endow scholarships in perpetuity to ensure ongoing support for student recipients.
5. Veteran Speaker Fees: Organizations can schedule veteran speakers for $1,000 tax-deductible contribution. Over 50 veteran presenters available to share stories and life lessons with employees.
6. Legacy/Planned Giving: Planned gifts as part of estate giving or current legacy gifts support scholarships and staffing for organizational growth and program outreach.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Imprints of Honor runs an after-school Chapter Program and online Independent Contributor Program in which middle school, high school, and college students conduct structured oral history interviews with U.S. military veterans, write and edit the veterans' service stories, and publish them in the annual hardbound "Since You Asked®" book. Each interview is also videotaped and submitted to the Library of Congress Veterans History Project, of which Imprints of Honor is the largest contributor. Supporting paid offerings include Veterans in the Classroom speaker presentations ($1,000 per engagement), the multi-tier scholarship program ($1,500–$17,500/year), and tiered corporate sponsorships.

Product overview

Imprints of Honor operates a character and civic education program centered on connecting students with veterans through oral history collection. The core offerings include the Chapter Program (after-school club model), the Independent Contributor Program (online-based participation), and the annual student publication 'Since You Asked.' These programs work together: students conduct veteran interviews, write and edit service stories, publish them in Since You Asked books, and archive recordings at the Library of Congress. Supporting offerings include Veterans in the Classroom speaker presentations, a scholarship program with awards ranging from $1,000 to $17,500/year renewable, the Seal of Civics Literacy pathway, and Community Book Reception events. The organization also maintains a searchable Veterans Library of over 3,400 veteran stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Chapter Program After-school club program where middle school, high school, and college students conduct one-on-one interviews with U.S. military veterans, write and edit service stories, learn Adobe InDesign/Photoshop to lay out the book, and publish in Since You Asked. Schools pay $200 per published interview participation fee; Title 1 schools and new chapters are supported by grants and donations. Minimums: 5 interviews for middle schools, 15 for high schools.
• Since You Asked (SYA) Annual student-published hardbound book of veteran service stories spanning World War II through current conflicts. Student authors learn Adobe InDesign and Photoshop to design the book, becoming published authors. All volumes are donated to the Library of Congress.
• Independent Contributor Program Online program for home-schooled students, students in other states, or individuals whose school does not have a chapter to participate in veteran interviewing and story writing through the Pathwright LMS. $200 per veteran story; each veteran and author receive a free copy of Since You Asked. Imprints of Honor is an approved ESA vendor with the Arizona Department of Education.
• Veterans in the Classroom Veteran speaker presentations at schools and classrooms from various conflict eras to engage students and build interest in the chapter program; augments history and English language arts curriculum. Easy to implement for substitute days.
• Scholarship Program Multiple scholarship opportunities for student participants, including 1st place ($3,000-$3,500), 2nd place ($2,000-$3,000), 3rd place ($1,500-$2,000), Above and Beyond ($3,000), Lambert Family Scholarship ($17,500/year renewable for up to 4 years), and Copper Lamp of Knowledge ($2,500 each, three awarded annually). Donors can fund existing scholarships ($1,500-$3,000), create named scholarships, or endow scholarships in perpetuity.
• Seal of Civics Literacy Program Arizona Department of Education-approved curriculum pathway that enables students to earn the Seal of Civic Literacy designation on their diploma by completing Civics Learning (three programs), Civics Engagement (two activities), Service Learning (75 hours), and Written Reflection through participation in the chapter or independent contributor program.
• Digital Credentials (Badger) Digital credentials issued via the Badger system to students achieving goals in leadership, interviews, civic engagement, scholarship, publishing, and character; badges are connectable to LinkedIn profiles or college applications.
• Corporate Veteran Speaker Engagements Organizations schedule veteran speakers for a $1,000 tax-deductible contribution per presentation. Over 50 veteran presenters available to share stories and life lessons with employees to enhance corporate culture.
• Veterans Library Searchable online database of more than 3,400 interviewed veterans, filterable by name, conflict era, service branch, chapter, and publication year; provides public access to the archived veteran interview archive.

Quantifiable outcome

• 100% of student authors graduate from high school
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered founding, core and minor.

• Salt River Project (SRP)foundingStrategic or Co-development Partner · 1 January 2004Arizona utility company that requested grant proposals in 2004, which led to the development of the after-school oral history program. SRP's funding interest in programs documenting Arizona's history was the catalyst for VHP's formal launch.
• Library of Congress (Veterans History Project)coreStrategic or Co-development PartnerAll veteran interviews are submitted to the Library of Congress Veterans History Project for permanent preservation. Imprints of Honor is the largest contributor of veteran interviews to this national archive. All volumes of Since You Asked are also donated to the Library of Congress.
• Arizona Veterans Hall of Fame SocietycoreGTM or Marketing PartnerProvides veteran referrals to the program and awards three $2,500 Copper Lamp of Knowledge scholarships annually to Imprints of Honor students. Co-hosts the Patriotic Awards Luncheon with the organization.
• Southwest Veterans Chamber of CommerceminorGTM or Marketing PartnerNon-profit improving business opportunities for veterans and veteran-supportive businesses in the Southwestern United States. Imprints of Honor has been a proud member since 2022.
• United Arizona VeteransminorGTM or Marketing PartnerConsortium of Veteran Service Organizations supporting veterans in Arizona. Membership enables learning about and sharing civic engagement activities and veteran gatherings with school chapters.
• Alliance of Arizona NonprofitsminorGTM or Marketing PartnerOrganization of 1,000+ nonprofit members across Arizona. Membership provides access to education, information, and connection resources tailored for nonprofits, volunteers, and boards.
• Association of Fundraising Professionals (AFP)minorGTM or Marketing PartnerProfessional association for individuals and organizations generating philanthropic support. Membership includes adherence to AFP Code of Ethics and Donor Bill of Rights.
• Arizona Department of EducationcoreStrategic or Co-development PartnerApproved the program as a Character Education program and recognized Imprints of Honor as meeting all four categories for the Arizona Seal of Civic Literacy, enabling students to earn this designation on their diplomas.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/imprintsofhonor
• Facebookfacebook.com/imprintsofhonor
• LinkedInlinkedin.com/company/imprintsofhonor
• Instagraminstagram.com/veterans_heritage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Imprints of Honor (formerly Veterans Heritage Project)