Improove (part of IMPACT Commerce)

Name

Improove (part of IMPACT Commerce)

Legal name

IMPACT A/S

Website

https://improove.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Commerce Consultancy

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Digital commerce consultancy
• Omnichannel strategy services
• B2B commerce consulting
• B2C digital retail
• Commerce platform implementation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Consultancy & Professional Services: IMPACT Commerce generates revenue through digital consulting engagements, providing strategy, experience design, technology implementation, data analytics, and ongoing execution services. Engagements are typically long-term, project-based or retainer arrangements covering end-to-end commerce transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Improove, operating as part of IMPACT Commerce (IMPACT A/S), is a digital consultancy that helps ambitious B2B and B2C businesses move faster, scale smarter, and deliver seamless customer experiences through strategy, experience design, technology implementation, data analytics, and execution services. The firm delivers end-to-end capabilities across commerce platforms (commercetools, Salesforce Commerce Cloud, SAP Commerce Cloud) and offers AI-driven agentic commerce services alongside proprietary omnichannel benchmarking research.

Product overview

Improove operates as part of IMPACT Commerce, offering a comprehensive digital consultancy portfolio rather than a single unified product. The core offering consists of Digital Consultancy Services encompassing B2B and B2C expertise tracks, which provide strategy, technology, and execution support for businesses. AI capabilities are delivered through three specialized modules: Agentic Lab (for developing autonomous agent capabilities), Agentic Commerce for B2B (autonomous commerce for B2B companies), and AI Visibility & Agentic Commerce (for retailers and brands). The Omnichannel Index represents their research and benchmarking product, providing annual market intelligence reports. All services are delivered through an end-to-end model combining strategy, experience, technology, and data capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consultancy Services End-to-end digital consultancy services helping B2B and B2C businesses with strategy, technology implementation, and digital transformation to move faster, scale smarter, and deliver seamless customer experiences.
• B2B Expertise Services

Quantifiable outcome

• Matas lifted ad revenue by 57% with data-driven attribution insights

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• commercetoolscoreTechnology or IntegrationIMPACT Commerce is a recognized partner of commercetools, a leading commerce platform. IMPACT was named Partner of the Year – EMEA at the commercetools Elevate conference in Miami, indicating a deep and strategic integration partnership for delivering composable commerce solutions to enterprise clients.
• GooglecoreStrategic or Co-development PartnerIMPACT Commerce collaborates closely with Google on the annual Omnichannel Index research, analyzing 74 touchpoints across 373 brands and retailers. This partnership underpins IMPACT's thought leadership and data-driven consulting approach.
• Kevin MurphyflagshipStrategic or Co-development PartnerKevin Murphy, market leader in professional hair care products, selected IMPACT Commerce as its strategic partner to create a scalable, resilient, and future-proof B2C platform supporting the brand's ambitious growth strategy.
• Dagrofa FoodserviceflagshipStrategic or Co-development PartnerDagrofa Foodservice, a market leader in the Danish B2B food service sector, partnered with IMPACT Commerce to drive an industry-leading digital transformation in the food service sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thoughtworks: Global technology consultancy delivering strategy, design, and software engineering for commerce and digital platforms. Overlaps with IMPACT Commerce in mid-market and enterprise transformation engagements.
• Astound Commerce: Boutique commerce consultancy focused on enterprise digital commerce implementations across commercetools, Salesforce, and SAP. Direct head-to-head competitor in the EMEA enterprise commerce RFP pool.
• DEPT®: Full-service digital agency with a large commerce and technology practice serving enterprise brands across Europe. Competes directly with IMPACT Commerce for end-to-end commerce transformation mandates.
• Tryzens: Digital commerce consultancy with deep commercetools and Salesforce Commerce Cloud expertise, serving enterprise retail and B2B clients across EMEA. Operates in the same partner tier as IMPACT.
• Valtech: Global digital commerce consultancy specializing in composable commerce implementations (Salesforce, commercetools, SAP) for B2B and B2C enterprises. Closest comparable to IMPACT Commerce in terms of platform-agnostic commerce transformation delivery.

Broad incumbents

• Cognizant: Global IT services firm with digital commerce, Salesforce, and SAP practice areas serving enterprise retail and B2B clients. Overlaps with IMPACT in large-scale commerce platform modernization work.
• Accenture (Accenture Song): Global professional services giant with a large commerce and customer experience practice (Accenture Song). Competes for the largest enterprise commerce transformation mandates IMPACT targets.
• Capgemini (Invent): Global consulting and technology services firm with significant digital commerce and customer experience capabilities. Competes with IMPACT for enterprise B2B/B2C transformation programs across Europe.
• Deloitte Digital: Big Four-adjacent digital transformation arm offering commerce strategy, Adobe/Salesforce/SAP implementations, and customer experience consulting. Competes with IMPACT on large enterprise commerce programs as a broader incumbent.

Regional players

• Avensia / eCraft (now eCraft Commerce): Nordic-focused commerce consultancy with strong commercetools and enterprise commerce credentials. Competes with IMPACT in the same Scandinavian enterprise customer base but with a smaller geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/improove

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improove (part of IMPACT Commerce)