IMR Professionals in Advies en Training

What IMR Professionals in Advies en Training does

IMR Professionals in Advies en Training is a privately held Dutch consultancy founded in 1995 in Alphen aan den Rijn by Marcel Hoekstra and Floris Boogert, with Mark van den Berg joining management in 2008. The firm employs approximately 17-20 professionals and operates two sub-brands, IMR Advies (consultancy) and IMR Training (training delivery), serving more than 250 Dutch clients from a single headquarters in the Randstad region. IMR has no proprietary technology platform; its value is delivered through senior advisors applying 30+ years of accumulated expertise to client engagements.

The company monetizes two interlocking service streams. The advisory stream covers certification and compliance consulting across four pillars: Quality (ISO 9001, BRL schemes), Occupational Safety (VCA, ISO 45001, Safety Culture Ladder), Sustainability (ISO 14001, ISO 50001, CO2 Prestatieladder, CSRD-related work) and Information Security (ISO 27001, NIS2). The training stream delivers VCA, BHV (emergency response), heftruck (forklift), hoogwerker (aerial work platform), NEN3140, preventiemedewerker and personal effectiveness courses, both incompany at client sites and as open enrollment at the Alphen aan den Rijn facility. Pricing is project-based through custom quotes, with discrete unit pricing on selected courses (e.g., EUR 352 per participant for a BMWT heftruck refresher).

Go-to-market is sales-led and relationship-driven: enterprise field sales via account management, direct outreach, referrals, and a content marketing engine (website, regulatory news, newsletter) that captures top-of-funnel demand across sectors including construction, industry, logistics, healthcare, horticulture, government and services. Quantified cumulative outcomes include 400+ training sessions, 100+ ISO 9001 certifications, 100+ BRL certifications, 80+ VCA certifications, 50+ CO2 Prestatieladder certifications and 40+ Safety Culture Ladder certifications.

Name

IMR Professionals in Advies en Training

Legal name

IMR Advies en Training

Website

https://imradvies.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

IMR Advies en Training is a privately held Dutch consultancy founded in 1995, with ~20 professionals in Alphen aan den Rijn providing certification, compliance and training services across quality, occupational safety, sustainability and information security to 250+ Dutch SMEs and enterprises.

Ownership category

akta.pro rank

Product category

Compliance and Certification Consulting

NAICS

Professional, Scientific, and Technical Services (541), Environmental Consulting Services (54162), Apprenticeship Training (611513)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

akta.pro secondary industries

Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ), Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK), Working at Heights, Fall Protection & Scaffolding (EDABAEAH)

Keywords

• Certification advisory services
• Occupational safety training
• ISO management systems
• Compliance consulting
• Workplace safety training

Headquarters

HQ city

Alphen aan den Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: IMR provides advisory services for certification (ISO 9001, ISO 14001, ISO 27001, ISO 45001, ISO 50001, VCA, Safety Culture Ladder, CO2 Prestatieladder, BRL, HortiQ, SCIOS, CKB), regulatory compliance, risk assessments, and process optimization. Revenue is generated through project-based consulting engagements billed on a custom quote basis.
2. Training Services: IMR offers practical training programs including VCA, BHV (emergency response), heftruck (forklift), hoogwerker (aerial work platform), NEN3140, security awareness, NIS2 boardroom training, internal audit training, and personal effectiveness courses. Training is delivered as open enrollment or incompany and generates revenue per participant or flat project fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IMR Professionals delivers advisory and training services to Dutch organizations seeking certification and compliance across management system standards (ISO 9001, 14001, 27001, 45001, 50001), VCA, Safety Culture Ladder (Veiligheidsladder), CO2 Performance Ladder (CO2 Prestatieladder), BRL, NIS2 Zorgplicht, and the IBP Normenkader. Alongside consulting, the firm operates as a practical training provider for VCA, BHV (emergency response / bedrijfshulpverlening), forklift (heftruck), aerial work platform (hoogwerker), assertiveness, and prevention officer (preventiemedewerker) courses.

Product overview

IMR Advies is a Dutch consultancy specializing in certification, training, and advisory services across four core domains: Quality (ISO 9001, BRL certifications), Occupational Safety (VCA, ISO 45001, Safety Culture Ladder), Sustainability (ISO 14001, CO₂-Prestatieladder, ISO 50001), and Information Security (ISO 27001, NIS2). The company operates with a unified services model offering advisory, certification guidance, and training programs. Training programs include VCA, BHV (emergency response), Heftruck (forklift), Hoogwerker (aerial platforms), Assertiviteitstraining, and Preventiemedewerker courses. Certification services cover ISO standards (9001, 14001, 27001, 45001, 50001), VCA certifications (VCA*, VCA**, VCA-MAX, VCA-P), Safety Culture Ladder, CO₂-Prestatieladder, and BRL certifications. Founded in 1995, IMR serves 250+ clients with a team of 20 professionals from their Alphen aan den Rijn office, offering both open enrollment and incompany training options.

Differentiator

Problem solved

Functional benefit

Products and services

• ISO 9001 Quality Management Certification Advisory
• ISO 14001 Environmental Management Certification Advisory
• ISO 27001 Information Security Management Certification Advisory
• ISO 45001 Occupational Health and Safety Management Certification Advisory
• ISO 50001 Energy Management Certification Advisory
• VCA Certification Advisory
• Safety Culture Ladder (Veiligheidsladder) Certification Advisory
• CO2 Performance Ladder (CO2 Prestatieladder) Certification Advisory
• BRL Certification Advisory
• NIS2 Zorgplicht Compliance Advisory
• IBP Normenkader Advisory
• VCA Training Courses
• BHV (Emergency Response / Bedrijfshulpverlening) Training
• Heftruck (Forklift) Operation Training
• Hoogwerker (Aerial Work Platform) Training
• Assertiviteitstraining (Assertiveness Training)
• Preventiemedewerker (Prevention Officer) Training
• CO2 Footprint (CO2-voetafdruk) Advisory

Quantifiable outcome

• 400+ trainings delivered
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rots VertrouwenspersonenminorStrategic or Co-development Partner · 17 August 2023IMR started a collaboration with Rots Vertrouwenspersonen (confidential counselors/trusted persons) in August 2023, expanding their service offering to include workplace trust and employee well-being support alongside their core safety and quality services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DNV (Business Assurance): Global certification and assurance body with strong Netherlands presence, offering ISO certification, VCA advisory, and training services directly overlapping IMR's portfolio. Operates at much larger scale with broader international footprint.
• DEKRA Certification: Global certification and safety organization with Dutch presence offering ISO, VCA, and occupational safety services. Competes for the same enterprise certification mandates as IMR.
• Bureau Veritas: Global testing, inspection and certification company with Dutch operations covering ISO 9001/14001/45001/27001, VCA, and safety training. Direct competitor on enterprise certification mandates and advisory engagements.
• TÜV (TÜV Nederland / TÜV Rheinland / TÜV SÜD): Global certification body active in the Netherlands offering ISO, safety, and sustainability certification plus training. Overlaps with IMR on the full Quality/Safety/Environment/InfoSec advisory stack.

Direct peers

• BCCA (Certificatie & Advies): Dutch certification body specializing in BRL scheme certifications (BRL 7000, BRL 6000-21, BRL K25000, HortiQ) — the same Dutch-specific assessment guidelines that IMR delivers. Direct competitor on niche Dutch certification schemes.
• Normec: Dutch compliance, certification and testing group providing ISO certification, Safety Culture Ladder, CO2 Prestatieladder, VCA advisory and training. Most direct Dutch competitor to IMR on multi-domain certification advisory.
• Kiwa: Dutch-rooted global TIC (testing, inspection, certification) specialist offering ISO certification, BRL scheme certification (BRL 7000, etc.), VCA, and training. Highly comparable on Dutch-specific schemes like BRL and HortiQ that IMR also services.
• Stec Groep (Stec Certificering & Advies): Dutch consultancy offering ISO certification, VCA, Safety Culture Ladder and compliance advisory. Comparable mid-size Dutch professional services firm serving similar SME and enterprise customers across construction and industry.
• QualityMasters: Dutch ISO and quality management consultancy serving SMEs with ISO 9001, 14001, 27001, 45001 implementation and certification support. Closely comparable niche (Dutch SME-focused certification advisory) to IMR.

Regional players

• Arbo Unie / ArboNed: Dutch occupational health and safety service organizations offering Arbowet compliance, RI&E, BHV training, and preventiemedewerker courses — directly adjacent services to IMR's safety and arbeidsveiligheid portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imr-professionals-in-advies-en-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMR Professionals in Advies en Training