International Media Service

What International Media Service does

International Media Service (IMS) is an independent regional media sales house headquartered in Tashkent, Uzbekistan, that commercializes advertising inventory on behalf of broadcast media owners. The company represents 15+ television channels spanning national, regional, and thematic programming — including Zo'r TV, Sevimli, Aqlvoy, Milliy, MY5, Uzreport, Navo, Bolajon, Kinoteatr, Yoshlar, Renessans TV, Uzcable, Uzdigital, FTV, Region Union, and Fergana Union — as well as radio stations including Avtoradio, Radio Grand, and Oriat FM. Its core technology and platform function is a centralized media-buying point that aggregates broadcast advertising inventory across these partners and offers advertisers consolidated reach into Uzbek television and radio audiences.

IMS generates revenue through advertising sales commissions on TV and radio airtime, supplemented by audience measurement and ad-monitoring services introduced for radio in 2023 using the DAR CATI methodology. Its go-to-market is sales-led and B2B, targeting both domestic and international advertisers seeking reach across Uzbekistan's broadcast landscape, with pricing structured through channel-specific PDF price lists and multi-year contracts. The company has held full membership in EGTA, the European Association of Television Sellers, since May 2019, and operates multilingual (Russian, Uzbek, English) sales and marketing channels. IMS is privately held with no disclosed external investors, parent company, or financial figures; it operates from two Tashkent offices and serves the Uzbekistan market exclusively.

Name

International Media Service

Legal name

International Media Service

Website

https://imservice.uz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

International Media Service is an Uzbekistan-based media sales house that represents 15+ television channels and multiple radio stations, selling advertising inventory and providing audience measurement to advertisers seeking reach across Uzbek broadcast media.

Ownership category

akta.pro rank

Product category

Television and Radio Advertising Sales

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Television advertising sales
• Radio advertising sales
• Broadcast media selling
• Audience measurement services
• Uzbekistan media market

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Television advertising space sales: IMS sells advertising inventory (commercial airtime) on behalf of both private and state TV channels throughout Uzbekistan. The company acts as an intermediary between advertisers seeking to reach television audiences and the broadcast channels that have available advertising slots.
2. Radio advertising sales: In 2023, IMS expanded into radio advertising sales, representing stations including Avtoradio, Radio Grand, and Oriat FM. The company provides audience measurement data and monitoring services for radio advertising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

International Media Service (IMS) is a media sales house that commercializes television and radio advertising inventory on behalf of broadcast channels in Uzbekistan. The company represents 15+ TV channels (national, regional, thematic) and multiple radio stations such as Avtoradio, Radio Grand, and Oriat FM, providing advertisers with a single point of contact for buying airtime, supported by DAR CATI radio audience measurement and ad placement monitoring services.

Product overview

International Media Service (IMS) is a television and radio advertising sales representation company based in Uzbekistan, acting as a media seller that commercializes advertising space across a portfolio of television channels and radio stations. The company represents approximately 15+ TV channels and 3 radio stations (Avtoradio, Radio Grand, Oriat FM) for advertising purposes. IMS provides advertising sales, audience research using DAR CATI methodology, and ad monitoring services. The product portfolio includes channels spanning entertainment, children's programming, news, sports, music, cinema, and regional coverage, which IMS aggregates for advertisers seeking to reach Uzbek audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Zo'r TV advertising airtime Advertising airtime sales on Zo'r TV, an entertainment channel featuring national and foreign serials and films in Uzbek and Russian, distributed through IMS to advertisers seeking Uzbek entertainment audiences.
• Sevimli advertising airtime Advertising airtime sales on Sevimli, a family entertainment channel promoting family values and social relations, distributed through IMS to advertisers seeking broad family audiences in Uzbekistan.
• Aqlvoy advertising airtime Advertising airtime sales on Aqlvoy, a children's educational and entertainment channel targeting children aged 3-10 with local and international content, distributed through IMS to advertisers seeking the Uzbek children's audience.
• Milliy TV advertising airtime Advertising airtime sales on Milliy TV, a private educational and entertainment channel for families available via terrestrial and digital TV throughout Uzbekistan, distributed through IMS to family-oriented advertisers.
• MY 5 (Mening Yurtim 5) advertising airtime Advertising airtime sales on MY 5, a nationwide 24-hour youth, educational and entertainment channel in Uzbekistan, distributed through IMS to advertisers targeting young Uzbek viewers.
• Uzreport TV advertising airtime Advertising airtime sales on Uzreport TV, a private non-state information and football channel of the UzReport news agency broadcasting in Uzbek, Russian and English, distributed through IMS to advertisers seeking news, sports and English-speaking audiences.
• Uzcable TV advertising airtime Advertising airtime sales on Uzcable TV, a cable television operator providing digital terrestrial-cable and IP-television services across Uzbekistan, distributed through IMS to advertisers targeting the 6-54 audience.
• UZDIGITAL TV advertising airtime Advertising airtime sales on UZDIGITAL TV, a paid DVB-T/DVB-T2 terrestrial television operator founded in 2009 providing digital TV and multimedia services in Uzbekistan, distributed through IMS.
• Renessans TV advertising airtime Advertising airtime sales on Renessans TV, a national Uzbek TV channel broadcasting in Uzbek and Russian, distributed through IMS to advertisers seeking broad national audiences in Uzbekistan.
• Yoshlar advertising airtime Advertising airtime sales on Yoshlar, the first and only Uzbek TV/radio broadcaster organized as a joint-stock company and serving as a cultural, humanitarian and educational platform, distributed through IMS.
• Kinoteatr advertising airtime Advertising airtime sales on Kinoteatr, a cinema channel partnering with Uzbekkino and private film studios to broadcast domestic and world cinema, distributed through IMS to advertisers seeking film-loving audiences.
• Navo advertising airtime Advertising airtime sales on Navo, a music channel featuring foreign music, concerts with international artists, and solo programs from popular 80s and 90s artists, distributed through IMS to advertisers seeking music audiences.
• Bolajon advertising airtime Advertising airtime sales on Bolajon, a children's educational and entertainment channel featuring national heroes, epics, fairy tales and educational games, distributed through IMS to advertisers seeking Uzbek children's audiences.
• FTV advertising airtime Advertising airtime sales on FTV, an entertainment TV channel offering bright, family-friendly content aimed at all age groups in Uzbekistan, distributed through IMS.
• Region Union advertising airtime Advertising airtime sales on the Region Union network of 9 key regional TV channels (S-IQBOL, 8TV, ELLIKQALA, JASLAR TV, AMUDARYO, TTV MUSIQA, ISTIQLOL TV, ISHONCH, NASAF TV) covering major territories of Uzbekistan and neighboring countries, distributed through IMS to advertisers seeking 18-54 regional audiences.
• Fergana Union advertising airtime Advertising airtime sales on Fergana Union, a network of public, interactive information and entertainment TV channels serving the Fergana Valley region of Uzbekistan, distributed through IMS.
• Radio advertising sales (Avtoradio, Radio Grand, Oriat FM) Advertising airtime sales on behalf of Uzbek radio stations including Avtoradio, Radio Grand, and Oriat FM, with DAR CATI audience measurement and placement monitoring support, distributed through IMS to advertisers seeking radio reach in Uzbekistan.
• DAR CATI Radio Audience Measurement Research Audience measurement service providing radio listening data using the DAR CATI methodology for Uzbek radio stations, used by advertisers and agencies for media planning and campaign verification.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EGTA (European Association of Television Sellers)coreGTM or Marketing Partner · 15 May 2019IMS Uzbekistan became a full member of EGTA in May 2019. EGTA members are sales houses that commercialize advertising space for both private and state TV and radio channels across Europe and beyond. In Russia, EGTA is represented by major sellers NRA, Gazprom Media, and sales house Everest; Kazakhstan is represented by TV MEDIA.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carat: Global media agency (Dentsu) with strong broadcast and digital media planning capabilities. Comparable to IMS as a buyer-side counterpart in cross-border ad campaigns targeting Central Asian audiences.
• GroupM: World's largest media investment group (WPP) operating media buying, planning, and analytics across all channels. Comparable to IMS as a scaled buyer of broadcast inventory, though it serves advertisers rather than channels and operates globally.
• Havas Media: Global media agency network offering media planning, buying, and analytics across TV, radio, and digital. Comparable to IMS on the advertiser-services side and as a potential channel partner for cross-border ad campaigns in Central Asia.
• Publicis Media: Global media agency network within Publicis Groupe, handling media planning and buying for advertisers across TV, radio, digital, and emerging channels. Comparable to IMS on the advertiser-facing side of media buying and campaign measurement.
• OMD Worldwide: Global media agency network (Omnicom) with broad TV, radio, and digital buying capabilities. Comparable to IMS as a sophisticated buyer of broadcast ad inventory, particularly relevant given IMS's international advertiser base.
• Dentsu Media: Global media and advertising agency network with strong presence in emerging markets including Central Asia. Comparable to IMS as a buyer of broadcast advertising and provider of audience measurement and media planning services.

Direct peers

• NRA Mediasales (Russia): Russia's largest TV advertising sales house and EGTA member. Directly comparable to IMS in business model (exclusive multi-channel sales representation), EGTA affiliation, and audience-measurement-driven value proposition.
• TV Media (Kazakhstan): Kazakhstan's television advertising sales house and EGTA member, representing multiple TV and radio channels for ad sales. Directly comparable to IMS as a regional multi-channel sales house operating in Central Asia with a similar advertiser-facing model.
• Everest (Russia): Russian television advertising sales house and EGTA member. Comparable to IMS as a smaller regional sales house operating the same consolidated multi-channel representation model in a different geography.
• Gazprom Media Sales: Sales house arm of Gazprom Media, an EGTA member that commercializes advertising across major Russian TV and radio channels. Directly comparable to IMS as a multi-channel media seller offering consolidated access to broadcast advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imservice.uz
• LinkedInlinkedin.com/company/ims-uz
• Instagraminstagram.com/ims_uz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Media Service