Im Wizemann
Im Wizemann is a Stuttgart-based multi-venue concert and event complex operating five distinct event spaces totaling over 1,770 m² plus a satellite cafe, serving concert promoters, corporate clients, and private event hosts with venue rental, ticketing, in-house catering, and external awareness services, hosting approximately 175,000 visitors annually.
- Company typePrivate
- Founded2015
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Im Wizemann does
Im Wizemann is a multi-venue concert and event complex operated by STR Kultur- und Betriebs GmbH in Stuttgart, Germany, founded in 2015 on the former industrial Wizemann Areal near Rosensteinpark. The complex comprises five distinct event spaces: the Halle (710 m², capacity up to 1,300 visitors, the main concert hall with state-of-the-art sound and lighting technology), Club (360 m²), Studio (350 m², up to 200 persons post-renovation), Atelier (150 m² seminar room), and Happen restaurant (200 m²), plus the Cafe im Palais satellite (135 m²) at the StadtPalais museum opened in April 2023. Supporting technology includes a Matterport-powered virtual house tour for remote venue exploration and SafeCube-integrated locker rentals.
The business operates four primary revenue streams: (1) venue rental for concerts, corporate events, private celebrations and weddings accommodating 20 to 1,300+ guests; (2) ticket sales through third-party platforms including Eventim, Ticketmaster and Fever (tickets ranging €19.99 to €69.00); (3) in-house restaurant and catering operations (Happen weekday lunch service, Cafe im Palais 10:00-22:00 daily, and full-service event catering for 20 to 400 persons); and (4) external Awareness Team deployment for safety, conduct and inclusivity services at other venues and festivals. The customer mix spans concert and event organizers (B2B), corporate clients (B2B events for 30-400 persons), private event hosts (weddings and celebrations), and walk-in restaurant guests.
Go-to-market combines direct enterprise sales with personalized consultation across dedicated segment contacts, event-driven ticketing through aggregator platforms, and earned media through national cultural rankings (ranked 13th of 200 German cultural venues by tripz.de in 2023, highest in Baden-Württemberg). The venue hosted 175,000 visitors across 360 events in 2023, employing 38-40 full-time staff supplemented by up to 80 part-time and minijob workers at peak periods. Ownership is concentrated among co-managing directors Matthias Mettmann and Steffen Posner, with no external institutional investment disclosed.
Im Wizemann firmographics
Firmographics- Name
- Im Wizemann
- Legal name
- STR Kultur- und Betriebs GmbH
- Website
- https://imwizemann.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Im Wizemann is a Stuttgart-based multi-venue concert and event complex operating five distinct event spaces totaling over 1,770 m² plus a satellite cafe, serving concert promoters, corporate clients, and private event hosts with venue rental, ticketing, in-house catering, and external awareness services, hosting approximately 175,000 visitors annually.
- Ownership category
- akta.pro rank
Im Wizemann industry classification
Industry- Product category
- Live Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industry
- Live Music Clubs & Venues (MPAGAIAB)
Keywords
Where Im Wizemann is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Im Wizemann business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Venue Rental: Rental of five event venues (Halle, Club, Studio, Atelier, Happen) for concerts, corporate events, weddings, and private celebrations. Revenue from booking fees for 30 to 1,300+ guests.
- Ticket Sales (Third-Party): Commission-based ticket sales through partnerships with Eventim, Ticketmaster, and other ticketing platforms.
- Restaurant and Catering: On-site dining at Happen restaurant (weekday lunch service) and Cafe im Palais, plus full-service catering for events from 20 to 400 persons including event kitchen services.
- Event Catering: Professional catering services for events including grill buffets, 5-course dinners, finger food, and food trucks for events hosted at the venue or external locations.
- Awareness Services: External deployment of trained awareness teams for events and festivals outside the venue, including training and concept consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Concert tickets ranging from €19.99 to €69.00 depending on artist and venue |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Im Wizemann product offering
Product offeringCore offering
Im Wizemann operates a multi-venue event complex in Stuttgart comprising five rentable spaces (Halle concert hall, Club, Studio, Atelier, Happen restaurant) plus the Cafe im Palais satellite, hosting concerts, corporate events, private celebrations, and conferences for 20 to 1,300+ guests. The venue provides in-house catering, modern sound and lighting technology, and an Awareness Team service for safety and conflict de-escalation that can be deployed externally.
Product overview
Im Wizemann is a multi-venue event complex in Stuttgart offering five distinct spaces: the Halle (main concert hall, 710 m², up to 1,300 visitors), Club (360 m²), Studio (350 m²), Atelier (150 m² seminar room), and Happen restaurant (200 m²). A sixth venue, Cafe im Palais (135 m²), operates as a satellite location in the StadtPalais museum building downtown. The venue provides comprehensive event services including concert hosting, corporate events, private celebrations, and wedding rentals. Supporting services include in-house catering, event catering, and an Awareness Team for safety and conduct support. The complex has hosted artists such as Die Fantastischen Vier, Calexico, and T.C. Boyle, and accommodates approximately 175,000 visitors annually across 360 events.
Differentiator
Problem solved
Functional benefit
Brands
- Cafe im Palais: Cafe restaurant operated by Im Wizemann in the StadtPalais museum building in central Stuttgart, offering coffee, cakes, lunch, and seasonal dishes.
- Happen
- Event Kitchen
Products and services
- Halle Venue Rental 710 m² main concert hall with industrial charm and state-of-the-art sound technology, accommodating up to 1,300 visitors for concerts, readings, trade shows, conferences, and workshops. Rented to event organizers, corporate clients, and private hosts.
- Club Venue Rental 360 m² venue combining minimalist design with vintage chic, featuring a window frontage and separate foyer. Suitable for intimate concerts and events, combinable with other venue spaces.
- Studio Venue Rental Versatile 350 m² hybrid space functioning as conference room, concert venue, or private event space, accommodating up to 200 participants with direct access to the Studio Garden.
- Atelier Venue Rental 150 m² all-inclusive seminar room with two window frontages and abundant natural light, equipped with a 75-inch screen and optional flipcharts, ideal for team days, workshops, or important meetings.
- Happen Restaurant 200 m² in-house restaurant featuring fresh, high-quality dishes made from sustainable ingredients, offering a weekly changing lunch menu, breakfast on Tuesdays and Thursdays, and vegetarian, vegan, and meat options.
- Cafe im Palais 135 m² satellite cafe located in the StadtPalais museum building in downtown Stuttgart, offering coffee specialties, homemade cakes, Pinsa, salads, and lunch options from 10:00 to 22:00.
- Event Catering Full-service catering for events from 20 to 400 persons, ranging from buffet to 5-course sit-down menus, finger food, and food trailers, including band catering and backstage food preparation. Available for events at the venue or external locations.
- Awareness Services Safety and conduct team services for events including Code of Conduct implementation, conflict de-escalation, support for affected individuals, and accessibility assistance. Available for booking at external events with training and concept consulting.
- Corporate Event Packages Turnkey corporate event solutions for 30 to 400 persons including conferences, product presentations, trade shows, townhall meetings, and workshops with flexible room combinations and comprehensive catering.
- Private Event Services Event rentals for private celebrations including weddings, birthdays, and anniversaries with comprehensive support including decoration, photography recommendations, musical entertainment, and full setup/teardown services.
Quantifiable outcome
- 175,000 visitors in 2023 across 360 events
- +2 more outcomes
Companies that use Im Wizemann
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Im Wizemann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Im Wizemann partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Chimperator Live GmbHcoreProminent concert promoter and ticket seller that brings major artists to the venue. Organizes concerts and events featuring artists like Anaïs and Lovehead.
- C2 Concerts GmbHcoreConcert promoter handling ticket sales and event organization for artists like Pohlmann at Im Wizemann.
- STVWminorGerman DJ/producer Steve Witzlsperger performing Punk Rave shows at the venue.
- KäpseleminorStuttgart-based venue/organizer sponsoring the Heisskalt concert event.
- Stadtwerke StuttgartminorMunicipal utility company listed as a sponsor of Im Wizemann.
- GEMAminorMusic copyright organization listed as a sponsor.
- Neu Start KulturminorFederal cultural restart program sponsored by German government.
- Bundesbeauftragte für Kultur und MedienminorFederal Government Commissioner for Culture and Media listed as sponsor.
- NICER SpacescoreCooperation for room rental inquiries through NICER Spaces platform. Partnership expanding venue visibility for B2B events. NICER Spaces operates Carl Benz Arena and supports STELP e.V. charity.
- Viva con Agua de Sankt Pauli e.V.minorNGO partner for Oper meets HipHop charitable events, receiving proceeds from fundraising concerts.
- STELP e.V.minorStuttgart-based aid organization partnered for Oper meets HipHop events and comedy fundraiser at Carl Benz Arena.
- Klimaschutzstiftung BWminorClimate protection foundation of Baden-Württemberg. Im Wizemann participating in 'Klimaschutz in Kultureinrichtungen' program.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Im Wizemann competitors and assessment
Company assessmentDirect peers
- Muffathalle München: Munich concert venue at the Muffatwerk complex, hosting concerts and cultural events at comparable capacity. Direct national peer in the German mid-size concert/event hall segment.
- LKA Longhorn: Long-established Stuttgart concert venue hosting live music and events at similar mid-size capacity. Directly comparable as a regional German concert/event hall competing for the same promoters, audiences, and corporate clients in the Stuttgart market.
- Turbinenhalle Oberhausen: Oberhausen concert and event venue in a converted industrial turbine hall. Comparable as a German mid-to-large capacity event venue on a former industrial site, targeting similar touring concert and corporate event demand.
- Palladium Köln: Cologne concert and event hall operated as part of a wider German venue network. Direct national peer offering comparable concert, corporate, and private event hosting services to similar touring acts and clients.
- E-Werk Freiburg: Freiburg concert and event venue on a former industrial site, known for concerts and cultural events. Comparable as a southern German event venue with similar industrial heritage positioning and tour-stop profile.
- Backstage München: Munich multi-room event complex hosting concerts, club nights, and corporate events across several halls. Closely comparable to Im Wizemann's five-venue format with similar industrial-aesthetic positioning and mixed concert/event use.
- Carl Benz Arena: Stuttgart-based event arena referenced as a partner venue (via NICER Spaces) in Im Wizemann's distribution. Comparable as a Stuttgart live-event venue for concerts and corporate events, competing for similar bookings in the same metro.
- Columbiahalle: Berlin concert and event hall hosting live music tours and corporate events at comparable capacity. Direct national peer for German mid-size concert/event venues sharing the same promoter and tour routing ecosystem.
Broad incumbents
- CTS Eventim (DEAG / Eventim Live): Europe's largest live entertainment and ticketing group, operating a broad portfolio of German venues and promoting major tours. Broader incumbent that competes for touring acts, corporate event budgets, and ticketing at scale across multiple cities where Im Wizemann operates.
Others
- Chimperator Live GmbH: Stuttgart-based concert promoter and label that books artists (e.g., Anaïs, Lovehead) into Im Wizemann. Listed as a core channel partner; comparable as an ecosystem participant shaping the venue's concert programming rather than a direct venue competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Im Wizemann social profiles
Digital presenceIm Wizemann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Im Wizemann leadership team
Management profileNumber of profiles
Profiles10 records
Im Wizemann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Im Wizemann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Im Wizemann
What does Im Wizemann do?
Im Wizemann operates a multi-venue event complex in Stuttgart comprising five rentable spaces (Halle concert hall, Club, Studio, Atelier, Happen restaurant) plus the Cafe im Palais satellite, hosting concerts, corporate events, private celebrations, and conferences for 20 to 1,300+ guests. The venue provides in-house catering, modern sound and lighting technology, and an Awareness Team service for safety and conflict de-escalation that can be deployed externally.
Is Im Wizemann a public or private company?
Im Wizemann is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Im Wizemann founded?
Im Wizemann was founded in 2015. It employs 11 to 50 people.
Where is Im Wizemann based?
Im Wizemann is headquartered in Stuttgart, Germany, in the Europe region.
How does Im Wizemann make money?
Five revenue lines are on record. Venue Rental is the primary driver. The others are ticket Sales (Third-Party), restaurant and Catering, event Catering and awareness Services.
Who are Im Wizemann's main competitors?
Direct peers on record are Muffathalle München, LKA Longhorn, Turbinenhalle Oberhausen, Palladium Köln, E-Werk Freiburg, Backstage München, Carl Benz Arena and Columbiahalle. CTS Eventim (DEAG / Eventim Live) is listed as a broad incumbent. Chimperator Live GmbH is listed as an others.
Does Im Wizemann have an API?
No public API is recorded for Im Wizemann.
What industry is Im Wizemann in?
Im Wizemann's product category is Live Event Venue Services. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.