In2theBlue

What In2theBlue does

In2theBlue (legal entity: JKB – The Sailing Academy GmbH) is a privately held Austrian GmbH operating an integrated sailing school, skipper training, yacht charter, and regatta business from its home base at Marina Punat on Krk Island, Croatia. The company serves individual recreational sailors, families, experienced sailors seeking certification, corporate groups, and competitive sailing enthusiasts across the DACH region and the broader Adriatic market. Its core offering spans RYA-certified training (Competent Crew through Yachtmaster), Austrian (FB1/FB2/FB3) and German (SKS/SSS) licensing pathways, online theory courses with postal materials, and event-based regatta formats (Alpe Adria Sailing Week, Students@Sail, Women's Sailing Regatta). The technology layer is built primarily through its education partner Blue-2.at and consists of the Skipper 360 video portal (300+ professionally produced instructional videos plus an ocean7 e-Paper subscription), the Virtual Skipper Trainer harbor-maneuver simulator for Windows/macOS, a Marina Construction Kit, and interactive online theory courses streamed live to a maximum of 15 participants. Revenue is generated through five streams: per-course professional training fees, yacht charter rentals from the Punat fleet, regatta participation fees, e-commerce merchandise sales (Zhik, Helly Hansen, and Calma House apparel priced €11–€289), and a yacht investment/managed-ownership program. Customers are acquired through direct channels — the company website, phone and WhatsApp booking, the on-site Marina Punat base — supplemented by event-led acquisition at regattas and community-led growth via the on-site bar and visitor apartments. The business relies on a partnership stack that includes Marina Punat (facility), White Wake Sailing School (RYA Yachtmaster examinations), Ritzau-Yachting (German license theory), Boats2Sail and Sailfy (regional Austrian theory), and brand partners (Zhik, Helly Hansen, Garmin, Pantaenius).

Name

In2theBlue

Legal name

JKB – The Sailing Academy GmbH

Website

https://in2theblue.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

In2theBlue (JKB – The Sailing Academy GmbH) is an Austrian-registered, Croatia-based sailing school and yacht charter operator offering RYA, Austrian and German certification courses, regatta events, charter services and e-commerce from Marina Punat on Krk Island.

Ownership category

akta.pro rank

Product category

Sailing Education and Charter Services

NAICS

Marinas (713930)

akta.pro primary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

akta.pro secondary industries

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Sailing school
• Yacht charter
• Skipper training
• Regatta events
• Maritime education

Headquarters

HQ city

Punat

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sailing Education and Training: RYA-certified sailing courses from Competent Crew to Yachtmaster Offshore, Austrian (FB1, FB2, FB3) and German (SKS, SSS) sailing licenses, radio certificates (SRC), and specialized training programs including night sailing, gennaker, and safety training.
2. Yacht Charter: Sailing yacht rentals from Marina Punat base in Krk, Kvarner Bay and Dalmatian coast. Vessels are well-maintained and stationed directly at the sailing school with competent instructors nearby.
3. Regatta Events: Registration fees and participation revenue from regatta events including Alpe Adria Sailing Week, Students@Sail, Women's Sailing Regatta, and regatta training camps.
4. E-commerce Merchandise: Online shop selling sailing apparel including Zhik, Helly Hansen, H/H brands as well as beach accessories, footwear, and water sports equipment.
5. Yacht Investment: Yacht ownership and investment model where customers can own a yacht with financial security through managed services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

In2theBlue operates a sailing school and yacht charter business at Marina Punat on Krk Island, Croatia. It delivers RYA-certified sailing courses from Competent Crew to Yachtmaster Offshore, Austrian (FB1, FB2, FB3) and German (SKS, SSS) sailing licenses, radio certificates, online theory courses, and the Skipper 360° digital learning portal. It also rents sailing yachts in the Kvarner Bay and Dalmatian coast, runs regatta events and training camps, sells sailing apparel via an online shop, and offers a yacht investment program.

Product overview

In2theBlue is a sailing school and service company based in Croatia (Punat, Krk) offering a comprehensive portfolio of sailing education and maritime services. The core offerings include skipper training programs (starter, skipper, and special trainings), sailing certification courses (Austrian FB1/FB2/FB3, German SKS/SHS, and international RYA qualifications), online theory courses, and digital learning products (Skipper 360° video portal and virtual training apps). The company also operates yacht charter services, regatta events, and a yacht investment program. An e-commerce shop sells sailing apparel under H/H (Helly Hansen), ZHIK, and Calma House brands. The business is conducted in partnership with Blue-2.at for training, Ritzau-Yachting for German certifications, and operates as an RYA-certified Training Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Skippertraining (Skipper Training)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Blue-2.at (Sailing Academy)coreStrategic or Co-development PartnerPrimary education partner for sailing courses and training programs. Provides Skipper 360 video portal, virtual training apps, and theory courses. Blue-2.at has specialized in professional sailing education for over 10 years.
• Ritzau-YachtingcoreStrategic or Co-development PartnerPartner for German sailing license courses (SKS, SSS). Handles theoretical training and examination for German sailing certifications.
• White Wake Sailing SchoolminorStrategic or Co-development PartnerPartner for RYA Yachtmaster Offshore training and examination in cooperation with In2theBlue.
• RYA (Royal Yachting Association)coreOthersIn2theBlue is an officially certified RYA Training Center, offering internationally recognized sailing qualifications from Competent Crew to Yachtmaster level.
• ZhikminorGTM or Marketing PartnerSailing apparel brand stocked in the In2theBlue shop. Partnership includes exclusive sailing gear and equipment.
• Helly HansenminorGTM or Marketing PartnerSailing apparel brand available in the In2theBlue merchandise shop.
• GarminminorGTM or Marketing PartnerMarine electronics partner whose navigation and communication equipment is used in training and charter operations.
• PantaeniusminorGTM or Marketing PartnerYacht insurance provider offering specialized coverage for charter and skipper operations.
• Marina PunatcoreOthersHome base marina on Krk Island providing facilities for sailing school, charter fleet, and regatta events.
• Boats2SailminorStrategic or Co-development PartnerTheoretical training provider for Austrian BFA-Binnen sailing license in Niederösterreich region.
• Sailfy by Niko ReschminorStrategic or Co-development PartnerTheoretical training provider for Austrian BFA-Binnen sailing license in Carinthia region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunsail: Global yacht charter company (part of Travelopia group) offering bareboat and crewed charters plus RYA sailing courses in the Mediterranean. Larger incumbent with broader geographic footprint but overlapping charter and training offerings.
• Dream Yacht Charter: Worldwide yacht charter company with significant Adriatic/Croatian operations offering bareboat, crewed, and flotilla charters. Larger incumbent competing for the same Mediterranean charter customer base.
• The Moorings: International yacht charter operator with Mediterranean bases (including Croatia) and sailing school partnerships. Broader portfolio incumbent competing in the same bareboat yacht charter and learn-to-sail segments.

Direct peers

• White Wake Sailing School: RYA training partner delivering Yachtmaster Offshore training and examination in cooperation with In2theBlue. Operates in the same advanced sailing certification segment.
• MedSailors: Mediterranean sailing holiday and learn-to-sail operator offering flotilla sailing, skipper training, and bareboat charters across Croatia and Greece. Directly comparable business model combining education, charter, and community-driven sailing experiences.
• Ritzau-Yachting: German sailing school handling theoretical training and examination for German SKS and SSS licenses. Direct peer and partner to In2theBlue for German market sailing certifications.
• Blue-2.at (Sailing Academy): Austrian sailing academy offering RYA and Austrian sailing license courses (FB1, FB2, FB3), with over 10 years of specialization in professional sailing education. Direct peer and core strategic partner to In2theBlue; both target the DACH sailing certification market with comparable curriculum.

Regional players

• Navigare Yachting: Croatian sailing school and charter operator based in Croatia with comparable skipper training, yacht charter, and flotilla services. Regional competitor operating from Croatian marinas.
• NorthSailing: Iceland-based sailing and whale-watching experience operator offering boat tours and sailing experiences in a different geography. Comparable niche sailing experience operator serving tourists with a similar experiential product focus.

Emerging players

• Flottille Sailing (Yachtico / Yachtico Flotilla): European flotilla sailing and yacht charter operator providing guided group sailing holidays in Croatia, Greece, and Turkey. Comparable niche offering for beginners seeking supported charter experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/in2theblue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In2theBlue