IN Another Place

What IN Another Place does

In Another Place (IAP) is a community arts charity founded in 2005 and registered in England (Charity No. 1118960, Company No. 10836263), headquartered at 85-86 The Hexagon, Strand Shopping Centre, Bootle, Liverpool, with a secondary rehearsal space at Moor Lane Methodist Church, Crosby. The organisation produces large-scale immersive walk-through theatrical productions — most notably The Narnia Experience (which attracted over 30,000 cumulative audience members across St George's Hall stagings) and The Alice Experience (winner of Small Tourism Event of The Year and Liverpool Tourism Award) — alongside a portfolio of weekly community activities including choirs, cardboard and sewing workshops, drama workshops, music lessons, and faith-based reflection sessions. Schools programming is a core vertical, with three Assembly Teams serving approximately nine primary schools weekly across Bootle, Crosby, Wavertree, Everton and Formby via Assembly Teams, Worship Warriors, the Narnia Road Show, and the Assembly Resource Pack.

The organisation operates with 10 employees and a 500+ volunteer base, and runs ancillary commercial offerings such as prop and costume hire, Giant Puppet hire and from £350 puppet-making workshops, and ticketed events. Revenue is generated through a diversified mix: donations and Gift Aid-eligible contributions, recurring choir fees (£3/week Gospel Choir with 120+ members), music lesson fees (£6 per shared 30-minute lesson), transaction fees on ticketed performances (£15 Gospel Choir Concert) and concluded escape rooms (£40 per group), and professional services income from on-site workshops and Giant Puppet hire. Geographic scope is regional, concentrated in Merseyside, with the operating model reliant on community presence, social media (Facebook, Instagram, YouTube), Mailchimp email newsletters, and direct school and venue relationships rather than any proprietary technology platform.

Name

IN Another Place

Legal name

In Another Place

Website

https://inanotherplace.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

In Another Place is a Liverpool-based community arts charity, founded 2005, that produces large-scale immersive theatrical productions (The Narnia Experience, The Alice Experience), runs weekly choirs and creative workshops, and delivers faith-based assembly and road-show programs to approximately nine primary schools weekly across Merseyside, supported by 10 staff and 500+ volunteers.

Ownership category

akta.pro rank

Product category

Community Arts Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134), Religious Organizations (8131)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industries

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Community arts charity
• Theatrical productions
• Schools assembly programs
• Community choir services
• Creative arts workshops

Headquarters

HQ city

Bootle

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies heavily on donations from individuals and organizations to support its activities. This includes one-time donations to specific projects and standing orders for regular giving. Gift Aid is available for UK taxpayers, allowing the organization to claim an additional 25p per pound donated.
2. Choir Membership Fees: The Gospel Choir charges £3 per week (first week free), with card payment available. Bootle Strand Choir is free. These fees support the Bootle choir and ongoing gospel choir costs and equipment.
3. Music Lessons: Entry-level music lessons on Guitar, Ukulele and Keyboard at £6 for a shared 30-minute lesson. Lessons must be booked in advance and take place on Wednesdays between 2pm and 5pm.
4. Escape Room Bookings: Narnia-themed escape room at £40 for groups of up to 5 people. The experience lasts 45 minutes and is suitable for adults and families with children 8 years and upwards.
5. Giant Puppet Workshops: Workshops to teach organizations how to make and use giant puppets, starting from £350 plus travel expenses and accommodation if needed. Includes instruction and completion of one puppet.
6. Production and Prop Hire: Following major productions, the organization has accumulated a large collection of props, scenery, costumes, scripts, audio recordings and concepts available for hire. Packages tailored for small, medium and large projects.
7. Event Tickets and Performance Revenue: Various productions and events may have ticket sales, such as the Gospel Choir Concert at £15 per ticket.

Pricing tiers

Distribution channels7 records

Marketing channels7 records

Core offering

In Another Place is a community arts charity that creates and delivers large-scale walk-through theatrical productions (most notably The Narnia Experience and The Alice Experience), community choirs, weekly creative workshops (Cardboard, Sewing, Drama, Music, Reflection), and faith-based school assembly programs. The charity serves the Merseyside community, particularly Bootle and Crosby, through ticketed performances, hire of props and giant puppets, school visits reaching approximately 9 schools weekly, and family events. Activities are funded by donations, Gift Aid, ticket sales, and community partnerships, with many workshops offered free or at subsidized rates to ensure accessibility.

Product overview

In Another Place is a community arts charity offering a diverse portfolio of workshops, productions, and educational programs. The core offerings include weekly workshops (Cardboard Workshop, Sewing Workshop, Drama Workshop, Music Zone, Reflection Zone) and community choirs (Gospel Choir, Bootle Strand Choir). Their signature productions include The Narnia Experience, The Alice Experience, and The Greatest Story Ever Told, with ancillary products like the Narnia Road Show for schools and Assembly Teams/Worship Warriors programs. They also offer Giant Puppets for hire and deliver annual events including the Bootle International Festival and Saturday Family Activities. The organization operates primarily from Bootle Strand in Liverpool, serving the local community through arts, music, drama, and faith-based activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardboard Workshop A hands-on workshop using cardboard, papier-mâché and upcycled materials to create props, scenery and items for productions. Open Tuesdays and Thursdays, 10am-12pm and 1pm-3pm at the In Another Place Unit in Bootle Strand.
• Sewing Workshop A workshop creating costumes, backdrops and other items from donated materials, teaching both hand sewing and machine skills. Open Tuesdays and Thursdays, 10am-12pm and 1pm-3pm.
• Drama Workshop Weekly workshop teaching drama and performance skills to help participants get involved with upcoming shows and events. Open to all ability levels on Tuesdays 3pm-4:30pm at The Castle in Bootle Strand. Free with donations welcome.
• Music Zone Entry-level music lessons for Guitar, Ukulele and Keyboard. Supported by the Jacob Billington Trust for people under 25. Lessons on Wednesdays 2pm-5pm, £6 for a shared 30-minute lesson, must be booked in advance.
• Reflection Zone A time to discover who God is through discussion, songs, prayer and reflections from the Bible. Held Thursdays 3:15pm-3:45pm at the In Another Place Unit in Bootle Strand.
• Gospel Choir A thriving community choir with over 120 members. Rehearsals Wednesdays 7pm-8pm during term time at Moor Lane Methodist Church, Crosby. £3 per week with first week free. Performs at weddings, charity events, the Anglican Cathedral and St George's Hall.
• Bootle Strand Choir A free community choir based in Bootle Strand, open to all abilities over age 15. Meets Thursdays 4pm-5pm during term-time.
• Giant Puppets Over 10ft tall wooden frame backpack puppets made from recycled materials, available for hire for events. Includes short skits, dance, parade and meet-and-greets. Workshops also offered to teach groups how to make their own giant puppets, starting from £350 plus travel expenses.
• Saturday Family Activities Weekly family-friendly events in Bootle Strand held every Saturday 12pm-2:30pm in The Castle. Includes Tales From The Castle (music, dancing, singing, puppets), Castle Games (Giant Snakes and Ladders, O&Xs, Coconut Shy, Mouse Trap), and special events.
• The Narnia Experience

Quantifiable outcome

• The Narnia Experience 2017 attracted nearly 13,000 people over 16 days, including over 4,000 primary school pupils
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jacob Billington TrustcoreStrategic or Co-development PartnerThe Jacob Billington Trust supports Music Zone lessons by funding access for people under the age of 25. This partnership enables subsidized music education for young people who might otherwise be unable to afford lessons.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Youth Theatre: A UK charity providing performing arts training and productions for young people, including school outreach. Comparable in mission to develop young people's skills through drama and community-focused productions.
• Slung Low: A community-engaged theatre charity based in Leeds that produces large-scale, volunteer-driven productions for local communities. Closely comparable operating model, scale, and mission-driven approach to In Another Place.
• Walk the Plank: A Manchester-based outdoor and large-scale community theatre company producing free public events and participatory spectacles. Comparable in creating large-scale, volunteer-supported community theatrical experiences in the North West of England.
• Scripture Union: A long-established UK Christian charity delivering Bible-based assembly and collective worship resources to primary schools nationwide. Closely comparable to In Another Place's Assembly Teams, Worship Warriors and Assembly Resource Pack offerings.

Regional players

• Unity Theatre Liverpool: A Liverpool-based community arts venue hosting workshops, performances and participatory programs for local residents. Directly comparable in combining venue-based creative workshops with community engagement in the same city.
• Everyman & Playhouse (Liverpool): Liverpool-based theatres with extensive community engagement, education and outreach programs. Comparable in being a Merseyside-rooted arts organization delivering participatory community programming.

Others

• YMCA England & Wales: A long-established UK charity delivering community activities, youth programs and faith-rooted services nationwide. Comparable as a community-engagement charity running participatory activities and events for families and young people across multiple sites.
• Merseyside Community Foundation: A Merseyside-based grantmaking charity supporting community groups, arts and education initiatives locally. Comparable in being a Merseyside-rooted charitable organization funding and supporting community arts programming in the same geography.

Broad incumbents

• Punchdrunk: A pioneering immersive theatre company producing large-scale walk-through theatrical experiences (e.g. Sleep No More). Directly comparable in immersive production format but operates at significantly larger commercial scale.
• Royal Liverpool Philharmonic: A major Liverpool-based music organization running extensive community choir, education and participation programs. Comparable in operating choirs and music-education outreach from a Merseyside base, though at significantly larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@InAnotherPlace2005
• Facebookfacebook.com/inanotherplace
• Instagraminstagram.com/_inanotherplace
• LinkedInlinkedin.com/company/in-another-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IN Another Place