INaudio
INaudio is a US-based B2B audiobook distribution platform serving publishers, independent authors, and retailers. Founded in 2025 by former Findaway executives, it acquired technology from Spotify and operates the industry's largest open audiobook catalog with global retailer and library partnerships.
- Company typePrivate
- Founded2025
- HeadquartersNot specified, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What INaudio does
INaudio is a US-based B2B audiobook distribution platform founded in 2025 by Ralph Lazaro (CEO) and Blake Squires (COO), both former Findaway executives who built Findaway into a $100M digital business prior to its acquisition by Spotify. The company acquired audiobook distribution technology from Spotify and officially went live on August 1, 2025, operating from inherited infrastructure that gives it the industry's largest open audiobook catalog. INaudio serves three primary customer segments through a multi-sided platform: publishers (via INaudio Passport, which provides single-source distribution, marketing tools, sales reporting, metadata management, and secure title storage), independent authors (via Voices by INaudio, a self-service publishing and distribution platform with no exclusivity requirements), and retailers (via turn-key API integration, the largest open catalog, and royalty processing handled on INaudio's books).
Revenue is generated through transaction fees and commissions on audiobook sales distributed through the platform, with quote-based pricing and multi-year contracts for enterprise publisher and retailer partners. The platform routes content to major retailers including Apple Books, Spotify, Kobo, Storytel, Google, Audiobooks.com, TuneIn, and Hoopla, as well as library systems and digital aggregators like Odilo, Scribd, Chirp, Bibliotecha, and OCLC. By March 2026 the company had grown to 50+ employees, and a 2026 product roadmap was announced to expand retailer technology, publisher opportunities, and author tooling. INaudio is structured as InAudio, LLC, a privately held founder-led entity with no disclosed institutional funding rounds.
INaudio firmographics
Firmographics- Name
- INaudio
- Legal name
- InAudio, LLC.
- Website
- https://inaudio.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- INaudio is a US-based B2B audiobook distribution platform serving publishers, independent authors, and retailers. Founded in 2025 by former Findaway executives, it acquired technology from Spotify and operates the industry's largest open audiobook catalog with global retailer and library partnerships.
- Ownership category
- akta.pro rank
INaudio industry classification
Industry- Product category
- Audiobook Distribution Platform
- NAICS
- Other Sound Recording Industries (512290)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Audiobook Technology & Services (Hosting/CDN, DRM, Analytics, Ad Insertion) (MPAJAIAI)
Keywords
Where INaudio is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
INaudio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Audiobook Distribution Services: INaudio operates as an audiobook distribution platform serving publishers, retailers, and independent authors. Revenue likely derives from transaction fees or commissions on audiobook sales distributed through their platform.
- Royalty Processing: Royalty payments made to publishers on behalf of retailers - suggests a commission or fee structure for handling royalty processing and payment distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for publishers and retailers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
INaudio product offering
Product offeringCore offering
INaudio operates an open audiobook distribution platform that connects publishers, independent authors, and retailers globally. The company provides single-source distribution to multiple retailers, publisher-facing tools (Passport) for managing metadata, marketing, and sales reporting, a self-service platform for independent authors (Voices by INaudio), and plug-and-play APIs for retailers to integrate audiobook catalogs.
Product overview
INaudio operates as a multi-sided audiobook distribution platform with three distinct product offerings serving different market segments: (1) Voices by INaudio - a self-service platform for independent authors to publish and distribute audiobooks without exclusivity; (2) INaudio Passport - a publisher dashboard for managing audiobook distribution, marketing, and sales reporting; and (3) the core INaudio Distribution Platform - an open ecosystem connecting publishers and authors to retailers globally. The company emerged from infrastructure formerly operated by Spotify, acquired by founders Ralph Lazaro and Blake Squires who previously built Findaway.
Differentiator
Problem solved
Functional benefit
Brands
- Voices by INaudio: Platform for independent authors to publish and distribute audiobooks without exclusivity agreements
- Passport
Products and services
- Voices by INaudio A self-service platform for independent authors to upload, manage, and distribute audiobooks across multiple retail channels without exclusivity agreements. Provides tools for title management, marketing, sales reporting, and payment processing.
- INaudio Passport A publisher-facing platform providing single-source distribution to get audiobooks everywhere instantly, along with marketing tools, sales reporting, enhanced metadata, and secure title storage and delivery.
- INaudio Distribution Platform An open audiobook distribution ecosystem serving publishers, independent authors, and retailers. The platform enables global audiobook distribution through a network of retail partners including Apple Books, Spotify, Google, Kobo, and others.
- Retailer API Integration Turn-key technology and custom APIs enabling retailers to integrate audiobook catalog access and sales into their platforms, with monthly sales data reporting and royalty payment handling.
Companies that use INaudio
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
INaudio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
INaudio partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- SpotifycoreSpotify transitioned its audiobook distribution technology to INaudio on August 1, 2025. INaudio was founded by former Findaway executives who previously helped facilitate Spotify's audiobook acquisition. Spotify serves as both a technology transfer source and continues as a retail distribution partner.
- Apple BookscoreApple Books serves as a major audiobook retail platform receiving distribution from INaudio's catalog.
- KobocoreKobo audiobook platform receives distribution from INaudio's open catalog.
- Penguin Random HousecoreMajor publisher partner distributing audiobook titles through INaudio's platform.
- Simon & SchustercoreMajor publisher partner distributing audiobook titles through INaudio's platform.
- MacmillancoreMajor publisher partner distributing audiobook titles through INaudio's platform.
- Recorded Books (RB Media)coreMajor audiobook publisher distributing content through INaudio's distribution network.
- Audiobooks.comcoreAudiobook retailer platform receiving catalog distribution from INaudio.
- Baker & TaylorcoreDistributor partner serving libraries and retailers, receiving audiobook catalog access.
- HooplacoreLibrary audiobook platform partner receiving distribution from INaudio's catalog.
- StorytelcoreGlobal audiobook subscription service partner receiving catalog distribution.
- GooglecoreGoogle Play Books platform receiving audiobook distribution from INaudio.
- TuneIncoreAudio platform partner receiving audiobook catalog distribution.
- OdilocoreAudiobook platform partner distributing content through INaudio's ecosystem.
- ScribdcoreDigital reading platform partner receiving audiobook distribution.
- ChirpcoreAudiobook platform partner in the distribution network.
- BibliotechacoreLibrary technology partner receiving audiobook distribution.
- OCLCcoreLibrary cooperative organization integrated for metadata and catalog distribution.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
INaudio competitors and assessment
Company assessmentBroad incumbents
- Audible (Amazon): Largest audiobook retailer and producer globally and a subsidiary of Amazon. Operates ACX, which competes with INaudio's Voices platform for author audiobook distribution, and dominates audiobook consumption in a way that pressures open-catalog economics.
- Spotify Audiobooks: Major audiobook retailer and former owner of the distribution technology INaudio acquired. Continues as both a customer and a potential competitor that could insource distribution if strategic priorities shift.
- Kobo (Rakuten): Major ebook and audiobook retailer and INaudio distribution partner. Comparable as a broad retailer that depends on audiobook distribution infrastructure similar to what INaudio provides.
Direct peers
- Findaway: Predecessor to INaudio's audiobook distribution platform; built by the same founders (Lazaro and Squires) before Spotify acquired it in 2021. INaudio effectively acquired Findaway's distribution technology stack from Spotify, making it the closest direct lineage peer.
- Storytel: Global audiobook subscription service and INaudio distribution partner. Competes in audiobook distribution/publishing and overlaps with INaudio's publisher and retailer services in international markets.
- Audiobooks.com: Direct-to-consumer audiobook subscription retailer and INaudio distribution partner. Competes with INaudio's downstream retailer relationships and uses similar catalog aggregation models.
- Chirp: Audiobook retailer offering discounted audio titles and INaudio distribution partner. Comparable as an audiobook retail platform powered by aggregator-style catalog supply.
- Scribd: Digital reading subscription platform with a substantial audiobook library and an INaudio distribution partner. Comparable as a subscription audiobook retailer using aggregated publisher supply.
Emerging players
- Libro.fm: Independent audiobook retailer serving consumers via indie bookstore partnerships. Comparable as a retailer-facing audiobook platform that emphasizes open, non-exclusive distribution models.
Regional players
- Hoopla (Midwest Tape): Library-focused digital content platform (including audiobooks) and INaudio distribution partner. Comparable as a downstream audiobook platform whose catalog depends on aggregators like INaudio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
INaudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
INaudio leadership team
Management profileNumber of profiles
Profiles2 records
INaudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INaudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INaudio
What does INaudio do?
INaudio operates an open audiobook distribution platform that connects publishers, independent authors, and retailers globally. The company provides single-source distribution to multiple retailers, publisher-facing tools (Passport) for managing metadata, marketing, and sales reporting, a self-service platform for independent authors (Voices by INaudio), and plug-and-play APIs for retailers to integrate audiobook catalogs.
Is INaudio a public or private company?
INaudio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INaudio founded?
INaudio was founded in 2025.
Where is INaudio based?
INaudio is headquartered in Not specified, United States, in the North America region.
How does INaudio make money?
Two revenue lines are on record. Audiobook Distribution Services are the primary driver. The others are royalty Processing.
Who are INaudio's main competitors?
Broad incumbents on record are Audible (Amazon), Spotify Audiobooks and Kobo (Rakuten). Direct peers are Findaway, Storytel, Audiobooks.com, Chirp and Scribd. Libro.fm is listed as an emerging player. Hoopla (Midwest Tape) is listed as a regional player.
Does INaudio have an API?
Yes. INaudio offers custom APIs for retailers to integrate with their platform. The "For Retailers" page mentions "Get access to integrate with our custom API's" indicating a partner-facing API capability for retail integration, though no public documentation URL, specific API type (REST/GraphQL), authentication method, or rate limits are specified in the available source material.
What industry is INaudio in?
INaudio's product category is Audiobook Distribution Platform. Its primary akta.pro industry code is MPAJAIAI, Audiobook Technology & Services (Hosting/CDN, DRM, Analytics, Ad Insertion). Its NAICS code is 512290 and its SIC code is 2741.