Institut National de la Consommation

Consumer Information and Advocacy Servicesinc-conso.fr

The Institut National de la Consommation is a French public EPIC founded in 1966 that provides independent consumer information, comparative testing, and consumer-rights guidance to the general public, 16 national consumer associations, and 11 Regional Technical Consumer Centers across France.

Company typePrivate
Founded1966
HeadquartersMalakoff, France
Headcount51–100
GTM typeB2C
OfferingServices

What Institut National de la Consommation does

The Institut National de la Consommation (INC) is a French public national institution (Établissement Public National à Caractère Industriel et Commercial, EPIC) founded in December 1966 and headquartered in Malakoff in the Paris metropolitan area. Operating under the supervision of the minister responsible for Consumption, it provides independent consumer information, comparative product testing, legal analysis of consumer rights, and technical support to the French consumer-protection ecosystem. Its core technology is a multi-channel content platform rather than a software product: the inc-conso.fr website serves as the central hub for practical guides, template letters, interactive simulators, and product recall alerts, complemented by the monthly magazine 60 Millions de consommateurs (11 issues plus 8 special editions annually), 120 Consomag television programs per year on France Télévisions, 52 L'Instant Conso videos produced with regional centers, the Codes Conso podcast series, MOOCs, and social media distribution across Twitter/X, Facebook, LinkedIn, and TikTok.

INC serves three primary audiences: the general French public seeking consumer guidance, 16 nationally agréées consumer organizations and their local member associations that receive technical, legal and training support, and 11 Regional Technical Consumer Centers (CTRC) that co-produce regional content and field consumer inquiries. Secondary audiences include teachers, socio-educational facilitators and students reached via the Pédagothèque de la consommation. Its business model combines three revenue streams: subscription and newsstand sales of the 60 Millions de consommateurs magazine, a parliamentary subsidy allocated through the Direction générale de la concurrence, de la consommation et de la répression des fraudes (DGCCRF), and service fees from partnerships with public and parapublic organizations such as AMF, ANSES, ADEME, Banque de France, Cybermalveillance.gouv.fr, and the Centre européen des consommateurs. The institution is governed by a 15-member board of directors and has approximately 58 employees.

Institut National de la Consommation firmographics

Firmographics

Name: Institut National de la Consommation
Legal name: Institut National de la Consommation
Website: https://inc-conso.fr
Company type: Private
Founded year: 1966
Operating status: Operating
Headcount range: 51–100 employees
Short description: The Institut National de la Consommation is a French public EPIC founded in 1966 that provides independent consumer information, comparative testing, and consumer-rights guidance to the general public, 16 national consumer associations, and 11 Regional Technical Consumer Centers across France.
Ownership category
akta.pro rank

Institut National de la Consommation industry classification

Industry

Product category: Consumer Information and Advocacy Services
NAICS: Information (51), Educational Services (611), Web Search Portals, Libraries, Archives, and Other Information Services (519)
SIC: Miscellaneous Publishing (2741)
akta.pro primary industry: Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)
akta.pro secondary industry: Financial & Consumer Integration (Banking, Credit, Taxes) (EDAAADAG)

Keywords

Consumer information services
Comparative product testing
Consumer protection education
Regulatory consumer guidance
Public consumer advocacy

Where Institut National de la Consommation is headquartered

Location

Headquarters

HQ city: Malakoff
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Institut National de la Consommation business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Magazine sales (60 Millions de consommateurs): Revenue from the sale of the monthly magazine 60 Millions de consommateurs, sold at newsstands, by subscription, and online. The magazine publishes 11 monthly issues and 8 special editions per year.
Parliamentary subsidy (DGCCRF): Government funding allocated by Parliament through the Direction générale de la concurrence, de la consommation et de la répression des fraudes (DGCCRF).
Service provision: Revenue from service provisions and partnerships with public or parapublic organizations.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free public access to website content

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Institut National de la Consommation product offering

Product offering

Core offering

INC is a French public institution that produces and disseminates independent consumer information, comparative product and service testing, legal analyses, and educational content. Its core deliverables include the inc-conso.fr website, the monthly 60 Millions de consommateurs magazine, the Consomag and L'Instant Conso video programs, podcasts, MOOCs, and practical guides. INC also provides technical support to consumer associations, the CTRC network, and the Commission des clauses abusives, contributing to consumer protection policy and legislation in France.

Product overview

Institut National de la Consommation operates a multi-channel consumer information ecosystem centered on its inc-conso.fr website and 60 Millions de consommateurs magazine. The core platform provides free access to practical guides (Fiches pratiques), template letters (Modèles de lettres), interactive simulators (including rent increase and loan repayment calculators), and product recall alerts (Rappels de produits). Video content is delivered through Consomag (120 programs/year) and L'Instant Conso (52 videos/year produced with regional CTRC partners). Educational offerings include MOOCs on financial topics and personal data, plus a Tutos de la Conso animation series. The Pédagothèque provides resources for educators. A directory service helps consumers find local associations and mediators. The magazine 60 Millions de consommateurs (11 issues plus 8 specials annually) and Codes Conso podcasts extend reach across print, web, and audio formats.

Differentiator

Problem solved

Functional benefit

Brands

60 Millions de Consommateurs: Monthly consumer magazine published by INC, sold at newsstands, by subscription, and online. 11 monthly issues and 8 special issues per year. No commercial advertising.
Consomag
L'Instant Conso
Codes Conso
MOOCs INC
Tutos de la Conso
inc-conso.fr
Pédagothèque de la consommation

Products and services

inc-conso.fr consumer information website The main consumer information website providing free access to practical guides (fiches pratiques), dossiers, template letters (modèles de lettres), simulators, questions-answers, videos, and product recall alerts for the general public, with reserved subscriber access for consumer associations and CTRC staff.
60 Millions de consommateurs magazine Monthly consumer magazine sold at newsstands, by subscription, and online. Publishes 11 monthly issues and 8 special editions per year. Commercial-free publication providing comparative testing and consumer advice.
Consomag television program

Quantifiable outcome

120 original two-minute Consomag programs produced annually
+2 more outcomes

Companies that use Institut National de la Consommation

Customer profile

Segments3 records

Ideal customer profiles3 records

Institut National de la Consommation technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Institut National de la Consommation partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered core and minor.

ADEME (Agence de la transition écologique)coreStrategic or Co-development PartnerEnvironmental agency partnership focused on ecological transition and sustainable consumption topics.
AQC (Agence Qualité Construction)coreStrategic or Co-development PartnerPartnership on construction quality and building renovation information for consumers.
AMF (Autorité des marchés financiers)coreStrategic or Co-development PartnerPartnership on financial services, investments, and consumer protection in financial matters.
ANSES (Agence nationale de sécurité sanitaire)coreStrategic or Co-development PartnerPartnership on food safety, environment, and health topics for consumer information.
Banque de FrancecoreStrategic or Co-development PartnerPartnership on banking, money, and financial consumer protection topics.
Centre européen des consommateurs (CEC) FrancecoreStrategic or Co-development PartnerPartnership on European consumer issues and cross-border dispute resolution within the EU.
CNSA (Caisse nationale de solidarité pour l'autonomie)minorStrategic or Co-development PartnerPartnership on autonomy, disability, and dependency issues for consumers.
Cybermalveillance.gouv.frcoreStrategic or Co-development PartnerPartnership on cybersecurity awareness and protection of consumers online.
ESSEC Chaire Grande ConsommationminorStrategic or Co-development PartnerAcademic partnership on large-scale consumption research and studies.
Médiateur national de l'énergiecoreStrategic or Co-development PartnerPartnership on energy sector mediation and consumer dispute resolution in energy matters.
Médiateur des Communications électroniquescoreStrategic or Co-development PartnerPartnership on electronic communications mediation and consumer dispute resolution.
CNDP (Commission nationale du débat public)coreStrategic or Co-development PartnerPartnership on public debate and citizen participation in environmental projects. INC and CNDP produce Consomag videos and short educational videos explaining public debate participation.
CTRC Network (Centres Techniques Régionaux de la Consommation)coreStrategic or Co-development PartnerNetwork of 11 Regional Technical Consumer Centers and similar structures that INC supports technically and through which it produces L'Instant Conso videos and conducts local consumer information actions.
France TélévisionscoreChannel Partner/ Reseller/ DistributorBroadcast partnership for Consomag (120 programs/year) and L'Instant Conso (52 videos/year) television programs.
DGCCRF (Direction générale de la concurrence, de la consommation et de la répression des fraudes)coreStrategic or Co-development PartnerGovernment oversight authority; INC is under its supervisory ministry and receives parliamentary funding through DGCCRF.
Consumer associations (16 nationally agréées)coreStrategic or Co-development PartnerNational consumer organizations that INC provides technical support to, including documentation, legal consultation, and participation in CNC work.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Institut National de la Consommation competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Institut National de la Consommation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Institut National de la Consommation leadership team

Management profile

Number of profiles

Institut National de la Consommation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Institut National de la Consommation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institut National de la Consommation

What does Institut National de la Consommation do?

Is Institut National de la Consommation a public or private company?

Institut National de la Consommation is a private company. It is classified as state government owned and is currently operating.

When was Institut National de la Consommation founded?

Institut National de la Consommation was founded in 1966. It employs 51 to 100 people.

Where is Institut National de la Consommation based?

Institut National de la Consommation is headquartered in Malakoff, France, in the Europe region.

How does Institut National de la Consommation make money?

Three revenue lines are on record. Magazine sales (60 Millions de consommateurs) is the primary driver. The others are parliamentary subsidy (DGCCRF) and service provision.

Does Institut National de la Consommation have an API?

No public API is recorded for Institut National de la Consommation.

What industry is Institut National de la Consommation in?

Institut National de la Consommation's product category is Consumer Information and Advocacy Services. Its primary akta.pro industry code is EDAAALAJ, Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE), with a secondary code of EDAAADAG, Financial & Consumer Integration (Banking, Credit, Taxes). Its NAICS code is 51 and its SIC code is 2741.