Inclusive Attendance
Inclusive Attendance is a UK-based professional development provider, founded in 2023, that delivers the only globally CPD-accredited training, consultancy, and accreditation programmes dedicated to improving school attendance for UK primary schools, secondary schools, MATs, Local Authorities, and governors.
- Company typePrivate
- Founded2023
- HeadquartersNot specified, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Inclusive Attendance does
Inclusive Attendance is a UK-based professional development provider founded in 2023 by Wayne Harris, focused exclusively on improving school attendance through accredited training, consultancy, and accreditation services. The company serves primary schools, secondary schools, Multi-Academy Trusts (MATs), Local Authorities, school governors, and special education settings across the United Kingdom, with a claimed reach of 2,500+ schools over its first two years.
The core product is the Inclusive Attendance Online Platform, a LearnDash-based learning management system delivering a four-tier Accredited Professional Development programme (Level 1 through Level 4) plus a dedicated Governors programme. Each tier contains six learning modules, over 130 supporting resources, a self-populating Active Ingredients action plan generator, and CPD certification issued by The CPD Certification Service. The platform is organised around a proprietary four-domain model (professional practice, ongoing learning, evidence-based research, innovative leadership) aligned with the Education Endowment Foundation's professional development guidance and the UK Department for Education's 2024 'Working Together to Improve School Attendance' statutory framework. The technology stack is otherwise conventional: a WordPress-hosted LMS, automated certification, and an External Signposting Partners directory.
The business model blends self-serve digital subscriptions (per-seat at £30+VAT, unlimited organisational licences at £650+VAT), one-time accreditation and audit services (£850 Standard Programme, £800 One Day Audit), higher-value professional services (7-Month Development Programme at £1,500+VAT, bespoke consultancy), and low-ticket event revenue (online conference sessions at £160+VAT via Eventbrite). Distribution combines self-serve e-commerce for SMB schools, direct sales to MATs and Local Authorities, and an event-led motion featuring Wayne Harris as a keynote speaker. A multi-year Inclusive Attendance Standard accreditation pathway (Bronze through Platinum) and a Collaborative Schools Directory create a retention layer on top of the transactional core.
Inclusive Attendance firmographics
Firmographics- Name
- Inclusive Attendance
- Legal name
- Inclusive Attendance Ltd
- Website
- https://inclusive-attendance.co.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inclusive Attendance is a UK-based professional development provider, founded in 2023, that delivers the only globally CPD-accredited training, consultancy, and accreditation programmes dedicated to improving school attendance for UK primary schools, secondary schools, MATs, Local Authorities, and governors.
- Ownership category
- akta.pro rank
Inclusive Attendance industry classification
Industry- Product category
- Education Professional Development
- NAICS
- Educational Support Services (611710), Educational Support Services (6117), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional Development for Inclusive Practices (General Education Staff) (EDAKABAL)
- akta.pro secondary industry
- Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms (EDAFAKAI)
Keywords
Where Inclusive Attendance is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Inclusive Attendance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Development Programme Subscriptions: Schools and MATs purchase annual or multi-year subscriptions to access the online platform, learning modules, resources, and CPD certification. Pricing is per seat or through unlimited organisational licenses.
- Accreditation and Standards Services: Schools pay for one-day audits and Inclusive Attendance Standard assessments (Bronze, Silver, Gold, Emerald, Platinum) to earn recognition and accreditation plaques.
- Consultancy Services: Schools and MATs engage consultants for on-site support, 7-month development programme delivery, and bespoke conference presentations/keynotes.
- Conference Sessions: Revenue from online conference sessions featuring attendance experts such as Wayne Harris.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Level 1 Online Programme - £30/seat+VAT |
| Per seat | Annual | Bulk Pricing - 15 staff: £300 (Save £150) |
| Per seat | Annual | Bulk Pricing - 20 staff: £350 (Save £250) |
| Per seat | Annual | Bulk Pricing - 30 staff: £450 (Save £450) |
| Per seat | Annual | Bulk Pricing - 40 staff: £500 (Save £700) |
| Per seat | Annual | Bulk Pricing - 50 staff: £550 (Save £950) |
| Subscription | Annual | Unlimited - £650 |
| One time/ perpetual license | Multi-year contract | Inclusive Attendance Standard Programme - £850+VAT |
| One time/ perpetual license | Pay-as-you-go | One Day Audit - £800+VAT |
| Professional services/ project-based | Multi-year contract | 7-Month Development Programme (In-Person) - £1500+VAT |
| One time/ perpetual license | Pay-as-you-go | Online Conference Sessions - £160+VAT |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Inclusive Attendance product offering
Product offeringCore offering
Inclusive Attendance sells accredited Professional Development programmes and consultancy services to help UK schools improve attendance rates and reduce persistent absence. The core product is the Inclusive Attendance Online Platform, a LearnDash-based LMS offering six Learning Modules across four progressive levels (Level 1–4) plus a Governors programme, with automated action plans, self-assessment tools, and CPD certification. This is complemented by in-person services including the 7-Month Development Programme, One Day Audit, MAT/Local Authority programmes, and the multi-year Inclusive Attendance Standard accreditation pathway (Bronze through Platinum).
Product overview
Inclusive Attendance is an education-focused professional development provider offering a unified platform-plus-modules architecture centred on improving school attendance outcomes. The core product is the Inclusive Attendance Online Platform — an accredited, self-paced digital learning environment delivering structured Professional Development to school staff across four progressive tiers (Level 1 through Level 4), a Governors programme, and an online conference offering. This is complemented by in-person services including the 7-Month Development Programme, One Day Audit, Consultancy Services, and the Inclusive Attendance Standard accreditation programme (Bronze → Platinum progression). A Collaborative Schools Directory and External Signposting Partners platform round out the ecosystem. All online programmes are accredited by The CPD Certification Service, and the Level 1 programme is aligned with DfE 2024 statutory requirements.
Differentiator
Problem solved
Functional benefit
Brands
- #EveryBagCounts: A campaign raising awareness that some children carry more than books — they carry fear, grief, and unmet needs. It champions relational practice at the heart of school culture.
Products and services
- Level 1 Accredited Professional Development Programme The foundational tier of the Inclusive Attendance programme providing six online Learning Modules, a four-stage development programme (Building Knowledge, Developing Techniques, Embedding Practice, Sustaining Practice), over 130 resources, and CPD certification. Priced at £30/seat+VAT with bulk discounts, aligned with Education Endowment Foundation Professional Development guidance and DfE 2024 Working Together guidelines, leading to the Bronze Inclusive Attendance Standard. Built for UK school staff across primary and secondary settings.
- Level 2 Accredited Professional Development Programme The second tier building on Level 1, providing six bespoke case studies based on real-life examples, continued professional development, and access to automated actionable plans. Designed to help schools meet DfE requirements and progress toward the Silver Inclusive Attendance Standard, with each Learning Module available in 30-minute or 1-hour formats. Built for UK school staff across primary and secondary settings.
- Level 3 Accredited Professional Development Programme The third tier focused on 'Proving It' — embedding inclusive attendance into daily practice. Staff demonstrate how inclusive attendance principles are applied in their roles through structured reflections, real-life case study content, and evidence-gathering tools, with written/visual reflections, case study tasks, and portfolio contributions. Leads to the Gold Inclusive Attendance Standard. Flexible delivery in 30-minute or 1-hour formats.
- Level 4 Accredited Professional Development Programme The advanced tier focused on 'Sustaining It' — securing inclusive attendance as an enduring culture. Covers conceptual understanding, cultural sustainability, professional judgement in complex attendance scenarios (persistent absence, anxiety-based non-attendance, safeguarding concerns, parental challenge), and evidence of sustained impact, including graduate-level knowledge checks. Supports progression toward the Platinum Inclusive Attendance Standard.
- Inclusive Attendance Governors Level 1 Accredited Professional Development Programme An accredited CPD course exclusively for school Governors, providing six bespoke Learning Modules tailored to attendance support, challenge, and accountability. Designed to help schools exceed statutory DfE attendance paper requirements from August 2024.
- 7-Month Development Programme (In-Person) A structured, four-stage in-person delivery programme in which expert consultants provide hands-on support to schools, including an initial conference, attendance audits, guided implementation, and action planning. Aligned with the EEF Effective Professional Development guidance and priced at £1,500+VAT. Schools retain access to the online platform alongside the in-person programme.
- One Day Audit A one-day on-site attendance practice audit led by an Inclusive Attendance expert consultant, providing an assessment of current practices, a comprehensive analysis of strengths and opportunities, and an Active Ingredients Action Plan roadmap. Priced at £800+VAT.
- Inclusive Attendance Standard Programme A prestigious multi-year accreditation programme available to schools completing the four-stage implementation programme. Includes a one-day audit and assessment against specific criteria, with progression through five levels: Bronze (Year 1), Silver (Year 2), Gold (Year 3), Emerald (Year 4), Platinum (Year 5). Schools receive a wall plaque and permission to use the accreditation logo. Priced at £850+VAT including plaque.
- Multi Academy Trusts, Local Authorities and Regional Networks Programme An in-person delivery programme tailored for Multi Academy Trusts, networks of schools, and Local Authorities across the UK, providing strategic leadership frameworks, expert consultation, and peer collaboration to support system-wide attendance transformation. Designed to build sustainable, independent models for year-on-year improvements, with reported results of +3% attendance rates and –9% persistent absence.
- Online Conference Sessions Exclusive online conference sessions led by Wayne Harris featuring innovative approaches to attendance improvement, priced at £160+VAT per session and sold through Eventbrite.
- Consultancy Services Expert-led conference presentations, keynote addresses, INSET conferences, and trust events drawing on the latest research, national policy, and practical implementation. Each session is tailored to the audience's phase, priorities, and requirements, priced at £1,500+VAT for in-person delivery.
- Collaborative Schools Programme A free programme for Bronze Standard schools providing membership in a national network of exemplary schools, access to two exclusive webinar meetings per academic year, and featured listing in the Collaborative Schools Directory to share best practices with other schools nationally and regionally.
Quantifiable outcome
- Average 3% increase in attendance rates across participating schools
- +3 more outcomes
Companies that use Inclusive Attendance
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Inclusive Attendance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Inclusive Attendance partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Inclusive Attendance competitors and assessment
Company assessmentDirect peers
- Attendance Works: US-based non-profit focused on reducing chronic absence through research, resources and professional development for schools. Closest mission-aligned peer globally, with overlapping CPD/training model though in a different geography.
- Optimus Education: UK provider of CPD, training and consultancy for school leaders and teachers. Direct competitor in the school-CPD category with similar subscription and conference-led business model.
- Challenge Partners: UK school-improvement network delivering CPD, peer review and leadership programmes to schools and MATs. Overlaps with Inclusive Attendance on the CPD-for-schools model and the trust/MAT-level go-to-market motion.
- Best Practice Network: UK teacher-training and school-improvement organisation delivering accredited CPD programmes, initial teacher training and school leadership development to schools and MATs.
- Herts for Learning: UK school-improvement and CPD provider offering consultancy, training and development programmes to schools, MATs and local authorities. Closely comparable to Inclusive Attendance in audience (UK schools), business model (subscription + consultancy), and category (school improvement).
Broad incumbents
- Nasen (National Association for Special Educational Needs): UK membership and CPD body for SEND-inclusive practice. Comparable in mission around inclusion, SEND and whole-school culture but operates at broader category level and is a charity.
- SSAT (Specialist Schools and Academies Trust): UK education network offering CPD, leadership development and school-improvement services to MATs and schools. Comparable audience and CPD-led go-to-market, with broader portfolio.
- Whole School SEND: UK government-backed SEND consortium delivering CPD and resources to schools on inclusive practice. Comparable in audience and CPD model; operates as a free, publicly-funded counterpart.
Emerging players
- Centre for Education and Youth (CfEY): UK education think tank and CPD provider focused on equity, wellbeing and school improvement. Comparable in mission around attendance-adjacent wellbeing themes and CPD delivery to UK schools.
- B Squared: UK SEND-assessment and school-improvement software provider serving schools and MATs. Comparable audience and EdTech distribution, with adjacent rather than directly overlapping CPD curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inclusive Attendance social profiles
Digital presenceInclusive Attendance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inclusive Attendance leadership team
Management profileNumber of profiles
Profiles11 records
Inclusive Attendance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inclusive Attendance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inclusive Attendance
What does Inclusive Attendance do?
Inclusive Attendance sells accredited Professional Development programmes and consultancy services to help UK schools improve attendance rates and reduce persistent absence. The core product is the Inclusive Attendance Online Platform, a LearnDash-based LMS offering six Learning Modules across four progressive levels (Level 1–4) plus a Governors programme, with automated action plans, self-assessment tools, and CPD certification. This is complemented by in-person services including the 7-Month Development Programme, One Day Audit, MAT/Local Authority programmes, and the multi-year Inclusive Attendance Standard accreditation pathway (Bronze through Platinum).
Is Inclusive Attendance a public or private company?
Inclusive Attendance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inclusive Attendance founded?
Inclusive Attendance was founded in 2023. It employs 1 to 10 people.
Where is Inclusive Attendance based?
Inclusive Attendance is headquartered in Not specified, United Kingdom, in the Europe region.
How does Inclusive Attendance make money?
Four revenue lines are on record. Professional Development Programme Subscriptions are the primary driver. The others are accreditation and Standards Services, consultancy Services and conference Sessions.
Who are Inclusive Attendance's main competitors?
Direct peers on record are Attendance Works, Optimus Education, Challenge Partners, Best Practice Network and Herts for Learning. Broad incumbents are Nasen (National Association for Special Educational Needs), SSAT (Specialist Schools and Academies Trust) and Whole School SEND. Emerging players are Centre for Education and Youth (CfEY) and B Squared.
Does Inclusive Attendance have an API?
No public API is recorded for Inclusive Attendance.
What industry is Inclusive Attendance in?
Inclusive Attendance's product category is Education Professional Development. Its primary akta.pro industry code is EDAKABAL, Professional Development for Inclusive Practices (General Education Staff), with a secondary code of EDAFAKAI, Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms. Its NAICS code is 611710 and its SIC code is 8200.