InCompany

What InCompany does

InCompany bv is a Netherlands-based B2B professional services firm founded in 1995 and headquartered in Kortenhoef, specializing in customized (maatwerk) training, coaching, and advisory services delivered on-site at client organizations. The company's core portfolio covers training, individual and team coaching, blended learning, e-learning, and research/advisory engagements, with specialized sub-product lines in management training, communication training, sales training, personal effectiveness, and DISC-based behavioral assessment. All engagements begin with a personal intake and are designed as bespoke programs with no standardized blueprints, emphasizing practical application and sustained behavioral change rather than knowledge transfer alone.

The firm operates a direct sales-led go-to-market targeting enterprise and mid-market clients, with particular depth in the Dutch travel industry, where it self-describes as market leader for roughly 25 years, serving tour operators, travel agencies, airlines, and direct sellers such as Transavia, Club Med, ANWB/Pharos Reizen, Eurocamp, and Voigt Travel. Beyond travel, the client base extends to hospitality (Louvre Hotels, Leidse Schouwburg, Stadsschouwburg De Harmonie Leeuwarden), retail (Loods5), insurance (Unive), cleaning services (CSU), aviation/drones (DJI), and education (University of Twente). Delivery is executed by a small team of roughly 17 employees, including three named trainers/coaches (Danielle Molenaar, Manon Kors, Margreet Snaas), under Director Paul Zuijdgeest.

InCompany generates revenue through quote-based professional services engagements priced per program and per participant, with no publicly disclosed pricing tiers and no SaaS, marketplace, or subscription component. The company is privately held with no disclosed institutional investors, no parent company, no funding rounds, and no acquisition history. Strategic posture is defensive-conservative: the firm has narrowed non-core activity by ending its long-running travel-industry awards programs in 2018 while adding modest sub-brand extensions (Learn 2 Love 2 Speak, ZRA met de kracht van peper) within its existing training and travel-adjacent domains.

Name

InCompany

Legal name

InCompany bv

Website

https://incompany.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

InCompany is a Dutch B2B consultancy founded in 1995 that delivers customized training, coaching, and advisory services on-site at client organizations, with deep specialization in the Netherlands travel industry alongside clients in hospitality, retail, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Kortenhoef

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Services: Customized in-company training programs delivered at client organizations, covering sales training, communication training, management training, and travel industry-specific training. Programs are tailor-made and priced per engagement or program.
2. Coaching Services: One-on-one and team coaching services including coaching on the job, coaching the coach, and DISC-based team coaching. Coaching engagements are result-oriented and focused on measurable behavioral change.
3. Advisory and Consulting Services: Research and advisory services including organizational change management, strategic repositioning, restructuring, contact center design, and human resources development projects such as job architecture design and compensation system development.
4. Blended Learning and E-Learning: Digital and blended learning components integrated into training programs, providing ongoing learning support alongside in-person training and coaching sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

InCompany designs and delivers fully customized (maatwerk) training, coaching, blended learning, e-learning, and advisory services for Dutch organizations, with a particular focus on the travel industry. Every engagement is built around personal intake, behavioral change objectives, and practical workplace application, supported by methods such as on-the-job coaching, coaching the coach, and DISC-based team diagnostics. Services are sold directly to organizations and quoted per engagement rather than offered as standardized off-the-shelf products.

Product overview

InCompany is a Dutch training and coaching consultancy that has operated since 1995, offering a comprehensive portfolio of professional development services. The core offering consists of customized Trainingen, Coaching, Blended Learning, E-learning, and Advisering. These are organized into specialized sub-products including Managementtrainingen, Communicatietrainingen, Salestrainingen, Trainingen reisbranche, and Persoonlijke effectiviteit. The portfolio also includes short Workshops (0.5-day themed sessions), DISC personality analysis, and specific coaching services (Coachen van medewerkers, Coachen van de coach). All training and coaching is delivered as custom-made (maatwerk) solutions focused on practical application and behavioral change, with a strong emphasis on the travel industry as a key vertical.

Differentiator

Problem solved

Functional benefit

Brands

• Learn 2 Love 2 Speak: Communication training focused on presentation skills and overcoming stage fright
• ZRA met de kracht van peper
• De Kracht van Peper

Products and services

• Customized In-Company Training Programs (Trainingen) Customized training programs covering sales, communication, management, and personal effectiveness, designed per engagement to align with each client's personal development ambitions and strategic goals.
• Coaching Services Individual and team coaching aimed at developing competencies, improving work attitude, and achieving measurable results in sales or personal development.
• Blended Learning Combined training approach integrating classroom sessions with digital learning components for comprehensive skill development.
• E-learning Digital learning modules enabling participants to develop skills through online coursework.
• Advisory Services (Advisering) Strategic advisory services helping organizations with vision development, organizational change, and implementation planning.
• Travel Industry Training (Trainingen reisbranche) Specialized training programs for the travel industry, including call center sales, travel agency sales, tour operators, and customer service, where InCompany claims approximately 25 years of market leadership.
• Management Training (Managementtrainingen) Leadership development programs focusing on coaching skills, team formation, and achieving organizational results.
• Sales Training (Salestrainingen) Sales skills training including questioning techniques, customer matching, proactive outreach, upselling, cross-selling, and objection handling.
• Communication Training (Communicatietrainingen)

Quantifiable outcome

• Buro Scanbrit doubled upselling and cross-selling revenue following InCompany training.
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Store Support (Arjen van Hijum)minorStrategic or Co-development PartnerInCompany collaborated with Store Support for a Masterclass in Istanbul focused on the concept of customer ambassadors. The partnership brought together InCompany's training expertise with Store Support's retail support knowledge to motivate participants to identify and cultivate brand ambassadors among their customers.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Krauthammer: International sales, leadership and management training consultancy with a strong Dutch presence. Closely comparable in its focus on customized behavioral change programs for enterprise sales and management teams.
• Schouten & Nelissen: Large Dutch training, coaching and organizational development consultancy offering customized B2B learning programs across the Netherlands. Directly comparable in country, customer type, and bespoke training/coaching delivery model.
• GITP: Netherlands-based talent development, assessment and training consultancy serving enterprise clients. Comparable B2B audience and customized training/coaching methodology, including DISC-adjacent assessment work.
• Boertien Vergouwen: Dutch training and consulting firm focused on personal leadership, sales and behavioral change. Similar size tier and fully-customized maatwerk delivery approach for Dutch enterprise clients.
• De Baak (KMM): Dutch management development center offering training, coaching and executive development for managers and executives. Comparable in target persona (managers/leaders) and customized training delivery model.

Broad incumbents

• Cegos: Global training, consulting and digital learning provider with a Dutch operating unit. Comparable in offering customized training and advisory at enterprise scale but with a much broader portfolio and international footprint than InCompany.
• Skillsoft: Global enterprise corporate learning platform providing sales, leadership and compliance training content and assessments. Competes indirectly for the same Dutch training budgets via scalable digital/e-learning alternatives.
• LinkedIn Learning: Large-scale enterprise e-learning library covering sales, management, communication and personal effectiveness topics. Adjacent threat to InCompany's bespoke training from commoditized, self-serve content accessible to the same Dutch corporate buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InCompany.nl
• LinkedInlinkedin.com/company/incompanytrainingen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCompany