India Design ID

What India Design ID does

India Design ID is India's premier annual architecture and design exhibition, organized since 2010 under Ogaan Media Pvt. Ltd. and headquartered at New Delhi (with Mumbai operations). It runs two flagship physical exhibitions per year — ID Delhi in February at NSIC Grounds, Okhla, and ID Mumbai in September/October — that aggregate 130+ Indian and international luxury furniture, lighting, home decor, and interior brands as exhibitors alongside architects, interior designers, and design-savvy consumers as attendees. The most recent reported edition (2024) attracted 1,25,520 visitors, 130+ exhibitor brands, 40+ speakers, and 1.5 million+ social media impressions.

The product portfolio is multi-format and content-driven, encompassing ID Exhibit (the core curated showroom of luxury brands), ID Symposium (a knowledge platform featuring 40+ renowned speakers), ID Honours (industry awards across categories including Architect of the Year, Biophilic Design, and Sustainable Design), ID Magazine (editorial website covering Indian and global design), ID Satellite (off-program satellite events in both cities), ID Collectible (limited-edition and collectible design showcase with associated talk series), Special Projects (sustainability and innovation initiatives), and a Brand of the Month sponsored feature. The core operating technology is a WordPress-based content website with social media channels (Instagram, Facebook, YouTube, X) and a weekly email newsletter; there is no proprietary technology platform, app, or API. Tickets are sold through BookMyShow under an official ticketing partnership; exhibitor applications are handled via direct email inquiry to Ogaan Media staff.

The business model is event-driven B2B2C, monetized through three revenue streams: exhibitor booth fees (paid by luxury brands for physical presence), consumer ticket sales (via BookMyShow), and corporate sponsorship packages (including tiered ID Honours sponsor slots). Operationally the company runs lean on a 12-person team organized around three key leaders (Misha Bains as Fair Director, Mohita Gandhi as Director Experience & Partnerships, and Ekta Ashar as Senior Marketing Manager), with no external funding disclosed, no subsidiaries, and no documented M&A or ownership changes since founding. Geographic operations remain concentrated in India (Delhi and Mumbai); no international expansion is signaled.

Name

India Design ID

Legal name

Ogaan Media Pvt. Ltd.

Website

https://indiadesignid.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

India Design ID is India's annual luxury architecture and design exhibition held in Delhi and Mumbai, organized by Ogaan Media Pvt. Ltd. since 2010. It connects 130+ premium home and interior brands with architects, designers, and consumers through exhibitions, awards, symposiums, and editorial content.

Ownership category

akta.pro rank

Product category

Trade Exhibitions & Design Events

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Design exhibitions
• Luxury home decor
• Architecture trade shows
• Interior design events
• Design symposiums

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Fees: Brands pay to exhibit at the India Design ID exhibition. Over 120+ Indian and international luxury brands showcase furniture, home decor, lighting, accessories, and interiors at each edition.
2. Ticket Sales: Visitor tickets sold through BookMyShow platform for physical exhibition attendance.
3. Sponsorship: Corporate sponsorship packages for the exhibition, with various sponsor tiers and branding opportunities across the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

India Design ID is a physical design exhibition and home decor festival organized by Ogaan Media Pvt. Ltd., held annually in Delhi (NSIC Grounds, Okhla) and Mumbai. It brings together 120+ Indian and international luxury brands across furniture, home decor, lighting, accessories, and interiors, and combines curated exhibitor showcases with a design symposium (ID Symposium), an industry awards program (ID Honours), a digital design publication (ID Magazine), and collectible design showcases (ID Collectible).

Product overview

India Design ID is India's premier design and home decor exhibition festival organized by Ogaan Media Pvt. Ltd. The event features a multi-faceted portfolio of offerings including ID Exhibit (the core exhibition showcasing 140+ luxury brands across furniture, home decor, lighting, accessories, and interiors), ID Symposium (knowledge platform with global design discourse and 40+ speakers), ID Honours (prestigious awards program), ID Magazine (design publication), ID Satellite (satellite events), Special Projects (sustainability initiatives), and ID Collectible (collectible design showcase). The events are held annually in Mumbai and Delhi, serving as India's most definitive design week.

Differentiator

Problem solved

Functional benefit

Brands

• ID Symposium: Knowledge platform featuring global forum for design-forward discourse with leading architects, designers, and creative leaders.
• ID Honours
• ID Magazine
• ID Collectible

Products and services

• ID Exhibit The main exhibition component of India Design ID featuring curated displays and signature collections from luxury local and international brands across furniture, home decor, lighting, accessories, and interiors. Targeted at exhibitor brands and visiting design professionals and consumers.
• ID Symposium Knowledge platform and global forum for design-forward discourse bringing together leading architects, designers, and creative leaders for talks, panel discussions, and design conversations. Targeted at design professionals, architects, and creative leaders.
• ID Honours Awards program recognizing excellence in architecture and design across categories including Residential Architecture, Interior Design, Sustainable Design, Emerging Design Firms, Architect of the Year, and Biophilic Design. Targeted at architecture and design firms.
• ID Magazine Design publication covering architecture, interiors, collectibles, spaces, and trends in Indian and global design through articles, interviews, and project features. Targeted at design professionals and design enthusiasts.
• ID Satellite Satellite events under the India Design ID umbrella that extend the exhibition's reach through additional programming and exhibitions in Mumbai and Delhi. Targeted at exhibitor brands and design audiences.
• ID Collectible Showcase platform for collectible designs featuring limited edition and luxury design pieces from emerging and established designers, including talks and brand presentations. Targeted at collectible design brands and design collectors.
• Special Projects Initiatives focused on sustainability and innovation within the design sector, featuring curated projects and collaborations that explore design's role in environmental and social contexts. Targeted at design brands, professionals, and sustainability-focused collaborators.
• ID Delhi Exhibition Annual February design exhibition held at NSIC Grounds, Okhla, New Delhi. The core flagship event of India Design ID, described as India's most definitive design week, featuring 140+ exhibitors. Targeted at luxury home brands, architects, interior designers, and design enthusiasts.
• ID Mumbai Exhibition Annual design exhibition held in Mumbai featuring over 120 of the finest Indian and international luxury brands showcasing latest collections of furniture, home decor, lighting, accessories, and interiors. Includes ID Exhibit, ID Symposium, and Special Projects. Targeted at luxury home brands, architects, interior designers, and design enthusiasts.
• ID Collectible Talk Talk series held at the ID Collectible Pavilion featuring designers and brands discussing collectible design, art, and craftsmanship. Targeted at collectible design brands, designers, and design collectors.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BookMyShowcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Official ticketing partner for India Design ID exhibitions. Handles consumer ticket sales for both Delhi and Mumbai events through their platform.
• ID Honours SponsorsminorGTM or Marketing Partner · 1 January 2024Various brand sponsors supporting the ID Honours awards program, providing funding and in-kind support for the design awards ceremony and associated events.
• Ogaan Media Pvt. Ltd.coreOthers · 1 January 2024Parent company and organizer of India Design ID. Ogaan Media is a leading lifestyle media company in India, also publishing magazines like ELLE DECOR India.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AD Design Show: Architectural Digest's design exhibition in India, the closest direct competitor to India Design ID. Both target the same Indian architect, interior designer, and luxury home brand ecosystem with annual multi-day curated exhibitions in major Indian metros.
• Maison&Objet: Paris-based biannual trade show for luxury home, decor, and design brands. Operates the same B2B2C exhibition-plus-conference-plus-awards model as India Design ID and serves as a benchmark for design-trade event monetization globally.
• ICFF (International Contemporary Furniture Fair): North America's leading platform for luxury contemporary furniture and design, held annually in New York. Comparable as a curated design trade show with exhibitor fees, ticketed visitors, and parallel talks programming.
• Design Miami: Global fair for collectible design held alongside Art Basel. Closely comparable to India Design ID's ID Collectible sub-brand in focus on limited-edition and collectible design, with premium exhibitor and collector audiences.
• Salone del Mobile.Milano: Milan's flagship global design week featuring luxury furniture, lighting, and interiors exhibitors. Directly comparable in format (annual curated exhibition with international brand mix and design talks) to India Design ID, though at a vastly larger scale.

Broad incumbents

• Messe Frankfurt (Ambiente / Heimtextil): Global trade fair operator running Ambiente (consumer goods) and Heimtextil (home textiles). Operates in adjacent event verticals at much larger scale; relevant as a comparable operator of recurring B2B design/decor exhibitions.

Regional players

• Index Furniture (India): Indian trade exhibition focused on furniture, interiors, and architectural products. Operates in the same Indian market with overlapping exhibitor segments but with broader mass-market positioning rather than luxury curation.
• Décor Expo India: Indian trade exhibition for home decor, gifts, and houseware. Operates in the Indian market with overlapping exhibitor segments (home decor brands) but at a more mass-market price point than India Design ID.
• IIIDEX (India Interior Design Exhibition): Indian interior design trade event organized by the Institute of Indian Interior Designers. Comparable as a domestic exhibition targeting Indian interior designers, though with a more professional/B2B institutional orientation versus India Design ID's luxury consumer tilt.

Others

• ELLE DECOR India: Sibling publication under Ogaan Media, the parent company of India Design ID. Comparable as a related Indian design-media brand targeting the same architect/designer/luxury consumer audience and providing cross-promotional synergies to India Design ID.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IndiaDesignID
• YouTubeyoutube.com/channel/UCbOo7U2X5wcAj3C59ceN39w
• Facebookfacebook.com/IndiaDesignID
• Instagraminstagram.com/indiadesignid
• LinkedInlinkedin.com/company/india-design-id

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Design ID