Indian Link

What Indian Link does

Indian Link is a B2B product sourcing and procurement company headquartered in Moradabad, Uttar Pradesh, India, with a secondary office in London, Ontario, Canada. Founded in 2010, the company provides end-to-end outsourced procurement services connecting international importers, retailers, and manufacturing buyers with Indian suppliers across eight product categories: furniture, electrical and lighting, bathroom accessories, garden accessories, kitchenware, chandeliers, mirrors, and home decor. The firm operates on a quote-based, multi-year contract model with both professional service fees and direct product sales as revenue streams, and reaches customers through direct enterprise sales, trade fair participation, and organic social channels (Instagram, Facebook, LinkedIn).

The underlying operational platform combines human-led services with an internal production dashboard that provides real-time visibility into order status. The service stack spans product design and development, vendor identification and factory evaluation, sample development and prototyping, price negotiation, manufacturing management, multi-stage quality inspection (pre-production meetings, in-process inspections, final random inspections, containerization checks), factory and ethical audits, lab testing coordination (CPSIA, Reach, RoHS, food safety, furniture and textile tests), and logistics management through partnerships with shipping agents supporting LCL, FOB, and FCL shipments. The proprietary quality management system with SOPs and multiple checkpoints is positioned as the primary differentiator.

The business model is a low-headcount (10 employees) professional services firm relying on relationship-based selling, trade fair presence, and digital catalog exposure rather than venture-backed go-to-market. There are no disclosed funding rounds, institutional investors, or external capital, and the ownership structure is founder-controlled with no known parent entity. Customer segmentation spans international importers and retailers (primary), manufacturing companies (primary), and SMEs (secondary), with a horizontal segmentation approach across product categories rather than vertical specialization.

Name

Indian Link

Legal name

Indian Link

Website

https://indianlink.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Indian Link is a B2B product sourcing and procurement company headquartered in Moradabad, India, connecting international importers, retailers, and manufacturers with Indian suppliers across furniture, lighting, home decor, kitchenware, and lifestyle categories via end-to-end outsourced procurement services.

Ownership category

akta.pro rank

Product category

Product Sourcing and Procurement Services

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Procurement Helpdesk & Stakeholder Support (BPAAAJAD)

Keywords

• Product sourcing services
• Outsourced procurement
• Supply chain management
• Quality inspection services
• Vendor identification

Headquarters

HQ city

Moradabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Procurement and Sourcing Services: Indian Link provides value-added outsourced procurement service from source to delivery, helping partners source high quality products. Revenue is generated through service fees for managing the complete sourcing process including vendor identification, price negotiation, quality control, and logistics coordination.
2. Product Sales: Direct sale of sourced products including furniture, home decor, lighting, bathroom accessories, kitchenware, and other categories. Products are sold with quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Indian Link provides end-to-end outsourced product sourcing and procurement services from source to delivery, including vendor identification, factory evaluation, buying trip coordination, sample development, price negotiation, order processing, manufacturing management, multi-stage quality inspection, and freight logistics. The company curates a catalog of home furnishings and lifestyle products (furniture, lighting, kitchenware, bathroom accessories, home decor, mirrors, chandeliers, garden accessories) sourced through its supplier network in India and globally.

Product overview

Indian Link is a product sourcing and business management company since 2010 that provides value-added outsourced procurement services from source to delivery. The company operates as a platform connecting global buyers with Indian manufacturers, offering end-to-end services including product design and development, vendor identification, manufacturing management, quality assurance and inspection, and logistics and shipping. The product portfolio includes multiple product categories displayed as catalog items: Home Decor (HD series), Mirrors (M series), Chandeliers (CP series), Kitchenware (K series), Garden Accessories (GT series), Bathroom Accessories (BA series), Electrical and Lighting (L series), and Furniture (F series). These products are sourced across India with a focus on home furnishings, decorative items, and lifestyle products.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Sourcing Services End-to-end product sourcing including vendor identification, factory evaluation, buying trip coordination, sample development, price negotiation, order processing, and monitoring from source to delivery. Targeted at international importers, retailers, and manufacturers seeking Indian and globally sourced products.
• Product Design and Development Handholds clients in product design from concept to workable, unique designs, leveraging latest technology and consumer market understanding. Targeted at businesses seeking design support for sourced products.
• Manufacturing Services Leverages an extensive factory and manufacturing network to create products meeting customer standards, with regular audits, verifications, and production line checks. Targeted at businesses outsourcing manufacturing to Indian and global factories.
• Quality Assurance and Inspection Dedicated quality team handles quality checks at production line, warehouse, and during dispatch, including pre-production meetings and final random inspections (FRI). Targeted at importers and retailers requiring quality-assured products.
• Logistics, Shipping and Documentation Strategic partnerships with shipping agents and postal companies for cargo movement across the globe, managing LCL, FOB, and FCL shipments. Targeted at businesses requiring end-to-end freight and documentation handling.
• Factory Audits Evaluates supplier capability to produce products meeting company specifications, addressing sourcing and operational policy alignment. Targeted at importers and manufacturers needing supplier due diligence.
• Ethical Audits Social accountability review including labor practices, work conditions, fair salary, and safety measures compliance assessment of suppliers. Targeted at importers and manufacturers requiring social compliance verification.
• Product Testing Services Lab testing recommendations including CPSIA, Reach, RoHS compliance, food safety tests, furniture tests, textile tests, and package transit testing. Targeted at businesses requiring regulatory and safety compliance testing.

Quantifiable outcome

• 100% precision matching between customer specifications and delivered products without tolerance level compromises
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Shipping Agents and Postal CompaniescoreOthersIndian Link has strategic tie-ups and partnerships with multiple shipping agents and postal companies for cargo across the globe. These partnerships enable the company to provide comprehensive logistics services including LCL, FOB, FCL shipments with competitive freight costs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bureau Veritas: France-based global TIC services company with extensive Asia operations providing factory audits, product testing, and supply chain compliance for consumer goods including home furnishings. Competes on the assurance and verification layer of Indian Link's services.
• IndiaMART: India's largest B2B online marketplace connecting domestic and international buyers with Indian manufacturers and suppliers across thousands of product categories. Comparable as a sourcing channel for the same India-based supplier base Indian Link taps.
• SGS: Swiss-based global leader in testing, inspection, and certification (TIC) services across consumer goods, commodities, and industrial products. Overlaps directly with the QC, lab testing, ethical audit, and compliance components of Indian Link's offering.
• Intertek: UK-headquartered global TIC company providing quality assurance, testing, inspection, and certification for consumer goods, textiles, and home products. Directly comparable on the quality inspection, lab testing, and compliance services Indian Link offers to its clients.
• Alibaba: China-headquartered global B2B e-commerce marketplace connecting buyers with Asian manufacturers across virtually every product category including home goods. Represents a much larger, marketplace-style alternative to Indian Link's human-driven sourcing model.

Emerging players

• TradeKey: B2B e-commerce marketplace focused on connecting global buyers with manufacturers in South Asia and other emerging markets, including India. Serves as an alternative self-serve sourcing channel that overlaps with Indian Link's buyer-supplier matchmaking role.

Direct peers

• Qima: Asia-headquartered quality control and supply chain services provider (formerly AsiaInspection) offering supplier audits, product inspections, and lab testing across consumer goods. Directly comparable on the QC, factory-audit, and supplier-management layer of Indian Link's offering.
• Li & Fung: Hong Kong-headquartered global sourcing and supply chain company managing end-to-end procurement for major retailers worldwide. Operates the same outsourced sourcing model for home and lifestyle goods that Indian Link executes, but at vastly greater scale and across more geographies.
• Global Sources: Hong Kong-based B2B sourcing platform connecting international buyers with Asian manufacturers across home, gift, and lifestyle categories. Closely analogous sourcing-facilitation model serving buyers looking to source from Asia.

Others

• EPCH (Export Promotion Council for Handicrafts): Government of India body that promotes exports of Indian handicrafts through trade fairs, buyer-seller meets, and market intelligence. Adjacent ecosystem participant whose events and programs overlap with the supplier discovery and trade fair channels Indian Link uses to source and generate leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100086429453500
• LinkedInlinkedin.com/company/indianlink
• Instagraminstagram.com/indianlinkbuying

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Link