Indian Tiffin Room
Indian Tiffin Room is a privately held, founder-owned Indian street food restaurant chain operating four locations across the north of England (Cheadle, Manchester, Leeds, Liverpool), serving authentic regional Indian cuisine with cocktails, bottomless brunch, catering, retail products, gift cards, and a franchise program for consumer diners across the UK.
- Company typePrivate
- Founded2013
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Indian Tiffin Room does
Indian Tiffin Room (ITR) is a privately held, founder-owned Indian street food restaurant chain founded in 2013 by long-time friends Srini (Bombay) and Suresh (Mysore), operating four locations across the north of England: Cheadle (2013), Manchester First Street (2014), Leeds Park Row (2017), and Liverpool Duke Street (2024). The restaurants serve authentic regional Indian dishes — dosas, thalis, chaats, kebabs, and Indo-Chinese items — alongside an Indian-inspired cocktail programme, marketed as a modern alternative to traditional British curry houses with no chilli ratings and balanced spice levels.
The company monetises through six revenue streams: dine-in service across the four locations; delivery and takeaway via direct website ordering plus three third-party aggregators (Uber Eats, Deliveroo, Just Eat); private events and celebration catering (weddings, corporate events, birthdays, garden parties); a Bottomless Brunch product at £40 per person; an online retail shop selling marinated and ready-to-cook SKUs priced £9.90–£16.00; digital gift cards from £10 to £200; and a franchise programme seeking partners with £200,000–£500,000+ capital. Reservations are managed through the third-party ResDiary platform. No proprietary technology platforms, mobile apps, or AI/ML systems are in evidence; the entire technology stack is built on off-the-shelf SaaS and aggregator integrations.
Customer base is exclusively consumer-facing (walk-in diners, delivery users, gift recipients, retail buyers, catering clients) with no enterprise accounts of material scale. The brand has accumulated regional recognition across Greater Manchester, West Yorkshire, and Merseyside, including Tripadvisor Travellers' Choice 2024 awards for Leeds and Manchester, four nominations at Manchester Curry Awards 2024, The Good Food Guide listing, and coverage in the Daily Mail and Manchester Evening News. Distribution is regional across the UK Northern Powerhouse; global footprint is not claimed.
Indian Tiffin Room firmographics
Firmographics- Name
- Indian Tiffin Room
- Legal name
- Indian Tiffin Room
- Website
- https://indiantiffinroom.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Indian Tiffin Room is a privately held, founder-owned Indian street food restaurant chain operating four locations across the north of England (Cheadle, Manchester, Leeds, Liverpool), serving authentic regional Indian cuisine with cocktails, bottomless brunch, catering, retail products, gift cards, and a franchise program for consumer diners across the UK.
- Ownership category
- akta.pro rank
Indian Tiffin Room industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Breakfast & Brunch Fast Casual (THAFABAL), Ethnic & international prepared meals manufacturing (AFAKAHAG)
Keywords
Where Indian Tiffin Room is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Indian Tiffin Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Revenue: Revenue from customer dining at four restaurant locations. Customers pay per meal for food and drinks consumed on premises.
- Food Delivery: Online ordering through third-party delivery platforms (Uber Eats, Deliveroo, Just Eat) and direct website ordering for home delivery.
- Private Events Catering: Catering services for private events and celebrations including birthdays, weddings, corporate events, and garden parties.
- Retail Products (Shop): Sale of marinated and ready-to-cook meat and vegetarian products (lamb chops, chicken tikka, paneer tikka, seabass, cauliflower) for customers to purchase and prepare at home.
- Gift Cards: Digital gift vouchers ranging from £10 to £200, valid for one year, delivered by email.
- Franchise Fees: Franchise partnership model offering complete restaurant setup, training, menu design, and ongoing support to franchise partners for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bottomless Brunch - £40 per person |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - £10 to £200 |
| Unit Pricing | Pay-as-you-go | Retail Products - various prices |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Indian Tiffin Room product offering
Product offeringCore offering
Indian Tiffin Room operates a multi-location Indian street food restaurant chain in the UK, serving authentic regional Indian cuisine including dosas, thalis, chaats, kebabs, and Indo-Chinese dishes across four locations. The business also offers bottomless brunch, private events catering, retail marinated ready-to-cook products, gift cards, online delivery, and a franchise program for expansion partners.
Product overview
Indian Tiffin Room is a multi-location Indian street food restaurant chain operating four locations across the UK (Cheadle, Manchester, Leeds, and Liverpool). The core offering centers on authentic regional Indian cuisine including their famous dosas, thalis, chaats, kebabs, and Indo-Chinese dishes. The business extends beyond dine-in service with several complementary products: Bottomless Brunch (unlimited cocktails with thali dining at £40pp), Private Events Catering for celebrations from weddings to corporate events, the ITR Gift Card (digital vouchers £10-£200), Order at Home delivery via third-party platforms, and a Franchise Program for expansion partners. Additionally, ITR operates a retail store selling marinated ready-to-cook products including Highway Lamb Chops, Chicken Haryali Tangdi Kebab, Dhaba Chicken, Tandoori Chicken Tikka, Goan Seabass, ITR Spiced Cauliflower, and Amritsari Paneer Tikka.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining Multi-location Indian street food restaurant chain with four UK locations (Cheadle, Manchester, Leeds, Liverpool) serving authentic regional Indian cuisine including dosas, thalis, chaats, kebabs, and Indo-Chinese dishes for walk-in diners, table reservations, and groups.
- Bottomless Brunch Weekend dining experience at £40 per person featuring unlimited cocktails, softails, and a full Indian thali including starter, main, sides, and dessert, available every Saturday and Sunday in Liverpool, Leeds, and Manchester First Street.
- Private Events Catering Catering service for private events including birthdays, weddings, anniversaries, corporate events, family gatherings, festive celebrations, and garden parties, offering street food classics, tandoori specialties, signature curries, and traditional desserts.
- ITR Gift Card Digital gift cards ranging from £10 to £200, delivered by email and valid for one year, redeemable at Indian Tiffin Room restaurants.
- Order at Home (Delivery and Takeaway) Online ordering service for takeaway and delivery through Uber Eats, Deliveroo, and Just Eat platforms, plus direct ordering through the Indian Tiffin Room website for home delivery.
- ITR Franchise Program Multi-location franchise opportunity offering complete restaurant setup, training, menu design, and ongoing operational support to franchise partners with capital ranging from under £200,000 to £500,000+.
- ITR Retail Shop (Marinated Ready-to-Cook Products) Online retail store selling marinated and ready-to-cook meat and vegetarian products including Highway Lamb Chops, Chicken Haryali Tangdi Kebab, Dhaba Chicken, Tandoori Chicken Tikka, Goan Seabass, ITR Spiced Cauliflower, and Amritsari Paneer Tikka for customers to prepare at home.
Companies that use Indian Tiffin Room
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Indian Tiffin Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Indian Tiffin Room partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights6 records
Indian Tiffin Room competitors and assessment
Company assessmentBroad incumbents
- Nando's: Nando's is an international casual dining chain with deep UK penetration specialising in peri-peri chicken. Broad incumbent that competes for the same casual mid-market dining occasions as Indian Tiffin Room with proven multi-unit economics, brand loyalty, and delivery scale, albeit in a different cuisine category.
- Wagamama: Wagamama is a UK-founded pan-Asian casual dining chain with national scale and a similar full-service, counter-order hybrid model. Broad incumbent in the Asian casual dining category that competes for the same lunch and casual evening occasions as Indian Tiffin Room, but with broader cuisine scope and significantly larger scale.
Direct peers
- Dishoom: Dishoom operates multiple UK restaurants serving Bombay-inspired Indian street food and small plates in a casual, cocktail-led setting. Direct peer to Indian Tiffin Room on cuisine category (regional Indian street food), service model (full-service casual), cocktail programme, and award-winning brand positioning across multiple UK cities.
- Bundobust: Bundobust was a Leeds and Manchester-based Indian street food and craft beer concept that competed in the same Northern UK geography with a similar vegetarian-heavy, casual street food proposition. Highly relevant for category, geography, and target customer even though the brand has since ceased trading.
- Mowgli Street Food: Mowgli is a Liverpool-founded UK chain serving authentic Indian street food with a similar regional, home-style positioning. Direct peer with overlapping menu (chaats, thalis, curries), comparable casual dining model, and parallel expansion footprint across UK cities including the North West.
- Chaiiwala: Chaiiwala is a UK Indian street food and chai café chain originating from the Midlands with multiple locations across the country. Direct peer on South Asian-inspired street food, casual service model, multi-unit rollout strategy, and Indian diaspora and wider consumer targeting.
- Roti Chai: Roti Chai is a London-based Indian street food and fine dining concept serving regional Indian dishes in a casual full-service format. Direct peer on regional Indian authenticity, thali-style dining, and cocktail-led premium positioning, though focused on the London market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Indian Tiffin Room social profiles
Digital presenceIndian Tiffin Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indian Tiffin Room leadership team
Management profileNumber of profiles
Profiles2 records
Indian Tiffin Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indian Tiffin Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indian Tiffin Room
What does Indian Tiffin Room do?
Indian Tiffin Room operates a multi-location Indian street food restaurant chain in the UK, serving authentic regional Indian cuisine including dosas, thalis, chaats, kebabs, and Indo-Chinese dishes across four locations. The business also offers bottomless brunch, private events catering, retail marinated ready-to-cook products, gift cards, online delivery, and a franchise program for expansion partners.
Is Indian Tiffin Room a public or private company?
Indian Tiffin Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indian Tiffin Room founded?
Indian Tiffin Room was founded in 2013. It employs 11 to 50 people.
Where is Indian Tiffin Room based?
Indian Tiffin Room is headquartered in Manchester, United Kingdom, in the Europe region.
How does Indian Tiffin Room make money?
Six revenue lines are on record. Dine-in Restaurant Revenue is the primary driver. The others are food Delivery, private Events Catering, retail Products (Shop), gift Cards and franchise Fees.
Who are Indian Tiffin Room's main competitors?
Broad incumbents on record are Nando's and Wagamama. Direct peers are Dishoom, Bundobust, Mowgli Street Food, Chaiiwala and Roti Chai.
Does Indian Tiffin Room have an API?
No public API is recorded for Indian Tiffin Room.
What industry is Indian Tiffin Room in?
Indian Tiffin Room's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFABAL, Breakfast & Brunch Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.