Indie

What Indie does

Indie Services is a privately held French audiovisual services group headquartered in Villeurbanne (Lyon), operating under the trade name Indie. Founded in 2007 with executive production company Outcast, the group has built an integrated offering around equipment rental (Indie Location), post-production (Regular Kolor, integrated in 2019), and film production (7ème Étage Production, integrated in 2019). The combined platform supplies camera, lens, lighting, grip, machinery, audio, energy, regie, consumables, and vehicle rentals; three purpose-built studios (Studios 24, 35, 36) with production offices; full post-production including color grading on 2K/4K suites, editing rooms, and DCP creation; and executive or delegated production services. An Annecy depot opened in 2026 extends direct service into Haute-Savoie.

The group's technical platform is anchored by an ACES + HDE colorimetric pipeline running continuously from pre-production through post-production, with a new 2K/4K DCI image-preparation space for camera and lens testing. The fleet includes the largest regional stock of WATTMAN silent generators (c.10 units) and a 100% LED lighting parc used on major productions. Sustainability positioning is reinforced through the Waste Care Aura joint venture (2026) for on-set waste management, Ecoprod membership, and FICAM/CST trade-body affiliations. Specialized offerings include the Stemirax optical accessory (first regional rental availability), motion control via Spline's SAM robot arm, CINESYL dolly systems, and a Polaris + MotoCrane + MoVI XL vehicle-mounted camera-car package.

Commercially, Indie generates revenue from daily equipment rentals (coefficient dégressif for multi-day discounts, 8% management fee, 20% VAT), studio rentals at €592-€1,630 HT/day, post-production services at €592-€1,421 HT/day, professional production services, and merchandise/consumables sales through its online catalogue. The customer base is split between cinema features (e.g., Kaamelott II, Vingt Dieux, La Ferme des Bertrand) and recurring advertising campaigns (Club Med, New Balance, Schneider Electric, Mobalpa, Interbev), with regional concentration in Auvergne-Rhône-Alpes. GTM is direct-to-customer via online catalogue (catalogue.indie.rent), direct account management, industry events, and a new Lyon-region delivery service.

Name

Indie

Legal name

Indie Services

Website

https://indie.rent

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Indie Services is a French audiovisual services group based in Lyon (Auvergne-Rhône-Alpes) that provides film and advertising productions with integrated equipment rental, three studios, post-production, and executive production under one umbrella, supported by sustainability-focused operations and a regional Annecy depot.

Ownership category

akta.pro rank

Product category

Film Equipment Rental and Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Sound Recording Industries (5122)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industry

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)

Keywords

• Film equipment rental
• Post-production services
• Executive production
• Studio rental
• Audiovisual services

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Daily rental of professional cinema equipment including cameras, lenses, lighting, grip, machinery, power, audio, and regie supplies. Revenue is generated on a per-day (HT/J) basis with pricing varying by equipment category. A coefficient dégressif (discounted multi-day rates) applies for longer rentals.
2. Studio Rental: Rental of three fully equipped film studios (Studio 24, 35, 36) and production offices at Villeurbanne, Lyon. Studios are available with optional add-ons including grip packages, white/green floor painting, and nacelle access.
3. Post-Production Services: Services provided through Regular Kolor including color grading suites (SDR 2K/4K TV), editing room rental, DCP creation for cinema/festivals, and full post-production supervision. Revenue per service or per day.
4. Executive and Delegated Production: Full-service production management via Outcast (executive production) and co-production/delegated production services, leveraging the group's equipment, network, and regional expertise to guide film, advertising, and digital projects to completion.
5. Delivery Service: New delivery service launched to transport equipment directly to film sets in the Lyon region, complementing the core rental business.
6. Consumables and Merchandise Sales: Sale of consumables (gaffers tape, filters, lighting gels, claps, tools) and branded merchandise (T-shirts, sweatshirts) through the catalogue platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Indie Services is an integrated audiovisual services group in Auvergne-Rhône-Alpes, France, providing professional cinema equipment rental (cameras, lenses, lighting, grip, machinery, audio, energy, vehicles), three purpose-built film studios (Studios 24, 35, 36), full post-production through subsidiary Regular Kolor (color grading, DCP creation, editing rooms with ACES/HDE workflows), executive production via Outcast, and delegated/co-production services for cinema, advertising, music, and event productions.

Product overview

Indie Services is a comprehensive film and audiovisual equipment rental and production services group based in Auvergne Rhône-Alpes, France. The company operates a platform-plus-services model offering: equipment rental (cameras, lighting, grip, machinery, audio, energy, consumables), three professional studios (Studio 24, Studio 35, Studio 36), and post-production services through Regular Kolor (color grading, DCP creation, editing rooms). Production support includes executive production via Outcast, delegated production, scouting & location management, and runner services. The group recently launched delivery services and Waste Care Aura joint venture for sustainable filming. Key brands include Indie Location (equipment rental), Regular Kolor (post-production), and Outcast (executive production).

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental (Location de Matériel) Rental of professional film and audiovisual equipment including cameras (ARRI, RED, Sony, Freefly, Nikon, DJI), lenses (PL, LPL, EF, E, RF, Z, G mounts), lighting (LED, HMI, Tungsten), grip, machinery, audio, energy/power and consumables, billed at daily HT/J rates with multi-day discount coefficients for cinema, advertising and digital productions.
• Studios (Studios 24, 35, 36) Three professional filming studios in Villeurbanne near Lyon (Studio 24 at 1,630 EUR HT/day, Studio 35 and Studio 36 each at 592 EUR HT/day) equipped for audiovisual and cinematic productions, with options for floor painting, nacelle access, grip pack and production offices.
• Post-Production Services (Regular Kolor) Image development, colorimetric workflow construction, DIT supervision, color grading suites (Salle étalonnage SDR 2K/4K TV at 1,421 EUR HT/day), editing rooms (592 EUR HT/day) and DCP creation for cinema and festivals, operating on an ACES + HDE pipeline within the Indie Services group.
• Image Preparation Space (2K/4K DCI) New 2K/4K DCI projection room at Regular Kolor allowing camera tests, lens comparisons, texture, contrast and colorimetric rendering evaluations, so cinematographers can finalize aesthetic decisions under projection-quality conditions before principal photography.
• Executive Production (Outcast) Through Outcast, complete executive production services for cinema, advertising and digital projects covering budgeting, organization, location scouting, equipment coordination and casting.
• Delegated Production & Co-Production Delegated and co-production arrangements that leverage Indie's regional presence, network and technical resources to drive film, advertising and digital projects to completion.
• Equipment Delivery Service Delivery of rental equipment directly to film sets anywhere in the Lyon region, complementing equipment rental, studios, post-production and production offices.
• Waste Care Aura Joint venture with Waste Care offering dedicated on-set waste management for film productions in Auvergne-Rhône-Alpes, including planning, container provision, logistics, collection, sorting, treatment and carbon footprint tracking.
• Polaris – Motocrane – MoVI XL Package Ultimate camera-car package combining a Polaris vehicle, 12-foot MotoCrane arm and Freefly MoVI XL gimbal, capable of 120+ km/h filming with 22.7 kg payload and 3+ hours battery life, available at 5,921 EUR HT/day.

Quantifiable outcome

• 100% LED lighting parc on major productions (e.g., Kaamelott II) reduces fuel consumption and emissions
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor, key and core.

• CARGO (Seynod)minorGTM or Marketing Partner · 1 June 2026Local agency in Seynod that welcomed and collaborated with Indie for the opening of the Annecy depot. The partnership facilitates Indie's local presence and operations in the Haute-Savoie region.
• Waste CarekeyStrategic or Co-development Partner · 5 May 2026Indie Services and Waste Care jointly created Waste Care Aura (WCA), a dedicated company for waste management on film and audiovisual productions in Auvergne-Rhône-Alpes. WCA provides comprehensive waste handling: planning, container provision, collection, sorting, treatment, and carbon footprint follow-up. Leverages Waste Care's proven expertise from southern France operations and Indie's local production knowledge.
• CST (Commission Supérieure Technique de l'image et du son)keyStrategic or Co-development Partner · 1 September 2024Regular Kolor (Indie's post-production subsidiary) became an associate member of the CST, France's leading technical body for image and sound in cinema. This membership recognizes technical excellence and provides access to industry standards and expertise.
• FICAM (Fédération des industries du cinéma, de l'audiovisuel et du multimédia)keyStrategic or Co-development Partner · 1 July 2024Indie Location is a member of FICAM, France's federation of cinema, audiovisual, and multimedia industries. Membership reinforces technical excellence, industry recognition, and positioning within the French audiovisual ecosystem.
• 7ème Étage ProductionkeyStrategic or Co-development Partner · 1 January 2019Film production company integrated into the Indie Services group in 2019, focused on developing and promoting new regional talents in the Auvergne-Rhône-Alpes film sector. Part of the delegated production and co-production service offering.
• OutcastcoreStrategic or Co-development PartnerOutcast is the executive production company and founding entity of the Indie Services group. Since 2007, Outcast has managed the entire production process (budgeting, organization, location scouting, equipment, casting) for cinema, advertising, and digital productions, leveraging the combined expertise of all group members.
• Regular KolorcoreStrategic or Co-development PartnerPost-production company within the Indie Services group, providing image development, color workflow construction, color grading suites (2K/4K DCI projection, SDR 2K/4K TV), editing room rental, DCP creation, and DIT supervision. Based at the Pole Pixel in Auvergne-Rhône-Alpes.
• EcoprodkeyStrategic or Co-development PartnerEcoprod is a French environmental initiative for sustainable audiovisual production. Indie participates in Ecoprod practices, using LED lighting, UME (mobile power units), WATTMAN generators, and waste management to reduce environmental impact on film sets.
• WATTMANkeyTechnology or IntegrationWATTMAN is a next-generation silent, zero-emission generator (6kW continuous/12kW peak, 10,000 Wh, <20dB noise). Indie is the largest regional supplier of WATTMAN generators in Auvergne-Rhône-Alpes with approximately 10 units in its fleet.
• Nestor Factory (La Racoon)minorGTM or Marketing PartnerNestor Factory's La Racoon is an autonomous washing station for reusable cups on film sets. Indie highlights this eco-responsible solution as part of its commitment to sustainable production practices.
• Prose on Pixels, Better Be Wild, MAAD Films, L'Impératrice, ABRUPT, High Sea Production, Pep'skeyStrategic or Co-development PartnerVarious production companies that Indie has partnered with on advertising campaigns including Club Med, New Balance, Arc'terix, Taureau Ailé, Schneider Electric, Interbev, and César & Brutus.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indie-location
• Instagraminstagram.com/indieloc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indie