Indigenous Art Code Ltd
Indigenous Art Code Ltd is an Australian non-profit that administers a voluntary code of conduct promoting fair, transparent, and ethical trade between Aboriginal and Torres Strait Islander visual artists and the businesses that sell or license their art, via a tiered membership and online directory.
- Company typePrivate
- Founded-
- HeadquartersRandwick, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Indigenous Art Code Ltd does
Indigenous Art Code Ltd is an Australian non-profit membership organization, structured as a public limited company and headquartered in Randwick, NSW. It administers a voluntary industry code of conduct promoting fair, transparent, and ethical trade between Aboriginal and Torres Strait Islander visual artists and the businesses that sell or license their art. The organization is led by CEO Gabrielle Sullivan and operates with a staff of seven.
Its core offerings center on the Indigenous Art Code itself, a searchable online Member Directory, and a tiered membership structure. Artist Members join free of charge and receive public profiles and resources, while Code Signatory businesses (galleries, auction houses, retailers, art centres, agents, and wholesalers) pay $275 + GST per annum. The platform is delivered through a standard web-based system for member management, compliance monitoring, and directory search, rather than proprietary technology.
The business model is hybrid: recurring membership fees from Code Signatories are supplemented by funding from the Australian Government's Indigenous Visual Arts Industry Support Program (IVAIS), corporate sponsorship from BHP and the Creative Australia Cultural Fund, and pro bono services from law firm Allens and design partner Tactic Lab. Members span metropolitan and remote Australian communities as well as international institutions in Switzerland and the United Kingdom.
Indigenous Art Code Ltd firmographics
Firmographics- Name
- Indigenous Art Code Ltd
- Legal name
- Indigenous Art Code Limited
- Website
- https://indigenousartcode.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Indigenous Art Code Ltd is an Australian non-profit that administers a voluntary code of conduct promoting fair, transparent, and ethical trade between Aboriginal and Torres Strait Islander visual artists and the businesses that sell or license their art, via a tiered membership and online directory.
- Ownership category
- akta.pro rank
Indigenous Art Code Ltd industry classification
Industry- Product category
- Arts Industry Standards and Compliance
- NAICS
- Arts, Entertainment, and Recreation (71)
- akta.pro primary industry
- Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)
- akta.pro secondary industry
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
Keywords
Where Indigenous Art Code Ltd is headquartered
LocationHeadquarters
- HQ city
- Randwick
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Indigenous Art Code Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Code Signatory Membership Fees: Code Signatory members pay an annual fee of $275 + GST per annum to join and maintain their membership, demonstrating commitment to ethical trade practices with Aboriginal and Torres Strait Islander artists. This provides access to member resources, compliance support, and promotional features on the IartC website.
- Artist Membership (Free): Artist Members join free of charge and receive access to resources, artist-specific support, and promotional opportunities through the member directory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Artist Member - Free membership for Aboriginal and Torres Strait Islander artists |
| Subscription | Annual | Code Signatory - Annual membership for businesses selling/licensing Indigenous art |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Indigenous Art Code Ltd product offering
Product offeringCore offering
Indigenous Art Code Ltd operates a voluntary industry code of conduct and membership organization that promotes fair, transparent and ethical trade between Aboriginal and Torres Strait Islander visual artists and the businesses that sell and/or license their art. It offers a searchable Member Directory of compliant artists and businesses, free Artist Membership for Indigenous artists, and paid Code Signatory Membership for commercial art businesses.
Product overview
Indigenous Art Code Ltd operates as a membership-based standards and advocacy organization rather than a technology product company. The organization offers a unified platform consisting of the Indigenous Art Code (a code of conduct), a searchable Member Directory, and tiered membership services (Artist Membership, Code Signatory Membership, Code Supporter). Together these products facilitate fair, transparent and ethical trade between Aboriginal and Torres Strait Islander artists and businesses, supported by educational resources and campaign materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Indigenous Art Code
- Member Directory
- Code Signatory Membership
- Artist Membership
Companies that use Indigenous Art Code Ltd
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Indigenous Art Code Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Indigenous Art Code Ltd partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Allens (Law Firm)minorAllens provides pro bono legal support to the Indigenous Art Code, assisting with legal matters and governance.
- Tactic LabminorTactic Lab provides design and marketing support to the Indigenous Art Code, helping with brand and communications.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Indigenous Art Code Ltd competitors and assessment
Company assessmentBroad incumbents
- Bundanon Trust: An Australian cultural institution supporting artists and presenting arts programs, with explicit focus on Indigenous arts and culture. Comparable as a sector-supporting organization though operating primarily through residency programs rather than trade standards.
- Copyright Agency (formerly Viscopy): Australia's leading visual arts rights management organization collecting and distributing royalties for artists. Comparable as a sector infrastructure body supporting fair compensation for visual artists, though operating through rights licensing rather than membership certification.
- Australia Council for the Arts: The Australian Government's arts funding and advisory body. Comparable as the apex national institution supporting the arts sector including Indigenous arts, though operating at much larger scale and scope than Indigenous Art Code.
Direct peers
- Indigenous Art Centre Alliance: The peak body for Aboriginal and Torres Strait Islander community-controlled art centres in Australia. Directly comparable as a sector-advocacy and standards-support organization for the same Indigenous visual arts community that Indigenous Art Code serves.
- National Association for the Visual Arts (NAVA): Australia's peak body for the visual arts sector, advocating for artists and art organizations on policy, standards, and fair practice. Comparable as a membership-based advocacy and standards body, though broader in scope than Indigenous-specific trade.
- Arts Law Centre of Australia: Australia's national community legal centre for the arts, providing free legal advice and resources to artists including Indigenous creators. Comparable as an artist-support organization in the same sector, and notably is itself a member of Indigenous Art Code.
Regional players
- Regional Arts Australia: The national peak body for regional arts organizations and artists across Australia. Comparable as an advocacy and network-support body for artists including those in remote and Indigenous communities, with overlapping concerns about sustainability and fair practice.
- First Nations Arts & Culture (Australia Council): An initiative within the Australia Council for the Arts supporting First Nations arts practice and cultural expression. Comparable as a sector-supporting body with overlapping mandate on Indigenous arts development and ethical practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Indigenous Art Code Ltd social profiles
Digital presenceIndigenous Art Code Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indigenous Art Code Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Indigenous Art Code Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indigenous Art Code Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indigenous Art Code Ltd
What does Indigenous Art Code Ltd do?
Indigenous Art Code Ltd operates a voluntary industry code of conduct and membership organization that promotes fair, transparent and ethical trade between Aboriginal and Torres Strait Islander visual artists and the businesses that sell and/or license their art. It offers a searchable Member Directory of compliant artists and businesses, free Artist Membership for Indigenous artists, and paid Code Signatory Membership for commercial art businesses.
Is Indigenous Art Code Ltd a public or private company?
Indigenous Art Code Ltd is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Indigenous Art Code Ltd founded?
Indigenous Art Code Ltd was founded in -1. It employs 1 to 10 people.
Where is Indigenous Art Code Ltd based?
Indigenous Art Code Ltd is headquartered in Randwick, Australia, in the Oceania region.
How does Indigenous Art Code Ltd make money?
Two revenue lines are on record. Code Signatory Membership Fees are the primary driver. The others are artist Membership (Free).
Who are Indigenous Art Code Ltd's main competitors?
Broad incumbents on record are Bundanon Trust, Copyright Agency (formerly Viscopy) and Australia Council for the Arts. Direct peers are Indigenous Art Centre Alliance, National Association for the Visual Arts (NAVA) and Arts Law Centre of Australia. Regional players are Regional Arts Australia and First Nations Arts & Culture (Australia Council).
Does Indigenous Art Code Ltd have an API?
No public API is recorded for Indigenous Art Code Ltd.
What industry is Indigenous Art Code Ltd in?
Indigenous Art Code Ltd's product category is Arts Industry Standards and Compliance. Its primary akta.pro industry code is BPAGAHAI, Indigenous, Ethnic & Folk Arts/Heritage Organizations, with a secondary code of BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs. Its NAICS code is 71.