Hotel Indigo-Athens

Name

Hotel Indigo-Athens

Legal name

Hotel Indigo-Athens

Website

https://indigoathens.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodations
• Hotel room rentals
• Event and meeting venues
• Farm-to-table dining
• Live music entertainment

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Room Rentals: Overnight accommodations across multiple room types including standard rooms, suites, and presidential suites. Revenue generated through nightly room rates with varying price points based on room category, features, and seasonality.
2. Food & Beverage: Madison Bar & Bistro on-site restaurant and bar offering farm-to-table breakfast, lunch, and dinner. Revenue from food sales, cocktails, craft beers, and private dining events.
3. Event Spaces & Weddings: Meeting rooms, event spaces, and wedding venues including The Rialto Room. Revenue from venue rentals, catering services, and event packages.
4. Parking: Gated parking lot with security at $15 per day. Additional revenue stream from vehicle storage for guests and event attendees.
5. Entertainment Venue: The Rialto Club hosts live music concerts and events with ticket sales. Featured artists include David Nail, Will Hoge, John Paul White, and others with ticket prices ranging from $15-$40.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Indigo Athens is a boutique hotel in downtown Athens, Georgia that sells overnight accommodations across multiple room categories, complemented by farm-to-table dining at Madison Bar & Bistro, a live music venue (The Rialto Club), and private event spaces for weddings, corporate meetings, and social gatherings. The property operates under the IHG brand umbrella and generates revenue through nightly room rates, food and beverage sales, event and meeting venue rentals, entertainment ticket sales, and ancillary services such as gated parking.

Product overview

Hotel Indigo Athens is a boutique hotel offering a portfolio of accommodation products including Standard Rooms (300 sq ft), Penthouse Guest Rooms, Balcony Suites (750 sq ft), Handicap Accessible Rooms, Executive Suites, Jacuzzi Tub Suites, Presidential Suite (992 sq ft), and Presidential Billiard Suite (1,166 sq ft). The hotel features three distinct food and beverage offerings: Madison Bar & Bistro (farm-to-table restaurant), The Rialto Club (live music venue), and The Glass Cube and Gallery art spaces. The property offers specialized packages for UGA football game days, VIP parents, and pet owners, along with private event spaces including the Rialto Room for meetings and weddings. The hotel operates as part of the IHG (InterContinental Hotels Group) brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room 300 sq ft guest rooms featuring modern farmhouse design with either two queen beds or one king bed, hardwood floors, rustic industrial ceilings, and luxurious spa-like showers. Sleeps up to 4 guests.
• Penthouse Guest Room Exclusive top-floor guest rooms featuring breathtaking views of Athens, wall-to-wall windows, and 14-foot ceilings. Available with either two queen beds or one king bed.
• Balcony Suite 750 sq ft stylish suites with one king bed, separate living area with queen sleeper sofa, dining table for four, and walk-out balcony. Ideal for entertaining and socializing.
• Handicap Accessible Room Seven handicap and hearing accessible guest rooms available in all room types. Features include roll-in showers with chairs, larger bathrooms, accessible closet access, and visual alarms.
• Executive Suite Penthouse-level suite with spacious living area, queen sleeper sofa, separate sleeping room with king bed, hydromassage shower head, and complimentary Aveda bath products.
• Jacuzzi Tub Suite Two luxurious suites featuring separate living area with queen sleeper sofa, separate sleeping room with king bed, Jacuzzi tub, separate shower, double vanity, and vanity mirror.
• Presidential Suite 992 sq ft suite featuring stunning city views, wall-to-wall windows, baby grand piano, separate bedroom with king bed, en-suite bath with Jacuzzi tub, living room with queen sleeper sofa, wet bar, and dining table for four.
• Presidential Billiard Suite Largest suite at 1,166 sq ft, ideal for social gatherings and bridal events. Features include full-size kitchen, separate bedroom with king bed, en-suite bathroom with Jacuzzi tub.
• Madison Bar & Bistro On-site farm-to-table restaurant featuring locally sourced dishes, microbrews, artisanal cheeses, and intimate outdoor fire pit. Offers Jittery Joe's micro-roasted coffee and Red Mule grits.
• The Rialto Club Live music venue and event space hosting talented artists and performers with a jam-packed schedule of live shows. Features all-seated performances and intimate listening room atmosphere.
• Rialto Room (Private Event Space) Private event space available for meetings, weddings, and corporate events with state-of-the-art audiovisual equipment. Capacity ranges from intimate 10-person meetings to events accommodating up to 300 guests.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• IHG (InterContinental Hotels Group)flagshipChannel Partner/ Reseller/ DistributorHotel Indigo is a brand within the IHG portfolio. The hotel participates in IHG Rewards loyalty program, uses IHG's global distribution system and booking platform, and benefits from IHG's brand standards and marketing resources.
• University of GeorgiacoreStrategic or Co-development PartnerOfficial partner of the UGA alumni network. Offers VIP Parents program with 15% discount for parents of UGA students. Provides game day packages with shuttle service to Sanford Stadium, graduation reservation programs, and alumni reunion event hosting.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Moxy Hotels (Marriott): Marriott's boutique/lifestyle brand targeting younger, design-driven travelers with a lean operating model. Comparable boutique aesthetic and target demographic, though typically positioned at a lower price point than Hotel Indigo Athens' premium suite mix.

Direct peers

• Kimpton Hotels & Restaurants: IHG's flagship boutique/lifestyle brand with comparable on-site F&B, event programming, and design-led positioning. Closest direct peer in terms of brand standards, F&B integration, and group/event capture within the same parent system.
• Hotel Indigo Savannah Historic District: Same IHG boutique brand operating in another university/historic Southern market. Comparable product mix (rooms, F&B, event space), distribution through IHG Rewards, and guest experience philosophy.
• Graduate Hotels (Hilton): Hilton's boutique brand targeting college towns with curated, locally themed experiences. Highly comparable to Hotel Indigo Athens as both pursue university-adjacent leisure, alumni, and game-day demand through brand-portfolio distribution.
• Hotel Indigo Nashville Downtown: Same IHG boutique brand in a different university/urban market. Mirrors Hotel Indigo Athens' room tiers, F&B operation, and event programming model within the same brand standard framework.
• The Foundry Park Inn & Spa: Independent boutique hotel located in Athens, GA with event space, on-site restaurant, and proximity to UGA. Direct same-city competitor for rooms, weddings, and corporate retreats against Hotel Indigo Athens.
• 21c Museum Hotels: Art-centric boutique hotels with integrated gallery and exhibition programming and on-site dining. Closely aligned with Hotel Indigo Athens' The Glass Cube and The Gallery art spaces plus farm-to-table Madison Bar & Bistro concept.

Broad incumbents

• Autograph Collection Hotels (Marriott): Marriott's curated portfolio of independent-feeling boutique hotels distributed through Marriott Bonvoy. Overlapping boutique positioning and similar reliance on a global loyalty platform for demand.

Regional players

• Hampton Inn Athens: Hilton limited-service competitor in the Athens market. Captures price-sensitive UGA-related and leisure demand that Hotel Indigo Athens must compete against on value perception.
• SpringHill Suites by Marriott Athens Downtown: Select-service Marriott property located in the same Athens, GA downtown market. Competes for UGA-anchored transient and family demand at a lower rate point than Hotel Indigo Athens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IndigoAthens
• Facebookfacebook.com/HotelIndigoAthensDowntownUnivArea
• Instagraminstagram.com/indigoathens
• LinkedInlinkedin.com/company/hotel-indigo-athens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Indigo-Athens