Hotel Indigo Warsaw

What Hotel Indigo Warsaw does

Hotel Indigo Warsaw – Nowy Świat is a four-star boutique hotel located at ul. Smolna 40 in central Warsaw, operated by the Polish private limited company Smolna 40 Sp. z o.o. under a brand licence from IHG Hotels & Resorts. The property occupies a restored 1903 urban residence whose individually designed rooms and bespoke furniture are positioned as a differentiator against standardised chain hotels. The hotel has received a Michelin Guide recommendation, five consecutive TripAdvisor Travelers Choice awards, and an IHG award for the best hotel breakfast in Europe.

The commercial offering centres on eight room categories ranging from 18 m² Standard Queen rooms to a 48 m² Suite King City View with switchable privacy glass, supported by the on-site Restauracja Flo (open 17:00–22:00), a lobby bar and café (12:00–23:00), and a daily breakfast service. Four dedicated boardrooms (Boardroom I–III plus the Skyline room with panoramic views) and a restaurant hall plus outdoor garden accommodate corporate and private events for 10 to 100+ guests. Wellness amenities include a 24/7 fitness room, dry and steam sauna, complimentary bicycle rental, secured bicycle storage, and a billiards club. Room technology is limited to standard infrastructure: high-speed Wi-Fi, LCD TVs with satellite packages, environmentally friendly bulk-format amenity dispensers, and switchable-opacity smart glass in the premium suite category.

The business model is multi-stream and transactional: room revenue across eight categories, F&B revenue from the restaurant, bar, and breakfast, conference and event rentals, monitored parking, photography and film location rentals, and gift vouchers. Ancillary daily add-on packages ($25–$60/day) for parking, minibar, pillow menu, pet amenities, and anti-allergic bedding provide modular upsell levers. Distribution combines the hotel's own direct channels (website, phone, email) with the global IHG booking platform, GDS, IHG mobile app, and the IHG One Rewards loyalty programme, supplemented by a dedicated sales team for corporate accounts, group bookings, and event inquiries. Customer segments are horizontally diversified across leisure travellers, business travellers, families, corporate event organisers, and private event hosts.

Name

Hotel Indigo Warsaw

Legal name

Smolna 40 Sp. z o.o.

Website

https://indigowarsaw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Indigo Warsaw – Nowy Świat is a four-star boutique hotel in a restored 1903 residence at Smolna 40, central Warsaw, franchised under IHG Hotels & Resorts and operated by Smolna 40 Sp. z o.o. It serves leisure and business travellers, families, and corporate and private event clients with 8 room categories, F&B, conference spaces, and wellness amenities.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel accommodation
• Hotel rooms and suites
• Conference and event venues
• Restaurant and bar services
• Wellness and fitness facilities

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation (Rooms): Revenue from renting rooms across 8 room categories: Standard Queen, Standard Twin, Premium Queen, Premium Queen Accessible, Suite Queen, Suite Queen + Sofa, Suite Queen City View, and Suite King City View. Pricing varies by room type and season.
2. Food & Beverage: Revenue from the on-site restaurant 'Flo' (open daily 17:00–22:00) serving international cuisine, lobby bar and cafe (open daily 12:00–23:00) with cocktails and snacks, and daily breakfast service (weekdays 6:30–10:30, weekends 7:00–11:00).
3. Conference & Event Spaces: Revenue from renting conference and event spaces including Boardroom I, Boardroom II, Boardroom III, Skyline with skylight, private room, restaurant hall (FLO), and outdoor garden. Spaces accommodate 10 to 100+ guests.
4. Parking: Revenue from on-site monitored parking for hotel guests and external visitors.
5. Photography & Film Location Rental: Revenue from renting hotel spaces for photography sessions and film productions, leveraging the hotel's distinctive architecture and interiors.
6. Gift Vouchers: Sale of personalized vouchers for hotel stays, available in paper and electronic formats.
7. IHG One Rewards Program: Loyalty program generating repeat bookings through points-based rewards. Guests earn points redeemable for future stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Indigo Warsaw – Nowy Świat is a four-star boutique hotel at Smolna 40 in central Warsaw, operating from a restored 1903 urban residence under an IHG Hotels & Resorts brand license. It rents eight individually designed room categories, and operates the on-site restaurant Flo, a lobby bar, breakfast service, four conference boardrooms, an outdoor garden, fitness and sauna facilities, and a billiards club. Revenue is generated through room accommodation, food and beverage, conference and event rentals, parking, photography/film location rentals, and gift vouchers, distributed via its own website, the IHG global platform, and a dedicated sales team.

Product overview

Hotel Indigo Warsaw – Nowy Świat is a four-star boutique hotel at Smolna 40, Warsaw, occupying a restored 1903 urban residence. The property is operated under licence by Smolna 40 Sp. z o.o. as part of the IHG Hotels & Resorts network. Its product portfolio centres on accommodation across eight distinct room categories — Standard Queen, Standard Twin, Premium Queen, Premium Queen Accessible, Suite Queen, Suite Queen + Sofa, Suite Queen City View, and Suite King City View — ranging from 18 m² to 48 m². Supporting services include the Restauracja Flo (lunch and dinner; internationally recognised for breakfast), Lobby Bar & Cafe, and a conference and events division offering four dedicated boardrooms plus an outdoor garden. Wellness amenities encompass a 24/7 fitness room, steam and dry sauna, complimentary bicycle hire, and a billiards club. Special packages are managed through the IHG® One Rewards loyalty programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Indigo Warsaw – Nowy Świat (Core Hotel Accommodation) A four-star boutique hotel located at Smolna 40, Warsaw, occupying a historic 1903 urban residence. The property is part of the IHG Hotels & Resorts network and features individually designed rooms, dining facilities, conference spaces, and wellness amenities. It is owned and managed by Smolna 40 Sp. z o.o. and rents accommodation across eight distinct room categories.
• Standard Queen Room Individually designed room with a Queen bed (200 x 160 cm), wooden floors, high ceilings, a workspace with desk and Wi-Fi, and a bathroom with rain-head shower or bathtub. Sizes range from 18 to 28 m². Suitable for business or leisure travel.
• Standard Twin Room Room with two separate Twin beds (200 x 90 cm each), warm tones, high ceilings, and glazed walls. Includes desk, Wi-Fi, quality mattresses, and a bathroom with rain-head shower. Designed for business partners or friends traveling together.
• Premium Queen Room Larger double room with Queen bed (200 x 160 cm), bright interiors, wooden floors, and high ceilings. Available also with a balcony option. Sizes range from 29 to 35 m². For guests needing more space.
• Premium Queen Accessible Room Accessible room designed for guests with reduced mobility, featuring an alarm system, grab rails, barrier-free shower with seat, and a connecting door to an adjacent room. Size 34 m².
• Suite Queen Suite with a separate living area, Queen bed (200 x 160 cm), warm décor, high-quality materials, and pet-friendly amenities. Bathrooms include rain-head shower or bathtub. Sizes range from 30 to 48 m².
• Suite Queen + Sofa Family-friendly suite with Queen bed and a fold-out sofa, suitable for up to 6 guests (3 + 3). Warm interiors, quality mattresses, and a bathroom with rain-head shower. Sizes range from 32 to 36 m².
• Suite Queen City View Suite with panoramic dormer window overlooking the city and a skylight with star views. Queen bed (200 x 160 cm), room can be combined with adjacent room or converted into a business meeting space. Sizes range from 30 to 36 m².
• Suite King City View Largest suite with panoramic dormer window and skylight, King bed (200 x 180 cm), separate bedroom, living area, bathroom with rain-head shower, bathtub, and privacy glass with adjustable opacity (misty or transparent). Size 44 m².
• Restauracja Flo Hotel restaurant serving lunch and dinner daily from 17:00 to 22:00. Features seasonal menus, international cuisine, an art-filled cozy space, and a Private Room for intimate dining. Recognised by IHG Hotels & Resorts for having the best breakfast in Europe.
• Lobby Bar & Cafe Lobby bar open daily from 12:00 to 23:00, offering seasonal cocktail menus, classic drinks, and snacks. Suitable for informal business meetings and pre-dinner gatherings.
• Breakfast Service Daily breakfast service recognised by IHG Hotels & Resorts as the best hotel breakfast in Europe. Available Monday to Friday 06:30–10:30, Saturday to Sunday 07:00–11:00. Includes à la carte options, hot and cold beverage buffet, and prosecco.
• Conference & Event Spaces Event spaces including Boardroom I (32 m², up to 36 people), Boardroom II (for small meetings), combined Boardroom I+II (72 m², up to 72 people), Boardroom III (45 m², up to 34 people), and Skyline with Dormer (35 m², up to 12 people) with panoramic views of Warsaw and the Palace of Culture and Science.
• Celebrations & Private Events Event hosting for birthdays, baptisms, communions, anniversaries, bachelor/bachelorette parties, school proms, corporate events, and weddings. Venues include the main FLO Restaurant hall (up to 60 people), Private Room (up to 30), Apartment with Dormer (up to 10), and outdoor garden.
• Wellness & Leisure Facilities Hotel wellness facilities including a 24/7 fitness room with treadmill, stationary bike, orbitrek, weights, and bench; steam and dry sauna; complimentary bicycle rental (spring to autumn); secured bicycle storage; and a billiards club.
• Monitored Parking On-site monitored parking available for hotel guests and external visitors.
• Photography & Film Location Rental Rental of hotel spaces for photography sessions and film productions, leveraging the hotel's distinctive architecture and interiors.
• Gift Vouchers Sale of personalized vouchers for hotel stays, available in paper and electronic formats.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• IHG Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHotel Indigo Warsaw operates as a branded franchisee under the Hotel Indigo label within the IHG Hotels & Resorts portfolio. IHG provides the global booking platform, loyalty program (IHG One Rewards), brand standards, and global marketing support. The hotel is owned and managed by Smolna 40 Sp. z o.o. under an IHG license.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-indigo-warsaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Indigo Warsaw