PT Indobake Mitra Perkasa

What PT Indobake Mitra Perkasa does

PT Indobake Mitra Perkasa (doing business as INDOBAKE) is an Indonesian bakery equipment distributor and service provider headquartered in Surabaya, East Java. Founded in 2021, the company supplies commercial baking and dough-processing hardware — including ovens (Deck, Convection, Rotary), mixers (Stand, Planetary, Spiral), proofers, bread lines, moulders and sheeters, dividers and rounders, and baking tools — sourced from multiple international equipment brands such as Baker's Friend, Chanmag, Good Friend, Guan Yu, Heng Wei, Marupin, Sanneng, and Unopan.

The company serves bakery businesses across the full scale spectrum, from home-based hobbyists to small commercial bakeries and industrial-scale factories. Its go-to-market combines 8 physical branch offices across Indonesia (Surabaya, Bandung, Denpasar, Tangerang, Semarang, Makassar, Jakarta, Pekanbaru) with official storefronts on Shopee Mall, Tokopedia Power Merchant Pro, and Lazada Mall, supplemented by WhatsApp-based consultation. Beyond hardware sales, INDOBAKE bundles after-sales services including machine maintenance and repair, installment payment plans, in-person baking demonstrations, and customer support, and operates a content platform ('Waktu Indonesia Baking') featuring a blog, YouTube channel with MasterChef collaborations, and a recipe e-book to engage bakery entrepreneurs.

Revenue mechanics are anchored in hardware sales (ovens, mixers, bread lines) to Indonesian SMB and enterprise bakery customers, with professional services (maintenance, repair, demo, consultation) as a secondary stream and installment financing supporting affordability. The organization remains small at 13 employees with no publicly disclosed funding, revenue, or ownership details; it is privately held and operates exclusively within Indonesia.

Name

PT Indobake Mitra Perkasa

Legal name

PT Indobake Mitra Perkasa

Website

https://indobake.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Indobake Mitra Perkasa (INDOBAKE) is an Indonesian bakery equipment distributor headquartered in Surabaya, supplying ovens, mixers, proofers, and bread lines to bakery businesses from hobbyists to industrial factories across 8 domestic branches and major e-commerce marketplaces.

Ownership category

akta.pro rank

Product category

Commercial Bakery Equipment

NAICS

Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Commercial bakery equipment
• Baking machinery supply
• Dough processing equipment
• Bakery oven distribution
• Industrial mixer supply

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bakery Equipment Sales: Sale of baking and dough processing equipment including ovens, mixers, proofers, bread lines, moulders, dividers, sheeters, and baking tools
2. After-Sales Services: Machine care and repair services, baking demonstrations, and consultation services
3. Installment Payment Services: Payment and installment options for equipment purchases

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

PT Indobake Mitra Perkasa (INDOBAKE) distributes commercial bakery and dough processing equipment, including ovens (deck, convection, rotary), mixers (stand, planetary, spiral), proofers, bread lines, moulders, sheeters, dividers, rounders, and baking tools across multiple international brands. The company complements equipment sales with machine maintenance and repair, payment and installment plans, baking demonstrations, customer care, and educational content through the Waktu Indonesia Baking platform.

Product overview

PT Indobake Mitra Perkasa is a bakery equipment and machinery supplier based in Surabaya, Indonesia. The company specializes in providing comprehensive dough processing and baking equipment, including Ovens (Deck, Convection, and Rotary types), Mixers (Stand, Planetary, and Spiral), Proofers, Bread Line systems, Moulder & Sheeter, Divider & Rounder, and Baking Tools. They distribute various international brands including Baker's Friend, Chanmag, Good Friend, Guan Yu, Heng Wei, Marupin, Sanneng, and Unopan. Beyond equipment sales, Indobake offers related services including equipment maintenance and repair, payment/installment plans, baking demonstrations, and customer support. The company operates 8 branch offices across Indonesia including Surabaya (headquarters), Bandung, Denpasar, Tangerang, Semarang, Makassar, Jakarta, and Pekanbaru, enabling nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Oven
• Mixer

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Middleby Corporation: Global leader in commercial kitchen and bakery equipment (including brands like Baker's Friend). Operates broadly across food service equipment with overlapping bakery offerings, but as a much larger diversified incumbent serving global chains.
• Welbilt: US-listed commercial kitchen equipment manufacturer (now part of Ali Group) with bakery equipment lines. Comparable product categories (ovens, proofers) but distributed through global dealer networks rather than a single-country retail branch model.
• GEA Group: German food processing technology group covering bakery and dough handling equipment at industrial scale. Comparable technology focus but serves large factory customers rather than INDOBAKE's SMB/hobbyist mix.
• Ali Group: Italian-owned global conglomerate of commercial kitchen and bakery equipment brands. Comparable product categories to INDOBAKE's portfolio but at much larger scale and through direct manufacturer sales rather than local distribution.
• Bühler Group: Swiss food processing equipment manufacturer covering grain milling, dough handling, and bakery production. Comparable in bread line / industrial bakery equipment categories though at much larger factory-customer scale.
• JBT Corporation: US food processing and air transport equipment provider with bakery/dough handling solutions. Comparable technology focus on industrial bakery lines, though at significantly larger scale and serving multinational bakery customers.

Emerging players

• Hoshizaki: Japanese commercial refrigeration and kitchen equipment company expanding in Southeast Asia. Adjacent product categories to INDOBAKE (proofers, baking equipment) with growing Indonesia presence through local distributors.
• Epack Food Machinery: Indian commercial bakery equipment manufacturer competing on price with Chinese/Taiwanese brands. Comparable product mix (ovens, mixers, dough handling) and similar focus on emerging Asian bakery markets.

Direct peers

• Anko Food Machine: Taiwan-based bakery and food processing equipment manufacturer with strong Asia-Pacific presence. Competes head-to-head with the imported brands carried by INDOBAKE, particularly in dough processing and bread line categories.
• Sinmag Equipment: Taiwanese manufacturer of commercial baking equipment (ovens, mixers, proofers) — directly comparable to the brands INDOBAKE distributes. Competes for the same bakery customer base across Southeast Asia, often entering Indonesia via local distributors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDgGPtpPlW3vw3OXDVGCUUA
• Instagraminstagram.com/indobake
• LinkedInlinkedin.com/company/indobake

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Indobake Mitra Perkasa