L'Indre en Berry

What L'Indre en Berry does

L'Indre en Berry is the public-facing brand of the Agence d'Attractivité de l'Indre (A2I), a French non-profit association (association loi 1901) legally created on 27 June 2019 and operationally launched on 9 September 2019 at the initiative of the Conseil Départemental de l'Indre. Headquartered in Châteauroux (Centre-Val de Loire), the agency operates with a team of approximately 17 staff to promote the Indre department's territorial attractiveness across four service pillars: residential relocation, healthcare professional installation, tourism promotion, and economic development/employment support. Its service portfolio is delivered through three sub-brand portals — Doc36.fr for healthcare professionals, Indre-emploi.fr for job seekers, and Berry Province for tourism — plus ancillary platforms such as Drive Fermier 36 (local produce baskets from 38 producers).

The agency's underlying technology is a modest digital stack anchored by the WordPress-based indreberry.fr website, supplemented by standard social media channels (Facebook, Instagram, LinkedIn, YouTube, TikTok), a monthly newsletter, and campaign microsites such as the Le Bananomètre quiz. It is RGPD/GDPR-compliant and designated a Data Protection Officer. It does not disclose proprietary AI, API, or integration infrastructure, and no patents, certifications beyond GDPR, or technology IP are evidenced.

Commercially, the agency is funded primarily through a departmental grant from the Conseil Départemental de l'Indre and supplemented by subscription-style membership fees from 365+ adhering businesses, organizations, and public entities. Services are free for individual residents, job seekers, and relocating families, with revenue effectively concentrated on a single public sponsor plus a fragmented membership base. Customer segments are horizontal across residents, healthcare professionals, tourists, job seekers, and entrepreneurs, served through direct engagement, partner networks (CCI, BGE, Village by CA, ARS, CPTS), and outbound marketing campaigns in Paris (metro advertising, market events, podcast partnerships).

Name

L'Indre en Berry

Legal name

Agence d'Attractivité de l'Indre (A2I)

Website

https://indreberry.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Indre en Berry is the public brand of the Agence d'Attractivité de l'Indre (A2I), a French non-profit agency founded in 2019 that promotes the Indre department to attract new residents, healthcare professionals, tourists, and businesses via free relocation services, dedicated job and healthcare portals, and territorial marketing campaigns.

Ownership category

akta.pro rank

Product category

Territorial Development and Attractiveness Services

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

Senior/Accessibility Concierge & Companion Errands (HSACAIAO)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Territorial attractiveness services
• Relocation support services
• Tourism promotion
• Economic development agency
• Healthcare recruitment

Headquarters

HQ city

Châteauroux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Revenue generated from membership fees paid by 365+ adhering businesses, organizations, and public entities who join the agency to support territorial attractiveness and gain access to communication services and networking opportunities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Agence d'Attractivité de l'Indre (A2I), operating under the L'Indre en Berry brand, provides free personalised relocation support services to individuals and families considering moving to the Indre department, including housing search, employment assistance for spouses, school placement, and community integration. It also offers specialised support for healthcare professionals seeking to establish practice in the territory, tourism promotion through the Berry Province portal, and economic development services (employment matching via Indre-emploi.fr, business creation guidance for entrepreneurs), all funded through membership fees from 365+ adhering businesses, organisations, and public entities.

Product overview

L'Indre en Berry operates through A2I (Agence d'Attractivité de l'Indre), a territorial attractiveness agency organized around four main service pillars: (1) attracting new residents through comprehensive installation support including housing, employment for spouses, and education guidance; (2) supporting healthcare professionals with administrative and financial guidance via Doc36.fr; (3) promoting tourism through the Berry Province portal; and (4) strengthening economic attractiveness through the indre-emploi.fr job portal and business support services. The agency also runs creative campaigns like 'Le Bananomètre' to boost territorial pride and visibility. The ecosystem includes supplementary services like Drive Fermier 36 for local agricultural products.

Differentiator

Problem solved

Functional benefit

Products and services

• Accompagnement à l'installation (Relocation Support Service) Free personalised accompaniment service for individuals and families relocating to the Indre department, including housing search, employment guidance for spouses, school placement, and newcomer welcome programmes.
• Accompagnement professionnels de santé (Healthcare Professional Support) Specialised support for doctors, nurses and other healthcare professionals seeking to establish practice in the Indre department, including administrative guidance, financial-aid navigation, medical network discovery and territory discovery visits.
• Accompagnement à l'emploi et à l'entrepreneuriat (Employment and Entrepreneurship Support) Services connecting job seekers with local employers in the Indre department and providing guidance and ecosystem access for business creation, leveraging the Indre-emploi.fr portal and partner organisations.
• Tourisme et promotion du territoire (Tourism and Territory Promotion) Tourism promotion showcasing the Indre and Berry territories' attractions, events, cultural heritage, gastronomy and quality of life, delivered through the Berry Province portal and signature events.
• Doc36.fr Healthcare Professional Portal Dedicated portal providing healthcare professionals with information on medical practice opportunities in the Indre, including financial-aid tools and practice-setup resources developed with the departmental Health Plan.
• Indre-emploi.fr Job Portal Employment portal listing all job openings in the Indre department and enabling job seekers to submit CVs for employers to follow up on relocation candidates.
• Drive Fermier 36 local products platform Online platform allowing customers to compose local produce baskets from 38 producers for weekly pickup in the Châteauroux area, supporting local agriculture and short supply chains.

Quantifiable outcome

• Property price of €1,047/m² for houses, 10x less than Paris
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, key and supporting.

• DOC36.frcoreChannel Partner/ Reseller/ DistributorDedicated healthcare professional attraction portal providing information on medical practice opportunities, financial aid tools, and practice setup resources in Indre.
• Berry ProvincecoreChannel Partner/ Reseller/ DistributorTourism promotion website showcasing experiences, events, and cultural/culinary richness of the Indre and Berry territories.
• Indre-emploi.frcoreChannel Partner/ Reseller/ DistributorEmployment portal listing all job openings in Indre and enabling CV submissions for job seekers considering relocation.
• Chambre de Commerce et d'Industrie (CCI)keyStrategic or Co-development PartnerChamber of Commerce providing business support, market studies, and entrepreneurial accompaniment services for those starting businesses in Indre.
• Chambre des Métiers (Chambre d'Agriculture)keyStrategic or Co-development PartnerArtisan and agricultural business support organizations providing expertise and accompaniment for entrepreneurs in those sectors.
• BGEkeyStrategic or Co-development PartnerBusiness creation support organization helping entrepreneurs develop their projects and business plans.
• Village by CAkeyStrategic or Co-development PartnerBusiness accelerator and incubation network supporting entrepreneurs with mentoring and development resources.
• Laisse Béton (Podcast)supportingGTM or Marketing PartnerPodcast producer creating 'Cap sur l'Indre' series featuring testimonials from people who relocated to Indre, in support of territorial promotion efforts.
• Châteauroux MétropolekeyStrategic or Co-development PartnerIntermunicipal authority and major local government partner contributing to territorial attractiveness initiatives.
• CPAM (Caisse Primaire d'Assurance Maladie)supportingStrategic or Co-development PartnerHealth insurance body collaborating on healthcare professional installation projects.
• ARS (Agence Régionale de Santé)keyStrategic or Co-development PartnerRegional health agency providing territorial health planning and healthcare professional support.
• Groupement Hospitalier de TerritoirekeyStrategic or Co-development PartnerHospital network facilitating healthcare professional integration and practice setup in the territory.
• CPTS (Communautés Professionnelles Territoriales de Santé)supportingStrategic or Co-development PartnerTerritorial professional health communities supporting collaborative practice and healthcare professional installation.
• CLS (Conseil Local de Santé)supportingStrategic or Co-development PartnerLocal health council providing coordination for health initiatives at the territorial level.
• Conseil de l'Ordre des MédecinssupportingStrategic or Co-development PartnerMedical regulatory body involved in healthcare professional installation coordination.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Atout France: France's national tourism development agency, promoting France as a destination and supporting tourism stakeholders across all regions. Broader incumbent operating nationwide with a tourism-specific mandate that overlaps with A2I's tourism promotion pillar.
• Business France: National agency supporting French exports and international investment, with a territorial attractiveness component that promotes French regions to foreign investors. Operates as a broader incumbent in the economic attractiveness space alongside A2I's economic development mission.
• Choose Paris Region: Regional agency for the Île-de-France / Paris region, focused on attracting international businesses, talent, and investment to the Paris metropolitan area. Operates as a broader incumbent in the territorial attractiveness space with a much larger budget and international mandate.

Direct peers

• Lozère Nouvelle Vie (Agence d'Attractivité de la Lozère): Departmental attractiveness agency for the Lozère department, offering similar relocation, employment, and tourism promotion services to attract new residents to a rural French territory. Directly comparable in mission, structure, and target audience to A2I.
• Agence d'Attractivité de l'Aude: Departmental attractiveness agency for Aude (Occitanie), providing relocation support, tourism promotion, and economic development services. Operates with a similar model to A2I, targeting urban residents seeking lifestyle changes in a southern French department.

Others

• CCI France (Chambres de Commerce et d'Industrie): National network of Chambers of Commerce supporting French business creation, development, and territorial economic development. CCI Indre is a strategic partner of A2I, making the broader CCI network an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/lindreenberry
• Facebookfacebook.com/IndreenBerry
• LinkedInlinkedin.com/company/indre-en-berry
• Instagraminstagram.com/indre_en_berry
• TikToktiktok.com/@lindre.en.berry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Indre en Berry