Indre Mission

What Indre Mission does

Indre Mission (legal name: Kirkelig Forening for den Indre Mission i Danmark) is a Danish Christian nonprofit religious association founded in 1863 and headquartered in Fredericia, Denmark. It operates a national network of local congregations, five regional offices (Nord, Aarhus, Midt, Syd, Øst), and a portfolio of wholly-owned subsidiaries spanning hospitality (Best Western Hotel Hebron), camping (Mørkholt Strand Camping with recent cabin expansion), publishing (Forlagsgruppen Lohse), retail (IM-genbrug thrift stores), travel (Felix Rejser), media production (Imedia AV), and the biweekly Impuls magazine with a mobile app launched in November 2023. The organization coordinates annual bible campings, tent meetings, youth camps (UngCamp, ~700 participants), confirmation courses at efterskoler, and a cross-cultural summer camp serving approximately 140 Eritrean families at Børkop Højskole.

Name

Indre Mission

Legal name

Kirkelig Forening for den Indre Mission i Danmark

Website

https://indremission.dk

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

51–100 employees

Short description

Indre Mission is a Danish Christian nonprofit founded in 1863 that operates local congregations, regional offices, and a diversified portfolio of commercial subsidiaries (camping, publishing, retail, travel, hotel) to deliver faith-based community programming for children, youth, and families across Denmark.

Ownership category

akta.pro rank

Product category

Religious Nonprofit Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Religious Retreats & Spiritual Wellness Travel Agencies (THAKAHAM), Faith-Based Group Travel (Church/Mosque/Temple) Organizers (THAKAHAH), Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Christian religious services
• Bible camping programs
• Religious publishing media
• Faith community programs
• Nonprofit association services

Headquarters

HQ city

Fredericia

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and contributions: Indre Mission relies on donations from supporters to fund employee salaries, develop resources, and organize events that share the message of Jesus and connect people to him.
2. Impuls magazine subscription: The organization publishes Impuls magazine, a biweekly publication containing news from the church world, exciting themes, and inspiring biblical teaching. Subscription available for 59 kr for 4 issues.
3. Bible camping and events: Bible camping locations including Mørkholt Strand Camping generate revenue through camping fees and event participation.
4. Publishing (Forlagsgruppen Lohse): Forlagsgruppen Lohse publishes religious books and materials as part of the organization's publishing group.
5. IM-genbrug (thrift stores): IM-genbrug operates thrift stores that support the mission's work through retail sales of donated goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Indre Mission is a Danish Christian religious association that organizes local faith communities, Bible camping programs, youth and family events, confirmation courses, and cross-cultural summer camps across Denmark. Through its subsidiaries, it also publishes the biweekly Impuls magazine and books via Forlagsgruppen Lohse, operates thrift stores (IM-genbrug), a Christian camping site (Mørkholt Strand Camping), a travel agency (Felix Rejser), and a hotel (Best Western Hotel Hebron).

Product overview

Indre Mission is a Danish Christian organization operating for over 160 years. The organization offers a diversified portfolio of interconnected products and services: a bimonthly magazine (Impuls) and leadership publication (IM-lederen) providing biblical teaching and church news; Forlagsgruppen Lohse as a publishing house for religious materials; Felix Rejser for pilgrimage and religious travel; Mørkholt Strand Camping and bibelcampinger for vacation with spiritual focus; IM-genbrug secondhand stores creating community meeting places; and youth organizations (IMU, SnakTro) for youth development. The portfolio combines spiritual resources (publications, camps) with practical services (travel, retail, accommodation) all oriented toward Christian mission and community building.

Differentiator

Problem solved

Functional benefit

Brands

• IM-genbrug: Second-hand retail stores operated by Indre Mission
• Impuls
• Indre Missions Hus
• Felix Rejser
• Forlagsgruppen Lohse

Products and services

• Impuls magazine
• IM-lederen

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Danmarks Folkekirkelige Søndagsskoler (DFS)coreStrategic or Co-development PartnerDFS is a sister organization to Indre Mission. They share the whistleblower system and work together on various religious education initiatives. DFS organizes 47 summer camps across Denmark with approximately 2,350 children participating annually. They function as affiliated organizations under shared data protection arrangements.
• Bibellæser-Ringen i DanmarkminorStrategic or Co-development PartnerListed as a sister organization for whom Indre Mission functions as data processor. Shares the same data protection policies and practices.
• Nordsjællands EfterskoleminorStrategic or Co-development PartnerHost venue for Indre Mission's confirmation course with 47 students attending two weeks of intensive biblical teaching and community building.
• Frøstruphave EfterskoleminorStrategic or Co-development PartnerHost venue for Indre Mission's confirmation course with 51 participants for two weeks of Christian community and introduction to boarding school life.
• Børkop HøjskoleminorStrategic or Co-development PartnerHost venue for Indre Mission's cross-cultural summer camp, accommodating about 140 participants including Eritrean families seeking community, biblical teaching, and family vacation.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• KFUM-Spejderne i Danmark (YMCA Scouts Denmark): Danish Christian scouting organization with strong youth engagement, camping traditions, and faith-based programming, partially overlapping Indre Mission's youth and family camping segments.
• Kirkernes Integrations Tjeneste (KIT): Danish church integration service coordinating cross-cultural and refugee ministry activities across Christian organizations — closely comparable to Indre Mission's intercultural (Tværkulturelt Arbejde) programs for immigrant and Eritrean families.

Direct peers

• Bibellæser-Ringen i Danmark: A Danish Bible-centered mission society that is explicitly identified as a sister organization of Indre Mission, sharing data protection practices and operating a comparable faith-based community and Bible engagement model in Denmark.
• KFUM og KFUK i Danmark (YMCA/YWCA Denmark): Danish YMCA/YWCA operates comparable youth-focused programming, faith-based community engagement, camping, and volunteer-driven organizational structure across Denmark, directly overlapping Indre Mission's youth and family segments.
• Dansk Missionsråd (Danish Mission Council): An umbrella organization for Danish Protestant mission societies, providing coordination, advocacy, and shared services among member faith-based mission organizations comparable to Indre Mission.
• Danmarks Folkekirkelige Søndagsskoler (DFS): DFS is the explicit sister organization of Indre Mission, sharing the whistleblower system and jointly organizing religious education including 47 summer camps serving ~2,350 children annually. They share overlapping leadership, mission, and target audience in Danish Christian education.
• Luthersk Mission: A Danish Lutheran mission organization operating with similar community-building, evangelism, and charitable structures across Denmark. Comparable as a direct Danish faith-based mission peer with overlapping congregation and donor base.
• Evangelisk Luthersk Mission: An evangelical Lutheran mission in Denmark with comparable Bible-centered community work, preaching activities, and small-congregation model directly overlapping Indre Mission's value proposition.

Others

• Danske Kirkers Råd: Council of Danish churches functioning as an ecumenical and supporting body for member denominations and faith-based organizations, structurally comparable to the coordinating bodies Indre Mission engages with for partnerships and advocacy.

Broad incumbents

• Folkekirken (Church of Denmark): The established state Lutheran church serving the vast majority of Danes, providing parish-level community, baptism, confirmation, and mission-adjacent services. While state-funded and broader in scope, it directly competes for congregants and confirmation candidates in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indremission
• YouTubeyoutube.com/user/IndreMissionVideo
• Facebookfacebook.com/indremission
• LinkedInlinkedin.com/company/indre-mission
• Instagraminstagram.com/indremission

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indre Mission