INFINI CONCEPTS

What INFINI CONCEPTS does

Infini Concepts is a Dubai-headquartered hospitality group founded circa 2004 by David Lescarret and Aleix Garcia, operating across three intertwined business lines: a restaurant concept development and consulting agency, owned/licensed restaurant operations, and a premium catering division. The company develops end-to-end restaurant concepts covering market research, branding, interior design, menu engineering, and launch campaigns, and then operates or co-brands them at premier Dubai locations including Address Sky View (Cé La Vi, 54th floor), The St. Regis Downtown (Tabu), Taj Hotel (Miss Tess), and Bluewaters Island (Brass Monkey). Internationally recognized brands operated by the group include Billionaire (created by Flavio Briatore) and the King of the Mambo concept at Galle Face Hotel in Sri Lanka, evidencing a templated playbook for co-developing concepts with global hotel partners across the MENA region.

The revenue model blends professional services fees (concept creation, branding, marketing, management consultancy) with operational revenue from owned/licensed venues and high-end catering. Epicure Catering operates from a 12,000 sqft facility with 120+ staff including international chefs and nutritionists, serving weddings, corporate events, and gala dinners, and has expanded into four subscription meal plan brands. Pricing is quote-based on B2B consulting engagements with no public pricing disclosure. The go-to-market is sales-led, targeting hotel groups, restaurant operators, and F&B entrepreneurs primarily in the UAE with selective international expansion. The core team comprises 18 employees (10 consulting staff plus 120+ catering personnel), and the company has delivered 250+ projects across the region, including marquee relationships with Marriott, Emaar, Jumeirah, Taj, Kerzner, and Majid Al Futtaim. The company is privately held with no disclosed institutional funding, patents, or AI/ML capabilities.

Name

INFINI CONCEPTS

Legal name

Infini Concepts

Website

https://infiniconcepts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Infini Concepts is a Dubai-based hospitality group that develops, brands, and operates premium restaurant concepts and provides F&B consulting services to hotel groups, restaurant operators, and entrepreneurs across the UAE and selectively in the GCC and South Asia.

Ownership category

akta.pro rank

Product category

Hospitality Consulting & Restaurant Concept Development

NAICS

Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Restaurant & Foodservice Operations Management (EDAOAKAE)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Restaurant concept development
• Hospitality consulting services
• F&B brand management
• Restaurant operations consulting
• Hospitality training programs

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Consulting and Agency Services: Fees for restaurant concept creation, branding, marketing, and management consultancy services provided to F&B operators and hotel groups.
2. Restaurant Operations: Revenue from operating owned restaurant concepts including Cé La Vi, Miss Tess, Tabu, Hayal, Billionaire, Brass Monkey, and others across Dubai and international locations.
3. Epicure Catering: Catering services for high-end events including weddings, cocktail receptions, gala dinners, and corporate events.
4. Premium Meal Plans: Four brands of premium meal plans under the Epicure umbrella.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Infini Concepts is a Dubai-based restaurant concept development agency and hospitality operator that creates, brands, markets, and operates food and beverage (F&B) concepts and restaurant venues. It provides consulting services covering concept creation, branding, design, marketing, and operations management to hospitality clients, while also operating its own portfolio of restaurant, lounge, and catering brands including Cé La Vi, Miss Tess, TABU, Hayal, Billionaire, Brass Monkey, Epicure Catering, and King of the Mambo.

Product overview

INFINI CONCEPTS is a Dubai-based hospitality group offering a portfolio of restaurant concept development and consulting services. The core service suite includes four main pillars: Concept Creation (market research, ideation, branding, menu design, interior design, launch campaigns), Creative Thinking (360-degree campaigns, brand strategy, activations, digital campaigns), Marketing/Branding/Design (branding, digital marketing, PR, social media, graphic design), and Management/Consultancy/Operations (business audits, menu engineering, venue management, training, recruitment). Two sub-brands extend the offering: Infini Creative provides integrated creative marketing services, while Infini Hospitality delivers hospitality training programmes. The company also operates and develops multiple restaurant brands including Cé La Vi, Miss Tess, TABU, Hayal, Billionaire, Brass Monkey, Epicure Catering, and King of the Mambo, representing both concepts they created and globally recognized brands they operate across Dubai, Sri Lanka, and other markets.

Differentiator

Problem solved

Functional benefit

Brands

• Cé La Vi: Asian rooftop venue at Address Sky View Hotel, Dubai, featuring Michelin guide award-winning dining and panoramic views of the Burj Khalifa
• Miss Tess
• Tabu
• Hayal
• Billionaire
• Brass Monkey
• Epicure Catering
• King of the Mambo

Products and services

• Concept Creation & Development End-to-end F&B concept creation service that helps hospitality clients develop new restaurant concepts, from initial idea to workable brand and operating model. Targeted at hotel groups, developers, and F&B operators looking to launch or revamp venues.
• Creative Thinking Service Creative ideation and concept-thinking service for hospitality brands needing distinctive positioning, narratives, and formats for their F&B offerings.
• Marketing, Branding and Design Marketing, branding, and design service for F&B concepts, covering brand identity, visual design, and go-to-market marketing for hospitality clients.
• Management, Consultancy and Operations Operational management and consulting service that supports day-to-day running of F&B venues, including management advisory and outsourced operations for hospitality clients.
• Infini Creative Infini Concepts' in-house creative sub-brand delivering branding, design, and creative production work for F&B and hospitality clients.
• Infini Hospitality Infini Concepts' hospitality training and education sub-brand, providing training programs and curriculum for hospitality professionals and F&B operators.
• Cé La Vi (Dubai) Premium dining and lifestyle venue operated by Infini Concepts in Dubai, serving as a flagship property and live concept showcase.
• Miss Tess Restaurant concept operated by Infini Concepts, contributing to the group's owned-and-operated F&B portfolio in Dubai.
• TABU Restaurant and lounge concept operated by Infini Concepts as part of its owned F&B portfolio in Dubai.
• Hayal Restaurant concept operated by Infini Concepts in Dubai, part of the group's owned-and-operated F&B portfolio.
• Billionaire Premium dining and nightlife venue operated by Infini Concepts in Dubai, part of the group's owned F&B portfolio.
• Brass Monkey Entertainment and nightlife venue operated by Infini Concepts in Dubai, contributing to the group's owned entertainment portfolio.
• Epicure Catering Catering arm of Infini Concepts with a 120+ person workforce, providing large-scale catering services for corporate, social, and private events.
• King of the Mambo Restaurant or bar concept operated by Infini Concepts, part of the group's owned-and-operated F&B portfolio in Dubai.

Quantifiable outcome

• 250+ completed projects across the region
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Big Mamma Group: Europe-wide restaurant group that creates and operates its own premium F&B brands. Comparable in brand-portfolio operating model and premium positioning, though it does not offer agency services to external hospitality clients.
• Soho House: Global hospitality and members-club operator with proprietary F&B concepts across many markets. Comparable in the integrated hospitality-plus-operated-F&B model, though at materially larger scale and with a different end customer.
• Marriott International: Global hotel group that is both an Infini client and a major buyer of outsourced F&B concepts. Useful as a benchmark for the scale of the enterprise client base Infini serves, and as a competitor for in-house F&B development resources.

Direct peers

• Addmind: Dubai/Middle East hospitality group operating a portfolio of owned F&B and nightlife venues (e.g., Iris, La Dame de Pic). Comparable multi-brand operating model and Dubai-centric footprint.
• Atelier House Hospitality: Hospitality concept-creation and management agency that develops and operates F&B brands, frequently for hotel groups. Comparable service mix to Infini Concepts' consulting, branding, and operations management pillars.
• Sunset Hospitality Group: Dubai-based multi-brand F&B and nightlife operator developing and running its own restaurant, lounge, and beach-club concepts. Closely comparable to Infini's model of owning/operating multiple premium concepts while supporting external hospitality clients.
• Solutions+ (Solutions Group): Dubai-headquartered hospitality consultancy and F&B management firm that supports concept creation, operations, and training for hotel groups and operators. Closely aligned with Infini's agency/consulting service stack.
• The Loft Group: UAE-based hospitality company that designs, launches, and manages multi-brand F&B concepts. Comparable to Infini for the full concept-to-operations lifecycle and for serving hotel groups and developers as clients.
• Bulldozer Group: Dubai-headquartered hospitality group that creates, operates, and franchises a portfolio of restaurants and entertainment venues globally. Directly comparable in the operated-brand-plus-agency hybrid model that Infini Concepts embodies.
• Gate Group / Gates Hospitality: Dubai-based hospitality company that creates, owns, and operates a portfolio of restaurant concepts across the region. Directly comparable in concept creation and multi-brand operated F&B model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/infini-concepts
• Instagraminstagram.com/infiniconceptsagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFINI CONCEPTS