Genuine Parts Giant Inc
Genuine Parts Giant Inc (operating as InfinitiPartsDeal.com via Auto Parts Prime, Inc.) is a South El Monte, California-based DTC e-commerce retailer selling genuine OEM Infiniti parts and accessories to individual Infiniti vehicle owners at 26-37% off MSRP since 2006.
- Company typePrivate
- Founded2006
- HeadquartersSouth El Monte, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Genuine Parts Giant Inc does
Genuine Parts Giant Inc, operating as InfinitiPartsDeal.com through its legal entity Auto Parts Prime, Inc., is a direct-to-consumer e-commerce retailer specializing in genuine OEM Infiniti parts and accessories. Founded in 2006 and headquartered at 2500 Troy Ave, South El Monte, California, the company sells brand-new, factory-warranted Infiniti parts sourced from authorized dealerships and OEM distribution centers, covering 38+ Infiniti models from 1981 onward including sedans (Q50, Q60, Q70), SUVs (QX50, QX60, QX80), and legacy models (G35, G37). Its platform combines a vehicle-specific parts catalog with a free VIN decoder tool and VIN-based part lookup, allowing customers to confirm fitment before purchase. The company operates at small scale (5 employees), ships worldwide, and is BBB accredited.
The business model is one-time transactional DTC sales at 26-37% discounts off MSRP, with pricing displayed alongside manufacturer's suggested retail price and price-matching against other U.S.-based authorized online retailers. Revenue is generated through product markup plus shipping fees, with international orders carrying additional duties, customs, and brokerage charges paid by the buyer. The storefront is supported by integrations with major payment processors (PayPal, Visa, MasterCard, Discover, American Express), multi-carrier shipping (USPS, FedEx, UPS), and Google Analytics for site analytics. The parent Auto Parts Prime, Inc. operates parallel OEM parts sites (GMPartsGiant.com, ToyotaPartsDeal.com, HondaPartsNow.com), indicating a multi-brand, white-label replication strategy rather than a single-storefront operation. Customer trust signals include 108 Trustpilot reviews at a 4.0 TrustScore, Sectigo SSL certification, and BBB accreditation.
Genuine Parts Giant Inc firmographics
Firmographics- Name
- Genuine Parts Giant Inc
- Legal name
- Auto Parts Prime, Inc.
- Website
- https://infinitipartsdeal.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Genuine Parts Giant Inc (operating as InfinitiPartsDeal.com via Auto Parts Prime, Inc.) is a South El Monte, California-based DTC e-commerce retailer selling genuine OEM Infiniti parts and accessories to individual Infiniti vehicle owners at 26-37% off MSRP since 2006.
- Ownership category
- akta.pro rank
Genuine Parts Giant Inc industry classification
Industry- Product category
- Automotive OEM Parts E-commerce
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where Genuine Parts Giant Inc is headquartered
LocationHeadquarters
- HQ city
- South El Monte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genuine Parts Giant Inc business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auto Parts Retail: One-time transaction sales of genuine OEM Infiniti parts and accessories to individual consumers and potentially repair shops. Parts are sourced from authorized Infiniti dealerships and OEM distribution centers. Revenue generated through product markup over cost plus shipping charges.
- International Shipping Fees: Additional revenue from international orders through customs duties, taxes, and brokerage fees charged to buyers outside the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual auto parts with variable pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Genuine Parts Giant Inc product offering
Product offeringCore offering
InfinitiPartsDeal.com sells genuine OEM Infiniti parts and accessories through a direct-to-consumer e-commerce website, sourcing inventory from authorized Infiniti dealerships and OEM distribution centers. The catalog covers 38+ Infiniti vehicle models (sedans, coupes, SUVs) and includes engine, body, electrical, brake, suspension, and powertrain components, with VIN-based part compatibility verification and manufacturer's warranty coverage on all parts.
Product overview
InfinitiPartsDeal.com operates as an e-commerce platform offering genuine OEM Infiniti parts and accessories for the luxury vehicle division of Nissan. The core offering consists of brand-new, factory-warranted OEM parts sourced directly from authorized Infiniti dealers, complemented by genuine Infiniti accessories. The platform provides a vehicle-specific parts catalog searchable by model or VIN decoder tool, supporting 38+ Infiniti vehicle models spanning sedans (Q50, Q70), coupes (Q60), and SUVs (QX50, QX60, QX80). All products are backed by Infiniti's manufacturer warranty and sold at competitive prices with fast shipping nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Genuine OEM Infiniti Parts
- Genuine Infiniti Accessories
Companies that use Genuine Parts Giant Inc
Customer profileSegments1 record
Ideal customer profiles1 record
Genuine Parts Giant Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Genuine Parts Giant Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Infiniti (Nissan Luxury Division)coreAuthorized reseller of genuine OEM Infiniti parts sourced directly from Infiniti dealerships and OEM distribution centers. Parts carry full manufacturer warranty coverage.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Genuine Parts Giant Inc competitors and assessment
Company assessmentBroad incumbents
- eBay Motors: Massive online marketplace for new and used auto parts including OEM Infiniti components. Competes on selection and price discovery, though lacking the curated genuine-OEM positioning and VIN-decoder experience this site provides.
- AutoZone: Largest U.S. specialty retailer of automotive parts and accessories with extensive online channel. Overlaps significantly on the DIY parts-buying customer, with much broader catalog and brand but lower OEM-genuine focus versus this site.
- Advance Auto Parts: Major multi-channel auto parts retailer with strong online catalog. Competes for the same DIY parts purchaser with broader brand coverage but less specialization in OEM-genuine Infiniti parts.
- O'Reilly Auto Parts: Major U.S. auto parts retailer with strong e-commerce channel and broad multi-brand catalog. Competes for DIY and professional Infiniti parts buyers with scale and store-network advantages versus InfinitiPartsDeal's niche focus.
- Amazon Automotive: Mass-market online retailer with a broad automotive parts and accessories category including OEM and aftermarket Infiniti parts. Competes on convenience, Prime shipping, and price, but lacks the brand-specific OEM-authorized positioning of InfinitiPartsDeal.
- NAPA Auto Parts: Large U.S. auto parts retailer and distributor with deep OEM and aftermarket catalog. Comparable target customer (Infiniti owners needing replacement parts), with broader selection and physical-store presence versus this online-only operator.
Direct peers
- RockAuto: Online auto parts retailer selling replacement parts with a vehicle-specific catalog. Directly comparable e-commerce model, though RockAuto is broader (multi-brand aftermarket) and significantly larger scale — directly competes for the same DIY Infiniti owner buyer.
- PartsGeek: Online retailer of aftermarket and OEM auto parts with vehicle-fitment search. Comparable e-commerce model and customer targeting, but broader catalog and primarily aftermarket focus versus InfinitiPartsDeal's OEM-only positioning.
- Summit Racing Equipment: Specialty online retailer of performance and replacement auto parts with deep catalog and enthusiast focus. Comparable direct-to-consumer online parts model serving vehicle owners seeking specific-fit components.
- CarParts.com: Direct-to-consumer online auto parts retailer with vehicle-specific catalog and competitive pricing. Comparable business model targeting the same DIY consumer segment with broad multi-brand coverage versus InfinitiPartsDeal's single-brand depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Genuine Parts Giant Inc social profiles
Digital presenceGenuine Parts Giant Inc compliance and trust
Trust signalCompliance2 records
Genuine Parts Giant Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genuine Parts Giant Inc leadership team
Management profileNumber of profiles
Genuine Parts Giant Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genuine Parts Giant Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genuine Parts Giant Inc
What does Genuine Parts Giant Inc do?
InfinitiPartsDeal.com sells genuine OEM Infiniti parts and accessories through a direct-to-consumer e-commerce website, sourcing inventory from authorized Infiniti dealerships and OEM distribution centers. The catalog covers 38+ Infiniti vehicle models (sedans, coupes, SUVs) and includes engine, body, electrical, brake, suspension, and powertrain components, with VIN-based part compatibility verification and manufacturer's warranty coverage on all parts.
Is Genuine Parts Giant Inc a public or private company?
Genuine Parts Giant Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genuine Parts Giant Inc founded?
Genuine Parts Giant Inc was founded in 2006. It employs 1 to 10 people.
Where is Genuine Parts Giant Inc based?
Genuine Parts Giant Inc is headquartered in South El Monte, United States, in the North America region.
How does Genuine Parts Giant Inc make money?
Two revenue lines are on record. Auto Parts Retail is the primary driver. The others are international Shipping Fees.
Who are Genuine Parts Giant Inc's main competitors?
Broad incumbents on record are eBay Motors, AutoZone, Advance Auto Parts, O'Reilly Auto Parts, Amazon Automotive and NAPA Auto Parts. Direct peers are RockAuto, PartsGeek, Summit Racing Equipment and CarParts.com.
Does Genuine Parts Giant Inc have an API?
No public API is recorded for Genuine Parts Giant Inc.
What industry is Genuine Parts Giant Inc in?
Genuine Parts Giant Inc's product category is Automotive OEM Parts E-commerce. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty). Its NAICS code is 44133 and its SIC code is 5013.