InfinityCar

What InfinityCar does

InfinityCar Clear World SRL is an Italian vehicle demolition and scrapping service provider headquartered in Trezzano sul Naviglio (Milan province) and operating nationwide through a network of more than 78 certified demolition partners across all 20 Italian regions, including Sicily and Sardinia. The company, founded by Giovanni Ciulla, delivers free vehicle demolition with home pickup, including tow truck service, PRA (Public Automobile Registry) deregistration, and issuance of the demolition certificate at the point of collection, covering passenger cars, SUVs, ambulances, buses, police vehicles, commercial vans, tractors, trucks, and trailers. In addition to its core demolition offering, the platform handles administrative freeze release (Fermo Amministrativo) for a fee, purchases used vehicles in any condition for immediate resale, runs a used auto parts marketplace (Ricambi Usati) routed to certified partner demolishers via a shared bulletin board, and provides online PRA paperwork services including ownership transfers and cancellations.

The business is built on a proprietary management system with internal API interfaces that automate account creation, practice creation, and credential delivery between the website and back-office, supported by a customer portal (Area Riservata) that lets customers monitor practice status, request history, documents, and queue position. Distribution is exclusively digital and direct-to-customer: the company website is the primary acquisition channel with multi-step forms, an 8-business-hour callback guarantee, phone support, and WhatsApp messaging. Revenue is generated through a hybrid model: the core demolition service is free and monetized via government subsidies tied to vehicle scrapping regulations, while ancillary revenue comes from paid administrative freeze release, motorcycle and missing-parts fees, used vehicle purchase/resale, marketplace commissions from certified demolition partners on used parts transactions, and PRA administrative services. Customer segments are deliberately diversified across private individuals, Italian businesses with fleet or commercial vehicles, public administrations and municipalities (anchored by the 'Ripuliamo la Città' social initiative), Italian Police Forces, and emergency medical services, with no single segment dominating the mix.

Name

InfinityCar

Legal name

InfinityCar Clear World SRL

Website

https://infinitycarsnc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

InfinityCar is an Italian vehicle demolition and scrapping platform that provides free home-pickup vehicle demolition plus PRA paperwork across Italy via a 78+ certified partner network, serving private owners, businesses, municipalities, and law enforcement.

Ownership category

akta.pro rank

Product category

Vehicle Demolition and Scrapping Services

NAICS

Motor Vehicle Towing (488410), Other Automotive Repair and Maintenance (81119)

SIC

Refuse Systems (4953)

akta.pro primary industry

End-of-Life Vehicle (ELV) Dismantling & Depollution (Fluids, Batteries, Airbags) (EUAIAJAC)

akta.pro secondary industries

End-of-Life Vehicle (ELV) Dismantling & Auto Shredding (ASR) (IMAKAMAD), Vehicle Remarketing, De-fleeting & Asset Disposal Services (THADAKAK)

Keywords

• Vehicle demolition services
• Auto scrapping services
• PRA paperwork management
• Used auto parts
• Administrative freeze release

Headquarters

HQ city

Trezzano sul Naviglio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Free Vehicle Demolition Service: Core service is provided free of charge to customers. Revenue is generated through government subsidies and fees associated with vehicle scrapping regulations. Includes home pickup, PRA paperwork, and demolition certificate delivery.
2. Administrative Freeze Release (Fermo Amministrativo): Paid service for obtaining clearance to demolish vehicles subject to administrative freeze. Cost calculated based on case complexity and communicated before service initiation.
3. Used Car Purchase: Company purchases used vehicles in any condition (wrecked, engine blown, accident-damaged). Immediate payment and ownership transfer handled by company.
4. Used Auto Parts Sales: Connects customers with 78+ certified demolition partners to source used auto parts. Company takes commission from partner network for parts sold.
5. PRA Administrative Services: Online management of PRA paperwork including ownership transfers, cancellations, and administrative releases for third parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

InfinityCar provides free vehicle demolition and scrapping services across Italy, including home pickup, complete PRA paperwork management, vehicle deregistration, and issuance of a demolition certificate. In addition to the free core service, the company offers paid administrative freeze release (Fermo Amministrativo), purchase of used/damaged vehicles, used auto parts sourcing through a network of 78+ certified demolishers, and online PRA paperwork handling (ownership transfers, deregistration).

Product overview

InfinityCar is a vehicle demolition and scrapping platform operating throughout Italy, offering a unified service portfolio centered on free vehicle demolition with home pickup. The core offering consists of Demolizione Auto Gratis (free vehicle demolition with home pickup and PRA paperwork), Fermo Amministrativo (administrative freeze release with subsequent free demolition), Acquisto Auto Usate (used vehicle purchase), Ricambi Usati (used parts search via a network of 78+ certified demolishers), and Pratiche PRA (online automotive registry paperwork). These services are supported by an integrated customer Area Riservata (reserved area) for practice monitoring and tracking. The company also operates a social initiative called 'Ripuliamo la Città' (Let's Clean the City) for environmental cleanup. All services leverage a proprietary management system with automated account creation and internal API-based communication between the website and back-end systems.

Differentiator

Problem solved

Functional benefit

Brands

• Ripuliamo la Città: A social project created by Giovanni Ciulla and the InfinityCar team, supported by mayors and municipalities across Italy. A concrete commitment to free the territory from abandoned vehicles and respect the environment, managed according to current environmental regulations, with material recovery and sustainable waste treatment.

Products and services

• Demolizione Auto Gratis (Free Vehicle Demolition)
• Fermo Amministrativo (Administrative Freeze Release)
• Acquisto Auto Usate (Used Car Purchase)
• Ricambi Usati (Used Auto Parts Search)
• Pratiche PRA (PRA Paperwork Management)

Quantifiable outcome

• 4.8/5 customer satisfaction rating on Google (1,190 reviews) and Trustpilot (155 reviews)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 78+ Certified Demolition PartnerscoreChannel Partner/ Reseller/ DistributorNational network of 78+ certified demolition companies and operators that handle vehicle collection, demolition services, and spare parts fulfillment. Partners use a shared bulletin board system to receive and respond to customer requests across all Italian regions.
• Italian Public AdministrationscoreStrategic or Co-development PartnerMunicipalities and government entities collaborate with InfinityCar for abandoned vehicle removal from public lands. The 'Ripuliamo la Città' (Let's Clean the City) project involves mayors and municipalities across Italy to combat abandoned vehicles while saving public funds.
• ACI (Automobile Club d'Italia)coreTechnology or IntegrationIntegration with ACI-PRA (Public Automobile Registry) systems for vehicle cancellation, administrative freeze release, and ownership transfer documentation processing.
• Italian Police Forces (Forze dell'Ordine)minorStrategic or Co-development PartnerDemolition services for decommissioned police vehicles and abandoned vehicles identified by law enforcement.

Scale indicators3 records

Expansion highlights6 records

Broad incumbents

• Copart: Global online vehicle auction platform operating across salvage, used, and fleet vehicles. Comparable as an incumbent auto-auction channel that competes for the disposal, remarketing, and parts-recovery value chain that InfinityCar taps through its used-car and parts services.
• IAA (Insurance Auto Auctions): Major North American salvage and total-loss auction operator, part of the broader auto-disposition ecosystem. Comparable as a large incumbent that competes for salvage vehicle remarketing and parts harvesting at scale.
• EMR (European Metal Recycling): One of Europe's largest metal recyclers with significant end-of-life vehicle processing operations. Comparable as a scaled incumbent in the ELV dismantling and depollution value chain that underpins InfinityCar's network of certified demolishers.
• Euro Car Parts: Large European retailer and distributor of automotive parts, including aftermarket and recycled components. Comparable as a scaled channel for parts demand that intersects with InfinityCar's parts-sourcing marketplace model.
• AutoScout24: Europe's largest online used-vehicle marketplace, with a strong Italian presence. Comparable as a destination for consumers disposing of used and end-of-life vehicles and as a competitive channel for InfinityCar's used-car purchase and parts marketplace monetization.
• Subito: Leading Italian horizontal classifieds platform with a major vehicles category. Comparable as an alternative acquisition channel where Italian consumers search for vehicle disposal, used-car sale, and used parts — directly competing for the same intent.
• Scholz Recycling: Major European recycling group with ELV and scrap-metal operations. Comparable as a large incumbent counterpart in the same end-of-life vehicle dismantling and depollution process that InfinityCar orchestrates through its Italian partner network.

Others

• ACI (Automobile Club d'Italia): Italian national automobile club and PRA registry operator. Already a technology integration partner of InfinityCar; adjacent as an ecosystem participant whose PRA systems and standards directly shape InfinityCar's service delivery and compliance.

Direct peers

• Car-Part.com: Used auto-parts marketplace connecting buyers with a network of salvage yards. Directly comparable to InfinityCar's Ricambi Usati service, which uses a 78+ demolisher network and a shared bulletin board to surface parts offers to buyers.
• Veicolo Ritiro (generic Italian demolition services): Local and regional Italian vehicle-demolition and scrapping operators. These are the direct head-to-head competitors offering home pickup and PRA paperwork handling within Italy, against whom InfinityCar competes on national coverage, brand reputation, and digital onboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/infinitycarsnc
• YouTubeyoutube.com/@infinitycarsnc
• Facebookfacebook.com/infinitycarsas
• LinkedInlinkedin.com/company/infinitycar
• Instagraminstagram.com/infinitycar_demolizioneauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfinityCar