Infinity Electric

What Infinity Electric does

Infinity Electric is a privately held Egyptian industrial-automation distributor and system integrator headquartered in Shubra El Kheima, Al Qalyubia Governorate, that acts as an authorized agent for two global automation principals: Schneider Electric and Sinee. The company resells variable speed drives (Schneider Altivar ATV12 through ATV930; Sinee EA350 and EM700/730/760), servo drives and motors (Schneider Lexium LXM16/18/26/28/32), programmable logic controllers (Modicon TM100, TM200, TM221, TM241, TM251, TM262, M340, and M580 ePAC), soft starters (Altistart ATS01/22/48/130/480), UPS systems (Easy UPS BVS/BVX, SRT, Easy 3S, SRV), regulated power supplies (ABL2, ABLS, ABL8), and HMIs (ET6, ST6, GTO, GXU), and bundles these products with custom electrical-panel design and build, automation-system design and installation, and preventive/corrective electronic maintenance services.

The company targets B2B industrial buyers across eight vertical end-markets in Egypt — water and wastewater, food and beverage, heavy industries, hoisting, elevators, packaging automation, pharmaceutical, and solar power — serving factory managers, project engineers, and facility supervisors. Go-to-market is sales-led and quote-based: customers submit inquiries through the website, contact sales directly, or engage via the company's social channels (Facebook, YouTube, LinkedIn), with the site available in English and Arabic. No public pricing, revenue, headcount, ownership structure, funding history, or named enterprise-customer logos are disclosed; the only operating-history metrics cited are "20+ years of experience" and "100+ successful projects." Infinity Electric competes as one of several local authorized Schneider partners in Egypt, with its stated differentiation resting on full-service scope (products plus panels, integration, and maintenance), bilingual accessibility, and dual-vendor (Schneider plus Sinee) sourcing rather than proprietary technology.

Name

Infinity Electric

Legal name

Infinity Electric

Website

https://infinityelectric-eg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinity Electric is an Egyptian industrial-automation distributor and system integrator that, as an authorized agent for Schneider Electric and Sinee, resells drives, PLCs, servos, UPS, and electrical panels to Egyptian manufacturers and facility operators across eight verticals including water, food & beverage, and pharmaceuticals.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment Distribution

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

akta.pro secondary industry

DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC)

Keywords

• Variable speed drives
• Programmable logic controllers
• Servo drives motors
• Industrial automation services
• Electrical panel assembly

Headquarters

HQ city

Shubra El Kheima

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Sale of industrial automation products including variable speed drives (Schneider ATV series, Sinee EA/EM series), PLCs, servo drives, soft starters, UPS systems, and power supplies. Products are sold through authorized distribution partnerships with Schneider Electric and Sinee.
2. Automation Solutions Services: Custom automation system design and installation services for industrial applications including water/wastewater, food/beverage, pharmaceutical, heavy industries, hoisting, elevators, packaging, and solar power sectors.
3. Electrical Panels: Design, installation, and maintenance of electrical panels for power distribution, offered as both products and services.
4. Electronic Maintenance: Preventive and corrective maintenance services for electronic systems, including technical consultancy and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Infinity Electric is an authorized Egyptian distributor and system integrator for Schneider Electric and SINEE, supplying industrial automation equipment including variable speed drives (VFDs), PLCs, servo drives and motors, soft starters, UPS systems, power supplies, and HMI panels. The company complements its product distribution with engineering services covering automation solutions design, electrical panel building, electrical supplies, and electronic maintenance for industrial customers.

Product overview

Infinity Electric is an industrial automation service provider offering technical solutions, training, and consultancy. Their product portfolio consists of two main brands: SINEE (frequency inverters and motion control systems) and Schneider Electric (comprehensive energy management and automation solutions), along with related services. SINEE products include variable frequency drives (EA350, EM700, EM730, EM760) for industrial motor control. Schneider products span multiple categories: Altivar variable speed drives (ATV12, ATV310, ATV320, ATV340, ATV610, ATV630, ATV930) for applications from 0.18kW to 500HP; Lexium servo drives and motors (LXM16, LXM18, LXM26, LXM28, LXM32) from 0.05 to 11kW; Modicon PLCs (TM100, TM200, TM221, TM241, TM251, TM262, M340, M580) for various automation architectures; Altistart soft starters (ATS01, ATS22, ATS48, ATS130, ATS480) from 4 to 900kW; UPS systems (BVS, BVX, SRT, Easy 3S, SRV); power supplies (ABL2, ABLS, ABL8); and HMI panels (ET6, ST6, GTO, GXU). Services include automation solutions, electrical panels, electrical supplies, and electronic maintenance, serving sectors such as water & wastewater, food & beverage, heavy industries, hoisting, elevators, packaging automation, pharmaceutical, and solar power.

Differentiator

Problem solved

Functional benefit

Products and services

• Schneider Altivar Variable Speed Drives

Quantifiable outcome

• Significantly improved production efficiency
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Schneider ElectriccoreTechnology or IntegrationAuthorized agent partnership for Schneider Electric products including Altivar variable speed drives, Modicon PLCs, soft starters, servo drives, UPS systems, and power supplies. Provides local sales, support, and technical expertise for Schneider automation solutions in the Egyptian industrial automation market.
• SineecoreTechnology or IntegrationAuthorized agent partnership for Sinee automation products including EA series and EM series variable frequency inverters and motion control systems. Sinee is described as an innovative provider of frequency inverters and motion control systems empowering industries with smart, efficient automation solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ABB: Global industrial automation and electrification major with drives, PLCs, and motors comparable to Infinity Electric's portfolio. Competes for the same Egyptian factory and process-industry customers.
• Siemens: Global automation and digital industries leader with SIMATIC PLCs, SINAMICS drives, and SCADA. Competes for Egyptian industrial automation scope and is a comparable brand alternative to Schneider.
• Rockwell Automation: US-based industrial automation incumbent offering ControlLogix PLCs, drives, and FactoryTalk software. Competes globally and in MENA for the same discrete and process automation projects.
• Mitsubishi Electric: Global automation supplier offering MELSEC PLCs, FREQROL drives, and servo systems. Competes for industrial automation scope in Egypt and MENA.
• Honeywell Process Solutions: Process automation and control systems provider targeting heavy industries, water, and F&B - segments Infinity Electric explicitly serves. Competes for control-system scope on larger Egyptian projects.
• Eaton: Power management and industrial control major with drives, soft starters, and motor control centers. Overlaps with Infinity Electric's drives, soft starters, and electrical panel offerings.
• Schneider Electric: Global leader in industrial automation and energy management; Infinity Electric's primary brand partner. Directly competes in Egypt via its own sales operations and other authorized distributors serving the same Modicon/Altivar/Lexium product lines.

Direct peers

• Elsewedy Electric: Egypt's largest integrated electrical and industrial solutions provider. Operates cables, electrical equipment, transformers, and automation in the same Egyptian industrial customer base that Infinity Electric serves.

Regional players

• Federal Transformers Company: Egyptian electrical equipment manufacturer producing transformers and power distribution products. Operates in the same Egyptian industrial electrical ecosystem and competes on industrial electrical supply and panel projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCohjCtHJEO9MMYlNcfQV2_A
• Facebookfacebook.com/InfinityElectric.eg
• LinkedInlinkedin.com/company/infinity-electric-eg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Electric