What INFINITY Hotel & Conference Resort Munich does

INFINITY Hotel & Conference Resort Munich is a privately held 4-star superior hotel and conference resort in Unterschleißheim, Germany, founded in 2010 (originally as Dolce Munich under Wyndham) and rebranded as INFINITY in February 2017 under independent ownership of the Striebel family. The property is the largest conference hotel in Southern Germany, with 439 rooms and suites, 7,500 square meters of event space across 43 meeting rooms, the Ballhausforum auditorium (capacity 2,750), nine restaurants and bars, a 1,700 square meter Infinity Spa, and 1,000 free parking spaces. It serves two primary customer segments: corporate MICE clients (conferences, galas, trade shows, exhibitions) and leisure/wellness travelers (spa retreats, family getaways, Park-Sleep-Fly airport packages), with notable hosting of FC Bayern Munich, NFL's Tom Brady, and the DFB National Team during UEFA Euro 2024.

The business operates on a multi-stream revenue model combining per-night room revenue, event and conference venue rentals, food and beverage, spa treatments, and gift voucher sales through a dedicated e-commerce shop. Pricing is unit-based across tiered packages (Relaxing Break for Two from €200; Family Special from €250; Wake-up SPA €129-139; Massage Course for Two €219). The underlying technology stack is standard commercial hospitality infrastructure: Oracle Hospitality PMS, QR Reservations booking platform, Mitdenkt Kalender spa appointment software, Mailchimp for email, and Facebook Pixel for advertising, with no proprietary AI or ML capabilities disclosed. Distribution is direct-to-consumer through the corporate website, a dedicated events site (events.infinity-munich.de), a voucher e-commerce platform (gutschein.infinity-munich.de), and social channels, supported by direct sales inquiry handling for MICE bookings.

The company is wholly owned by the Striebel family (legal entity: Conference Center & Hotel Munich Unterschleißheim GmbH), with no institutional investors or parent holding company disclosed. Strategic positioning emphasizes scale, integrated one-stop offerings, and a strategic location between Munich Airport (15 minutes) and the city center (24 minutes by S-Bahn). The business is operationally stable, with the major €30 million expansion completed in 2018 and ongoing commercial optimization through new product lines, marketing channel expansion, and award recognition (HSMA Vordenker 2023).

Name

INFINITY Hotel & Conference Resort Munich

Legal name

Conference Center & Hotel Munich Unterschleißheim GmbH

Website

https://infinity-munich.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

INFINITY Hotel & Conference Resort Munich is a privately held 4-star superior hotel and the largest conference hotel in Southern Germany, with 439 rooms, 7,500 sqm of event space, and a 1,700 sqm spa, serving corporate MICE clients and leisure travelers near Munich Airport.

Ownership category

akta.pro rank

Product category

Hotel & Conference Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Business & Corporate Full-Service Hotels (THAGAAAE), Airport Conference Hotels (THAGALAB)

Keywords

• Hotel accommodation
• Conference venues
• MICE events
• Spa wellness
• Hospitality dining

Headquarters

HQ city

Unterschleißheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Room rentals across 439 guest rooms and suites ranging from Superior to Presidential Suite
2. Conference & Event Services: Venue rental for meetings, conferences, gala events, and exhibitions across 7,500 sqm of event space including 43 meeting rooms and Ballhausforum auditorium seating up to 2,750
3. Food & Beverage: Revenue from 7 restaurants and bars including Restaurant Viktualien, Restaurant Seasons, Le Bistro, Restaurant Redox, Bar, Chalet, and Almhütte Hirschalm
4. Spa & Wellness Services: Spa treatments, massages, beauty services including HydraFacial, CINQ MONDES products, day spa packages (Wake-up SPA), and spa gift vouchers
5. Gift Vouchers: Value vouchers (50, 100, 200 EUR denominations) and package vouchers redeemable for hotel stays, restaurant services, spa treatments, and events

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

INFINITY Munich is a 4-star superior hotel and conference resort offering 439 guest rooms and suites, seven restaurants and bars, a 1,700 sqm Infinity Spa, and 7,500 sqm of event space including 43 meeting rooms and the Ballhausforum auditorium for up to 2,750 guests. It serves both corporate MICE clients (conferences, galas, exhibitions) and leisure travelers (spa getaways, family stays, dining experiences) from a single integrated property near Munich Airport.

Product overview

INFINITY Hotel & Conference Resort Munich is a 4-star superior hotel and conference resort offering a unified lifestyle hospitality experience. The portfolio includes: (1) Accommodation - 439 guest rooms and suites across five categories (Presidential Suite, Junior Suite, Executive, Deluxe, Superior); (2) Dining - nine restaurants and bars including Restaurant Viktualien, Restaurant Seasons, Le Bistro, Restaurant Redox, Hotel Bar, Chalet, and Almhütte Hirschalm; (3) Wellness & Spa - a 1,700 m² Infinity Spa with pool, saunas, fitness, Cinq Mondes treatments, HydraFacial, beauty services, yoga, and a boutique; (4) Meetings & Events - 7,500 m² of event space with 43 meeting rooms, the Ballhausforum auditorium (capacity 2,750), and outdoor areas; (5) Vacation Packages - spa packages (Wake-up-SPA, Massage Course for Two), accommodation packages (Relaxing Break, Family Special, Park Sleep & Fly), and gift vouchers. The hotel positions itself as the largest conference hotel in Southern Germany with a focus on business events and leisure retreats.

Differentiator

Problem solved

Functional benefit

Brands

• Ballhausforum: Large auditorium and event venue within the Infinity Munich complex, accommodating up to 2,750 people for events, galas, conferences, and exhibitions.
• Almhütte Hirschalm

Products and services

• Hotel Accommodation (Zimmer & Suiten) 439 guest rooms and suites across five categories — Presidential Suite, Junior Suite, Executive Room, Deluxe Room, and Superior Room — offering cosmopolitan design and contemporary luxury amenities for business and leisure guests.
• Restaurants & Bars Collection of seven on-site dining venues including Restaurant Viktualien (main restaurant with breakfast buffet), Restaurant Seasons (fine dining, seasonal cuisine), Le Bistro (bistro-style), Restaurant Redox (healthy/innovative cuisine), Hotel Bar (aperitifs and beverages), Chalet (alpine-style dining), and Almhütte Hirschalm (Bavarian mountain lodge experience, also available as event location).
• Infinity Spa & Wellness 1,700 sqm spa facility featuring indoor pool, multiple saunas, fitness rooms, relaxation room with fireplace, outdoor cooling area with Kneipp and plunge pools, plus Cinq Mondes spa treatments, HydraFacial, beauty services, yoga, and a spa boutique.
• Meeting & Conference Facilities 7,500 sqm of flexible event space divided into 43 meeting rooms plus various event locations and outdoor areas, supported by professional event planning and catering services; the largest conference hotel in Southern Germany.
• Ballhausforum Auditorium & Event Venue Large auditorium within the resort capable of hosting up to 2,750 attendees for conferences, galas, trade shows, exhibitions, and special events.
• Gift Vouchers (Online Gutscheinshop) Online voucher shop selling value vouchers in customizable amounts (50, 100, 200 EUR denominations) and package vouchers redeemable across hotel stays, restaurant services, spa treatments, and event bookings, operated via gutschein.infinity-munich.de.
• Almhütte Hirschalm Event Venue Alpine-themed Bavarian lodge venue offering traditional alpine dining and serving as a unique themed event location for private functions and group gatherings.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• QR ReservationscoreTechnology or IntegrationExternal booking platform provider for room reservations. Guests are redirected from the hotel website to QR Reservations for completing bookings. Reservations are then transmitted to Oracle Hospitality hotel system for management.
• Oracle HospitalitycoreTechnology or IntegrationHotel property management system used for reservations and room management. Booking data from QR Reservations is transmitted to Oracle Hospitality for operational management.
• Instyler GmbH (Mitdenkt Kalender)coreTechnology or IntegrationCloud-based spa appointment scheduling software provider. Used for processing and managing spa bookings under data processing agreement per Art. 28 GDPR.
• Incert eTourismus GmbH & Co KGcoreTechnology or IntegrationExternal voucher sales platform provider for the online voucher shop (gutschein.infinity-munich.de). Handles e-commerce functionality for gift voucher sales including payment processing.
• DEUDAT GmbHminorOthersData protection officer appointed by the company to ensure GDPR compliance and data privacy management.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Maritim Hotel München: Large conference hotel in Munich operated by Maritim Hotels chain, with substantial meeting facilities and rooms. Directly comparable on Munich MICE and leisure demand.
• Estrel Berlin (Hotel & Congress Center): Largest hotel and congress center in Germany (1,125 rooms, 15,000 sqm event space). Direct peer as both are large-scale German conference hotels competing for European MICE events at scale.
• Westin Grand Munich: Major Munich luxury hotel with conference facilities, serving overlapping corporate event and leisure demand at the upper-upscale tier.
• Hyatt Regency Munich (The Circle / Arabellapark): Upscale Munich hotel with significant meeting and event space. Competes for corporate and conference bookings in the same Munich metropolitan MICE market.
• Mövenpick Hotel Munich Airport (formerly Kempinski): Upscale airport hotel with conference facilities serving Munich Airport corporate and event demand. Closest direct competitor on the airport-proximity positioning.
• Hilton Munich Airport: Direct airport-adjacent competitor with extensive conference facilities and global Hilton distribution. Competes for the same Munich Airport corporate, conference, and Park-Sleep-Fly demand.

Broad incumbents

• Radisson Blu Hotel, Munich: Upscale international brand hotel in Munich with meeting facilities. Competes for the same corporate, MICE, and leisure travelers in the Munich market.
• Steigenberger Hotel Herrenhof / Munich-area Steigenberger properties: Established German luxury hotel group with conference capabilities. Comparable as upscale European hospitality operator serving similar corporate and event clients.

Regional players

• Holiday Inn Munich - Unterhaching: Large suburban Munich conference hotel with significant meeting capacity. Operates in the same Munich MICE geography at a slightly lower tier.
• Hotel Bayerischer Hof Munich: Iconic Munich luxury hotel with extensive event and gala space including ballroom capacity for high-profile events. Comparable on premium MICE and leisure positioning in Munich.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InfinityMunich
• Instagraminstagram.com/infinitymunich
• LinkedInlinkedin.com/company/infinity-hotel-conference-resort-munich

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFINITY Hotel & Conference Resort Munich