InfoCons

What InfoCons does

InfoCons is a Romanian non-profit consumer-protection association (asociație) founded in 2003 and headquartered in Bucharest, with a stated staff of roughly 17 employees led by President Sorin Mierlea. The organization runs a broad portfolio of consumer-facing services: a multilingual mobile application (InfoCons App) published on iOS, Android, and Huawei in 33 languages with embedded emergency numbers for 100+ countries; a national consumer hotline (Telefonul Consumatorului, 021 9615); a product safety alert system (Alert InfoCons) tied to SafetyGate.ro; comparative product testing (Teste Comparative); a trust-mark certification for businesses (Marca Încrederii); and education, environment, and sustainability programs (Super Consumatorul, Global Carbon Point, ProEduHub, Fii Un Exemplu). It also operates the international Consumers Protection Platform and InfoCons.org as an international portal targeting 100+ countries.

The underlying technology stack is a multi-platform mobile application with a multilingual UI layer (33 languages) and a country-coded emergency-number directory; no APIs, AI/ML components, or third-party model dependencies are disclosed in the input. The international Consumers Protection Platform and InfoCons.org portal suggest a web-based component supporting cross-border consumer guidance, though technical detail is not provided.

Revenue is generated through two streams: paid membership fees and consultancy and training services (vocational courses on consumer protection). Pricing is not publicly disclosed. The primary customer segment is Romanian individual consumers, with a supplementary layer of paid members and partner businesses that adopt the Marca Încrederii trust mark. International engagement is intermediated through membership in Consumers International and the ICRT consortium, observer status at EUIPO and WIPO, and partnerships with the Romanian National Authority for Consumer Protection (ANPC), ANEC, the European Consumers Union, Consumer Classroom, and Europe Direct.

Name

InfoCons

Legal name

InfoCons - Asociație pentru Protecția Consumatorilor

Website

https://infocons.ro

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

InfoCons is a Romanian non-profit consumer-protection association founded in 2003 in Bucharest, operating a multilingual mobile app, consumer hotline, product safety alerts, comparative testing, trust-mark certification, and education and sustainability programs for individual consumers and paid members.

Ownership category

akta.pro rank

Product category

Consumer Protection Services

NAICS

Information (51), Public Relations Agencies (54182), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPADADAG

Emergency Telecommunications & Connectivity (ETC)

Business & Public Services/International Organizations & Development/Humanitarian Relief & Emergency Response

SECONDARYFSAFAKAN

Regulator/Authority Connectivity & Submission Gateways (APIs, Portals)

Financial & Insurance/Financial Exchanges & Market Infrastructure/Market Surveillance, Compliance & Regulatory Infrastructure

Keywords

• Consumer protection services
• Product safety alerts
• Consumer rights advocacy
• Complaint resolution services
• Consumer education programs

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership fees: InfoCons operates as a consumer protection association offering membership options. Members pay fees to access specialized consultation services in areas such as financial-banking, notarial activities, public utilities, and general consumer complaints.
2. Consultancy and training services: The organization provides professional services including vocational courses on consumer protection in non-banking financial domains, courses for teachers, and courses for students.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

InfoCons is a Romanian non-profit association that delivers consumer protection services to the general public and its members, including a multi-language mobile application, a national consumer hotline, product safety alerts, comparative product testing, complaint resolution, and consumer education programs. It operates internationally through affiliated platforms providing emergency numbers from 100+ countries and holds observer status at WIPO and EUIPO. Core offerings are funded through membership fees and fee-based consultancy and training courses.

Product overview

InfoCons is a Romanian consumer protection organization offering a portfolio of interconnected products and services centered on consumer rights advocacy, product safety, and informed consumption. The core offering includes the InfoCons mobile application (available on iOS, Android, and Huawei platforms, in 33 international languages) which serves as the primary consumer interface for product scanning, alerts, and information access. Supporting services include the Alert InfoCons system for product recalls and safety notifications, Telefonul Consumatorului hotline service for consumer consultations, and Teste Comparative for independent product testing. The organization also operates the Marca Încrederii certification program, Global Carbon Point environmental service, and the international Consumers Protection platform. Additional initiatives include ProEduHub educational platform, the Fii Un Exemplu sustainability campaign, and SafetyGate.ro safety alert platform.

Differentiator

Problem solved

Functional benefit

Brands

• o9atitudine: Consumer awareness and education campaign promoting active consumer attitude (o9atitudine).
• Marca Încrederii
• Fii Un Exemplu
• Aplicația InfoCons
• Telefonul Consumatorului
• consumers-protection.org

Products and services

• Aplicația InfoCons (InfoCons Mobile App) Multi-language consumer protection mobile application available on iOS App Store, Google Play, and Huawei AppGallery. Provides product scanning, safety alerts, and consumer rights information to individual consumers, available in 33 international languages.
• Alert InfoCons Product recall and safety alert system that notifies consumers about hazardous products, including food safety alerts and product withdrawals.
• Telefonul Consumatorului (Consumer Phone Hotline) National consumer hotline at 021 9615 providing consumer consultations, complaint filing, and information across financial-banking, notary services, public utilities, and general consumer complaints domains.
• Teste Comparative (Comparative Product Tests) Comparative product testing service providing independent analysis and ratings of consumer products to help inform purchasing decisions.
• Marca Încrederii (Trust Mark Certification) National certification program recognizing businesses and products that meet high consumer protection and quality standards.
• Global Carbon Point Carbon footprint tracking and environmental impact measurement program for products and services.
• Consumers Protection Platform (consumers-protection.org) International consumer protection platform providing emergency phone numbers from over 100 countries and consumer rights information globally.
• InfoCons Consultancy and Training Courses Fee-based vocational and educational courses on consumer protection in non-banking financial domains, plus courses for teachers and students.
• InfoCons Specialized Consultation Services (Members) Specialized consultation services for paid members in financial-banking, notarial activities, public utilities, and general consumer complaint resolution.

Quantifiable outcome

• Available in 33 international languages
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Consumers InternationalcoreStrategic or Co-development PartnerInfoCons is a full member of Consumers International (World Consumer Organization), the global federation of consumer groups dedicated to protecting and promoting consumer rights worldwide.
• EUIPO (European Union Intellectual Property Office)coreStrategic or Co-development PartnerObserver status in the European Union Intellectual Property Office, contributing to consumer protection related to intellectual property issues.
• WIPO (World Intellectual Property Organization)coreStrategic or Co-development PartnerObserver status in the World Intellectual Property Organization, participating in international discussions on IP protection affecting consumers.
• ANEC (European Consumer Voice in Standardization)coreStrategic or Co-development PartnerPartnership with ANEC, the European consumer voice in standardization, ensuring consumer interests are represented in European standards.
• ANPC (Autoritatea Națională pentru Protecția Consumatorilor)coreStrategic or Co-development PartnerPartnership with the National Authority for Consumer Protection, the Romanian government body responsible for consumer rights enforcement.
• ICRT (International Consumer Research & Testing)coreTechnology or IntegrationInternational consortium of over 45 consumer organizations worldwide conducting comparative product testing for consumer benefit.
• European Consumers UnionmajorStrategic or Co-development PartnerPartnership with European Consumers Union for coordinated consumer protection activities across Europe.
• Consumer ClassroomminorGTM or Marketing PartnerEducational resource partnership providing consumer education materials for teachers and students.
• Europe DirectminorGTM or Marketing PartnerPartnership with Europe Direct information centers for EU consumer rights awareness.
• Zashtita Na Potrebitelite (Bulgaria)minorStrategic or Co-development PartnerConsumer protection organization from Bulgaria, partner in regional consumer protection network.
• CEIP CroatiaminorStrategic or Co-development PartnerCenter for Consumer Education and Information from Croatia, regional partner for consumer protection.
• Federconsumatori ItalyminorStrategic or Co-development PartnerItalian consumer federation, international partner for consumer rights protection.
• ADOC ItalyminorStrategic or Co-development PartnerItalian association for consumer defense and guidance, international partner.
• Consumers Forum PolandminorStrategic or Co-development PartnerPolish consumers forum, partner in Central European consumer protection network.
• Confeuropa Consumatori ItalyminorStrategic or Co-development PartnerItalian consumer confederation with international reach, partner in European consumer protection.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stiftung Warentest: Germany's leading consumer protection and product testing organization. Extremely comparable to InfoCons in operating model, providing comparative product testing, consumer education, and product safety information in a national market.
• Test-Achats / Test-Aankoop: Belgian consumer organization and Euroconsumers member providing independent product testing, complaints handling, and consumer rights advocacy. Operates the same independent consumer advocacy model as InfoCons within a national market.
• ANEC (European Consumer Voice in Standardization): European consumer voice in standardization, a named partner of InfoCons. Operates in the same consumer protection advocacy space with focus on technical standards, providing direct functional overlap with InfoCons's standardization work.
• Autoritatea Națională pentru Protecția Consumatorilor (ANPC): Romanian national authority for consumer protection, the government counterpart to InfoCons operating in the same country and consumer protection domain. While regulatory rather than advocacy, it serves similar consumer protection functions and is a named partner of InfoCons.
• UFC-Que Choisir: France's leading independent consumer association, providing comparative product testing, complaint resolution, and consumer advocacy. Highly comparable organizational model and consumer-facing services to InfoCons.
• Which?: Leading UK consumer organization offering product testing, advice, and advocacy. Comparable in offering portfolio — comparative testing, consumer education, certification marks — and represents a scaled-up version of InfoCons's model.

Broad incumbents

• Consumers International: The global federation of consumer organizations of which InfoCons is a full member. Operates as a peer and umbrella network coordinating consumer advocacy across more than 100 countries, setting many of the international standards InfoCons follows.
• BEUC (European Consumer Organisation): The umbrella European consumer organization representing 46 independent national consumer groups from 32 countries. Directly comparable in mission to InfoCons at a pan-European level, advocating for consumer rights in EU policy.

Others

• ICRT (International Consumer Research & Testing): International consortium of 45+ consumer organizations conducting comparative product testing. A named InfoCons partner and ecosystem participant that enables cross-border testing collaboration, making it a functional peer in the comparative testing domain.

Regional players

• Altroconsumo: Italian consumer association member of Euroconsumers and Consumers International. A direct comparable peer serving the Italian market with the same consumer protection, testing, and advocacy focus as InfoCons in Romania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/home
• YouTubeyoutube.com/user/o9atitudine
• Facebookfacebook.com/InfoCons
• LinkedInlinkedin.com/company/asociatia-infocons
• Instagraminstagram.com/infoconsromania
• TikToktiktok.com/@infocons_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoCons