（株）ニッセン

What （株）ニッセン does

株式会社ニッセン (Nissen Co., Ltd.) is a Japanese catalog and e-commerce retailer headquartered in Kyoto and operating as a subsidiary of Nissen Holdings (ニッセンホールディングス). Incorporated in 2007, the company continues a catalog mail-order business whose Fukui Logistics Center dates to 1995. Nissen sells approximately 20,000 SKUs across women's, men's, and children's fashion, innerwear, interior goods, cosmetics, healthcare, nurse wear, and food through its proprietary nissen.co.jp platform, the @nissen mobile app, physical catalogs (~9 million copies per cycle), and third-party marketplaces including Rakuten, Yahoo! Shopping, and Qoo10. Its differentiator is size-inclusive assortment: sub-brands Smileland (plus-size), Slattgir (tall), Petitjo (petite), and Nissen Glamour (glamour), alongside inclusive brands 'as is' (transgender innerwear) and Heartyell (post-mastectomy innerwear). The platform serves approximately 14 million registered members and 31 million annual EC site visitors.

The company's revenue model combines transactional merchandise sales (unit-priced items typically ¥990 to ¥7,990+) with a co-branded credit card (n,カードJCB) that drives interchange fees and customer loyalty through a 5% cardholder discount. A BtoB services line monetizes the company's catalog production, logistics, and customer database expertise by supporting other companies' EC and D2C operations. Multi-channel marketing spans catalog, email, social (X, LINE), paid digital advertising through Google, Meta, Criteo, RTB House, and others, plus seasonal promotional campaigns. Distribution is centralized at the Fukui Logistics Center, currently undergoing reconstruction, with call center operations in Sendai and a Shanghai-based procurement subsidiary (Shanghai Niyishang Trading) managing overseas production for original-brand merchandise.

Name

（株）ニッセン

Legal name

株式会社ニッセン

Website

https://info.nissen.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Nissen Co., Ltd. is a Japanese catalog and e-commerce retailer serving approximately 14 million registered members with size-inclusive fashion, innerwear, and lifestyle products via its website, mobile app, physical catalogs, and third-party marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Operations

Revenue model

1. Catalog and online merchandise sales: Core revenue stream from selling fashion and lifestyle merchandise (ladies, mens, kids, interior, cosmetics, etc.) through the nissen.co.jp e-commerce platform and physical catalog distribution. Revenue is generated on a per-transaction basis with product pricing ranging from approximately ¥990 to ¥7,990+ per item. The company offers a proprietary credit card (n,カードJCB) that drives customer loyalty and repeat purchases.
2. BtoB services: Nissen provides EC and D2C support services to other companies, leveraging its decades of catalog and e-commerce operational expertise, logistics infrastructure, and customer database.
3. Proprietary credit card (n,カードJCB): The company's co-branded credit card generates revenue through interchange fees and cardmember spending, while also driving customer loyalty and repeat purchases through exclusive discounts (カード会員限定5%OFF).
4. Catalog and promotional services: Distribution of physical catalogs (900万部 per cycle) serves as both a demand-generation tool for merchandise sales and a platform for brand presence, with catalog ordering capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Nissen operates a hybrid catalog and online direct-to-consumer retail business, selling women's, men's, and children's fashion, innerwear, interior goods, cosmetics, and lifestyle products across approximately 20,000 SKUs. The company differentiates through extended-size specialization (plus-size, tall, petite, glamour) and inclusive product lines, serving 14 million registered members via a proprietary e-commerce platform (31 million annual visitors) and 9 million physical catalogs distributed per cycle. It also offers B2B services supporting other companies' e-commerce and D2C operations.

Product overview

株式会社ニッセン operates a multi-channel catalog and e-commerce retail business offering women's, men's, and children's fashion, innerwear, and interior goods. The core offering is ニッセンオンライン (Nissen Online), an e-commerce platform accessible via website and mobile app, supported by physical catalogs and digital content. The company differentiates through specialized size-inclusive sub-brands including スマイルランド for large sizes, スラットジール for tall sizes, プッチージョ for petite sizes, and ニッセングラマー for glamour sizes. Original fashion brands include ジェイヴィス (street casual) and マルン (feminine styles). Inclusive brands include as is for transgender innerwear and Heartyell for post-surgery recovery. The product portfolio spans approximately 20,000 items across fashion, innerwear, interior, cosmetics, and lifestyle categories, with BtoB services supporting other companies' e-commerce operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissen Online (ニッセンオンライン) Proprietary e-commerce storefront offering approximately 20,000 SKUs across women's, men's, and children's fashion, innerwear, interior goods, cosmetics, healthcare, nurse wear, and food; serves 31 million annual visitors with home delivery across Japan.
• Smileland (スマイルランド) - Large-Size Women's Fashion Plus-size women's fashion brand offering extended size ranges designed for curvier figures, including coordinated tops, bottoms, and innerwear in extended sizes.
• Slattgir (スラットガール) - Tall-Size Women's Fashion Tall-size women's fashion brand providing appropriate length, sleeve, and inseam proportions for taller women.
• Petitjo (プッチージョ) - Petite Women's Fashion Petite women's fashion brand offering styles proportioned for women around 150cm in height, with shorter lengths and adjusted cuts.
• Nissen Glamour (ニッセングラマー) - Glamour-Size Fashion Glamour-size women's fashion and innerwear brand for women with larger bust measurements, providing appropriate cup sizing and proportions.
• JVIS (ジェイヴィス) - Street Casual Original Brand Original street casual fashion brand targeting younger demographics with trend-conscious casualwear and seasonal collections.
• Marun (マロン) - Feminine Style Original Brand Original feminine style brand offering romantic and approachable women's fashion, including dresses, blouses, and coordinated sets.
• as is (アズイズ) - Transgender Innerwear Brand Inclusive innerwear brand designed to support transgender individuals living authentically, offering gender-affirming undergarments.
• Heartyell (ハートエール) - Post-Mastectomy Innerwear Brand Post-mastectomy innerwear brand for breast cancer survivors, offering comfortable and adaptive undergarments for post-surgical recovery.
• Nissen Group B2B Services (ニッセングループ BtoB事業) EC and D2C support services offered to other companies, leveraging Nissen's decades of catalog and e-commerce operational expertise, logistics infrastructure, and customer database.
• Nissen Research (ニッセンリサーチ) Survey and market research platform where Nissen members earn points by participating in online surveys, monetizing the customer base as a panel resource.
• Digital Catalog (デジタルカタログ / d_catalog) Online digital catalog platform accessible via website and app, allowing customers to browse and shop the latest catalog issues digitally across fashion, large-size, men's, and lifestyle editions.

Quantifiable outcome

• 14 million registered members across catalog and online channels
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ニッセンホールディングスcoreStrategic or Co-development PartnerParent company of the Nissen Group. Nissen Co., Ltd. is a subsidiary of Nissen Holdings, which oversees the group's overall strategy and subsidiaries including Nissen LINX, Nissen Life, Nissen Credit Services, Marron Style, u&n, and Shanghai Niyishang Trading Co., Ltd.
• 株式会社ニッセンLINXminorStrategic or Co-development PartnerGroup company within the Nissen Group, operating alongside other subsidiaries in the broader Nissen ecosystem.
• ニッセン・クレジットサービス株式会社coreChannel Partner/ Reseller/ DistributorOperates the n,カードJCB co-branded credit card program. Generates revenue through card transactions and interchange fees, while driving customer loyalty for Nissen through exclusive cardholder discounts (5% off).
• 株式会社ニッセンライフminorStrategic or Co-development PartnerGroup company offering lifestyle-related services. Operates the WillNavi insurance comparison and solicitation website (ニッセンライフ WillNavi).
• 株式会社マロンスタイルminorStrategic or Co-development PartnerGroup company within the Nissen Group ecosystem.
• 株式会社ｕ＆ｎminorStrategic or Co-development PartnerGroup company within the Nissen Group ecosystem.
• Google LLC / Meta Platforms, Inc. (Facebook)minorGTM or Marketing PartnerAdvertising and analytics partners. Nissen uses Google Analytics for website traffic analysis, and both Google and Meta platforms for targeted digital advertising, retargeting, and personalized ad delivery.
• Ｃriteo / Yahoo! JAPAN / RTB HOUSE / SmartNews / Rokt / X (旧Twitter)minorGTM or Marketing PartnerThird-party advertising and retargeting partners used for behavioral advertising, personalized recommendations, and customer acquisition campaigns across various digital platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• マガシーク (Magaseek, Inc.): Online fashion retailer offering multi-brand apparel in Japan. Operates a digital-first fashion e-commerce comparable to Nissen's EC platform; subsidiary of USS Co.
• ベルーナ (Belluna Co., Ltd.): Diversified Japanese catalog and e-commerce group (parent of Cecile) operating multiple catalog brands across fashion, lifestyle, and healthcare. Closely comparable to the Nissen Holdings group structure with strong catalog heritage and multi-brand portfolio.
• ベルメゾン (Belle Maison, Inc.): Japanese catalog and e-commerce retailer specializing in home furnishings, fashion, and lifestyle products. Operates a hybrid catalog + online model very similar to Nissen's, serving Japanese consumers with broad lifestyle merchandise across multiple categories.
• ストライプインターナショナル (Stripe International Inc.): Japanese multi-brand apparel company (earth, music&ecos, MHL.) operating both physical retail and e-commerce channels. Comparable in multi-brand portfolio and women's fashion focus, though more brand-driven than catalog-driven.
• フェリシモ (Felissimo Co., Ltd.): Japanese catalog and online retailer known for curated fashion, lifestyle, and design-forward merchandise. Operates subscription-style catalog and e-commerce channels similar to Nissen's hybrid approach with strong brand-led positioning.
• ディノス (Dinos Corporation): Japanese catalog and e-commerce retailer for home, fashion, beauty, and lifestyle merchandise. Comparable hybrid direct-to-consumer model with multi-category assortment serving Japanese consumers across catalog and online channels.
• セシール (Cecile Co., Ltd.): Long-established Japanese women's fashion catalog and online retailer. Operates a similar mail-order + e-commerce model targeting Japanese women with apparel, lingerie, and lifestyle products; now a subsidiary of Belluna.

Broad incumbents

• ZOZO, Inc. Japan's largest pure-play online fashion retailer offering apparel, cosmetics, and used clothing via ZOZOTOWN. Competes for the same Japanese fashion consumer but is digital-native and substantially broader in assortment and brand portfolio.
• Amazon Japan (Amazon.co.jp): Japan's largest general e-commerce platform. Competes for the same Japanese consumer across fashion, home, and lifestyle categories but with vastly broader assortment and digital-native scale and logistics.
• 楽天グループ (Rakuten Group, Inc.): Japan's largest e-commerce marketplace and fintech ecosystem. Hosts Nissen's storefront on Rakuten Ichiba and operates competing fashion offerings (Rakuten Fashion); functions as both a channel partner and a broad incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nissen
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%83%8B%E3%83%83%E3%82%BB%E3%83%B3

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）ニッセン