informed by Planned Cover

What informed by Planned Cover does

informed by Planned Cover is the online risk management and continuing professional development (CPD) education arm of Australian insurance group IBL Limited, operating under AFSL 231203. The platform delivers accredited online CPD courses, live webinars, in-office seminars, and an exclusive library of more than 50 Practice Guides covering topics from Novation to Unfair Contract Terms for construction industry professionals, primarily registered architects, engineers, building designers, and quantity surveyors. Content is presented by legally qualified Risk Managers with backgrounds in insurance and construction law, and the platform is tightly coupled with sister businesses Planned Cover (insurance broking), informed Lawyers Pty Ltd (legal advice on consultancy agreements, established 2023), Focus Underwriting, and Tasman Underwriting. Approximately 1,300 contract reviews are conducted each year as part of the insurance client value proposition.

The underlying technology is a conventional web-based learning platform built around a Course Catalogue at informedpc.com.au, supplemented by Trybooking for live event ticketing. Since July 2023 learners have been able to purchase live webinars and online CPD courses directly without logging in. Products are priced at $80 per individual course or webinar recording, with a $500 Annual Webinar Pass providing access to 9 live sessions (10 hours of CPD) plus recordings, and customised in-office seminars billed individually. Group discounts for 5 or 10 person passes, mailing list subscriber codes, and free seminars for Planned Cover PI insurance clients form the core promotional mechanics. Distribution is direct via the company website, email newsletter, LinkedIn, and contact-based seminar bookings, with five regional offices across Australia covering VIC, NSW/ACT, QLD/NT, WA, and SA/TAS.

Revenue is generated through three streams: transactional course/webinar sales (one-time licence), an annual subscription pass (recurring), and customised in-house seminar delivery (professional services). The Annual Webinar Pass, group pricing, and insurance client cross-sell represent the primary growth levers, while content production cadence — including 2025 Generative AI guidance and 2026 AI-themed Practice Guides — drives engagement and renewal. The business model is sales-led and content-led rather than self-serve SaaS, with a small staff of approximately five to eight people delivering a niche but professionally entrenched education product within a larger insurance distribution group.

Name

informed by Planned Cover

Legal name

IBL Limited

Website

https://informedpc.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

informed by Planned Cover is the online CPD and risk management education arm of Australian insurance group IBL Limited, delivering accredited courses, webinars, seminars, and a 50+ Practice Guide library to construction professionals such as architects, engineers, and building designers.

Ownership category

akta.pro rank

Product category

Construction Industry Professional Education and Risk Management Services

NAICS

Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Construction & Trades Licensure (Contractor, Electrician, Plumber, HVAC CE) (EDAAALAH)

Keywords

• Construction risk management
• Professional CPD education
• Online CPD courses
• Risk management webinars
• Contract review services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online CPD Courses: Individual online short courses and webinar recordings sold for $80 each, providing formal CPD hours for construction industry professionals
2. Annual Webinar Pass: Subscription-style pass offering access to 9 live webinars (8 one-hour plus 1 two-hour) for $500, with additional discounts for 5 or 10-person group passes
3. In-Office Seminars: Customized risk management seminars delivered at client offices, with free seminars provided to Planned Cover PI insurance clients as part of insurance placement entitlements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

informed by Planned Cover operates an online risk management and continuing professional development (CPD) education platform for construction industry professionals. It sells individual online CPD courses, live webinars and recordings, an annual webinar subscription pass, in-office customised seminars, exclusive Practice Guides covering over 50 risk management topics, and a contract review service for professional services agreements. Education is delivered by legally qualified risk managers with insurance and construction law expertise.

Product overview

informed by Planned Cover is an online risk management and education platform for construction industry professionals. The platform operates as a unified learning ecosystem combining Online CPD Courses, Live Seminars and Webinars, and in-house Seminars In Your Office. Additional offerings include Practice Guides (risk management guidance documents) available to insurance clients, an Annual Webinar Pass subscription, and a Contract Review Service. The Course Catalogue serves as the central platform for accessing and purchasing courses. The platform helps professionals earn CPD hours while learning about risk management, insurance, and construction law from legally qualified risk managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online CPD Courses On-demand online continuing professional development short courses for construction industry professionals to earn formal CPD hours. Each course includes assessment questions with a 60% pass mark. Priced at AUD $80 per course.
• Live Seminars and Webinars Live educational events presented by legally qualified risk managers and industry experts covering risk management topics for construction professionals. Recordings available after live events.
• Seminars In Your Office In-house training seminars delivered by risk managers at client offices. Professional indemnity insurance clients of Planned Cover may receive free in-house seminars as part of their insurance placement.
• Practice Guides (formerly Risk Rules) Risk management guidance documents covering over 50 topics from Novation to Unfair Contract Terms, available to professional indemnity insurance clients of Planned Cover. Recent updates include new and updated guides on Artificial Intelligence and Run Off Cover.
• Annual Webinar Pass Annual subscription providing access to 9 live webinars (8 one-hour plus 1 two-hour intensive) between February and November, including recordings. Priced at AUD $500 for 2026 with group discounts for 5 or 10-person passes and further discounts for mailing list subscribers and Planned Cover clients.
• Course Catalogue Digital catalogue of all online CPD courses available for purchase. Direct purchasing without login required since July 2023.
• Contract Review Service Review of professional services agreements to help consultants understand insurance and risk implications. Available for approximately 1,300 contracts annually.

Quantifiable outcome

• Over 50 Practice Guides covering risk management topics
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Planned CovercoreStrategic or Co-development PartnerInsurance broking arm of IBL Limited with almost 40 years of experience in managing risks for construction professionals. Provides professional indemnity, directors and officers, employment practices, statutory liability and general insurance products. informed by Planned Cover serves as the education and risk management platform for Planned Cover's insurance clients.
• IBL LimitedcoreOthersParent company of informed by Planned Cover and Planned Cover. Operates under AFSL 231203. Through trading entities Planned Cover, Focus Underwriting and Tasman Underwriting, provides insurance placement and risk management services.
• informed Lawyers Pty Ltd (ACN 635 862 145)coreStrategic or Co-development PartnerSister business and subsidiary of IBL Ltd, authorized to provide legal services. Offers legal advice in its specialist area of consultancy agreements. Separate from the education, risk management and insurance advice offered by informed by Planned Cover.
• Focus UnderwritingminorStrategic or Co-development PartnerPart of IBL Limited group. Claims managers Adele Monaco and Hayley Davani present webinars on claims experience and trends for construction professionals.
• Tasman UnderwritingminorStrategic or Co-development PartnerPart of IBL Limited group of trading entities, involved in insurance placement services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Australian Institute of Building Surveyors: Professional body for building surveyors in Australia providing CPD, training, and industry guidance. Building surveyors are adjacent to informed's core construction professional audience and operate in the same CPD-compliance framework.
• Master Builders Australia: National peak industry association for building and construction industry participants, providing training and CPD across Australia. Operates in the same construction professional development space with similar geographic coverage and audience overlap.
• Australian Institute of Architects: National peak body for architects in Australia offering extensive CPD programs, professional development, and risk management guidance. Registered architects (informed's primary segment) must engage with AIA's CPD offerings, making it the most direct competitor for this core audience.
• Consult Australia: Peak industry body for Australian built environment consultants including engineers, architects, project managers, and other design professionals. Provides CPD programs and industry training to a highly overlapping member base with informed's target audience.
• Engineers Australia: National peak body for Australian engineers providing CPD programs, technical training, and professional development. Engineers represent one of informed's key customer segments, making Engineers Australia a direct competitor for CPD hours and engagement.
• Australian Construction Industry Forum: Peak forum for the Australian construction industry bringing together key industry associations. Provides policy, training, and industry guidance that overlaps with informed's role in CPD and risk management education for construction professionals.
• Housing Industry Association: Australia's largest residential building industry association, providing training, CPD, and professional development for residential builders, designers, and trade contractors across Australia. Significant overlap with informed's construction professional audience.
• Australian Institute of Quantity Surveyors: Professional body for quantity surveyors in Australia, providing CPD programs and continuing professional education. Quantity surveyors are an explicitly identified customer segment for informed by Planned Cover, making AIQS a direct competitor for this niche audience.

Broad incumbents

• Procore: Global construction management software platform with Procore University offering training and education content for construction industry professionals. Larger and broader scope than informed, but serves overlapping customer base and increasingly bundles learning into its platform.

Others

• Australian Institute of Company Directors: Peak body for directors in Australia providing governance, risk, and compliance education. While not a direct competitor, AICD operates in the same professional development and risk education space with similar subscription-based course delivery and serves a partially overlapping senior professional audience in the construction industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/informedpc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about informed by Planned Cover