InHouse Interiors

What InHouse Interiors does

In-House Interiors (branded InHouse Interiors) is a privately held, bootstrapped aluminium-interior fabrication and installation company headquartered in Salem, Tamil Nadu, India, founded in 2014 by Rajkumar S. The company operates a single in-house factory supported by 15 skilled workers and an on-site powder coating plant, and it specializes in aluminium-based modular interiors marketed as a durable, waterproof, termite-proof, and rust-resistant alternative to traditional plywood furniture in Indian households.

Its core product portfolio is organized around aluminium modular kitchens (six configurations: L-shaped, U-shaped, straight, parallel/galley, island, and peninsula) complemented by residential interiors such as wardrobes, TV units, pooja units, dressing units, hall partitions, shoe racks, vanity units, and dining-crockery units; commercial interior modules for offices and workspaces; exterior aluminium solutions (window frames, sliding glass doors, balcony enclosures, pergolas, canopies, safety grills, and louvers); glass-shutter systems (soft-close sliding, synchro, telescopic, sliding-cum-folding); renovation services including plywood-to-aluminium conversion; and an Annual Maintenance Contract offering for recurring post-installation service. The technical differentiator is the in-house powder coating plant, which coats aluminium profiles and sheets before fabrication, delivering 200+ colour and finish options, factory-controlled colour consistency, and scratch-free surfaces.

The business model is factory-direct sales to end customers with no middlemen or resellers. Pricing is quote-based and not publicly disclosed; the documented four-stage funnel (Initial Consultation → Design Planning with mood boards and 3D renderings → Project Execution → Final Review) is sales-led and project-based, with each new installation generating one-time project revenue. The AMC offering adds a modest recurring subscription layer. Customers are primarily residential homeowners (over 1,000 transformed spaces cited), with a secondary commercial-business segment; geographic scope is currently limited to South India and the company operates only domestically with no international distribution channels.

Name

InHouse Interiors

Legal name

In-House Interiors

Website

https://inhouseinteriors.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

InHouse Interiors is a privately held, factory-direct aluminium-interior fabricator and installer based in Salem, Tamil Nadu. It designs, manufactures, and installs modular kitchens, wardrobes, and related residential and commercial interior solutions for South Indian homeowners and businesses, with an in-house powder coating plant.

Ownership category

akta.pro rank

Product category

Aluminium Interior Design and Manufacturing

NAICS

Household Furniture (except Wood and Upholstered) Manufacturing (337126)

SIC

Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Aluminium interiors
• Modular kitchens
• Interior design services
• Aluminium fabrication
• Custom furniture

Headquarters

HQ city

Salem

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interior Design and Installation Services: Custom interior design and installation of aluminium interiors including modular kitchens, wardrobes, TV units, and other furniture. Project-based revenue with personalized consultation and end-to-end execution.
2. Annual Maintenance Contracts (AMC): Annual maintenance packages covering sliding door alignment, hinge checks, surface finishing, panel cleaning, hardware replacement, and minor repairs.
3. Exterior Design Solutions: Outdoor aluminium solutions including window frames, sliding glass doors, balcony enclosures, pergolas, canopies, and safety grills.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

InHouse Interiors designs, manufactures, and installs custom aluminium-based modular interiors including kitchens, wardrobes, TV units, pooja units, and exterior solutions for residential and commercial customers. Operations are vertically integrated around an in-house powder coating plant in Salem, Tamil Nadu, enabling factory-direct delivery of waterproof, termite-proof, and rust-resistant interiors across 200+ colour finishes. A four-step consultation-to-installation process pairs factory precision with personalized design and ongoing annual maintenance support.

Product overview

InHouse Interiors is an aluminium interior design and manufacturing company offering a unified suite of services centered on aluminium-based modular interiors. The core offering comprises Modular Kitchen Solutions (with six kitchen types: L-Shaped, U-Shaped, Straight, Parallel/Galley, Island, and Peninsula) complemented by Residential Interior Design, Commercial Interior Design, Exterior Design, Glass Shutters, Renovation, and Annual Maintenance services. The product portfolio includes individual finished products such as Aluminium Kitchens, Acrylic Kitchens, Dining Crockery Units, Dressing Units, Hall Partitions, Pooja Units, Shoe Racks, Sliding cum Folding Doors, TV Units, Vanity Units, Sliding Wardrobes, Openable Wardrobes, Windows, and Workspace Solutions. The company operates an in-house powder coating plant for quality control and employs 15 skilled workers in their Salem, Tamil Nadu factory.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Kitchen Solutions
• Residential Interior Design
• Commercial Interior Design
• Exterior Design
• Glass Shutters
• Renovation Services
• Annual Maintenance Contracts

Quantifiable outcome

• Waterproof and termite-proof interiors that outlast traditional plywood
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Design Cafe: Bengaluru-based modular interior solutions provider offering kitchens, wardrobes, and full-home interiors. Comparable in target customer (residential homeowners seeking modular solutions) and product category.
• Livspace: Tech-enabled interior design and renovation platform offering modular kitchens, wardrobes, and full-home interiors. Operates a multi-city marketplace model competing for the same residential interior customers as InHouse.
• Bonito Designs: Full-service interior design company offering modular kitchens, wardrobes, and end-to-end home interiors. Directly comparable in product mix and customer base to InHouse's residential offering.
• Sleek (Asian Paints Sleek): One of India's largest modular kitchen brands, now part of Asian Paints. Competes directly with InHouse in modular kitchens across India with a much larger dealer footprint and brand presence.

Broad incumbents

• Pepperfry: India's largest online furniture and home décor marketplace. Indirectly competes for the home interior spend though primarily a marketplace rather than a direct service provider.
• Godrej Interio: Large incumbent Indian furniture and interiors brand offering modular kitchens, wardrobes, and home/office furniture. Overlaps with InHouse on residential kitchens and storage but operates at much broader scale across multiple categories.
• Urban Ladder: Online-first furniture and home interiors brand offering modular solutions and home décor. Comparable customer demographic (urban residential homeowners) though with broader furniture focus than InHouse.
• HomeTown (Future Retail): Pan-India furniture and home interiors retail chain. While primarily retail, it competes for the same residential interior customer wallet and offers modular kitchen solutions across its store network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inhouse-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InHouse Interiors