Injury Prevention Centre

Name

Injury Prevention Centre

Legal name

Injury Prevention Centre

Website

https://injurypreventioncentre.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)

Keywords

• Injury prevention programs
• Public health education
• Seniors fall prevention
• Child safety resources
• Injury surveillance data

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Funded by Alberta Health for operating as the provincial injury prevention centre. Also operates as part of the University of Alberta School of Public Health.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Injury Prevention Centre (IPC) is a non-profit public health organization that delivers evidence-based injury prevention programs, educational campaigns, and surveillance resources to reduce injuries in Alberta. Its offerings include targeted programs for specific populations (children, seniors, parents, rural communities, schools), provincial professional networks (AUIPN, ATSN), and digital resources such as data reports, topic summaries, infographics, and webinars, all provided free of charge.

Product overview

The Injury Prevention Centre (IPC) operates as a public health organization offering a portfolio of injury prevention programs, educational resources, and professional networks. The core offerings include targeted programs for specific populations (Brain Waves for children's concussion education, Finding Balance for seniors' fall prevention, Prescription 4 Safety for childhood injury prevention) and thematic campaigns (Poison Prevention, Safe Kids Week). IPC also provides digital resources including data reports, topic summaries, infographics, and webinars, along with the SPHEReS web-based safety guidelines platform for schools. The Centre maintains two professional networks—the Alberta Traffic Safety Network and the Alberta Unintentional Injury Prevention Network—to facilitate collaboration among injury prevention stakeholders across the province.

Differentiator

Problem solved

Functional benefit

Brands

• SPHEReS: School Physical Activity, Health & Education Resource for Safety - a web-based resource providing teachers, school staff, and administrators with safety guidelines related to physical activity.
• Finding Balance
• Prescription 4 Safety (P4S)
• Rural Alberta Action Plan (RAAP)
• IPC's SafetyNET Newsletter

Products and services

• Brain Waves A concussion education program designed to educate children about brain safety and concussion prevention, offered free of charge by the Injury Prevention Centre.
• Finding Balance A seniors' fall prevention program that provides resources and education to help older adults maintain their balance and prevent falls, available free of charge across Alberta.
• Poison Prevention in Action A program focused on preventing poisoning injuries through community engagement and education about safe storage and handling of medications and household chemicals.
• Prescription 4 Safety (P4S) Information sheets with key safety messages for professionals working with families to prevent childhood injuries across three age groups: birth to 1 year, 1 to 4 years, and 5 to 9 years.
• SPHEReS (School Physical Health & Education Resource for Safety) A web-based resource providing teachers, school staff, and administrators with safety guidelines related to physical activity to prevent injuries during school-based activities.
• Rural Alberta Action Plan (RAAP) A community-based injury prevention initiative that works with rural Alberta communities to identify injury issues and develop tailored prevention strategies for rural contexts.
• Safe Kids Week An annual awareness campaign focused on preventing injuries in children, delivered in alignment with Parachute's national Safe Kids Week initiative across Alberta.
• Poison Prevention Week An annual poisoning prevention awareness campaign providing toolkits, resources, and community engagement activities for Albertans.
• Elementary School IP Toolkit A toolkit providing injury prevention resources and materials for elementary school settings across Alberta.
• IPC's SafetyNET Newsletter A quarterly newsletter providing the latest injury prevention news to subscribers, with supplemental editions and sub-lists for specific topics like Finding Balance and SPHEReS.
• Data Reports Comprehensive surveillance and analysis reports on injury trends in Alberta, providing evidence for practices and policies.
• Topic Summaries Data summaries covering key injury prevention topics including concussions, e-scooter injuries, seniors' falls, poisoning, and more.
• Infographics Data visualizations on key injury issues in Alberta to inform practices and policies.
• Online Learning / Webinar Series Educational webinars and training resources on injury prevention topics for healthcare professionals and the public.
• AB Traffic Safety Network (ATSN) A collaborative network of Alberta organizations dedicated to traffic safety through knowledge sharing and coordinated advocacy.
• Alberta Unintentional Injury Prevention Network (AUIPN) A forum for individuals and organizations to share and learn about injury prevention programs, activities, research, and best practices across Alberta, with 83+ member organizations.

Quantifiable outcome

• Rural seatbelt use increased from 69% in 1999 to 92% in 2011 through work with Alberta Occupant Restraint Program
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• University of Alberta School of Public HealthcoreStrategic or Co-development PartnerIPC is part of the School of Public Health at the University of Alberta, providing academic affiliation and research expertise.
• Alberta HealthcoreStrategic or Co-development PartnerPrimary funder of the Injury Prevention Centre. Funding provisions do not signify that the project represents the policies or views of Alberta Health.
• Alberta Health ServicescoreStrategic or Co-development PartnerCollaborates with AHS on provincial injury prevention programs and shares resources to avoid duplication of work.
• CASA (Canadian Agriculture Safety Association)supportingStrategic or Co-development PartnerWorks with IPC on agriculture and farm injury prevention initiatives.
• ParachutecoreStrategic or Co-development PartnerCanada's national injury prevention organization; IPC collaborates on national campaigns like Safe Kids Week and shares resources.
• Canadian Red CrosssupportingStrategic or Co-development PartnerCollaborates on injury prevention initiatives and shares expertise across national network.
• PADIS (Poison and Drug Information Service)supportingStrategic or Co-development PartnerPartners on poison prevention initiatives and education programs.
• Alberta Blue CrosssupportingStrategic or Co-development PartnerHealth partner collaborating on injury prevention resources and programs.
• Lifesaving Society (AB & NWT)supportingStrategic or Co-development PartnerDrowning prevention partner for collaborative injury prevention efforts.
• BC Injury Research and Prevention Unit (BCIRPU)supportingStrategic or Co-development PartnerCollaborates with other provincial injury prevention centres across Canada through the national network.
• AgSafe AlbertasupportingStrategic or Co-development PartnerAgriculture safety organization partnered for farm injury prevention.
• CATT Online (Concussion Awareness Training Tool)supportingStrategic or Co-development PartnerOnline concussion education platform partnered for concussion prevention resources.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BC Injury Research and Prevention Unit (BCIRPU): Provincial injury prevention centre based in British Columbia, operating a similar model of surveillance, research, and community programming. IPC explicitly collaborates with BCIRPU through the national network of provincial injury prevention centres.
• Canadian Agricultural Safety Association (CASA): National organization focused on agricultural safety and farm injury prevention. CASA partners with IPC on rural and farm safety initiatives, operating in a tightly overlapping subject area with comparable community-based delivery.
• Parachute: Canada's national injury prevention organization and an explicit IPC partner via Safe Kids Week. Parachute operates a parallel mandate focused on knowledge mobilization, public education, and policy advocacy across the country, closely overlapping with IPC's offerings.
• Saskatchewan Prevention Institute: Saskatchewan-based non-profit focused on injury prevention and health promotion. Like IPC, it operates community-based programs, professional networks, and educational resources serving a specific provincial population.
• Public Health Ontario: Ontario's public health agency that conducts injury surveillance and provides evidence-based resources to practitioners. PHO plays a structurally similar role to IPC at a provincial scale, including injury data and topic summaries.

Broad incumbents

• Safe Kids Worldwide: Global non-profit focused on preventing childhood injuries through awareness and education. Directly comparable to IPC's Safe Kids Week and child-focused programming through Parachute's affiliation.
• Canadian Red Cross: National humanitarian organization with injury prevention and first aid programming that overlaps with IPC's mandate. As an IPC partner, it shares expertise and resources across the broader injury prevention ecosystem.
• National Safety Council (US): Established US-based injury and safety organization providing data, training, and advocacy. Comparable in mandate to lead injury prevention at a national level, though operating in a different geography and at a larger scale.

Regional players

• Lifesaving Society (Canada): National drowning prevention organization that partners with IPC on drowning prevention initiatives. While drowning prevention is a narrower scope, the operating model of public education, community engagement, and provincial networks is highly comparable.

Emerging players

• ThinkFirst Canada: Canadian brain and spinal cord injury prevention organization that provides education programs. Overlapping with IPC's Brain Waves concussion education program in target audience (youth) and subject matter (brain injury prevention).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@injuryprevention/playlists
• LinkedInlinkedin.com/company/injury-prevention-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Injury Prevention Centre