Ink Research
Ink Research is a London-based B2B market research consultancy founded in 2015, serving blue-chip FMCG, retail, and media clients with bespoke projects spanning NPD forecasting, shopper research, pricing, and brand tracking using proprietary choice-based modelling.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ink Research does
Ink Research is a London-based B2B market research consultancy founded in 2015 that delivers bespoke research services to blue-chip clients in the FMCG, retail, and media sectors. The firm operates with a small senior team (approximately 5-10 staff) and is led by Managing Director Barry Noble alongside co-founder Xede (Praxedis Page), with senior talent drawn from major global research firms including TNS, IPSOS, and NFO.
The company's core offerings are organised around four proprietary service modules: the Ink NPD Model for new product development forecasting, Shopper & Category Research, Price-Range Optimisation, and Brand and Comms Tracking. Underpinning these is a methodological stack centred on shelf-led measurement, choice-based market models calibrated against external panel data, implicit research techniques designed to bypass rationalised questionnaire responses, and control charting for performance diagnostics.
Ink Research generates revenue through project-based professional services engagements sold directly to enterprise clients, with no disclosed subscription, retainer, or platform-based pricing. The firm has remained privately held with no public funding rounds, acquisitions, or geographic expansion signals, operating as a founder-led boutique whose distribution is driven by senior-led client relationships and a published case study portfolio rather than marketing-led demand generation.
Ink Research firmographics
Firmographics- Name
- Ink Research
- Legal name
- INK RESEARCH LIMITED
- Website
- https://inkmr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ink Research is a London-based B2B market research consultancy founded in 2015, serving blue-chip FMCG, retail, and media clients with bespoke projects spanning NPD forecasting, shopper research, pricing, and brand tracking using proprietary choice-based modelling.
- Ownership category
- akta.pro rank
Ink Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Ink Research is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ink Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Research Consulting Services: Bespoke research and insight programs delivered to FMCG, retail, and media clients. Services include NPD research, shopper insights, price optimisation, and brand tracking. Revenue generated through project-based consulting engagements rather than recurring subscriptions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ink Research product offering
Product offeringCore offering
Ink Research is a bespoke market research consultancy delivering shopper insight, new product development (NPD) research, price-range optimisation, and brand and comms tracking for FMCG, retail and media clients. Its core is a set of four integrated services — the proprietary Ink NPD Model, Shopper & Category Research, Price-Range Optimisation (using choice-based market models calibrated to panel data), and Brand and Comms Tracking — built on shelf-led measurement and implicit/modelled techniques that match research methodology to actual real-world decision-making processes.
Product overview
Ink Research offers a unified suite of market research services focused on shopper insight and new product development. The core offering consists of four integrated service modules: the Ink NPD Model (which provides concept testing and optimisation through Measure, Diagnose, and Optimize stages), Shopper & Category Research (exploring consumer decision processes), Price-Range Optimisation (using choice-based market models), and Brand and Comms Tracking (with bespoke KPI monitoring). These services work together to deliver actionable commercial insight, from early-stage concept development through to post-launch performance monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Ink NPD Model Proprietary new product development service that combines a shelf-led measurement system with diagnostic and optimisation stages to deliver concept prioritisation, concept optimisation, year-1 volume and value modelling, price sensitivity analysis and portfolio cannibalisation analysis. Designed for FMCG manufacturers and brand owners looking to reduce new product failure risk and improve launch forecasting.
- Shopper & Category Research Research service that explores shopper decision processes and purchase drivers using innovative implicit and modelled techniques, focusing on specific recent purchase occasions to put shoppers into a buying mindset. Designed to deliver robust commercial insight for FMCG and retail clients seeking deep understanding of how customers make decisions and why.
- Price-Range Optimisation Service that evaluates price and range via real shopper choices using monadic shelf tests, expected pricing techniques, and choice-based market models calibrated to panel data. Calculates choice, volume and value implications across retail scenarios and advises on portfolio, range, price and discounting strategies across different markets, channels and retailers.
- Brand and Comms Tracking Bespoke brand and communications tracking service with built-in flexibility and rigorous commitment to research fundamentals. Uses innovative analytical tools such as control charting to identify brand health changes even when traditional wave-on-wave figure comparison lacks the sensitivity, supporting planning and stakeholder needs over multi-year horizons.
Companies that use Ink Research
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ink Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ink Research partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
Ink Research competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ink Research social profiles
Digital presenceInk Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ink Research leadership team
Management profileNumber of profiles
Profiles7 records
Ink Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ink Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ink Research
What does Ink Research do?
Ink Research is a bespoke market research consultancy delivering shopper insight, new product development (NPD) research, price-range optimisation, and brand and comms tracking for FMCG, retail and media clients. Its core is a set of four integrated services — the proprietary Ink NPD Model, Shopper & Category Research, Price-Range Optimisation (using choice-based market models calibrated to panel data), and Brand and Comms Tracking — built on shelf-led measurement and implicit/modelled techniques that match research methodology to actual real-world decision-making processes.
Is Ink Research a public or private company?
Ink Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ink Research founded?
Ink Research was founded in 2015. It employs 1 to 10 people.
Where is Ink Research based?
Ink Research is headquartered in London, United Kingdom, in the Europe region.
How does Ink Research make money?
One revenue line is on record: research Consulting Services.
Does Ink Research have an API?
No public API is recorded for Ink Research.
What industry is Ink Research in?
Ink Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAI, Product & Innovation Research (Concept, Pricing, Packaging, Conjoint). Its NAICS code is 54191 and its SIC code is 8742.