INLAY
INLAY is a London-based boutique architecture and interior design studio serving high-net-worth residential and commercial clients in the UK and internationally via a bundled tiered service portfolio priced per square meter, augmented by monthly supervision retainers and design management.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What INLAY does
INLAY is a London-headquartered architecture and interior design studio operating as a private limited company in England and Wales, founded in 2021 and led by founder Alina Andreeva. With a team of five, the firm offers a unified four-tier service portfolio covering architectural design (Sketch, Planning Concept, and full Architectural Design), interior design packages (Light, Light + Visualisation, Standard), Designer's Supervision as a monthly retainer, and a full Design Management procurement service. The studio serves high-net-worth residential clients and commercial property owners, primarily in London but with international delivery across Dubai, Warsaw, and Volgograd.
The studio's core technology stack consists of professional architecture and interior design software used to produce photorealistic 3D visualizations and detailed bilingual (English/Russian) working drawings. A self-service online calculator enables prospective clients to estimate project costs based on area, service type, and location. INLAY's commercial model is per-square-meter pricing for design services (£30–£120/sq.m.), monthly retainers for supervision (£900–£1,500/month), and fixed-fee procurement starting from £4,000, with a standard 30/30/30/10% payment milestone structure. The studio monetizes an established international supplier network (offering clients up to 30% trade discounts) and dual-language documentation as primary differentiators. Distribution is direct: leads enter via the website, WhatsApp/Telegram, email, or in-person consultations at the London office or client sites.
INLAY is bootstrapped with no disclosed institutional funding, no parent company, and no subsidiaries. Its ownership, product portfolio, and customer pipeline are concentrated entirely in the founder's professional network and the bilingual Russian-speaking HNW segment in London. The operating model is best characterized as a boutique creative services studio rather than a scaled technology platform, with all revenue derived from project-based professional services.
INLAY firmographics
Firmographics- Name
- INLAY
- Legal name
- INLAY LTD
- Website
- https://inlaystudio.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INLAY is a London-based boutique architecture and interior design studio serving high-net-worth residential and commercial clients in the UK and internationally via a bundled tiered service portfolio priced per square meter, augmented by monthly supervision retainers and design management.
- Ownership category
- akta.pro rank
INLAY industry classification
Industry- Product category
- Architecture & Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Architectural Services (541310), Architectural Services (54131)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where INLAY is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
INLAY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architectural Design Services: Per-square-meter pricing for architectural design services including sketch, planning concept, and full architectural design packages. Prices range from £30 to £80 per square meter depending on service level.
- Interior Design Services: Per-square-meter pricing for interior design packages: 'Light' at £60/sq.m., 'Light+Visualization' at £80/sq.m., and 'Standard' at £120/sq.m. Includes specifications, collages, tile layouts, and custom product drawings.
- Designer's Supervision: Monthly retainer service for overseeing project implementation with weekly site visits. Pricing tiers: £900/month (up to 50 sq.m.), £1200/month (up to 75 sq.m.), £1500/month (up to 110 sq.m.), on request (over 110 sq.m.).
- Design Management: Full procurement and supplier management service starting from £4000. Includes project estimation, supplier coordination, procurement scheduling, and quality control.
- Designer Site Visits: One-time architectural/interior designer visits for consultation at £200 per visit. Can be to construction sites or showrooms for material selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sketch - Basic architectural planning |
| Unit Pricing | Pay-as-you-go | Planning Concept - Intermediate architectural planning |
| Unit Pricing | Pay-as-you-go | Architectural Design - Full architectural documentation |
| Unit Pricing | Pay-as-you-go | Interior Design 'Light' - Basic interior design |
| Unit Pricing | Pay-as-you-go | Interior Design 'Light' + Visualization |
| Unit Pricing | Pay-as-you-go | Interior Design 'Standard' - Comprehensive interior design |
| Subscription | Monthly | Designer's Supervision - Up to 50 sq.m. |
| Subscription | Monthly | Designer's Supervision - Up to 75 sq.m. |
| Subscription | Monthly | Designer's Supervision - Up to 110 sq.m. |
| Subscription | Monthly | Designer's Supervision - Over 110 sq.m. |
| One time/ perpetual license | Pay-as-you-go | Design Management - Full procurement service |
| Unit Pricing | Pay-as-you-go | Designer Site Visit - One-time consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
INLAY product offering
Product offeringCore offering
INLAY is a London-based architecture and interior design studio providing turnkey design services for residential and commercial spaces. The studio delivers architectural design documentation, interior design packages with photorealistic 3D visualizations, on-site designer's supervision during construction, and full design management including procurement and supplier coordination. Services are priced per square meter with bilingual (English/Russian) working drawings and an international supplier network offering up to 30% trade discounts.
Product overview
INLAY is a London-based architecture and interior design studio offering a unified service portfolio comprising four interconnected tiers: (1) Architectural Design services at three levels (Sketch, Planning Concept, and Full Architectural Design) priced per square meter; (2) Interior Design packages branded as Design Project "Light," "Light + Visualisation," and "Standard" also priced per square meter; (3) Designer's Supervision as a monthly add-on service for construction oversight; and (4) Design Management as a project procurement and coordination service starting from a fixed base fee. The studio also provides a self-service Calculator tool for initial quote estimation. All services are delivered by qualified architects and designers, with projects spanning the UK and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design
Companies that use INLAY
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
INLAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
INLAY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Furniture, Textiles, and Sanitaryware SupplierscoreINLAY collaborates with international companies for the procurement of furniture, textiles, and plumbing equipment, offering clients preferential pricing through established trade relationships. These partnerships enable the studio to provide clients with discounts of up to 30% on premium furniture, lighting, textiles, and sanitaryware products.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
INLAY competitors and assessment
Company assessmentBroad incumbents
- Yabu Pushelberg: Internationally recognized design firm with offices in NYC and Toronto specializing in luxury hospitality, residential, and retail interiors. Comparable in premium positioning and international project reach, though at substantially larger scale.
- Kelly Hoppen Interiors: Globally recognized London-based luxury interior design brand with branded product lines, celebrity clientele, and broader portfolio. Operates in the same luxury residential segment but at significantly larger scale and brand recognition.
- Richmond International: London-based interior design firm specializing in luxury hospitality and residential projects worldwide. Comparable in service scope and international HNW client base but with much stronger hospitality vertical.
- Hirsch Bedner Associates (HBA): Global hospitality interior design firm with offices worldwide specializing in luxury hotels, resorts, and premium residential. Comparable in international premium interior design delivery and project management capability.
- David Collins Studio: London-based luxury interior design practice specializing in high-end hospitality, retail, and residential projects for global brands. Comparable in luxury positioning but with stronger commercial/hospitality tilt than INLAY's residential focus.
- Foster + Partners: Global architecture and integrated design firm with strong luxury residential and commercial portfolios. Overlaps with INLAY's architectural service offering but operates at vastly larger scale with broader service lines.
Direct peers
- Taylor Howes Designs: Established London luxury interior design studio delivering residential and super-prime projects worldwide with full project management and procurement. Comparable in client caliber and service breadth, though larger than INLAY.
- Sims Hilditch: London-based interior design studio specializing in luxury residential and country house projects with in-house furniture line and turnkey project management. Closely comparable boutique HNW positioning and productized design packages.
- Studio Indigo: London-based architecture and interior design practice with strong residential luxury portfolio and international projects. Comparable in service mix spanning architecture and interior design, and in HNW target market.
- Sophie Paterson Interiors: London-based boutique interior design studio serving HNW residential and premium commercial clients with full design-to-procurement service. Highly comparable to INLAY in scale, target clientele, and turnkey service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
INLAY social profiles
Digital presenceINLAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
INLAY leadership team
Management profileNumber of profiles
Profiles1 record
INLAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INLAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INLAY
What does INLAY do?
INLAY is a London-based architecture and interior design studio providing turnkey design services for residential and commercial spaces. The studio delivers architectural design documentation, interior design packages with photorealistic 3D visualizations, on-site designer's supervision during construction, and full design management including procurement and supplier coordination. Services are priced per square meter with bilingual (English/Russian) working drawings and an international supplier network offering up to 30% trade discounts.
Is INLAY a public or private company?
INLAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INLAY founded?
INLAY was founded in -1. It employs 1 to 10 people.
Where is INLAY based?
INLAY is headquartered in London, United Kingdom, in the Europe region.
How does INLAY make money?
Five revenue lines are on record. Architectural Design Services are the primary driver. The others are interior Design Services, designer's Supervision, design Management and designer Site Visits.
Who are INLAY's main competitors?
Broad incumbents on record are Yabu Pushelberg, Kelly Hoppen Interiors, Richmond International, Hirsch Bedner Associates (HBA), David Collins Studio and Foster + Partners. Direct peers are Taylor Howes Designs, Sims Hilditch, Studio Indigo and Sophie Paterson Interiors.
Does INLAY have an API?
No public API is recorded for INLAY.
What industry is INLAY in?
INLAY's product category is Architecture & Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141 and its SIC code is 8700.