SureStay Hotel by Best Western

What SureStay Hotel by Best Western does

SureStay Hotel by Best Western - San Diego/Pacific Beach is an independently owned and operated 67-room economy/midscale franchise hotel located at 4545 Mission Bay Drive in the Pacific Beach neighborhood of San Diego, California. The property has operated under the Best Western brand umbrella since 2002 and now trades under the SureStay sub-brand, licensed by Best Western International, Inc. The hotel's core offering consists of newly renovated, 100% smoke-free guestrooms (Single Queen and Double Queen configurations starting at $59.00/night) equipped with pillow-top mattresses, mini-refrigerators, microwaves, coffee makers, 50-inch flat-screen cable TVs with free Guestcast streaming, and individual AC/heat units. Ancillary on-property amenities include an outdoor heated swimming pool, complimentary hot breakfast buffet, free Wi-Fi, free parking, a business center, laundry facilities, 24-hour front desk, and pet-friendly rooms with no pet charges; the property is ADA-compliant and WCAG 2.2 Level AA conformant on the website.

The hotel's revenue model rests on three streams: (1) overnight room revenue at unit-priced ADR from $59.00, sold predominantly through direct website booking (with a 10% Manager's Special discount) plus phone reservations and walk-ins; (2) attraction-bundled vacation packages (SeaWorld, San Diego Zoo & Safari Park, city tours, harbour excursions and whale watching) that generate ticket-commission and markup economics; and (3) participation in the Best Western Rewards loyalty program, which provides access to a global member base, status matching from competitor programs, and worldwide free-night redemption. Go-to-market emphasizes a direct-to-consumer motion layered onto Best Western's centralized brand marketing, with email newsletter capture, SEO/organic search, and TripAdvisor earned media (Travelers Choice Award 2022) supporting top-of-funnel demand. The property serves two primary customer segments — leisure/family travelers visiting San Diego's beaches, theme parks and Mission Bay (primary) and business travelers attending events at the San Diego Convention Center (secondary) — with both segments targeted via no-hidden-charge positioning (free parking, free breakfast, free Wi-Fi) and proximity to major attractions (0.5 miles from Mission Bay Park, under 3 miles from SeaWorld and Pacific Beach Boardwalk).

Name

SureStay Hotel by Best Western

Legal name

SureStay Hotel by Best Western - San Diego/Pacific Beach

Website

https://innatpacificbeach.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

SureStay Hotel by Best Western is an independently owned 67-room franchise hotel in Pacific Beach/Mission Bay, San Diego, offering newly renovated economy accommodations from $59/night plus attraction-bundled vacation packages and Best Western Rewards loyalty access for leisure and business travelers.

Ownership category

akta.pro rank

Product category

Hotel and Lodging Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodations
• Vacation packages
• Loyalty rewards program
• Leisure travel lodging
• San Diego hotel

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Room Revenue: Primary revenue from overnight hotel accommodations. Rooms feature pillow-top mattresses, mini-refrigerators, microwaves, coffee makers, 50-inch flat-screen cable TVs with Guestcast streaming, and individual AC/Heat units. Starting rate $59.00 per night.
2. Vacation Packages: Bundled packages including accommodations plus discounted attraction tickets for San Diego Zoo/Safari Park, SeaWorld, whale watching tours, and city tours. Generates additional revenue through ticket commissions and markup.
3. Best Western Rewards Program: Loyalty program that drives repeat bookings. Members earn points for stays redeemable for free nights globally. Program also facilitates status matching from competitor programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SureStay Hotel by Best Western - San Diego/Pacific Beach is a 67-room midscale hotel offering nightly accommodations starting at $59.00, bundled vacation packages with discounted San Diego attraction tickets, complimentary hot breakfast, free Wi-Fi, free parking, an outdoor heated pool, and pet-friendly rooms. The property operates as an independently owned franchise under the Best Western brand umbrella and participates in the Best Western Rewards loyalty program.

Product overview

SureStay Hotel by Best Western - San Diego/Pacific Beach is a 67-room hotel offering newly renovated, 100% smoke-free accommodations in Pacific Beach, San Diego. The property operates as a single unified hotel brand under the Best Western umbrella, providing core room accommodations (Single Queen and Double Queen rooms) along with ancillary services and vacation packages. The hotel features an outdoor heated swimming pool, complimentary hot breakfast buffet, free Wi-Fi, free parking, a business center, and pet-friendly rooms. Vacation packages include Manager's Special, Best Western Rewards loyalty program, and attraction-specific packages (SeaWorld, San Diego Zoo & Safari Park, city tours, whale watching) that bundle overnight accommodations with discounted attraction tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Queen Room A classic guestroom with one queen bed, complimentary Wi-Fi, mini-refrigerator, microwave, coffee/tea maker, writing desk, cable TV with premium channels (HBO, CNN, ESPN), and individual AC/heat units. Starting rate $59.00 per night; targeted at solo travelers and couples.
• Double Queen Room A spacious room with two queen beds, desk, mini-refrigerator, cable TV with premium channels (HBO, CNN, ESPN, Disney), and complimentary Wi-Fi. Starting rate $59.00 per night; targeted at families with children.
• Manager's Special Package Hotel package offering 10% off regular rates plus free business center use, free early check-in (based on availability), free late check-out until 12 PM, free luggage storage, two free bottles of water at check-in, kids stay free (17 and under), and pets stay free in pet-friendly rooms; optional BW Rewards membership with 500 bonus points.
• Best Western Rewards Program Loyalty program with worldwide free night redemption, points that never expire, status match from other hotel programs, exclusive BWR member rates, and instant rewards; accessible to guests staying at this property.
• San Diego SeaWorld Package Vacation package including overnight accommodations and discounted SeaWorld tickets, with optional Aquatica tickets and combo packages available seasonally.
• San Diego Zoo & Safari Package Package bundling overnight accommodations with discounted San Diego Zoo and Safari Park Best Value Tickets (Adult $48; Child 3-11 $38), including admission, guided bus tour, express bus, and two aerial skyfari rides.
• San Diego Tour Package Sightseeing tour package combining overnight accommodations with assistance booking local tours, free parking, and a central location near downtown San Diego attractions.
• Harbour Excursion & Whale Watching Package Package bundling overnight accommodations with free Wi-Fi and assistance booking whale watching tours (best season December through April) and harbor excursions, with discounted tickets available.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Best Western Hotels & ResortscoreStrategic or Co-development PartnerSureStay Hotel by Best Western - San Diego/Pacific Beach is an independently owned and operated Best Western branded hotel. The partnership provides brand affiliation, access to Best Western Rewards (BWR) loyalty program with worldwide free night redemption, centralized reservation system, Best Western brand marketing support, and quality assurance standards. The property operates under Best Western's branding while maintaining individual ownership. Each Best Western branded hotel is independently owned and operated, with Best Western International, Inc. holding the brand rights (copyright 2002-2026).

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Hampton Inn San Diego / Mission Bay area hotels: Competing Hilton-brand limited-service hotels in the Mission Bay/Pacific Beach corridor. Overlap on free breakfast, free Wi-Fi, business center, and pool amenities, with similar leisure/family and business traveler targeting.
• SureStay Studio Suites by Best Western (other properties): Other properties operating under the same SureStay sub-brand within Best Western's portfolio. Share the brand standards, reservation system, and loyalty program integration, representing the closest brand-level peer for operational benchmarking.
• Pacific Shores Inn on Pacific Beach: Locally operated independent hotel in the same Pacific Beach neighborhood. Competes for walk-in leisure travelers visiting the boardwalk and pier with similar midscale positioning and amenity footprint.
• Holiday Inn Express & Suites San Diego - Pacific Beach: Directly competing midscale/limited-service hotel in the same Pacific Beach market. Targets the same leisure and business travelers visiting Mission Bay and SeaWorld with comparable amenity packages (free breakfast, pool, Wi-Fi) at similar ADR points.
• Travelodge by Wyndham San Diego / Pacific Beach: Economy-tier lodging competitor in the same Pacific Beach geography, overlapping on budget leisure travelers visiting Mission Bay and SeaWorld. Comparable amenity footprint with similar pricing model.
• Best Western Plus - nearby San Diego properties: Sister-brand Best Western Plus properties in San Diego competing for the same BW Rewards loyalty members and leisure travelers. Same central reservation system and brand standards but with slightly upgraded positioning, representing close competitive overlap.
• Comfort Inn & Suites San Diego: Choice Hotels brand competing in the same San Diego midscale segment. Targets similar leisure/family and business travelers with comparable free-breakfast, pool, and Wi-Fi amenities at competitive ADRs in the Pacific Beach/Mission Bay catchment.
• Red Roof Inn (Pacific Beach / SeaWorld area): Economy-tier lodging competitor in the same San Diego Pacific Beach / SeaWorld market. Notably, the subject property's Foursquare listing still references a prior Red Roof Inn identity, suggesting direct historical and current competitive overlap in budget leisure lodging.
• Days Inn by Wyndham - San Diego / Pacific Beach area: Economy-tier Wyndham competitor in the San Diego beach market. Competes for the most price-sensitive leisure travelers visiting Pacific Beach and Mission Bay, often at lower ADRs than the SureStay property.
• La Quinta Inn & Suites by Wyndham San Diego: Wyndham-brand midscale hotels in San Diego targeting the same value-conscious leisure and business travelers. Direct overlap on free breakfast, free Wi-Fi, and pool amenities at comparable nightly rate points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palacio-mission-bay-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureStay Hotel by Best Western