The Inn at Virginia Tech and Skelton Conference Center

What The Inn at Virginia Tech and Skelton Conference Center does

The Inn at Virginia Tech and Skelton Conference Center is Virginia Tech's only on-campus hotel, located at 901 Prices Fork Road in Blacksburg, Virginia. The property is owned by Virginia Tech (Virginia Polytechnic Institute and State University) and operated under a hotel management agreement by Crestline Hotels & Resorts, LLC, which handles day-to-day operations including guest services, events, and dining. The physical asset comprises 147 rooms and suites (12 of which are accessible, exceeding ADA baselines), nearly 24,000 square feet of flexible meeting and event space including the 700-seat Latham Ballroom with 22-foot ceilings, ten dedicated conference rooms, an assembly hall, plus indoor and outdoor wedding venues such as the Great Lawn. The on-site restaurant operates as The Loyal Restaurant & Bar (formerly Preston's Restaurant and prior Continental Divide Lounge), offering regional farm-to-table cuisine, full bar service, breakfast buffet, brunch, lunch, and dinner.

The company operates a multi-stream revenue model: overnight accommodations (direct website booking with Best Rate Guarantee, OTA listings, group rates for 10+ rooms, ParentsCLUB rates with 15% discount, and the HOKIE rate for prospective students), food and beverage, conference and event hosting (meetings, weddings, social events), and ancillary services such as RV parking at $400 per weekend for 2026 Virginia Tech home football games. Customer segments include Virginia Tech families anchored by the ParentsCLUB loyalty program, business and corporate groups, wedding parties, prospective students on admissions tours, and fans during sports weekends. Distribution is primarily direct-to-consumer via the inntvirginiatech.com booking engine and phone reservations, supplemented by OTA listings, dedicated group/corporate sales, and OpenTable integration for dining reservations.

The technology stack is conventional for the hospitality sector and includes OpenTable for restaurant reservations, HubSpot CRM for customer relationship management, and Google Analytics for web analytics. The website is fully conformant with WCAG 2.2 Level AA accessibility standards, validated through self-evaluation and external automated checks. No proprietary technology, AI/ML capabilities, patents, or technology partnerships are disclosed in the input. The commercial leadership team comprises Teresa Hughes (Director of Sales and Marketing), Scott Whyte (Sales Manager), Bianca Norton (Director of Catering), and Rob Korzen (F&B Director). The company has no public listing, no disclosed funding rounds, and revenue is not publicly disclosed.

Name

The Inn at Virginia Tech and Skelton Conference Center

Legal name

Crestline Hotels & Resorts, LLC

Website

https://innatvirginiatech.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

The Inn at Virginia Tech and Skelton Conference Center is Virginia Tech's only on-campus hotel, featuring 147 rooms, The Loyal Restaurant & Bar, and 24,000 sq ft of event space in Blacksburg, Virginia, serving VT families, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Hotel and Conference Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

University/Academic Conference Hotels (THAGALAJ)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Hotel accommodations
• Conference center
• Wedding venues
• Event catering
• Hospitality services

Headquarters

HQ city

Blacksburg, Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodations in 147 rooms and suites. Offers direct booking with flexible cancellation for direct bookings, group rates for 10+ rooms, and special rates for ParentsCLUB members and prospective students (HOKIE rate).
2. Food & Beverage: Revenue from The Loyal Restaurant & Bar (formerly Preston's) offering breakfast buffet, lunch, brunch, and dinner service, plus full bar with handcrafted cocktails.
3. Event & Conference Services: Revenue from hosting meetings, weddings, and events at the Skelton Conference Center with nearly 24,000 sq ft of flexible event space, including the 700-seat Latham Ballroom.
4. RV Parking: RV parking available for VT home games at $400 per weekend in 2026, with advance reservation required.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Inn at Virginia Tech and Skelton Conference Center operates a 147-room on-campus hotel in Blacksburg, Virginia, offering overnight accommodations, the on-site The Loyal Restaurant & Bar for dining, and the Skelton Conference Center with nearly 24,000 sq ft of flexible meeting and event space including a 700-seat ballroom. The property also hosts weddings and social events through indoor and outdoor venues such as the Latham Ballroom and the Great Lawn.

Product overview

The Inn at Virginia Tech and Skelton Conference Center is Virginia Tech's only on-campus hotel offering a single unified property that combines accommodations, dining, and event venues. The property features 147 guest rooms and suites as its core lodging product, The Loyal Restaurant & Bar as its on-site dining venue, the Skelton Conference Center for meetings and conferences with nearly 24,000 sq. ft. of flexible event space, and wedding venues including the Latham Ballroom and Great Lawn. Additional offerings include the ParentsCLUB loyalty program for VT families, the HOKIE rate for prospective students, a 24-hour fitness center, and an on-site gift shop.

Differentiator

Problem solved

Functional benefit

Brands

• The Loyal Restaurant & Bar: The hotel's on-site restaurant offering regional and seasonal cuisine sourced from Virginia's farms, featuring southern-inspired dishes and a full bar.
• ParentsCLUB

Products and services

• Hotel Rooms & Suites 147 stylish guest rooms and suites on the Virginia Tech campus, including 12 accessible rooms. Rooms feature ergonomic workstations, complimentary Wi-Fi, and modern conveniences for both business and leisure travelers.
• Skelton Conference Center Nearly 24,000 sq ft of flexible event space for meetings and conferences, including a 700-seat Latham Ballroom with 22-foot ceilings, ten dedicated conference rooms, and an assembly hall. Includes expert event planning support and state-of-the-art technology.
• Wedding Venues Versatile indoor and outdoor wedding venues for ceremonies and receptions, including the Latham Ballroom and the Great Lawn, supported by on-site catering and bridal event services.
• The Loyal Restaurant & Bar Award-winning on-site restaurant and bar serving regionally and seasonally inspired cuisine sourced from Virginia farms and seas, featuring classic southern-inspired dishes plus a full bar with craft cocktails, wines, and beers.
• RV Parking RV parking spaces (approximately 45 ft) available to guests at $400 per weekend for 2026 VT home games, with advance reservation required.

Quantifiable outcome

• 23,705+ sq ft of flexible event space
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graduate Hotels: A boutique hotel brand that operates university-affiliated properties (e.g., Graduate Charlottesville) targeting the same college-town visitor demographic of families, alumni, prospective students, and academic conferences.
• The Hotel Roanoke & Conference Center: A historic conference hotel in nearby Roanoke, VA, with significant meeting/event space and a similar mix of lodging, F&B, and group business serving the New River Valley/Roanoke region.
• Residence Inn Blacksburg: An extended-stay hotel in Blacksburg competing for visiting families, prospective students, and corporate clients seeking accommodations near the Virginia Tech campus.
• Hyatt Place Blacksburg / Hilton Blacksburg: National brand hotels operating in Blacksburg, VA that directly compete with The Inn at Virginia Tech for transient leisure, corporate, and university-related demand, despite lacking the on-campus location advantage.
• The Founders Inn & Spa, Tapestry Collection by Hilton: A Virginia-based conference hotel with substantial meeting space, on-site dining, and wedding venues serving a similar mix of regional conferences, social events, and leisure travelers.

Regional players

• Omni Charlottesville Hotel: A full-service hotel adjacent to the University of Virginia in Charlottesville, VA, offering comparable lodging-plus-conference-center positioning for an academic visitor base in a different Virginia university market.

Others

• 24 Hour Fitness / On-site Fitness Centers at competing hotels: Relevant only as an amenity comparable; the Inn's 24-hour fitness center competes against similar amenities at peer hotels in the area.
• The Alexandrian, Autograph Collection (Old Town Alexandria, VA): A boutique conference-friendly hotel in Virginia that provides a relevant benchmark for university-affiliated and event-focused full-service hotel operations in the state, although in a different metropolitan context.
• Crestline Hotels & Resorts (parent operator): The third-party management company operating The Inn at Virginia Tech and a portfolio of similar independent and branded hotels, providing operational benchmarking and management services that frame peer performance comparisons.

Emerging players

• Marriott Virginia Tech (The Maroon Group / Tribute Portfolio): Branded hotel offerings targeting the Virginia Tech market; relevant as competitive set for group, leisure, and corporate transient business in Blacksburg and the broader NRV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/InnVirginiaTech
• Facebookfacebook.com/innatvirginiatech
• LinkedInlinkedin.com/company/the-inn-at-virginia-tech-and-skelton-conference-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Inn at Virginia Tech and Skelton Conference Center