innkjøpsGRUPPEN AS

What innkjøpsGRUPPEN AS does

innkjøpsGRUPPEN AS is a Norwegian purchasing cooperation platform founded in 2017 and headquartered in Steinsland, Hordaland, Norway. The company aggregates the collective buying power of over 18,000 small and medium-sized businesses (SMBs) across Norway to negotiate pre-negotiated framework agreements with more than 100 suppliers spanning over 20 cost categories, including vehicles and fuel, construction, insurance and pension, IT and mobile, travel, staffing and recruitment, banking, office supplies, and waste management. Its core proposition targets Norwegian SMBs that lack sufficient individual purchasing volume or procurement expertise to secure favorable supplier terms, offering them access to negotiated pricing "no one gets alone" through a centralized membership.

The company operates a digital membership platform built around a web-based customer portal (Kundeportal) and a mobile iOS application (Fordelsappen), through which members access agreements, retrieve membership certificates, contact suppliers, and track savings. Distribution is direct and digital-first: prospective members register on the website (innkjops-gruppen.no), estimate savings via an interactive calculator, and engage with sales advisors via direct outreach. Supplier partners include Thon Hotels, Elkjøp Bedrift, Byggmakker, Circle K, Norsk Gjenvinning, Norwegian, TOOLS, Würth, and attentio. The company also offers active advisory services and renegotiation support beyond static agreement access.

innkjøpsGRUPPEN generates revenue through annual membership subscriptions, with no binding period and a profitability guarantee that refunds the difference if documented savings do not exceed the membership fee. The company employs approximately 10 people and is led by CEO (Daglig leder) Frode Johnsen. The GTM motion is sales-led, combining self-service digital registration with personalized advisor conversations for more complex SMBs. The service is positioned as industry-agnostic and operates exclusively in the domestic Norwegian market, with no disclosed international expansion.

Name

innkjøpsGRUPPEN AS

Legal name

innkjøpsGRUPPEN AS

Website

https://innkjops-gruppen.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

innkjøpsGRUPPEN AS is a Norwegian purchasing cooperation platform serving 18,000+ SMBs with 100+ pre-negotiated supplier agreements across 20+ cost categories, delivered via a digital portal and mobile app on a subscription basis.

Ownership category

akta.pro rank

Product category

Group Purchasing Services (Procurement Cooperation for SMBs)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

• Group purchasing services
• Procurement cooperation
• Framework agreements
• Business cost reduction
• Purchasing group

Headquarters

HQ city

Steinsland

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees: Members pay an annual subscription fee for access to pre-negotiated framework agreements, the customer portal, the Fordelsappen mobile app, and ongoing advisory support. The membership auto-renews annually with no binding period, and the company offers a profitability guarantee — if savings do not exceed the membership fee, the difference is refunded.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

innkjøpsGRUPPEN operates a membership-based purchasing cooperation for Norwegian SMBs, pooling the buying power of 18,000+ member businesses to negotiate over 100 pre-negotiated framework agreements across more than 20 cost categories. Members access and activate these agreements through a digital customer portal and a mobile app (Fordelsappen), with onboarding, agreement activation, and savings tracking delivered digitally and supported by advisor conversations. A profitability guarantee commits that documented savings will exceed the annual membership fee.

Product overview

innkjøpsGRUPPEN is a purchasing cooperation platform (innkjøpssamarbeid) for small and medium-sized businesses in Norway. The core offering is a digital membership platform combining a web-based customer portal (Kundeportal) and a mobile iOS app (Fordelsappen), which together provide access to 100+ pre-negotiated framework agreements with 100+ suppliers across 20+ cost categories including Bil og drivstoff, Bygg og anlegg, Forsikring og pensjon, Data og mobil, Reise, Bemanning og rekruttering, Bank og finans, Drift, Markedsføring og profil, Til kontoret, Teambuilding, Mat og drikke, Arbeidsklær, Ansattgoder, HMS og ledelse, Bud/frakt/logistikk, Digitale verktøy, and Tjenester. Members access these agreements through the customer portal and benefit app, with key supplier partners including Thon Hotels, Elkjøp Bedrift, Byggmakker, Circle K, Norsk Gjenvinning, Norwegian, TOOLS, Würth, and attentio. A savings calculator tool helps prospects estimate their 5-year savings. The service is free to join with no binding period, backed by a profitability guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• innkjøpsGRUPPEN Membership (Purchasing Cooperation Service) The core membership offering for Norwegian SMBs: pooling the buying power of 18,000+ member businesses to access over 100 pre-negotiated framework agreements with 100+ suppliers across 20+ cost categories, enabling members to purchase at the same terms as large enterprises with no binding period and a profitability guarantee.
• Kundeportal (Customer Portal) The web-based member portal that provides a full overview of agreements, suppliers, and member-specific savings; members can access agreements, contact suppliers, download membership certificates, and activate new agreements with one click.
• Fordelsappen (Mobile App) The iOS mobile application that lets members access their agreements, supplier contacts, and membership certificates, and follow their savings on phone — available on the Norwegian App Store.
• Besparelseskalkulator (Savings Calculator) Online interactive tool that estimates a prospective member's savings potential by accepting industry and annual revenue inputs (with sliders for cost share) and producing a 5-year savings projection, used to drive membership conversion.

Quantifiable outcome

• 20–30% average savings across member companies on procurement costs
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Coupa Software: Enterprise procurement and spend-management SaaS platform serving large organizations. Adjacent to innkjøpsGRUPPEN in the procurement category but targets enterprises with software tooling rather than SMBs with negotiated agreements.
• SAP Ariba: Enterprise procurement platform (part of SAP) offering sourcing, contract management and supplier networks to large corporates. Operates in the broader procurement space as a technology incumbent — adjacent to innkjøpsGRUPPEN's sourcing/contract focus but at enterprise scale.

Regional players

• Coop Norge: Norwegian retail cooperative organizing consumer purchasing power across grocery and other categories. Shares innkjøpsGRUPPEN's Norwegian base and cooperative purchasing concept, but operates as a consumer-facing retail chain rather than a B2B SMB purchasing group.

Direct peers

• Vizient: Largest US healthcare GPO, aggregating member purchasing volume to negotiate framework agreements with suppliers. Closely parallels innkjøpsGRUPPEN's core model of pooled SMB buying power translated into pre-negotiated contracts, though Vizient is healthcare-specific and serves larger institutions.
• Premier Inc: Major US healthcare GPO serving hospitals and health systems with collective purchasing, performance services and supply-chain analytics. Shares innkjøpsGRUPPEN's group-purchasing DNA — aggregate member volume, deliver negotiated framework agreements — at a much larger healthcare-focused scale.

Emerging players

• Ankorstore: European B2B marketplace connecting independent retailers with brands on net-60 terms. Overlaps with innkjøpsGRUPPEN's mission of giving SMBs access to better purchasing terms, with geographic overlap across Europe but a marketplace rather than negotiated-agreement model.
• Faire: B2B wholesale marketplace enabling small independent retailers to access brands at wholesale terms. Comparable to innkjøpsGRUPPEN in SMB enablement and aggregated volume, but operates a marketplace mechanism rather than pre-negotiated framework agreements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innkjopsgruppen-norge-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about innkjøpsGRUPPEN AS