Innoa Seguros

What Innoa Seguros does

Innoa Seguros (legal name: INNOA CORRETORA DE SEGUROS) is a privately held insurance brokerage headquartered in São Paulo, Brazil, operating under the LGPD data protection framework. The firm serves corporate clients across Southeast Brazil with a multi-line insurance portfolio covering health plans, directors and officers (D&O) liability, professional errors and omissions (E&O) liability, general, environmental, product, and employer civil liability, cyber risk, commercial property, equipment, cargo/transport, fleet auto, and group life insurance. The brokerage intermediates between corporate clients and a panel of international and domestic insurers including AXA, AIG, Allianz, Chubb, Tokio Marine, and AKAD, earning commission on placed premium.

The company's primary technology asset is the ZECA platform, a proprietary digital tool that enables HR departments to administer corporate health plans — handling employee inclusions and exclusions, invoice downloads, beneficiary list management, ID card requests, and service ticket tracking. ZECA is positioned as a workflow efficiency layer on top of the brokerage's core intermediation service and is the company's principal differentiator versus non-digitized brokers. Marketing and customer acquisition are conducted through the corporate website, WhatsApp Business, phone, email, blog content, and organic social channels (LinkedIn, Facebook, Instagram).

Originally founded in 2004 as Genoa Corretora de Seguros, the company rebranded to Innoa Seguros in 2014 to signal its pivot toward technology-enabled service delivery and modern management practices. The R$500 million in coverages placed for corporate clients and the 30+ year operational legacy (spanning the Genoa and Innoa eras) point to a stable, mid-sized brokerage with established carrier relationships but limited geographic footprint. Revenue, headcount, and ownership data are not publicly disclosed; the firm operates as a cash-flow-funded private company with no external funding rounds on record.

Name

Innoa Seguros

Legal name

INNOA CORRETORA DE SEGUROS

Website

https://innoaseguros.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Innoa Seguros is a São Paulo-based corporate insurance brokerage intermediating health, liability, cyber, property, and fleet insurance between Brazilian companies and major insurers (AXA, AIG, Allianz, Chubb, Tokio Marine, AKAD). Its proprietary ZECA platform streamlines HR administration of corporate health plans.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Corporate insurance brokerage
• Commercial insurance solutions
• Employee benefits administration
• Corporate risk management
• Health plan management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Revenue generated through commissions from insurance products sold, including health plans, D&O, E&O, cyber insurance, and property insurance. Acts as intermediary between corporate clients and insurance companies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Innoa Seguros is a Brazilian insurance brokerage that intermediates corporate insurance products between companies and multiple carriers. Its portfolio covers corporate health plans, directors and officers (D&O) liability, errors and omissions (E&O) professional liability, cyber, property, fleet auto, cargo/transport, employer liability, and group life insurance. The company differentiates itself through the proprietary ZECA digital platform that enables HR teams to manage corporate health plan operations, complemented by personalized advisory service.

Product overview

Innoa Seguros is a leading and innovative insurance brokerage for companies, formerly known as Genoa Corretora de Seguros. The company offers a comprehensive portfolio of corporate insurance products including health insurance plans (Planos de Saúde Empresarial), civil liability insurance (D&O for directors, E&O for professionals), cyber insurance (Seguro Cyber), property insurance (Seguro Empresarial, equipment, cargo/transport), fleet auto insurance (Seguro Auto Frota), and group life insurance. Additionally, the company provides a proprietary technology platform called ZECA for managing corporate health insurance plans, enabling HR departments to handle operational tasks such as employee inclusions/exclusions, invoice downloads, and ticket tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Health Plans (Planos de Saúde Empresarial)
• D&O Insurance (Directors and Officers Liability)
• E&O Insurance (Professional Liability / Errors and Omissions)
• Cyber Insurance (Seguro Cyber)
• Business Property Insurance (Seguro Empresarial)
• Equipment Insurance (Seguro de Equipamentos)
• Cargo and Transportation Insurance (Seguro de Transportes e Cargas)
• Fleet Auto Insurance (Seguro Auto Frota)
• General Liability Insurance (Responsabilidade Civil Geral)
• Environmental Liability Insurance (Responsabilidade Civil Ambiental)
• Product Liability Insurance (Responsabilidade Civil de Produtos)
• Employer Liability Insurance (Responsabilidade Civil do Empregador)
• Group Life Insurance (Seguro de Vida em Grupo)
• ZECA Platform (Health Plan Management Technology)

Quantifiable outcome

• Companies can reduce HR administrative burden through ZECA platform and Concierge services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• AXAminorOthersAXA is one of the major insurance providers whose products are offered through Innoa Seguros, including E&O insurance solutions mentioned in company marketing materials.
• AIGminorOthersAIG is one of the international insurance providers whose products are distributed through Innoa Seguros, particularly for D&O insurance coverage.
• AllianzminorOthersAllianz is one of the insurance companies whose products are offered through Innoa Seguros for corporate clients.
• Tokio MarineminorOthersTokio Marine is one of the insurance providers whose products are distributed by Innoa Seguros, particularly mentioned for cyber insurance offerings.
• ChubbminorOthersChubb is one of the international insurance providers whose products are offered through Innoa Seguros.
• AKADminorOthersAKAD is one of the insurance providers whose products are distributed through Innoa Seguros, particularly for D&O insurance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Justus: Brazilian digital-first insurance brokerage focused on B2B clients. Comparable to Innoa as a technology-enabled multi-carrier broker, but with a stronger digital product and broader geographic reach.
• ApoliceNet: Brazilian digital insurance marketplace and brokerage platform. Comparable to Innoa as a multi-carrier distributor but with a stronger direct-to-consumer technology stack that competes for inbound corporate demand.

Broad incumbents

• Lockton Brasil: World's largest independent insurance broker with a Brazilian presence. Competes in corporate risk and benefits brokerage including D&O, E&O, cyber, and group health, serving executives and HR buyers analogous to Innoa's core customers.
• Marsh Brasil: Brazilian arm of Marsh, a global insurance broker and risk advisor. Competes with Innoa in corporate risk placement — D&O, E&O, cyber, property, and liabilities — for mid-market and large enterprises.
• Willis Towers Watson (WTW): Global insurance, benefits, and risk advisory firm with a Brazilian presence. Overlaps with Innoa across corporate health benefits brokerage, D&O, and other specialty lines for larger corporate accounts.
• Aon Brasil: Brazilian operation of global insurance broker Aon. Serves corporate clients across health, D&O, E&O, cyber, and property lines through a multi-carrier platform, mirroring Innoa's product categories but with vastly greater scale and international reach.
• Arthur J. Gallagher Brasil: Global insurance brokerage with Brazilian operations focused on middle-market corporate clients. Directly comparable in P&C, health, and specialty line distribution for corporate risk.

Direct peers

• Wiz Soluções: Brazilian insurance brokerage that combines multi-carrier product distribution with proprietary digital tools for corporate clients. Closest direct comparable to Innoa given its B2B focus, technology-driven value proposition, and domestic broker model.
• Decyseg Corretora de Seguros: Brazilian insurance brokerage distributing corporate health, life, and P&C products to small and medium-sized businesses. Direct competitor in the same domestic segment as Innoa.
• Cottafava Corretora de Seguros: Established Brazilian corporate insurance brokerage offering multi-line P&C, health, and liability products to mid-market clients. Similar size and Brazil-only footprint to Innoa, with comparable mix of corporate B2B and individual lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/genoaseguros
• LinkedInlinkedin.com/company/innoaseguros
• Instagraminstagram.com/innoaseguros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innoa Seguros