株式会社イノセント
株式会社イノセント is a privately held Japanese company operating three divisions: livestock equipment (imported pig artificial insemination tools), imported consumer goods (KETER, METALSISTEM, Demavic brands via e-commerce and retail), and renewable energy (solar, patented wind, and a 49.9MW biomass plant under development).
- Company typePrivate
- Founded2004
- Headquarters都城市 (Miyakonojo), Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 株式会社イノセント does
株式会社イノセント (Innocent Co., Ltd.) is a privately held Japanese corporation headquartered in Miyakonojo City, Miyazaki Prefecture, operating three distinct business divisions from a 13-person staff. Founded in December 2004 as an importer of world-patented pig artificial insemination equipment under an exclusive agreement with Absolute Corporation (USA), the company has progressively broadened its scope. The Livestock Division (畜産事業部) manufactures and sells livestock facility equipment, designs and constructs animal barns, and distributes artificial insemination equipment with technical guidance. The Promotion Division (販売促進事業部) is an exclusive Japanese importer for KETER (Israel, since 2007), Demavic (France), and METALSISTEM (Italy, since 2016), selling storage units, gardening supplies, daily goods, kitchen goods, metal shelving, and pet supplies through own e-commerce shops on Rakuten, Yahoo! Shopping, Amazon, nationwide home centers, mass retailers, and department stores; it also retails local specialty products such as Japanese cypress (hinoki) goods and fish-based noodles. The Energy Division (エネルギー事業部) owns and operates solar power generation facilities under 20-year government feed-in tariff contracts, holds a patent for the Non-Natural wind power generation system (which utilizes exhaust/displaced wind), and is developing a 49.9MW biomass power plant in Karatsu City, Saga Prefecture, through the LLC Karatsu Biomass Energy—project finance for which closed in August 2021, with commercial operation planned for December 2024.
The company generates revenue primarily through hardware sales, with the energy division operating as a managed-services-style business via electricity sales under long-term FIT contracts. Disclosed parent-company revenue is 480 million JPY (fiscal year ending September), with 6 million JPY in registered capital and no external institutional investment disclosed. Ownership is founder/management-controlled under Representative Director Koya Oya (小屋 久憲). The company's strategic narrative centers on a "Frontier Spirit" of identifying and commercializing distinctive opportunities across three sectors—livestock productivity, imported consumer goods, and renewable energy—each anchored by exclusive international partnerships or proprietary technology. The energy division's Karatsu Biomass project represents a step-change in scale: at 49.9MW capacity and an estimated 350,000 MWh/year of generation, the plant is sized to power approximately 110,000 households, though the operating entity is a joint venture structure rather than a direct subsidiary. Go-to-market is hybrid: direct-to-consumer via e-commerce and retail, and sales-led B2B for livestock producers and corporate customers.
株式会社イノセント firmographics
Firmographics- Name
- 株式会社イノセント
- Legal name
- 株式会社イノセント
- Website
- https://innocent-coltd.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 株式会社イノセント is a privately held Japanese company operating three divisions: livestock equipment (imported pig artificial insemination tools), imported consumer goods (KETER, METALSISTEM, Demavic brands via e-commerce and retail), and renewable energy (solar, patented wind, and a 49.9MW biomass plant under development).
- Ownership category
- akta.pro rank
株式会社イノセント industry classification
Industry- Product category
- Livestock Equipment & Imported Consumer Goods
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Hoof Care & Livestock Husbandry Services (Trimming, Dehorning, Castration Support) (AFACAEAJ)
- akta.pro secondary industry
- Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ)
Keywords
Where 株式会社イノセント is headquartered
LocationHeadquarters
- HQ city
- 都城市 (Miyakonojo)
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
株式会社イノセント business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Livestock Division (養豚事業部): Manufacturing and sales of livestock facility equipment, design and construction of livestock barns, sales and technical guidance on artificial insemination equipment. Products imported under exclusive agreement (USA Absolute Corporation).
- Promotion Division (販売促進事业部): Import and sales of overseas products including KETER (Israel), Demavic (France), and METALSISTEM (Italy) brands. Product categories include storage units, gardening supplies, daily goods, children's products, kitchen goods, metal shelves, and pet supplies. Sales through own online shop and major e-commerce marketplaces.
- Energy Division (エネルギー事业部): Eco-energy based power generation and electricity sales. Owns solar power stations with 20-year contracts from national government rights. Operates large-scale biomass power generation plant (49.9MW Karatsu Biomass).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
株式会社イノセント product offering
Product offeringCore offering
株式会社イノセント is a diversified Japanese corporation operating three divisions: the Livestock Division imports and sells world-patent pig artificial insemination equipment from USA-based Absolute Corporation under exclusive agreement and provides livestock facility design/construction; the Promotion Division imports and retails consumer goods from Israel (KETER), France (Demavic), and Italy (METALSISTEM), plus domestic specialty products, through home centers, mass retailers, and online shops; the Energy Division owns and operates renewable energy power plants including solar, wind (with patented Non-Natural wind system), and a 49.9MW biomass power plant under 20-year government feed-in tariff contracts.
Product overview
株式会社イノセントは、畜産事業部・販売促進事業部・エネルギー事業部の3事業部を擁する企業です。畜産事業部では豚の人工授精器具（世界特許）の輸入販売と畜舎の設計・施工を手掛け、販売促進事業部ではイスラエルのKETER社・フランスのDemavic社・イタリアのMETALSISTEM社の正規輸入商品（収納庫・園芸用品・日用品・キッチン雑貨・メタルシェルフ等）及び自社オンラインSHOP（楽天・Yahoo!・Amazon）で販売し、エネルギー事業部では自社所有の太陽光発電所と風力発電（Non-Natural wind特許技術）、大型バイオマス発電所（唐津）を運営しています。
Differentiator
Problem solved
Functional benefit
Products and services
- Pig Artificial Insemination Equipment (World Patent, USA Absolute Corporation) World-patent pig artificial insemination equipment imported and sold under exclusive distribution agreement with Absolute Corporation (USA). Sold to livestock farmers and producers with technical guidance provided. Sold primarily to livestock farmers and pig producers in Japan.
- Livestock Facility Equipment and Barn Design/Construction Manufacturing and sales of livestock facility equipment, design and construction of livestock barns, and sales/technical guidance on artificial insemination equipment. Sold to livestock farmers and producers in Japan.
- KETER Imported Products (Israel) Plastic storage units and related household products imported from KETER (Israel) under exclusive distribution agreement. Sold to general consumers through home centers, mass retailers, and online shops.
- METALSISTEM Imported Products (Italy) Metal shelving and storage systems imported from METALSISTEM (Italy). Sold through dedicated own-branded METALSISTEM online store and major Japanese e-commerce marketplaces.
- Demavic Imported Products (France) Storage units, gardening supplies, daily goods, children's products, kitchen goods, and pet supplies imported from Demavic (France). Sold to general consumers through retail and online channels.
- Domestic Specialty Products (Hinoki Processed Goods, Fish Udon/Soba) Hinoki (Japanese cypress) processed goods produced through partnership with local producers using traditional craftsman techniques, and health foods including fish udon and fish soba. Sold to general consumers through retail and online channels.
- Non-Natural Wind Power Generation System Proprietary wind power generation system utilizing exhaust/displaced wind, with patent protection. Deployed in the company's own wind power generation facilities for renewable energy production and electricity sales.
- Karatsu Biomass Power Plant (49.9MW) Large-scale biomass power generation plant with 49.9MW capacity, approximately 350,000 MWh/year estimated generation (~110,000 households equivalent). Fuel: wood pellets and palm kernel shells (PKS). Feed-in tariff: 24 JPY/kWh. Operated through joint venture entity 合同会社唐津バイオマスエナジー. Supplies renewable electricity to regional power grid under 20-year government contracts.
- Solar Power Generation Facilities Company-owned solar power generation facilities, operated under 20-year feed-in tariff contracts with the Japanese government. Contributes to renewable electricity supply for regional power grid.
Quantifiable outcome
- Approximately 110,000 households' equivalent annual electricity consumption supported by Karatsu Biomass plant (~350,000 MWh/year)
Companies that use 株式会社イノセント
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
株式会社イノセント technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
株式会社イノセント partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- METALSISTEM (メタリストテム社)coreProduct import and sales agreement with Italian company METALSISTEM for metal shelving and storage systems. Products sold through own METALSISTEM-branded online store and major marketplaces.
- 旭食品株式会社 (Asahi Foods Co., Ltd.)coreJoint investment with Asahi Foods Co., Ltd. to establish Green Earth Power Japan in 2012, marking the company's entry into the renewable energy business.
- KETER (ケター社)coreExclusive distribution agreement with Israeli company KETER for plastic storage units and related products. Established 2007, one of the company's main product lines in the promotion division.
- Absolute Corporation (アブソリュート社)coreExclusive distribution agreement established in 2004 for pig artificial insemination equipment (world patent products) imported from USA. This was the company's founding business in the livestock division.
- Demavic (デマヴィック社)minorFrench company supplying products for the promotion division's international product import business.
- 合同会社唐津バイオマスエナジー (Karatsu Biomass Energy LLC)coreLimited liability company (合同会社) through which Innocent is developing the 49.9MW Karatsu Biomass Power Plant in Karatsu City, Saga Prefecture. Project finance arranged in August 2021. Location: Tokyo, Chuo-ku, Kyobashi 2-2-1.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
株式会社イノセント competitors and assessment
Company assessmentBroad incumbents
- JFE Engineering Corporation: Major Japanese engineering, construction, and energy infrastructure company with a dedicated biomass power plant business. Comparable as a broader incumbent that designs, builds, and operates biomass and other renewable energy plants in Japan, representing both a potential supplier and benchmark for Innocent's biomass project.
- Sumitomo Forestry Co., Ltd. Japanese forestry, housing, and wood biomass energy company operating multiple biomass power plants. Comparable as a vertically integrated incumbent that combines wood resource supply with biomass power generation in Japan, representing a scaled version of Innocent's wood-biomass strategy.
- Mitsui E&S Co., Ltd. Japanese heavy industrial company with a biomass power plant engineering and project development business. Comparable as a larger incumbent that develops biomass power projects in Japan under the FIT framework and supplies EPC services for facilities similar to the Karatsu plant.
Regional players
- Asahi Foods Co., Ltd. (旭食品株式会社): Japanese food distributor and Innocent's joint venture partner in Green Earth Power Japan since 2012. Comparable as a regional Japanese player that has co-invested in renewable energy alongside Innocent, sharing capital exposure to the same biomass and solar pipeline.
Direct peers
- eREX Co., Ltd. Japanese independent power producer focused on wood biomass power generation. Highly comparable because eRex is developing and operating multiple biomass power plants in Japan using wood pellets and PKS as fuel under the same feed-in tariff framework that Innocent's Karatsu Biomass project relies on.
- Pacific Power Co., Ltd. (パシフィックパワー株式会社): Japanese renewable energy company specializing in biomass power generation development. Comparable because it operates in the same Japanese biomass power IPP space, securing project finance and developing wood-fueled plants under the FIT regime.
- RENOVA, Inc. Listed Japanese renewable energy developer operating biomass, solar, wind, and geothermal assets. Comparable as a multi-technology Japanese renewable IPP that develops, owns, and operates power generation assets under government-backed long-term contracts, similar to Innocent's energy division strategy.
Emerging players
- Green Earth Power Japan (グリーンアースパワージャパン): Joint venture entity co-established by Innocent with Asahi Foods in 2012 for renewable energy project development. Comparable as an in-house peer operating in the same Japanese solar/wind/biomass power generation space, sharing origin capital and strategic intent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
株式会社イノセント social profiles
Digital presence株式会社イノセント financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社イノセント leadership team
Management profileNumber of profiles
Profiles1 record
株式会社イノセント subsidiaries and ownership
Company hierarchySubsidiaries1 record
株式会社イノセント funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社イノセント M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社イノセント
What does 株式会社イノセント do?
株式会社イノセント is a diversified Japanese corporation operating three divisions: the Livestock Division imports and sells world-patent pig artificial insemination equipment from USA-based Absolute Corporation under exclusive agreement and provides livestock facility design/construction; the Promotion Division imports and retails consumer goods from Israel (KETER), France (Demavic), and Italy (METALSISTEM), plus domestic specialty products, through home centers, mass retailers, and online shops; the Energy Division owns and operates renewable energy power plants including solar, wind (with patented Non-Natural wind system), and a 49.9MW biomass power plant under 20-year government feed-in tariff contracts.
Is 株式会社イノセント a public or private company?
株式会社イノセント is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 株式会社イノセント founded?
株式会社イノセント was founded in 2004. It employs 1 to 10 people.
Where is 株式会社イノセント based?
株式会社イノセント is headquartered in 都城市 (Miyakonojo), Japan, in the Asia region.
How does 株式会社イノセント make money?
Three revenue lines are on record. Livestock Division (養豚事業部) is the primary driver. The others are promotion Division (販売促進事业部) and energy Division (エネルギー事业部).
Who are 株式会社イノセント's main competitors?
Broad incumbents on record are JFE Engineering Corporation, Sumitomo Forestry Co., Ltd. and Mitsui E&S Co., Ltd.. Asahi Foods Co., Ltd. (旭食品株式会社) is listed as a regional player. Direct peers are eREX Co., Ltd., Pacific Power Co., Ltd. (パシフィックパワー株式会社) and RENOVA, Inc.. Green Earth Power Japan (グリーンアースパワージャパン) is listed as an emerging player.
Does 株式会社イノセント have an API?
No public API is recorded for 株式会社イノセント.
What industry is 株式会社イノセント in?
株式会社イノセント's product category is Livestock Equipment & Imported Consumer Goods. Its primary akta.pro industry code is AFACAEAJ, Hoof Care & Livestock Husbandry Services (Trimming, Dehorning, Castration Support), with a secondary code of IMAFALAJ, Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging). Its SIC code is 700.