Innovation Business Media

What Innovation Business Media does

Innovation Business Media LTDA is a privately held Brazilian B2B media company founded in 2013 and headquartered in São Paulo, operating a phygital (physical plus digital) platform that connects industry players across Brazil's fine-chemicals sectors. The company operates seven specialized content portals — Agri Innovation, Cosmetic Innovation, Food Innovation, Household Innovation, Nutra Innovation, Pharma Innovation, and Paint Innovation — providing technical content, market intelligence, and trends to vertical-specific professional audiences.

The platform extends beyond digital media into a portfolio of 10-plus proprietary events including Clean Beauty Summit, Hair Care Summit, Sun Care Summit, Household Summit, Dermo & Skin Summit, Green Cosmetics Summit, Formulation Summit, Makeup Summit, Innovation Day, and Household Nordeste. The company has also built two professional education platforms — Cosmetic Academy (self-described as Brazil's largest specialized cosmetics education platform) and Household Academy — offering courses, masterclasses, and certifications. The group additionally includes Innovation Live Marketing, an event production agency, and Revista H&C, a reference industry publication for personal hygiene, cosmetics, and household markets.

The business model is a quote-based B2B sponsorship, advertising, and subscription platform targeting enterprise clients in the chemical, ingredient, food, cosmetics, pharmaceutical, nutraceutical, household products, and paints industries. Revenue is generated through event sponsorships and exhibitions (transaction-fee model), digital portal advertising and content marketing (recurring subscription-style media spend), and educational program fees (recurring). The company maintains relationships with 30-plus blue-chip enterprise brands including BASF, Dow, Evonik, Lubrizol, Symrise, IFF, Croda, ADM, dsm-firmenich, Brenntag, and Sephora. With 8 disclosed employees, the operation appears lean and owner-operated, and no funding rounds, M&A activity, or public financial disclosures are present in the input data.

Name

Innovation Business Media

Legal name

Innovation Business Media LTDA

Website

https://innovationmedia.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovation Business Media is a São Paulo-based B2B phygital media platform operating seven vertical portals, 10+ proprietary events, and two professional academies serving enterprise clients across Brazil's agro, food, cosmetics, pharma, nutra, household, and paints industries.

Ownership category

akta.pro rank

Product category

B2B Media and Events

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• B2B media services
• Industry trade events
• Specialized digital portals
• Professional training programs
• Market intelligence platforms

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Event Sponsorships and Exhibitions: Revenue generated from brands sponsoring and exhibiting at proprietary industry events across cosmetics, household, food, pharma, agro, and paint sectors.
2. Digital Media and Portal Services: Revenue from specialized industry portal advertising, content marketing, and digital visibility services targeting B2B professionals.
3. Educational Programs and Certifications: Revenue from Cosmetic Academy and Household Academy courses, masterclasses, and professional certifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Innovation Business Media operates a phygital B2B media and events platform serving Brazil's human and industrial fine chemicals sectors. The company runs seven specialized vertical portals (Agri, Cosmetic, Food, Household, Nutra, Pharma, Paint Innovation), ten-plus proprietary annual events (e.g., Clean Beauty Summit, Household Summit, Hair Care Summit), and two professional academies (Cosmetic Academy, Household Academy) offering courses, masterclasses and certifications. Revenue is generated from event sponsorships and exhibitions, portal advertising and digital visibility services, and educational program fees.

Product overview

Innovation Business Media is a phygital B2B media and events platform that integrates specialized content portals (Agri Innovation, Cosmetic Innovation, Food Innovation, Household Innovation, Nutra Innovation, Pharma Innovation, Paint Innovation), proprietary events (Clean Beauty Summit, Dermo & Skin Summit, Household Summit, Hair Care Summit, Sun Care Summit, and others), and educational initiatives (Cosmetic Academy, Household Academy). The company also owns Innovation Live Marketing (event production agency) and Revista H&C (industry publication). The ecosystem serves professional communities across Agro, Food & Beverages, Cosmetics, Pharmaceutical, Nutraceuticals, Cleaning Products and Paints sectors, combining physical events with digital platforms to generate business opportunities and market intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Agri Innovation: Portal de referência para inovação no agronegócio brasileiro.
• Cosmetic Innovation
• Food Innovation
• Household Innovation
• Nutra Innovation
• Pharma Innovation
• Paint Innovation
• Cosmetic Academy
• Household Academy
• Innovation Live Marketing
• Revista H&C

Products and services

• Agri Innovation Reference portal for innovation in Brazilian agribusiness, providing specialized content for the agricultural sector. Targeted at agricultural sector professionals including producers, input suppliers, and agtech companies.
• Cosmetic Innovation Trends, formulations and business content portal for the cosmetic industry. Serves cosmetic manufacturers, ingredient suppliers, beauty brands, and formulation professionals across Brazil.
• Food Innovation Innovation and technology portal for the food and beverage industry. Serves food and beverage manufacturers, ingredient suppliers, and food technology companies.
• Household Innovation Portal covering the household products and cleaning industry. Serves cleaning products, household care, and domestic hygiene product manufacturers.
• Nutra Innovation Portal focused on nutraceuticals, supplements and functional health products. Serves nutraceutical, supplement, and functional health product companies.
• Pharma Innovation Portal covering pharmaceutical innovation, biotechnology and research. Serves pharmaceutical manufacturers, biotech companies, and pharmaceutical ingredient suppliers.
• Paint Innovation Portal covering the universe of paints, coatings and finishes. Serves paint, coatings, and finishing product manufacturers.
• Clean Beauty Summit Sustainability and performance summit for the beauty industry, providing knowledge sharing and networking for cosmetic industry professionals.
• Dermo & Skin Summit Industry event covering skin preparation and treatment, serving cosmetic industry professionals focused on dermocosmetics.
• Formulation Cosmetic Summit Summit focused on next-generation formulations for cosmetics, serving formulators, R&D professionals and ingredient suppliers.
• Green Cosmetics Summit Clean Beauty and Sustainability summit for the cosmetics industry, bringing together brands, suppliers, and professionals focused on sustainability.
• Hair Care Summit Summit focused on performance and innovative claims in hair care, serving hair care brands and ingredient suppliers.
• Household Nordeste Regional meeting for the household products industry in Northeast Brazil, providing localized networking and knowledge sharing.
• Household Summit Summit focused on innovations in cleaning products, serving household care manufacturers and ingredient suppliers.
• Innovation Day Regional meeting event format for the cosmetic industry, providing localized knowledge sharing and networking opportunities.
• Makeup Summit Summit focused on performance and innovative claims in makeup, serving makeup brands, formulators, and ingredient suppliers.
• Sun Care Summit Summit focused on innovations in sun protection, serving sun care brands, formulators, and ingredient suppliers.
• Cosmetic Academy Brazil's largest specialized education platform for cosmetics, offering courses, masterclasses and certifications for formulators, managers, and industry professionals.
• Household Academy Specialized training platform for household and cleaning products market professionals, offering practical courses, workshops, and certifications aligned with sector innovations.

Named customers30 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Innovation Live MarketingcoreStrategic or Co-development PartnerGroup company specializing in live marketing, activations, and event production for the industry. Creates memorable experiences that authentically connect brands with their audiences.
• Revista H&CcoreStrategic or Co-development PartnerReference publication for personal hygiene, cosmetics, and household markets in Brazil. High-quality editorial content for professionals and companies in the sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WGSN: B2B trend forecasting and consumer intelligence platform serving beauty, food, household and lifestyle industries. Comparable subscription-based business model and enterprise advertiser roster to Innovation Business Media's portal and education offerings.
• Cosmetics Design (William Reed): B2B digital media brand covering cosmetic industry trends, formulation and regulation with global audience reach. Directly comparable to Cosmetic Innovation portal's content and audience model.
• FoodIngredientsFirst / William Reed Food Media: B2B digital media platform covering food ingredients, formulation and innovation trends, plus related events. Comparable to Food Innovation portal in Brazil for food and beverage industry professionals.
• Chemical Week (S&P Global Commodity Insights): Long-established B2B media platform serving the global chemical industry with news, analysis and events. Comparable audience (chemical manufacturers and ingredient suppliers) to multiple Innovation Business Media portals (Cosmetic, Household, Nutra, Paint).
• Happi / HPC Today (Radar Publishing): B2B trade publication and digital media platform for the household and personal care products industry. Comparable vertical focus and audience to Household Innovation portal and Household Academy.
• NutraIngredients (William Reed): B2B digital media brand covering nutraceuticals, supplements and functional health ingredients, with events and content. Directly comparable vertical and audience to Nutra Innovation portal.
• Cosmetics & Toiletries / Allured Business Media: Long-running B2B trade media brand serving cosmetic formulators and brand managers globally with technical content, magazine and digital channels. Comparable vertical focus and audience (cosmetic industry professionals) to Cosmetic Innovation portal and Cosmetic Academy.

Broad incumbents

• Informa Markets: Global B2B events, media and exhibitions platform operating across chemicals, cosmetics, food ingredients and household verticals (including events such as in-cosmetics, Fi South America, and Beautyworld). Directly comparable to Innovation Business Media's phygital B2B model, but at global scale across many geographies.
• Reed Exhibitions (RX): Global B2B exhibitions operator running large-scale trade events in cosmetics, beauty, food, pharma and household care. Operates overlapping verticals with Innovation Business Media and is a likely competitor for sponsorship budgets from shared enterprise clients.

Regional players

• Editora Globo Eventos: Large Brazilian media company operating events, exhibitions and B2B content verticals with similar Brazilian geographic focus. Regional incumbent comparable to Innovation Business Media's Brazil-centric B2B media and events platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovation-business-media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Business Media