Instant News Services - INS

Name

Instant News Services - INS

Legal name

INSTANT NEWS SERVICES

Website

https://ins.brussels

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Audiovisual production services
• News gathering broadcasting
• Documentary production
• Podcast production services
• Communication strategy consulting

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Audiovisual Production Services: Full-service audiovisual production including TV news stories, live transmissions, podcasts, VODcasts, and documentaries. Services range from production to post-production (sound design, graphics, subtitling). Revenue generated through service contracts with EU institutions, broadcasters, and communication agencies.
2. Technical Facilities & Equipment Rental: Provision of studios, edit suites, sound studios, and technical equipment to accredited TV operators and production teams. In-house technical expertise supports all productions.
3. Framework Contracts: Long-term consortium contracts with EU institutions (Europe by Satellite, Lumière) providing ongoing news coverage and audiovisual content production services.
4. Communication Strategy Consulting: Design and implementation of information campaigns for EU institutions and international organisations. Advisory services drawing on decades of Brussels communications experience.
5. Streaming & Social Media Services: Online dissemination services including live-streaming of events, video on demand, and social media strategy support for EU clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

INS is a full-service audiovisual production agency operating 24/7 from the International Press Center in Brussels' European quarter. It delivers newsgathering, live broadcasting, documentary production, podcast production, communication strategy, and streaming/social media services to EU institutions, accredited broadcasters, press agencies, and international organisations. Core production is performed in-house across three live studios, nine edit suites, three sound studios, and one infographic unit, with global reach enabled by a freelance partner network.

Product overview

INS (Instant News Services) is a full-service audiovisual production agency based in Brussels, operating from the International Press Center in the European quarter. The company offers an integrated portfolio of newsgathering, broadcasting, film making, and communication services for European institutions and international clients. Core offerings include: Newsgathering Services (24/7 coverage), Broadcasting Services (three live studios, nine edit suites, three sound studios), Film Making/Documentary Production (TV news stories, documentaries, podcasts, VODcasts), Communication Strategy Services, Streaming & Social Media Services, Framework Contract Services (Europe by Satellite, Lumière consortium), EU Podcasts production, and Technical Facilities & Equipment Rental. The company operates under long-standing framework contracts with EU institutions spanning over 30 years, serving as consortium lead for Europe by Satellite and communications partner for Eurojust and the European Patent Office.

Differentiator

Problem solved

Functional benefit

Products and services

• Newsgathering Services 24/7 news gathering from the International Press Center in Brussels' European quarter, serving accredited national and international broadcasters, press agencies, international organisations and communication agencies.
• Broadcasting Services Broadcasting services featuring three fully-equipped live studios, nine edit suites, three sound studios, one infographic unit, and live-streaming and robotic multi-camera production capabilities, used for real-time broadcasting and live transmissions.
• Film Making / Documentary Production Full-service audiovisual production agency creating TV news stories, live transmissions, documentaries, podcasts and VODcasts; experienced production team handles projects from start to end with capabilities in sound design, graphics, and subtitling.
• Communication Strategy Services Information campaign design and implementation services with decades of experience. Team members have held key positions in leading communications agencies in Brussels and worldwide, offering tailored guidance for communications strategy development.
• Streaming & Social Media Services Online dissemination services including complex live-streaming of events, video on demand, and social media optimization. Team of digital natives provides technical and strategic support for emerging social media trends.
• Framework Contract Services Services delivered under long-term EU framework contracts including Europe by Satellite (EbS) consortium leadership and Lumière consortium work for European Commission Directorates-General; also serves as communications partner agency for Eurojust and the European Patent Office.
• EU Podcasts Podcast production specialist for EU institutions since 2019, producing four original podcast series: Food for Europe (DG AGRI), Europe Calling (DG COMM), Eurofound Talks, and The Grassroots View (EESC), with over 100 episodes produced and regular reach of up to half a million listeners.
• Technical Facilities & Equipment Rental Technical facilities and extensive equipment roster at the International Press Center including three live studios, nine edit suites, three sound studios, and one infographic unit, supported by in-house technical expertise for production support.

Quantifiable outcome

• Over 100 podcast episodes produced across four EU institution series
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and notable.

• Europe by Satellite (EbS) ConsortiumcoreStrategic or Co-development Partner · 1 January 2019INS serves as consortium lead for the Europe by Satellite (EbS) framework contract with EU institutions. This flagship contract involves delivering rapid, effective global coverage of EU affairs 24/7, with INS coordinating coverage in all four corners of the world.
• Lumière ConsortiumcoreStrategic or Co-development Partner · 1 January 2019INS participates in the Lumière consortium through which all European Commission Directorates-General access audiovisual production services. The consortium captures the essence of the EU's work in compelling, engaging content.
• EVANews AlliancecoreStrategic or Co-development PartnerEVANews is a unique alliance between Europe's most prestigious video news agencies to exchange and inform about European affairs against disinformation. INS coordinates the project while also producing reports in its own right, contributing to Qatar reports and other content.
• Zornproduction InternationalnotableStrategic or Co-development PartnerCo-produced the documentary 'Le Grain de Sable dans la Machine' with Zornproduction International for ARTE, RTBF, and a dozen other European channels. This one-year chronicle of the coronavirus crisis was a major international co-production.
• Africa News Agency (Kigali)notableStrategic or Co-development PartnerCollaborated with the Africa News Agency in Kigali to produce the ORION Mentoring Program video, showcasing IOM's pilot programme supporting voluntary returnees during reinsertion into their home countries across the African continent.
• EurojustnotableStrategic or Co-development PartnerCommunications partner agency for Eurojust, the EU Agency for Criminal Justice Cooperation. INS produced content for the agency's 20th anniversary and ongoing communication needs.
• European Patent OfficenotableStrategic or Co-development PartnerCommunications partner agency for the European Patent Office (EPO). INS is responsible for producing all audiovisual content for the European Inventor Awards, including filming across 19 locations worldwide in six weeks.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/instant-news-services-i-n-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instant News Services - INS