InsideFactory
InsideFactory is an Italian communication and events agency founded in 2018 as a spin-off from VoipVoice. It provides brand strategy, digital marketing, event management, and AI marketing training to B2B clients, primarily in Italy.
- Company typePrivate
- Founded2018
- HeadquartersMontelupo Fiorentino, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What InsideFactory does
InsideFactory is an Italian communication and events agency founded in 2018 as a spin-off from VoipVoice, a Tuscany-based telecommunications company. Headquartered in Montelupo Fiorentino (operational) and Prato (legal), Italy, the company operates with a distributed smart-working team across Montelupo Fiorentino, Padova, Rimini, and Napoli. It serves B2B clients primarily in Italy, with leadership comprising CEO & Founder Simone Terreni, Executive Director Martina Giacomelli, and Executive Team member Serena Masoni.
The company's core offerings are organized as three service lines: (1) Communication services covering brand strategy, digital advertising on Meta/Google/LinkedIn, social media management, email marketing, website development, graphic design, and content production (eBooks, books, podcasts); (2) Event organization providing full-service 360-degree event management, creative development, on-site support, logistics and vendor management, promotion, and team building; (3) AI 4 Marketing training courses covering AI applications for graphic design, content creation, and videos, targeting communication professionals. Supporting the agency services, InsideFactory operates several proprietary content and event properties including the Festival Dantesco Fiorentino (annual cultural festival, now in its 3rd edition as an itinerant event), the Mens Sana podcast, the Digital Inside webinar series, and the Think4Web intensive training course.
InsideFactory generates revenue primarily through professional services billed on a customized quote basis, with no public pricing. Its go-to-market combines direct engagement via website/phone/email with content marketing and event-driven lead generation (webinars, own cultural festival). VoipVoice remains both parent and a strategic anchor client with ongoing multi-workstream relationships; other named enterprise engagements include EnGenius Networks' European Partner Summit and nonprofit event work with Gruppo Astrofili di Montelupo Fiorentino. The company has no disclosed venture funding, is privately held, and operates with no public listing.
InsideFactory firmographics
Firmographics- Name
- InsideFactory
- Legal name
- InsideFactory
- Website
- https://insidefactory.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InsideFactory is an Italian communication and events agency founded in 2018 as a spin-off from VoipVoice. It provides brand strategy, digital marketing, event management, and AI marketing training to B2B clients, primarily in Italy.
- Ownership category
- akta.pro rank
Where InsideFactory is headquartered
LocationHeadquarters
- HQ city
- Montelupo Fiorentino
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
InsideFactory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Communication Services: Brand strategy, digital advertising (Meta, Google, LinkedIn), social media management, email marketing, website development, graphic design, and content production (eBooks, books, podcasts)
- Event Organization: Full-service event management including creative development, 360-degree event management, on-site organizational support, logistics and vendor management, promotion and communication, and team building activities
- AI Training Courses: Professional training programs on AI applications for marketing and communication professionals
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
InsideFactory product offering
Product offeringCore offering
InsideFactory is an Italian communication and events agency providing comprehensive brand communication services (brand strategy, digital advertising across Meta/Google/LinkedIn, social media management, email marketing, website development, graphic design, content production) and full-service event organization (creative development, 360-degree management, on-site support, logistics, vendor management, team building). It also delivers AI 4 Marketing professional training courses on AI applications for graphic design, content creation, and videos.
Product overview
InsideFactory is a communication and events agency offering a comprehensive suite of services. Its core offerings include Communication Services (brand strategy, digital advertising across Meta/Google/LinkedIn, social media management, email marketing, website development, and graphic design) and Event Organization (creative development, 360-degree event management, on-site support, logistics, promotion, and team building). The company also provides AI 4 Marketing training courses on AI for Graphic Design, Content Creation, and Videos. Additional offerings include the Digital Inside free webinar series, the Think4Web intensive digital marketing training course, Mens Sana podcast production, and the annual Festival Dantesco Fiorentino cultural event. The portfolio is structured as service lines rather than a unified software product, with training and content products complementing the core agency services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Successfully organized 1st Festival Dantesco Fiorentino with 300+ attendees
- +2 more outcomes
Companies that use InsideFactory
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
InsideFactory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
InsideFactory partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Riccardo Starnotti (Dantflix)coreCo-creator and co-organizer of the Festival Dantesco Fiorentino (Godi Fiorenza). Riccardo Starnotti is Founder of Dantflix and expert tour guide on Dante. Together with Simone Terreni (CEO & Founder of InsideFactory), they developed the concept for the Dante Festival, with InsideFactory handling event organization and communication.
- Maria Letizia Russo (LinkedIn Expert)minorLinkedIn expert and trainer who has been a speaker at Digital Inside webinars, providing expertise on LinkedIn Personal Branding and Social Selling.
- VoipVoicecoreVoipVoice is the parent company from which InsideFactory originated as a spin-off. InsideFactory provides communication and event organization services for VoipVoice, including organizing the VoipDays tour (9 stops across Italy), Top Partner Meetings, and ongoing marketing support. The relationship has evolved from parent-subsidiary to strategic partnership.
- Gruppo Astrofili di Montelupo FiorentinominorCollaboration on Lunatica 1969-2019 event celebrating the 50th anniversary of the moon landing. Gruppo Astrofili provided astronomical expertise while InsideFactory handled event organization and communication.
- PromoculturaminorCollaborated on Lunatica 1969-2019 event for educational activities and laboratories for children.
- EnGenius Networks EuropeminorInsideFactory provided event organization support for EnGenius Networks' first European Partner Summit in Milan, handling venue coordination, hostess training, and event execution.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
InsideFactory competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising holding company with Italian operations through Ogilvy Italy, VMLY&R Italy, and GroupM. Comparable as a broad incumbent offering brand strategy, digital advertising, and integrated communications at scale that InsideFactory competes against for enterprise clients.
- Havas: Global advertising group with Havas Italy operations offering creative, media, and integrated communications. Comparable as a broad incumbent competing in the same Italian B2B communications market as InsideFactory but with broader service lines and larger headcount.
- Ogilvy: Global creative advertising network with Ogilvy Italy operations offering brand strategy, advertising, and integrated communications. Directly comparable service offerings (brand strategy, digital advertising on Meta/Google/LinkedIn, content production) to InsideFactory's Communication Services line but at global scale.
- TBWA Worldwide: Global advertising network with TBWA Italy operations offering creative, brand strategy, and integrated communications. Comparable as a broad incumbent competing for the same Italian B2B clients with similar integrated service positioning as InsideFactory.
- Omnicom Group: Global advertising holding company whose networks include BBDO, DDB, TBWA, and DLV BBDO Italy. Comparable as a broad incumbent offering full-service creative, media, and event capabilities that dwarf InsideFactory's service portfolio and geographic reach.
- McCann Worldgroup: Global advertising network with McCann Italy operations offering integrated marketing services including events and brand communication. Comparable as a broad incumbent offering communication strategy and event capabilities similar to InsideFactory's core services.
- Publicis Groupe: Global advertising holding company operating multiple networks including Publicis, Leo Burnett, and Saatchi & Saatchi with Italian operations through Publicis Italy. Comparable as a broad incumbent offering integrated communication, advertising, and event services across markets much larger than InsideFactory's boutique footprint.
- Dentsu: Global advertising company with Italian operations through Dentsu Creative Italy. Comparable as a broad incumbent offering integrated creative, media, and digital services in the same customer segment as InsideFactory but at significantly greater scale.
Direct peers
- DLV BBDO: Italian advertising agency operating as the BBDO Italy affiliate, offering brand strategy, creative campaigns, and integrated communications to Italian B2B clients. Comparable as an Italy-based full-service communications agency directly competing with InsideFactory for similar mid-market and enterprise clients.
- Webranking: Italian digital marketing agency based in Milan offering integrated digital marketing, SEO, content, and communications services to B2B clients. Comparable as an Italian integrated marketing and communications agency competing in the same domestic market with overlapping service lines including digital advertising and content production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
InsideFactory social profiles
Digital presenceInsideFactory financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsideFactory leadership team
Management profileNumber of profiles
Profiles3 records
InsideFactory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsideFactory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsideFactory
What does InsideFactory do?
InsideFactory is an Italian communication and events agency providing comprehensive brand communication services (brand strategy, digital advertising across Meta/Google/LinkedIn, social media management, email marketing, website development, graphic design, content production) and full-service event organization (creative development, 360-degree management, on-site support, logistics, vendor management, team building). It also delivers AI 4 Marketing professional training courses on AI applications for graphic design, content creation, and videos.
Is InsideFactory a public or private company?
InsideFactory is a private company. It is classified as corporate owned and is currently operating.
When was InsideFactory founded?
InsideFactory was founded in 2018. It employs 1 to 10 people.
Where is InsideFactory based?
InsideFactory is headquartered in Montelupo Fiorentino, Italy, in the Europe region.
How does InsideFactory make money?
Three revenue lines are on record. Communication Services are the primary driver. The others are event Organization and AI Training Courses.
Who are InsideFactory's main competitors?
Broad incumbents on record are WPP, Havas, Ogilvy, TBWA Worldwide, Omnicom Group, McCann Worldgroup, Publicis Groupe and Dentsu. Direct peers are DLV BBDO and Webranking.
Does InsideFactory have an API?
No public API is recorded for InsideFactory.