Inside Out Project

Name

Inside Out Project

Legal name

Inside Out Project

Website

https://insideoutproject.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Participatory Public Art

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Media Arts & Film/Photography Nonprofits (BPAGAHAJ)

Keywords

• Participatory art platform
• Community public art
• Portrait installations
• Group art actions
• Philanthropic art project

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Donations - Posting Donations: Participants who submit portraits and have them approved can make a Posting Donation to receive an approximately 90x135cm poster. The amount less $5.00 USD per poster may be claimed as a charitable deduction under U.S. tax law. Donations are collected via PayPal, check, or wire transfer and go to Can Art Change the World INC, a 501(c)(3) organization.
2. Donations - Non-participant Donations: General donations in support of the project without participation in the User Posting features. These donations can also be claimed as charitable deductions under U.S. tax law when made to Can Art Change the World INC.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Inside Out Project is a global participatory art platform that enables communities to create large-scale public art installations by displaying standardized black and white portraits of community members in public spaces. Group Leaders organize Actions by gathering 50 or more participants who share a common message, then submit portraits that the project processes and converts into approximately 90x135cm posters for paste-up installation in public spaces worldwide.

Product overview

The Inside Out Project is a single unified global participatory art platform that enables communities worldwide to create large-scale public art installations. The core offering consists of Group Actions—community-organized events where participants' portraits are captured via the Photobooth service and displayed as large-scale black and white installations in public spaces. Participants who make a Posting Donation receive approximately 90x135cm posters of their portraits processed by the platform. The platform also offers Education Resources for schools and educators to use the project as a teaching tool. Founded as an art experiment in 2011, the platform has grown to include 590,374 portraits across 3,013 Group Actions in 154 countries and territories, operating as a global movement created by artist JR.

Differentiator

Problem solved

Functional benefit

Products and services

• Inside Out Project Platform A global participatory art platform that enables communities to create large-scale public art installations by displaying black and white portraits of community members in public spaces. The platform facilitates Group Actions organized by Group Leaders who gather 50+ participants to share a collective message through public portrait installations.
• Group Actions Community-organized art actions where participants' portraits are displayed publicly. Group Leaders submit portraits of at least 50 participants along with a shared message, and approved participants receive approximately 90x135cm posters of their portraits for public installation.
• Photobooth Mobile photobooth service and interactive photo booth installations used to capture participant portraits. The project operates a Photobooth Truck and pop-up photobooth installations at various locations and events worldwide, including sites such as Tower Bridge, the Pantheon, and correctional institutions.
• Poster Distribution Participants who make a Posting Donation receive approximately 90x135cm black and white posters of their portraits for public display. Posters are processed and homogenized into close-up black and white cropped portraits with the Inside Out tagline. The donation amount less $5.00 USD per poster may be claimed as a charitable deduction under U.S. tax law.
• Education Resources Educational tools and resources enabling educators and schools to use the Inside Out Project as an interactive learning resource for students, making learning more engaging through participatory art. Used for student engagement, celebrating school communities, and history projects.

Quantifiable outcome

• 590,374 portraits shared globally
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Nuit Blanche TaipeiflagshipStrategic or Co-development Partner · 1 October 2023Inside Out Taiwan - Born Free was part of Nuit Blanche 2023, broadcasting commitment to democracy and freedom with 1,600 portraits in Taipei.
• Forever Is Now ExhibitionminorStrategic or Co-development Partner · 1 October 2022Inside Out Giza was the first Inside Out photo booth installation in Egypt at the Forever Is Now Edition 2 Exhibition, featuring a pyramid-shaped interactive photobooth with over 3,600 participants.
• London Government (GLA)flagshipStrategic or Co-development Partner · 13 June 2021Partnered with London's government for IOP London 2021, featuring installations at Tower Bridge, Lewisham Town Hall, King's Cross, and Wembley. The project celebrated keyworkers and community champions during EURO 2020.
• Provincial Council of ÁlavaminorStrategic or Co-development Partner · 1 May 2021Financed the El faro de Labastida action in Spain, providing funding for 129 large photographs creating an open-air art gallery in the school community.
• Can Art Change the World INCflagshipStrategic or Co-development PartnerThe Inside Out Project is operated in connection with Can Art Change the World INC, a 501(c)(3) nonprofit organization. All donations made in connection with the Services are made to this organization. The organization provides the charitable framework and receives donations for the project.
• Unframed SAcoreStrategic or Co-development PartnerSwiss company that operates the Inside Out Project in connection with Can Art Change the World INC. Part of the corporate structure managing the project globally.
• Unframed USA LTDcoreStrategic or Co-development PartnerUS-based entity that operates the Inside Out Project alongside Unframed SA. Manages US operations and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Creative Capital: Nonprofit arts funder supporting innovative artist projects via grants and advisory services. Adjacent as a nonprofit enabler of ambitious, socially engaged artistic projects, though structured as a grantmaker rather than a participatory platform.

Direct peers

• Creative Time: Nonprofit public art organization producing ambitious commissioned art projects in public spaces. Directly comparable in mission, nonprofit structure, and focus on art that engages communities and advances social dialogue through installations.
• For Freedoms: Artist-founded nonprofit using art to deepen public discussions on civic issues. Directly comparable as a participatory art nonprofit leveraging portrait/poster-style public installations and education to drive social engagement.
• The Laundromat Project: NYC-based nonprofit that makes art and culture accessible to communities historically excluded from arts institutions. Directly comparable as a community-arts nonprofit working at the intersection of art, education, and social impact.
• Burning Man Project: 501(c)(3) that supports the global Burning Man community and culture. Directly comparable as a community-led, donor-supported nonprofit that converts participatory art into a worldwide movement with installations in public/shared spaces.
• Public Art Fund: New York-based nonprofit that produces large-scale public art installations across the city. Directly comparable as a nonprofit platform commissioning and curating public-facing art installations in shared urban spaces, with a similar donor-supported operating model.
• Magnum Foundation: Nonprofit photography organization supporting documentary photography for social justice. Directly comparable as a photography-led nonprofit producing socially engaged visual projects with global reach and donor-supported operations.
• Times Square Arts: Public art program commissioning contemporary artist projects in Times Square's public spaces. Directly comparable as a nonprofit/public-partnership model producing ephemeral, high-visibility art installations for mass audiences.

Broad incumbents

• Meow Wolf: An arts and entertainment company producing large-scale immersive art experiences. Comparable as a participatory, installation-driven art platform at much larger commercial scale, but for-profit rather than donation-based.
• Art21: Nonprofit that produces films, educational resources, and public programming about contemporary art. Comparable as a nonprofit amplifying access to contemporary art, but focused on media/education rather than physical installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insideoutproj
• YouTubeyoutube.com/@insideoutproject
• Instagraminstagram.com/insideoutproject
• LinkedInlinkedin.com/company/inside-out-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Out Project