Inside Outside
Inside Outside is an Amsterdam-based landscape design and interior architecture studio founded in 1986 by Petra Blaisse, creating dynamic, site-specific environments using soft and living materials for cultural institutions, corporate headquarters, universities, and government clients worldwide.
- Company typePrivate
- Founded1986
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Inside Outside does
Inside Outside is an Amsterdam-based landscape design and interior architecture studio founded in 1986 by Petra Blaisse, operated by an international multi-disciplinary team of approximately 12 architects, interior and landscape architects, artists and designers. The studio creates site-specific, dynamic environments using soft, pliable and often living materials that introduce movement, acoustic control, light modulation, climate response and ever-changing spatial effects into both interior and exterior settings. Its offerings span core commission services — curtains, interiors, exhibitions, gardens, parks, public space design, green roofs and landscape master-plans — alongside a smaller product design line covering vinyl wallpapers, ceramic tiles, project carpets, cushions, plaids and glass bowls.
Revenue is generated through project-based professional services fees from direct client commissions, with a sales-led go-to-market motion targeting public institutions, corporations and government bodies. No pricing is publicly disclosed; engagements are quote-based and run from concept design through tender, construction and installation. The customer base is enterprise and includes marquee cultural institutions (Van Gogh Museum, Walker Art Center, MAXXI Rome, La Triennale di Milano, ETH Zurich), libraries (Seattle Public Library, Qatar National Library), corporate headquarters (Tencent Beijing, CCTV Beijing, Shenzhen Stock Exchange, Swarovski, Prada Epicentre, Axel Springer Media Campus, Mercedes Benz Museum), universities (Harvard, Cornell, University of Amsterdam), and government (Dutch Embassy in Germany).
The firm is privately held with no disclosed investors, parent entity, or funding rounds; it operates from a single Amsterdam studio and has been continuously active since 1986, with retrospectives at ETH Zurich and La Triennale di Milano in 2018, at MAXXI Rome in 2021, and a 2024 monograph 'Art Applied' consolidating its 1986-2023 portfolio. Its operating geographies span Europe, North America, Asia, the Middle East and Africa, with active project pipelines on multiple continents.
Inside Outside firmographics
Firmographics- Name
- Inside Outside
- Legal name
- Inside Outside
- Website
- https://insideoutside.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inside Outside is an Amsterdam-based landscape design and interior architecture studio founded in 1986 by Petra Blaisse, creating dynamic, site-specific environments using soft and living materials for cultural institutions, corporate headquarters, universities, and government clients worldwide.
- Ownership category
- akta.pro rank
Where Inside Outside is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Inside Outside business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Design Services: Project-based fees for landscape design, interior architecture, and environmental installations. Includes advisory and consultancy services on architecture, acoustics, interior finishes, planting selections, landscape interventions and urban master planning.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Inside Outside product offering
Product offeringCore offering
Inside Outside is a landscape and interior architecture studio that designs dynamic, site-specific environments using soft, pliable, often living materials that create movement and ever-changing effects. The studio delivers landscape design, interior architecture, custom curtain systems, exhibition design, green roofs, and large-scale urban masterplans for cultural, corporate, educational, and public-sector clients worldwide.
Product overview
Inside Outside is a landscape design and interior architecture studio that creates dynamic, site-specific environments. The firm offers a unified service spanning design (curtains, interiors, exhibitions, gardens, parks, public space, green roofs, landscape master-plans), advisory services, consultancy, and product design. The product portfolio includes vinyl wallpapers, ceramic tiles, project carpets, cushions, plaids, and glass bowls. Their work emphasizes the use of soft, pliable, often living materials that create movement and ever-changing effects, employing sound, light, climate, and time as design tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Architecture & Urban Masterplanning
Quantifiable outcome
- Successfully delivered projects spanning public buildings, urban master plans, and private commissions across global markets
Companies that use Inside Outside
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Inside Outside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Inside Outside partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- OMAcoreCollaborated with OMA (Office for Metropolitan Architecture) on the Caen masterplan project for landscape masterplan of the former industrial half-island in Caen, France.
- COBEcoreCollaborated with COBE on Paper Island Copenhagen project - landscape design for the entire island including public and private roof gardens.
- TranssolarcoreClimate engineering collaborator on Paper Island Copenhagen project for landscape design of the harbor island.
- Via TrafikcoreTraffic and transportation planning collaborator on Paper Island Copenhagen masterplan.
- ARUPcoreEngineering collaborator on Riga Port City landscape development strategy for transformation of former harbour and waterfront.
- CPH City & Port DevelopmentcoreClient and development partner for Paper Island Copenhagen project, working with CØ P/S (Danica Ejendomsselskab, Unionkul Ejendomme, Nordkranen) and NCC.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Inside Outside competitors and assessment
Company assessmentDirect peers
- OLIN: Philadelphia-based landscape architecture, urban design, and planning studio. Comparable in delivering premium landscape architecture, masterplanning, and public realm commissions for cultural and institutional clients.
- Piet Oudolf: Dutch planting designer and garden/landscape studio based in the Netherlands. Comparable craft-based niche in garden and landscape design with strong international cultural-institution and public-park commissions, including High Line and Lurie Garden.
- Stoss Landscape Urbanism: Boston-based landscape architecture and urban design studio. Comparable in delivering award-winning public realm, waterfront, and urban regeneration projects in North America and globally.
- SWA Group: Long-established international landscape architecture, planning, and urban design firm. Comparable in scale of global flagship landscape and urban regeneration projects for cultural, governmental, and corporate clients.
- James Corner Field Operations: New York-based landscape architecture and urban design firm known for High Line and large-scale public realm projects. Directly comparable to Inside Outside in tackling global flagship urban regeneration, park, and waterfront commissions.
- Martha Schwartz Partners: Landscape architecture and art installation studio known for marrying art and landscape. Comparable to Inside Outside in treating landscape as a medium for dynamic, sensory, often installation-led environments.
- West 8: Rotterdam-based landscape architecture and urban design firm founded in 1987. Closely comparable to Inside Outside as a Dutch-rooted studio working at the intersection of landscape, urban masterplanning, and large-scale public commissions across Europe and globally.
Emerging players
- Studio Drift: Amsterdam-based contemporary design studio working at the intersection of art, technology, and nature. Comparable in crafting dynamic, sensory installations for cultural and public spaces, though with a more technology-driven aesthetic.
Broad incumbents
- Snøhetta: Norwegian-origin international architecture, landscape, and design firm with deep multidisciplinary bench. Comparable in working across architecture, interior, landscape, and product design for global cultural and public commissions.
- OMA: Rotterdam-based international architecture and urban planning firm. Comparable in scope of urban masterplans and cultural-institution commissions; Inside Outside has collaborated with OMA on Caen masterplan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Inside Outside social profiles
Digital presenceInside Outside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Outside leadership team
Management profileNumber of profiles
Profiles1 record
Inside Outside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Outside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Outside
What does Inside Outside do?
Inside Outside is a landscape and interior architecture studio that designs dynamic, site-specific environments using soft, pliable, often living materials that create movement and ever-changing effects. The studio delivers landscape design, interior architecture, custom curtain systems, exhibition design, green roofs, and large-scale urban masterplans for cultural, corporate, educational, and public-sector clients worldwide.
Is Inside Outside a public or private company?
Inside Outside is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inside Outside founded?
Inside Outside was founded in 1986. It employs 51 to 100 people.
Where is Inside Outside based?
Inside Outside is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Inside Outside make money?
One revenue line is on record: design Services.
Who are Inside Outside's main competitors?
Direct peers on record are OLIN, Piet Oudolf, Stoss Landscape Urbanism, SWA Group, James Corner Field Operations, Martha Schwartz Partners and West 8. Studio Drift is listed as an emerging player. Broad incumbents are Snøhetta and OMA.
Does Inside Outside have an API?
No public API is recorded for Inside Outside.