Inside Outside

What Inside Outside does

Inside Outside is an Amsterdam-based landscape design and interior architecture studio founded in 1986 by Petra Blaisse, operated by an international multi-disciplinary team of approximately 12 architects, interior and landscape architects, artists and designers. The studio creates site-specific, dynamic environments using soft, pliable and often living materials that introduce movement, acoustic control, light modulation, climate response and ever-changing spatial effects into both interior and exterior settings. Its offerings span core commission services — curtains, interiors, exhibitions, gardens, parks, public space design, green roofs and landscape master-plans — alongside a smaller product design line covering vinyl wallpapers, ceramic tiles, project carpets, cushions, plaids and glass bowls.

Revenue is generated through project-based professional services fees from direct client commissions, with a sales-led go-to-market motion targeting public institutions, corporations and government bodies. No pricing is publicly disclosed; engagements are quote-based and run from concept design through tender, construction and installation. The customer base is enterprise and includes marquee cultural institutions (Van Gogh Museum, Walker Art Center, MAXXI Rome, La Triennale di Milano, ETH Zurich), libraries (Seattle Public Library, Qatar National Library), corporate headquarters (Tencent Beijing, CCTV Beijing, Shenzhen Stock Exchange, Swarovski, Prada Epicentre, Axel Springer Media Campus, Mercedes Benz Museum), universities (Harvard, Cornell, University of Amsterdam), and government (Dutch Embassy in Germany).

The firm is privately held with no disclosed investors, parent entity, or funding rounds; it operates from a single Amsterdam studio and has been continuously active since 1986, with retrospectives at ETH Zurich and La Triennale di Milano in 2018, at MAXXI Rome in 2021, and a 2024 monograph 'Art Applied' consolidating its 1986-2023 portfolio. Its operating geographies span Europe, North America, Asia, the Middle East and Africa, with active project pipelines on multiple continents.

Name

Inside Outside

Legal name

Inside Outside

Website

https://insideoutside.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Inside Outside is an Amsterdam-based landscape design and interior architecture studio founded in 1986 by Petra Blaisse, creating dynamic, site-specific environments using soft and living materials for cultural institutions, corporate headquarters, universities, and government clients worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Design Services: Project-based fees for landscape design, interior architecture, and environmental installations. Includes advisory and consultancy services on architecture, acoustics, interior finishes, planting selections, landscape interventions and urban master planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Inside Outside is a landscape and interior architecture studio that designs dynamic, site-specific environments using soft, pliable, often living materials that create movement and ever-changing effects. The studio delivers landscape design, interior architecture, custom curtain systems, exhibition design, green roofs, and large-scale urban masterplans for cultural, corporate, educational, and public-sector clients worldwide.

Product overview

Inside Outside is a landscape design and interior architecture studio that creates dynamic, site-specific environments. The firm offers a unified service spanning design (curtains, interiors, exhibitions, gardens, parks, public space, green roofs, landscape master-plans), advisory services, consultancy, and product design. The product portfolio includes vinyl wallpapers, ceramic tiles, project carpets, cushions, plaids, and glass bowls. Their work emphasizes the use of soft, pliable, often living materials that create movement and ever-changing effects, employing sound, light, climate, and time as design tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Architecture & Urban Masterplanning

Quantifiable outcome

• Successfully delivered projects spanning public buildings, urban master plans, and private commissions across global markets

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• OMAcoreStrategic or Co-development Partner · 1 January 2011Collaborated with OMA (Office for Metropolitan Architecture) on the Caen masterplan project for landscape masterplan of the former industrial half-island in Caen, France.
• COBEcoreStrategic or Co-development PartnerCollaborated with COBE on Paper Island Copenhagen project - landscape design for the entire island including public and private roof gardens.
• TranssolarcoreStrategic or Co-development PartnerClimate engineering collaborator on Paper Island Copenhagen project for landscape design of the harbor island.
• Via TrafikcoreStrategic or Co-development PartnerTraffic and transportation planning collaborator on Paper Island Copenhagen masterplan.
• ARUPcoreTechnology or IntegrationEngineering collaborator on Riga Port City landscape development strategy for transformation of former harbour and waterfront.
• CPH City & Port DevelopmentcoreChannel Partner/ Reseller/ DistributorClient and development partner for Paper Island Copenhagen project, working with CØ P/S (Danica Ejendomsselskab, Unionkul Ejendomme, Nordkranen) and NCC.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• OLIN: Philadelphia-based landscape architecture, urban design, and planning studio. Comparable in delivering premium landscape architecture, masterplanning, and public realm commissions for cultural and institutional clients.
• Piet Oudolf: Dutch planting designer and garden/landscape studio based in the Netherlands. Comparable craft-based niche in garden and landscape design with strong international cultural-institution and public-park commissions, including High Line and Lurie Garden.
• Stoss Landscape Urbanism: Boston-based landscape architecture and urban design studio. Comparable in delivering award-winning public realm, waterfront, and urban regeneration projects in North America and globally.
• SWA Group: Long-established international landscape architecture, planning, and urban design firm. Comparable in scale of global flagship landscape and urban regeneration projects for cultural, governmental, and corporate clients.
• James Corner Field Operations: New York-based landscape architecture and urban design firm known for High Line and large-scale public realm projects. Directly comparable to Inside Outside in tackling global flagship urban regeneration, park, and waterfront commissions.
• Martha Schwartz Partners: Landscape architecture and art installation studio known for marrying art and landscape. Comparable to Inside Outside in treating landscape as a medium for dynamic, sensory, often installation-led environments.
• West 8: Rotterdam-based landscape architecture and urban design firm founded in 1987. Closely comparable to Inside Outside as a Dutch-rooted studio working at the intersection of landscape, urban masterplanning, and large-scale public commissions across Europe and globally.

Emerging players

• Studio Drift: Amsterdam-based contemporary design studio working at the intersection of art, technology, and nature. Comparable in crafting dynamic, sensory installations for cultural and public spaces, though with a more technology-driven aesthetic.

Broad incumbents

• Snøhetta: Norwegian-origin international architecture, landscape, and design firm with deep multidisciplinary bench. Comparable in working across architecture, interior, landscape, and product design for global cultural and public commissions.
• OMA: Rotterdam-based international architecture and urban planning firm. Comparable in scope of urban masterplans and cultural-institution commissions; Inside Outside has collaborated with OMA on Caen masterplan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inside-outside

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Outside