Insight Body and Mind

What Insight Body and Mind does

Insight Body and Mind Pty Ltd (ACN 640 267 894) is a privately held multidisciplinary wellness studio based in Aberfeldie, in Melbourne's Essendon area, operating for over 16 years under the ownership of Clinical and Forensic Psychologist Dr Elizabeth Terziovski. The business delivers an integrated portfolio of group fitness classes (reformer Pilates, mat Pilates, yoga, barre, hot yoga, hot mat Pilates, strength, cardio), allied health services (osteopathy, osteopath-led clinical Pilates), and psychological services (counselling, child and adolescent psychology, ADHD/ASD/cognitive/educational assessments) across two co-located sites on Buckley Street. It is registered with the Australian Health Practitioner Regulation Agency (AHPRA) for clinical staff, NDIS for self- and plan-managed participants, Medicare for Mental Health Care Plan rebates, WorkSafe Victoria, and the Transport Accident Commission (TAC).

Revenue is generated through a diversified mix of channels. Consumer pricing includes per-class fees ($35 single, with volume-discounted packs at $145 for 5, $280 for 10, $500 for 20), an unlimited weekly membership at $69/week with a 6-month minimum, 6-month and 12-month upfront all-access memberships ($1,300 and $2,300 respectively), and a new client intro offer of 5 classes for $55. Clinical services are priced per session: clinical Pilates 1:1 at $110 and 1:2 small group at $55, osteopathy at $110–$165, and psychology at $125 (provisional) to $280 (clinical psychologist) with Medicare rebates accepted. Additional revenue lines include corporate wellbeing workshops (B2B, sold direct), Telehealth psychology via Coreplus, studio hire (weekday $300/2hr to weekend $900/half day), Insight Academy 1:1 instructor training, gift vouchers ($50/$100/custom, 36-month validity), and retail merchandise (grip socks, water bottles, apparel, candles). Bookings are processed through the MindBody platform integrated with the proprietary Insight Body + Mind app, with a 5.0 Google rating and dual 2023 Australian Design Awards / WILD Design Awards silver recognition for the Biasol-designed interior.

Go-to-market spans direct-to-consumer retail (walk-in, online booking, app), a sales-led B2B2C motion via NDIS, Medicare, WorkSafe, and TAC referral pathways, and an enterprise field-sales motion for corporate workshops. Marketing relies on Instagram, Google Business Profile SEO, the MindBody marketplace, an email/SMS waitlist, word-of-mouth referrals, member discount partnerships with 12+ local businesses, and a private Facebook community for members. Customer segments include NDIS participants, children/adolescents, corporate clients, adults seeking mental health support, fitness and wellness seekers in Essendon/Aberfeldie, and adults seeking formal ADHD/ASD assessments.

Name

Insight Body and Mind

Legal name

Insight Body and Mind Pty Ltd

Website

https://insightbodyandmind.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Insight Body and Mind is a privately held, multidisciplinary wellness studio in Melbourne's Essendon/Aberfeldie area offering integrated Pilates, yoga, osteopathy, clinical Pilates, and psychology services to local consumers, NDIS participants, and corporate clients.

Ownership category

akta.pro rank

Product category

Wellness Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Corporate/Workplace Yoga & Pilates (HSADACAJ), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Group fitness classes
• Psychology counseling services
• Clinical pilates therapy
• Osteopathic healthcare
• Wellness studio services

Headquarters

HQ city

Aberfeldie

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Group Fitness Classes: Revenue from mat and reformer Pilates, yoga, barre, and specialty classes (hot yoga, hot mat pilates, strength, cardio). Sold as single classes, class packs (5, 10, 20), monthly bundles (8x or 12x), and introductory offers for new clients.
2. Psychology Services: Psychology consultations for individuals with fees ranging from $125 (provisional) to $280 (clinical psychologist). Revenue from Medicare rebated sessions, private pay, NDIS participants, and workcover/TAC claims. Sessions are 50 minutes each.
3. Clinical Pilates and Osteopathy: Individual 1:1 and small group 1:2 clinical Pilates sessions led by osteopath. Private sessions at $110, group sessions at $55. Osteopathy initial consultation $125, review $110, extended $165. Clinical Pilates starter pack at $345.
4. Studio Memberships: Weekly unlimited membership at $69/week with 6-month minimum contract. Also 6-month ($1300) and 12-month ($2300) upfront membership options. Includes exclusive member discounts at local businesses and access to private Facebook community.
5. Corporate Wellbeing Workshops: Customised corporate wellness workshops delivered by psychologists and instructors covering mental health, yoga, pilates, barre, and meditation. Flexible format from lunch-and-learn sessions (1-2 hours) to intensive workshops (4-6 hours).
6. Studio Hire: Award-winning studio spaces available for hire for photoshoots and events. Weekday 2-hour sessions at $300, weekend at $500. Half-day packages available at $550 (weekday) and $900 (weekend).
7. Instructor Training (Insight Academy): Personalised 1:1 instructor training program for aspiring Pilates instructors. Includes anatomy training, methodology coaching, class sequencing, cueing techniques, and practical teaching opportunities with mentorship.
8. Gift Vouchers: Digital gift vouchers available in $50, $100, or custom amounts. Redeemable for any studio services. Valid for 36 months from purchase.
9. Merchandise: Retail merchandise including grip socks, water bottles, sweat towels, clothing, and candles available at reception and online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Insight Body and Mind operates a multidisciplinary wellness studio in Aberfeldie, Melbourne offering group fitness classes (Reformer Pilates, Mat Pilates, Hot Yoga, Hot Mat Pilates, Barre, strength, cardio), clinical Pilates and osteopathy treatments, and psychology services (counselling, child/adolescent therapy, ADHD/ASD/cognitive/educational assessments). Services are delivered in-person at two Aberfeldie locations and via telehealth, with bookings managed through the MindBody platform and a proprietary app.

Product overview

Insight Body and Mind is a multidisciplinary wellness center offering a unified platform of body and mind services. The core offering comprises group fitness classes (Reformer Pilates, Mat Pilates, Yoga, Barre) and allied health services (Psychology, Osteopathy, Clinical Pilates). Psychology services include counselling, child/adolescent psychology, and psychological assessments (ADHD, ASD, cognitive, educational). The company also offers corporate wellbeing workshops, studio hire, instructor training (Insight Academy), and NDIS services. Memberships provide unlimited class access while individual services are available via booking. The business integrates with MindBody for bookings/payments, Medicare/NDIS for rebates, and provides Telehealth options for psychology services.

Differentiator

Problem solved

Functional benefit

Brands

• Insight Psychology: Psychology and counselling services including assessments for ADHD, ASD, cognitive and educational evaluations
• Insight Academy

Products and services

• Group Fitness Classes (Pilates, Yoga, Barre) Boutique group classes including Reformer Pilates (Foundations, Flow, Cardio, Stretch), Mat Pilates (Hot Mat Pilates, Strength, Booty + Abs), Yoga (Hot Yoga, Restore), and Barre, with intensity levels from 1 to 5 for beginners to advanced practitioners. Sold as single classes, class packs, monthly bundles, or memberships.
• Clinical Pilates Osteopath-led private 1:1 and semi-private 1:2 Clinical Pilates sessions for injury recovery, post-operative rehabilitation, chronic pain management, and personalised movement therapy, delivered at the 355 Buckley Street clinic with specialised equipment. NDIS-registered.
• Psychology Services Evidence-based psychological treatment and assessment for children, adolescents, and adults including therapy for anxiety, depression, trauma, ADHD, ASD, and relationship issues. Available in-person at Aberfeldie and via telehealth, with Medicare rebates (Mental Health Care Plan), NDIS support, and WorkSafe/TAC acceptance.
• Psychological and Educational Assessments Comprehensive formal assessments for ADHD (adult, child, adolescent), Autism Spectrum Disorder (ASD), cognitive functioning, and educational/achievement difficulties, with diagnostic reports suitable for school funding applications and workplace accommodations.
• Child and Adolescent Psychology Specialised psychological support for children (from age 6) and adolescents including therapy for anxiety, depression, ADHD, behavioural issues, and developmental challenges, plus ADHD and ASD assessments.
• Osteopathy Services Holistic osteopathic care including manual therapy, exercise programs, and clinical Pilates integration. Treats sports injuries, joint conditions, women's health, and hypermobility, delivered at the 355 Buckley Street clinic. NDIS-registered and accepts private health insurance rebates.
• Corporate Wellbeing Workshops Evidence-based corporate wellness workshops delivered by psychologists and instructors covering mental health, stress management, resilience, yoga, Pilates, and meditation. Available online or in-person at South Melbourne or Aberfeldie, with flexible 1-2 hour lunch-and-learn to 4-6 hour intensive formats.
• Studio Hire Hourly and half-day hire of the award-winning Aberfeldie studio (Silver, Australian Design Awards and WILD Design Awards 2023) for photoshoots and events. Includes 10 Balanced Body Allegro 2 Reformers, the infrared-heated mat studio, props, and balcony access. Weekday and weekend rates apply.
• Insight Academy (Instructor Training) Personalised 1:1 instructor training program for aspiring Pilates instructors. Covers anatomy, Pilates methodology, class sequencing, cueing techniques, and hands-on teaching opportunities with real-time mentorship from the Head Trainer.
• NDIS Services NDIS-registered therapeutic supports for Self-Managed and Plan-Managed participants including psychology, osteopathy, and clinical Pilates. Supports capacity building and daily activities through evidence-based interventions.
• Studio Merchandise Retail merchandise including grip socks, water bottles, sweat towels, clothing, and candles sold at reception and through the online store.

Quantifiable outcome

• Full movement restored after 6 months of neck tension following few physiotherapy sessions
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• MindBodycoreTechnology or IntegrationMindBody provides the online booking platform and payment processing system for class scheduling, membership management, and point-of-sale transactions. Customers book classes through MindBody website, MindBody app, or Insight's proprietary app which connects to MindBody backend.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bounce Health Group: Multidisciplinary Australian allied health practice combining physiotherapy, clinical Pilates, and wellness services. Comparable to Insight in bundling hands-on allied health with movement-based therapy under one brand.
• KX Pilates: Australia's largest reformer Pilates franchise offering small-group reformer classes in a boutique format. Closely comparable target market (predominantly women 25-55), class pricing model, and studio experience, although at significantly greater scale.
• Kieser Australia: Australian clinical strength-training provider combining physiotherapy and exercise physiology with strength equipment. Comparable to Insight's allied-health-plus-exercise multidisciplinary model, particularly the clinical/osteopathy arm.
• Upstate Studios: Melbourne boutique fitness studio offering reformer Pilates, mat Pilates, barre, and yoga in a similar boutique, design-led environment. Direct competitor in the Melbourne boutique fitness micro-market.
• Back in Motion Physiotherapy: Australian physiotherapy network that integrates clinical Pilates and rehabilitation services. Closely comparable to Insight's osteopathy and clinical Pilates offering on patient type and allied-health-plus-exercise positioning.
• Studio Pilates International: Australian reformer Pilates franchise delivering 50-minute small-group reformer classes. Directly comparable on format, customer segment, and pricing structure to Insight's group reformer studio offering.
• Body Pilates: Boutique Pilates studios in Australia offering reformer and mat classes in small-group formats. Closely comparable to Insight's reformer studio on class format, equipment (Balanced Body reformers), and target demographic.
• Humming Puppy Yoga: Melbourne-based boutique yoga studio with premium positioning, architect-designed space, and membership-based classes. Comparable to Insight's boutique Yoga/Hot Yoga offering in both geography and premium-market positioning.

Broad incumbents

• Fernwood Fitness: Australian women's-only fitness chain offering group classes, Pilates, and strength training with memberships. Comparable to Insight on target demographic and subscription fitness model, though at a broader-scale value positioning.
• F45 Training: Global functional fitness franchise with strong Melbourne presence. Targets a similar boutique fitness consumer but with a broader cardio/strength focus rather than Pilates/yoga specialisation; competes for the same discretionary wellness dollar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1067387115091689
• LinkedInlinkedin.com/company/insight-body-and-mind

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Body and Mind