In Stitches Inc

What In Stitches Inc does

In Stitches Inc operates a promotional products business under the Insignia Promotions brand, headquartered at 135 Easy Shopping Place in Elkhart, Indiana, with approximately 50 employees. The company functions as a one-stop shop for customized apparel, awards, engraved accessories, and advertising specialty items, combining in-house decoration capabilities with a broad third-party supplier network that gives it access to over 3,000 vendors and more than 650,000 stock products.

The core technical asset is a physical decoration operation: on-site computerized embroidery, on-site engraving, heat seal transfer application, and in-house patch sewing. These machines drive both the company's own product output and its value-added service for blank goods sourced from suppliers such as Sanmar (Port Authority, Sport-Tek, NIKE Golf, OGIO, Eddie Bauer, Corner Stone), AlphaBroder (UltraClub, adidas Golf, Champion, Van Heusen, Dickies, Team 365, and others), Gold Bond (drinkware and accessories), Airflyte (engravable awards), and Augusta Sportswear (varsity letter jackets). Beyond decoration, the company sells ad specialty items (pens, drinkware, gadgets, golf accessories) through these supplier relationships.

The go-to-market is direct-to-consumer with a horizontal segmentation approach. Customers reach the business through a single retail storefront in Elkhart, inbound phone sales at (574) 294-2121, an online contact form, and online catalog links hosted on supplier storefronts (companycasuals.com and imprintablefashion.com). The primary customer segment is small to medium businesses seeking promotional and branding merchandise; secondary segments include local high schools purchasing varsity letter jackets with in-house patch sewing, and corporate clients ordering awards and bulk branded apparel. Revenue is generated one-time on a pay-as-you-go, unit-priced basis with low minimums on most products and no minimums on select items, the lowest price points starting at $195 for wool/leather quilt-lined varsity jackets. Products ship nationwide from the Elkhart location, though the company's commercial gravity remains local and regional.

Name

In Stitches Inc

Legal name

Insignia Promotions

Website

https://insigniapromos.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

In Stitches Inc, operating as Insignia Promotions, is a 50-person promotional products distributor in Elkhart, Indiana, providing customized apparel, awards, and engraved accessories via in-house embroidery, engraving, and heat seal transfer capabilities, serving SMBs, local high schools, and corporate clients nationwide.

Ownership category

akta.pro rank

Product category

Promotional Products and Custom Apparel Decoration Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Apparel Accessories and Other Apparel Manufacturing (31599), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Coating, Engraving & Allied Services (3470), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYHSACANAC

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts)

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

Keywords

• Promotional products
• Custom embroidery services
• Engraving services
• Heat seal transfer
• Advertising specialties

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Products Sales: Sale of customized promotional products including apparel, awards, engraved accessories, and advertising specialties. Products are sold directly to end customers with various customization options including embroidery, engraving, and screen printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

In Stitches Inc (DBA Insignia Promotions) provides on-site computerized embroidery, engraving, and heat seal transfer applications applied to apparel, awards, and advertising specialty items. The company augments these in-house decoration services with a catalog of more than 650,000 promotional products sourced from 3,000+ suppliers, supporting orders with low minimums and direct nationwide shipping.

Product overview

Insignia Promotions is a promotional products company offering a one-stop shop for customized apparel, awards, and advertising specialty items. Their core offerings include on-site computerized embroidery, engraving, and heat seal transfer applications. They provide personalized and engraved accessories, screen printed transfers, awards and recognition items, and advertising specialties. The company sources products through partnerships with major suppliers like Sanmar (Port Authority, Sport-Tek, NIKE GOLF, OGIO, Eddie Bauer, Corner Stone), AlphaBroder (UltraClub, Champion, Van Heusen, Dickies, and others), Gold Bond (pens, drinkware, business accessories), and Airflyte (engravable awards and gifts). They also offer high school varsity letter jackets with in-house patch sewing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Computerized Embroidery Services On-site computerized embroidery applied to apparel, awards, and promotional items for businesses, schools, and individual customers.
• Engraving Services Computerized engraving services applied to awards, plaques, and promotional items for businesses, schools, and individuals.
• Heat Seal Transfer Applications On-site heat seal transfer application services for decorating apparel, accessories, and promotional merchandise.
• Ad Specialty Items (Promotional Products Catalog) Catalog of 650,000+ advertising specialty items sourced from 3,000+ suppliers, including no-minimum items, available to businesses and consumers via phone, in-person, and online ordering with nationwide shipping.
• High School Letter Jackets Custom high school letter jackets with in-house chenille patch sewing and apparel decoration, sold to high schools and individual students/parents.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SanmarcoreOthersMajor supplier featuring brands including Port Authority, Sport-Tek, NIKE GOLF, OGIO, Eddie Bauer, and Corner Stone. Provides apparel products for embroidery and customization.
• AlphaBrodercoreOthersKey supplier featuring brands including UltraClub, adidas Golf, Champion, Dri-Duck, Van Heusen, Badger, A4, Weatherproof, NORTH END, DEVON & JONES, HARRITON, Team 365, Russell, Dickies, and Tie Dies. Provides wide range of apparel products.
• Gold BondminorOthersSupplier of pens, pencils, drinkware, business accessories, cool gadgets, measuring instruments, and golf accessories.
• AirflyteminorOthersSupplier of engravable awards and gift favorites including plaques, clocks, pens, acrylics, desk nameplates, gavels, and trophies.
• Augusta SportswearminorOthersSupplier of high school varsity letter jackets including standard school-specific jackets for local area high schools.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 4imprint: One of the largest North American promotional products distributors offering custom apparel, engraved awards, and ad specialties via online catalog — directly comparable one-stop-shop model to Insignia Promotions.
• National Pen: Promotional products company specializing in custom printed/personalized items including pens, drinkware, and apparel — comparable customized ad specialty model.
• Halo Branded Solutions: Large promotional products distributor providing decorated apparel, awards, and branded merchandise to businesses nationwide — comparable distribution model and customer base.
• Bags & Bows: Promotional products and packaging distributor offering personalized gifts and custom merchandise — comparable ad specialty and gift personalization offerings.
• Crestline Promotional Products: Mid-to-large promotional products company offering custom apparel, awards, and engraving services — comparable decoration capabilities and SMB-to-enterprise customer mix.
• Edmundson's Awards: Mid-market promotional products and awards company offering engraving, plaques, trophies, and custom recognition items — comparable engraving and awards specialization.
• Hub Pen Company: Promotional pen and writing instrument specialist — comparable ad specialty and personalized gift offerings targeting SMB and corporate buyers.

Emerging players

• Custom Ink: Online-focused custom apparel and promotional products platform with strong digital UX — comparable embroidery/screen printing services but with more advanced direct-to-consumer technology than Insignia's phone/web catalog model.

Others

• SanMar Corporation: Wholesale apparel supplier and core Insignia partner — comparable as the upstream source of blank apparel that Insignia decorates; defines the product catalog available to distributors like Insignia.
• AlphaBroder: Major wholesale apparel and promotional product supplier and Insignia partner — comparable as the upstream blank apparel supply chain that enables Insignia's embroidery and customization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/in-stitches-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Stitches Inc