INSMA - Indian Sport Management Association

What INSMA - Indian Sport Management Association does

INSMA (Indian Sport Management Association) is a Section 8 non-profit company registered under the Companies Act 2013 and headquartered in Kolkata, India, founded in October 2023. It functions as the self-described recognised national professional body for sport management in India, serving academics, educators, students, institutional members, and corporate entities in the sport sector. Its core purpose is to bridge academia and industry through professional development, scholarship, and networking in a discipline that the organisation characterises as fragmented within India.

INSMA's core offerings consist of four membership tiers (Student at INR 999, Individual at INR 1,999, Institutional and Corporate at INR 49,999 per year), the annual Indian Sport Management Conference, the peer-reviewed Sport Performance and Management Review (SPMR) journal, four award programmes (Best Researcher, Best Educator, University of the Year, ChangeMaker in Sport), student services, and a portfolio of research publications including annual reviews of India's football economy. The organisation operates without proprietary technology products, relying on a website platform with Razorpay-integrated self-serve membership and a Google Forms-based manuscript submission system. Revenue is generated through subscription membership fees, conference registration, journal open-access fees (INR 2,500 per accepted article), and ancillary event-related income, with all sales designated as final under a no-refund policy.

The organisation's go-to-market is event-driven and community-led: annual conferences serve as the primary acquisition channel, while working groups, standing committees, and a student committee sustain member engagement and retention. International credibility is sought through partnerships with Leeds Beckett University's Carnegie School of Sport, the UNESCO Chair on Governance and Social Responsibility in Sport, and listed affiliations with AASM, WASM, EASM, and NASSM. Operations are run by a small team of approximately seven employees supported by a volunteer governing board that underwent a July 2025 restructure creating a dedicated CEO role and rebalancing executive responsibilities.

Name

INSMA - Indian Sport Management Association

Legal name

INSMA Sport Managers' Association

Website

https://insma.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

INSMA is a Kolkata-based, Section 8 non-profit professional association founded in 2023 that serves as India's recognised body for sport management academics, students, institutions, and corporate members via tiered membership, annual conferences, the SPMR journal, and award programmes.

Ownership category

akta.pro rank

Product category

Sport Management Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sport management association
• Professional membership services
• Sports academic publishing
• Sport industry conferences
• Peer-reviewed sports journal

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: INSMA generates revenue through annual membership fees from different member categories: Individual/Founder Members (INR 1999), Institutional Members (INR 49999), Corporate Members (INR 49999), and Student Members (INR 999 with 50% discount). Membership runs from January 1 to December 31 of each year.
2. Journal Publication Fees: The Sport Performance and Management Review (SPMR) journal charges Open Access fees of INR 2500 upon article acceptance. Ethical approval from INSMA incurs a non-refundable fee of INR 1000 which counts towards Open Access fees upon acceptance.
3. Conference Registration: INSMA generates revenue through conference registration fees for the annual Indian Sport Management Conference. Members receive discounts on conference registration fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

INSMA is a non-profit professional association that delivers sport-management focused memberships (Student, Individual, Institutional, Corporate), an annual Indian Sport Management Conference, the peer-reviewed SPMR journal, recognition awards, and research publications such as the annual Football Economy review. Its offering is built around building a sport-management community of practice spanning students, educators, researchers, and industry professionals across India.

Product overview

INSMA is a professional association for sport management in India, not a technology product company. It operates as a membership-based organization providing professional development, academic research, and industry networking services. The core offerings include: membership programs with four tiers (individual, institutional, corporate, student), annual Indian Sport Management Conferences (INSMA 2024 and 2025), the peer-reviewed Sport Performance and Management Review (SPMR) journal, four award programs (Best Researcher Award, Best Educator Award, University of the Year, ChangeMaker in Sport Award), student services including mentorship and networking, and board membership opportunities. INSMA also publishes research reports on India's sports ecosystem including the annual Fault Lines review of Indian football economy.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Performance and Management Review (SPMR): Peer-reviewed journal published annually by INSMA covering sport management and sport psychology research in India, South Asia, Southeast Asia and globally.

Products and services

• INSMA Membership

Quantifiable outcome

• Multiple annual research publications including Annual Review of India's Football Economy 2026, India at the Starting Line for Vision 2036, and Annual Review of Competitive Balance in Indian Sports 2023-24

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and minor.

• Leeds Beckett University (Carnegie School of Sport)flagshipStrategic or Co-development Partner · 11 November 2025Strategic partnership for Indian Sport Management Conference 2025 with Leeds Beckett University serving as 'International Knowledge Partner – United Kingdom'. Collaboration includes joint publication of up to two white papers with Indian industry partners, student paper presentations, research collaborations, recruitment webinars, and student membership opportunities until March 2027. Leeds Beckett University's Carnegie School of Sport is ranked among top 100 universities globally for sports-related subjects in QS World University Rankings.
• UNESCO Chair on Governance and Social Responsibility in SportflagshipStrategic or Co-development PartnerCollaboration with UNESCO Chair established in 2013 by Dr. Christos Anagnostopoulos, operating under joint leadership between UCLan Cyprus and Hamad Bin Khalifa University. INSMA collaborates on multiple research projects and Dr. Anagnostopoulos delivered keynote at Indian Sport Management Conference 2024. Primary objective is promoting research, training, public dialogue, and international cooperation on sport governance and CSR.
• KiteTalksminorGTM or Marketing PartnerPartner organisation listed on INSMA website. KiteTalks is a partner organisation providing marketing or promotional collaboration.
• PlayknoxminorGTM or Marketing PartnerPartner organisation listed on INSMA website. Playknox collaboration details not specified.
• DiscoveryminorGTM or Marketing PartnerPartner organisation listed on INSMA website. Nature of partnership collaboration unspecified.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/in-sma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSMA - Indian Sport Management Association