INSTEA Creative Tea & Coffee Bar
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
INSTEA Creative Tea & Coffee Bar firmographics
Firmographics- Name
- INSTEA Creative Tea & Coffee Bar
- Legal name
- Fair Go Casino
- Website
- https://insteacoffeebar.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
INSTEA Creative Tea & Coffee Bar industry classification
Industry- Product category
- Online Casino Gaming
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industry
- Live Dealer Online Casinos (MPAEABAB)
Keywords
INSTEA Creative Tea & Coffee Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Casino Gaming (House Edge): Fair Go Casino operates as an online gambling platform where players deposit funds to play casino games (pokies, table games, specialty games). The casino generates revenue through the mathematical house edge embedded in its RTG games — a percentage of all wagers is retained by the house over time. This is the primary revenue stream.
- Affiliate Revenue: The Deckmedia Affiliates program pays commission to marketing partners (affiliates) who refer new depositing players. Commissions are calculated as a percentage of Net Gaming Revenue generated by referred players (RevShare model, 25-45% tiered).
- Bonus Wagering Requirements: While not a direct revenue stream, wagering requirements on bonuses (e.g., 60x on no-deposit bonuses) ensure most bonus credits are wagered multiple times before withdrawal, generating house revenue from playthrough.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
INSTEA Creative Tea & Coffee Bar product offering
Product offeringCore offering
Fair Go Casino operates an online casino platform that delivers Real Time Gaming (RTG) casino games — pokies, table games, video poker, specialty games, and live dealer games — to Australian players via a browser-based web and mobile platform. The platform is operated by Deckmedia N.V. under a Curacao eGaming license and is funded through player deposits with AUD and cryptocurrency support. Revenue is generated via the house edge on wagers, supplemented by a tiered affiliate program.
Product overview
Fair Go Casino is an online casino platform targeted at Australian players, operated by Deckmedia N.V. and launched in 2017. The platform is built exclusively on Real Time Gaming (RTG) software, offering a focused portfolio of 200+ casino games including video pokies (150+), classic 3-reel slots (25+), progressive jackpot games (10+), table games (blackjack variants, roulette variants), video poker (15 variants), specialty games (7), and scratch cards (3). The platform has recently added a Live Dealer section featuring third-party powered games. The core offering is supplemented by a mobile HTML5 platform, a Koala Diary weekly bonus system, a VIP loyalty program with comp point redemption, and a Deckmedia-run affiliate program. The platform emphasizes Australian-specific features including AUD currency support, local payment methods (Neosurf), and 24/7 customer support.
Differentiator
Problem solved
Functional benefit
Brands
- Koala Diary: A weekly promotional feature starring Kev the Koala that offers secret no-deposit bonus codes to active players every Tuesday.
Products and services
- Fair Go Casino Online Gaming Platform Online casino platform operated by Deckmedia N.V. under a Curacao eGaming license, delivering Real Time Gaming (RTG) casino games — pokies, table games, video poker, specialty games, and progressive jackpots — to Australian players via a browser-based desktop and mobile interface with AUD currency support.
- Fair Go Casino Affiliate Program (Deckmedia Affiliates) Revenue-sharing affiliate marketing program that recruits third-party webmasters and casino review sites to refer depositing players to Fair Go Casino, paying 25–45% of referred players' Net Gaming Revenue with no negative carryover.
Quantifiable outcome
- 4.2/5 Trustpilot score with 72% positive reviews from 227 Australian players (March 2025)
- +2 more outcomes
Companies that use INSTEA Creative Tea & Coffee Bar
Customer profileSegments1 record
Ideal customer profiles2 records
INSTEA Creative Tea & Coffee Bar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
INSTEA Creative Tea & Coffee Bar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Deckmedia N.V. (Parent Company)coreDeckmedia N.V. is the parent company and operator of Fair Go Casino. It provides financial backing, technical infrastructure, compliance oversight, customer support operations, and access to the Deckmedia Affiliates partner network. Deckmedia N.V. manages all aspects of casino operations including licensing, payments, and platform stability.
- Real Time Gaming (RTG)coreReal Time Gaming is the exclusive software provider powering Fair Go Casino's entire game library. RTG provides all pokies, table games, video poker, and specialty games. The exclusive partnership gives Fair Go complete control over game aesthetics. RTG's progressive jackpot network (including Aztec's Millions) is shared across RTG-powered casinos. RTG software is audited regularly by independent third parties for RNG fairness.
- Deckmedia AffiliatescoreDeckmedia Affiliates is the official affiliate and marketing program for Fair Go Casino and other Deckmedia N.V. brands. It recruits third-party webmasters and casino review sites to drive player acquisition. Affiliates earn 25-45% RevShare on referred players' net gaming revenue, with CPA options available. The program provides banners, tracking links, and real-time dashboards to partners.
- Curacao eGaming (Licensing Authority)coreCuracao eGaming is the regulatory body that issues Fair Go Casino's eGaming license under the Government of Curacao. The license mandates fair gaming practices (certified RNG), data protection standards, anti-money laundering compliance, responsible gambling tools, and financial security requirements. Fair Go Casino is required to undergo routine platform audits, payment gateway reviews, and security certificate renewals to maintain the license.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
INSTEA Creative Tea & Coffee Bar competitors and assessment
Company assessmentDirect peers
- PlayCroco Casino: Australian-focused RTG-powered online casino offering pokies, table games, and similar no-deposit bonus-driven acquisition. Targets the same Australian player segment with comparable AUD-native payment stack and bonus mechanics.
- Slots Capital: Another Deckmedia N.V. sister brand running RTG games under similar Curacao license. Comparable product stack and affiliate-driven acquisition model, though broader international targeting rather than Australia-only.
- Ignition Casino: RTG-powered online casino with pokies, table games, and crypto cashier. Comparable game library mechanics and bonus-driven acquisition targeting an English-speaking audience.
- True Blue Casino: Australian-themed RTG online casino targeting AU players with similar pokies-heavy library, AUD currency, and bonus-driven GTM. Operates as a near-twin to Fair Go in product, market, and provider stack.
- Ripper Casino: Australian-themed RTG-powered online casino with pokies, table games, and AUD-native cashier. Directly competes for the same Australian bonus-seeking player demographic.
- Joe Fortune Casino: Australian-focused online casino offering pokies, table games, and crypto payments. Targets the same AU consumer segment with comparable AUD-native experience and similar promotional cadence.
- Uptown Pokies: Sister Deckmedia N.V. brand running the same RTG platform and Deckmedia Affiliates network. Operates as a directly comparable RTG casino targeting Australian pokies players with shared back-office infrastructure.
- PlayAmo Casino: Multi-provider online casino accepting Australian players with AUD support, crypto payments, and similar bonus/wagering mechanics. Overlaps on AU market and product category.
- Woo Casino: Multi-provider online casino with Australian player access, AUD support, and a comparable pokies/table game portfolio with similar promotional structure and crypto deposits.
Broad incumbents
- Jackpot City Casino: Long-established multi-jurisdictional online casino (MGA-licensed) with broader game library and integrated sportsbook. Serves Australian players but as a wider-portfolio incumbent rather than a niche specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
INSTEA Creative Tea & Coffee Bar social profiles
Digital presenceINSTEA Creative Tea & Coffee Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSTEA Creative Tea & Coffee Bar leadership team
Management profileNumber of profiles
INSTEA Creative Tea & Coffee Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSTEA Creative Tea & Coffee Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSTEA Creative Tea & Coffee Bar
What does INSTEA Creative Tea & Coffee Bar do?
Fair Go Casino operates an online casino platform that delivers Real Time Gaming (RTG) casino games — pokies, table games, video poker, specialty games, and live dealer games — to Australian players via a browser-based web and mobile platform. The platform is operated by Deckmedia N.V. under a Curacao eGaming license and is funded through player deposits with AUD and cryptocurrency support. Revenue is generated via the house edge on wagers, supplemented by a tiered affiliate program.
Is INSTEA Creative Tea & Coffee Bar a public or private company?
INSTEA Creative Tea & Coffee Bar is a private company. It is classified as corporate owned and is currently operating.
When was INSTEA Creative Tea & Coffee Bar founded?
INSTEA Creative Tea & Coffee Bar was founded in 2017. It employs 11 to 50 people.
How does INSTEA Creative Tea & Coffee Bar make money?
Three revenue lines are on record. Casino Gaming (House Edge) is the primary driver. The others are affiliate Revenue and bonus Wagering Requirements.
Who are INSTEA Creative Tea & Coffee Bar's main competitors?
Direct peers on record are PlayCroco Casino, Slots Capital, Ignition Casino, True Blue Casino, Ripper Casino, Joe Fortune Casino, Uptown Pokies, PlayAmo Casino and Woo Casino. Jackpot City Casino is listed as a broad incumbent.
Does INSTEA Creative Tea & Coffee Bar have an API?
No public API is recorded for INSTEA Creative Tea & Coffee Bar.
What industry is INSTEA Creative Tea & Coffee Bar in?
INSTEA Creative Tea & Coffee Bar's product category is Online Casino Gaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEABAB, Live Dealer Online Casinos. Its NAICS code is 7132 and its SIC code is 7900.