Instituto Assaí

What Instituto Assaí does

Instituto Assaí is a private Brazilian corporate foundation (Instituto de Investimento Social) created by Assaí Atacadista (B3: ASAI3), the Brazilian wholesale retailer, to serve as the parent's exclusive social investment vehicle. Founded in 2023 and headquartered in São Paulo, the institute operates a portfolio of social programs organized into four pillars: entrepreneurship (Academia Assaí training platform and Prêmio Academia Assaí prize competition), food security (Alimento a Gente Compartilha, Cozinhas Solidárias, Destino Certo, Assistência em Emergências, Educação Alimentar e Nutricional, Mais Escolha), sports and citizenship (Fortalecimento Institucional and the REMS network), and institutional projects (Agasalho a Gente Compartilha and Voluntariado Corporativo). Across the 2023-2025 first triennium, the platform served 578,000 recurring users, issued over 61,000 certificates, supported 6,000+ entrepreneurs financially with R$5.1 million+ in prizes, and donated 6.4 million meals to families in social and food vulnerability in 2025 alone.

Name

Instituto Assaí

Legal name

Instituto Assaí

Website

https://institutoassai.org.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Assaí is the Brazilian corporate foundation of Assaí Atacadista (B3: ASAI3) running free entrepreneurship training, food security, and sports/citizenship programs, serving food entrepreneurs, vulnerable families, and civil society organizations across Brazil.

Ownership category

akta.pro rank

Product category

Social Investment / Nonprofit Foundation Services

NAICS

Grantmaking and Giving Services (81321), Community Food Services (624210)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

akta.pro secondary industries

Scholarship, Financial Aid & FAFSA Support (EDAMAKAF), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Social investment programs
• Entrepreneurship training
• Food security programs
• Nonprofit foundation
• Community development

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Social Investment (Non-Commercial): Instituto Assaí is a non-profit social investment institute funded by Assaí Atacadista. It does not generate commercial revenue but distributes funds through social programs including entrepreneurship support, food security initiatives, and sports/citizenship programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Instituto Assaí is a corporate foundation that operates as the social investment arm of Assaí Atacadista, delivering free entrepreneurship training to food sector small businesses (Academia Assaí platform and Prêmio Academia Assaí award), food security programs (food donations, community kitchens, emergency assistance), and sports/citizenship programs supporting civil society organizations across Brazil. All programs are provided at no cost to beneficiaries and funded by Assaí Atacadista.

Product overview

Instituto Assaí is a social investment institute (Instituto de Investimento Social) responsible for the social investment of Assaí Atacadista. It operates as a portfolio of social programs organized into four main pillars: (1) Entrepreneurism - through Academia Assaí (training platform) and Prêmio Academia Assaí (award program); (2) Food Security - including Alimento a Gente Compartilha, Cozinhas Solidárias, Destino Certo, Assistência em Emergências, Educação Alimentar e Nutricional, and Mais Escolha; (3) Sports and Citizenship - through Fortalecimento Institucional and support for the REMS network; and (4) Institutional Projects - including Agasalho a Gente Compartilha and Voluntariado Corporativo. The institute functions as a grants and program management organization rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Academia Assaí: Free training platform for entrepreneurs in the food sector, offering courses in business management with over 578,000 recurring users and more than 61,000 certificates issued in the 2023-2025 triennium.
• Prêmio Academia Assaí

Products and services

• Academia Assaí Free online training and capacity-building platform providing entrepreneurship education, business management courses, certifications, and resources for small food business development, with 578,000+ recurring users and 61,000+ certificates issued.
• Prêmio Academia Assaí National award program that recognizes and provides financial support to small food entrepreneurs, with prizes up to R$30,000, supporting over 6,000 entrepreneurs during the 2023-2025 triennium.
• Alimento a Gente Compartilha Food donation program that mobilizes and donates food to families and institutions in situations of social vulnerability.
• Cozinhas Solidárias Program that supports community kitchens to prepare and distribute meals to people in social vulnerability.
• Destino Certo Program that redirects food that would be wasted to social institutions and families in need.
• Assistência em Emergências Emergency assistance program for rapid response to communities affected by disasters or critical situations.
• Educação Alimentar e Nutricional Food and nutrition education program to promote healthy eating habits in vulnerable communities.
• Mais Escolha Program that provides food assistance and support to families in situations of social vulnerability.
• Esporte e Cidadania - Fortalecimento Institucional Project that trains and provides financial resources to civil society organizations that use sports as a means to promote citizenship.
• Agasalho a Gente Compartilha Winter clothing donation campaign that collects and distributes warm clothing to people in vulnerability through 300+ Assaí stores.
• Voluntariado Corporativo Corporate volunteering program that mobilizes employees to participate in social actions in communities, with 100 volunteers mobilized in 2025.

Quantifiable outcome

• 578,000+ users trained on Academia Assaí platform (2023-2025)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• REMS (Rede Esporte pela Mudança Social)coreStrategic or Co-development PartnerThe Rede Esporte pela Mudança Social brings together organizations that use sports as a factor for human development, promoting initiatives to mobilize people, institutions, and government for knowledge generation and扩大社会影响.
• Aliança EmpreendedoracoreStrategic or Co-development PartnerPartner in the Academia Assaí Program for entrepreneurship. Provides advocacy support and contributes with insights from experience and contact with entrepreneurs, leveraging the company's capillarity across Brazil.
• Projeto ViamarcoreStrategic or Co-development PartnerSocial organization benefiting from the Esporte e Cidadania program. Received training that enabled organizational strengthening, revenue diversification, and improved relationships with public and private institutions.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Instituto Natura: Corporate social institute of Natura cosmetics, focused on entrepreneurship and social development in Brazil. Comparable structure as a corporate-affiliated social institute running entrepreneurship and citizenship programs with measurable impact targets.
• Instituto Unimed: Corporate institute of Unimed healthcare cooperative, running health and social programs nationwide. Comparable as a Brazilian corporate-affiliated institute operating multiple social program pillars with a regional/cooperative distribution backbone.
• Fundação Itaú Social: Social foundation of Itaú Unibanco focused on education and social development. Highly comparable as a major Brazilian bank-affiliated foundation running grantmaking and education programs for vulnerable populations.
• Fundação Grupo Boticário: Corporate foundation of Grupo Boticário focused on environmental and social impact. Comparable as a Brazilian corporate foundation distributing grants and operating programs in social development, with similar scale and parent-funding model.
• Fundação Bradesco: Corporate foundation of Bradesco bank operating free schools and education programs nationwide. Comparable as a Brazilian corporate foundation delivering free education and social programs funded by a single strategic parent.
• Fundação Banco do Brasil: Social foundation of Banco do Brasil focused on technology for social development and food security. Comparable as a major Brazilian bank-affiliated foundation operating structured grantmaking and food security programs nationally.
• Fundação Lemann: Brazil's largest independent education-focused philanthropy, running large-scale education and talent programs. Directly comparable to Instituto Assaí as a major Brazilian grantmaker/foundation funding education and social development initiatives at scale.
• Instituto C&A: Social institute of C&A retail in Brazil, focused on education and employability for vulnerable youth. Comparable as a retail-affiliated foundation running training and social programs for low-income populations.

Emerging players

• Fundação Arymax: Brazilian family foundation focused on education and social investment. Comparable as a Brazilian grantmaking foundation running education and citizenship programs, though smaller and family-funded rather than corporate-funded.
• Instituto Vedacit: Corporate institute of construction materials company Vedacit, focused on housing and social development. Comparable as a smaller Brazilian corporate social institute with a narrower program portfolio but similar parent-funded operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/institutoassai
• YouTubeyoutube.com/watch?v=Ganq-994Jvc
• Facebookfacebook.com/institutoassai
• Instagraminstagram.com/institutoassai
• LinkedInlinkedin.com/company/institutoassai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Assaí