Instituto Cancao Nova

What Instituto Cancao Nova does

Instituto Canção Nova is a private Catholic K-12 educational institution headquartered on a single campus in Cachoeira Paulista, São Paulo, Brazil. Founded on February 6, 2001 by monsenhor Jonas Abib under the Fundação João Paulo II (the parent Canção Nova Catholic foundation), it operates under the Salesian educational system grounded in Dom Bosco's Preventive System of "Reason, Religion, and Love." The school offers Educação Infantil (early childhood), Ensino Fundamental I and II (elementary and middle school), Ensino Médio (high school), and a Technical Course in Radio and TV, along with extracurricular programs in rhythmic gymnastics, music, sports, psychomotricity, and a school psychology/psychopedagogy center, plus Catholic pastoral services including catechesis and sacraments preparation.

The institution's customer base is families in the Vale do Paraíba region of São Paulo state seeking faith-based education. Revenue is generated through recurring annual tuition fees, partially offset by the Bolsa Filantrópica charitable scholarship program administered through the school's Social Services department. Go-to-market is community-led: enrollment flows through direct on-campus application and scholarships, with top-of-funnel awareness effectively inherited from the parent Canção Nova media ecosystem (TV, radio, web portal, social media).

The underlying technology footprint is modest and commodity-based: a WordPress CMS for public web content and the RM platform (rmportal.fcn.edu.br) powering the student and teacher academic portals. There are no proprietary technology products, no app, and no disclosed AI capabilities. Strategic positioning rests almost entirely on the Canção Nova brand and the integrated Catholic community ecosystem, rather than on technology or product differentiation.

Name

Instituto Cancao Nova

Legal name

Instituto Canção Nova

Website

https://instituto.cancaonova.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Faith-Based K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJACAL

Charter Montessori/Waldorf/Classical/Expeditionary (Pedagogical Models)

Education/K–12 / Primary & Secondary Education/Charter K–12 Schools

Keywords

• Catholic K-12 education
• Salesian primary education
• Faith-based schooling
• Technical radio TV course
• Extracurricular student programs

Headquarters

HQ city

Cachoeira Paulista

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and School Fees: The institution generates revenue primarily through tuition fees from students enrolled in Educação Infantil, Ensino Fundamental, and Ensino Médio programs. The school also offers a technical course in Rádio e TV. Financial assistance is provided through a scholarship program called Bolsa Filantrópica for qualifying families.
2. Scholarship Program (Bolsa Filantrópica): The school maintains a charitable scholarship system where qualifying families can receive financial aid for tuition. Documentation for scholarship renewal is submitted annually through the Social Services department.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Instituto Canção Nova is a Catholic K-12 school providing Educação Infantil (early childhood), Ensino Fundamental (elementary/middle school) and Ensino Médio (high school) education, supplemented by a Technical Course in Radio and TV. The institution also offers extracurricular activities (rhythmic gymnastics, music workshops, sports, psychomotricity), a school psychology/psychopedagogy support center, pastoral and catechesis services (including First Communion and Confirmation preparation), and a charitable Bolsa Filantrópica scholarship program for qualifying families.

Product overview

Instituto Canção Nova is a Catholic educational institution offering a comprehensive K-12 education system (Educação Infantil through Ensino Médio) plus a technical course in Radio and TV. The institution follows Salesian educational principles centered on Catholic values, providing academic education alongside extracurricular activities including rhythmic gymnastics, music workshops, sports, and psychomotor skills development. The school also offers student support services through its psychology and psychopedagogy center, religious education through pastoral services, and financial assistance through charitable scholarship programs. Founded in 2001, the institution operates under the educational philosophy of 'Forming New Men for a New World.'

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil Early childhood Catholic education program (Maternal I through Nível II) for young children, emphasizing play-based learning, emotional development, and foundational skills within a faith-based environment.
• Ensino Fundamental Catholic elementary and middle school program covering grades 1 through 9, divided into Fundamental I (grades 1-5) and Fundamental II (grades 6-9), providing comprehensive academic education in line with the Salesian tradition.
• Ensino Médio Catholic high school program preparing students for university entrance examinations and future careers, with academic and pastoral formation.
• Curso Técnico de Rádio e TV Technical vocational course in Radio and Television broadcasting, providing practical training in media production for students interested in the broadcasting industry.
• Pastoral e Catequese

Quantifiable outcome

• 25 years of operation providing Catholic education

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Fundação João Paulo II (Canção Nova)coreStrategic or Co-development Partner · 6 February 2001The school was founded with support from Fundação João Paulo II, which is the foundation responsible for the Canção Nova Catholic community. The foundation provides institutional support and alignment with the Catholic evangelization mission of Canção Nova. Wellington Jardim (Eto), cofounder of the Canção Nova community and administrator of the foundation, has been involved in the school's development.
• Diocese of LorenacoreStrategic or Co-development PartnerDom João Inácio Müller, Bishop of the Diocese of Lorena, is actively involved with the institution. The school follows Catholic teachings under the guidance of the diocese. In 2017, the diocese recommended the pilgrim image of Nossa Senhora Aparecida for a visit to the school.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Colégio Bandeirantes: Established secular private K-12 school in São Paulo with broader curriculum and stronger technology/media focus. Competes for São Paulo families willing to pay premium tuition, including those who might consider Salesian alternatives.
• Fundação Bradesco Escolas: Large-scale philanthropic K-12 education network across Brazil with comparable scholarship-based, mission-driven model. Much larger footprint but competes for the same value-conscious, faith- or values-aligned family segment in regional Brazil.

Direct peers

• Colégio Salesiano Santa Teresinha: Another Salesian K-12 institution in Brazil following the same Dom Bosco Preventive System. Directly comparable pedagogical model, religious affiliation, and target audience of Catholic families seeking faith-based K-12 education.
• Colégio São Bento: Benedictine Catholic K-12 school with comparable faith-based pedagogical tradition, sacramental preparation, and pastoral care. Competes for the same niche of Brazilian families prioritizing traditional Catholic education.
• Colégio Santo Agostinho: Catholic K-12 institution in São Paulo with comparable Salesian-like holistic education, extracurricular programs, and faith formation. Targets similar middle-class Catholic families in the São Paulo region.
• Colégio Marista: Network of Marist Catholic K-12 schools across Brazil with comparable mission of faith-based holistic education. Similar operating model, scholarship programs, and extracurricular offerings aimed at Catholic families.
• Colégio São Luís: Jesuit K-12 school in São Paulo offering comparable comprehensive Catholic education, pastoral services, and extracurricular activities. Competes for higher-income Catholic families in the broader São Paulo metropolitan area.
• Colégio Notre Dame: Catholic K-12 school with comparable faith-based mission, sacramental preparation, and scholarship programs. Operates in similar regional markets in São Paulo state including the Vale do Paraíba region.

Emerging players

• Colégio Magno: Private K-12 school in São Paulo with comparable comprehensive offering (Educação Infantil through Ensino Médio) and emphasis on extracurricular development. Competes for similar middle-class families in the broader São Paulo market.

Others

• Universidade Salesiana de Lorena (UNISAL): Salesian higher education institution that supplies faculty to Instituto Canção Nova and shares the same Dom Bosco pedagogical foundation. Comparable as an ecosystem partner and adjacent Salesian educational institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/institutocn
• YouTubeyoutube.com/user/institutocn
• Facebookfacebook.com/FHwvnP
• LinkedInlinkedin.com/company/instituto-cancao-nova

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Cancao Nova